BEYOND PLASTIC  a new, big idea from Matter Inc. | Design for Social Change                                              -...
THE PROBLEM - PLASTIC SHOPPING BAGSESTIMATES STATE THAT 500 BILLION TO 1 TRILLION PLASTIC BAGS ARE CONSUMED & DISCARDED AN...
OUR SOLUTION:                                       Meanwhile, Stage two progresses:           STAGE ONE:                 ...
OUR CUSTOMERS & HOW THEY FIND US          STAGE ONE:                                   STAGE TWO:         SUBSCRIPTION    ...
BETTERBAG TECHNOLOGY                                                                                 MULTITUDE OF DESIGN O...
MARKETING & SALES STRATEGIESChannel Distribution                                                     Marketing      •bette...
COMPETITORS                        STAGE ONE:                   SUBSCRIPTION BASED RE-             STAGE TWO:             ...
OUR TEAM & EXPERIENCE                                                                                     BOARD OF DIRECTO...
FINANCIAL PROJECTIONS     These conservative sales forecasts are based on the assumption   that betterbag receives $50,000...
SUSTAINABILITY                   MATTER INC. IS A TRIPLE BOTTOM LINE BUSINESS            DEDICATED TO SOCIAL CHANGE FOR PE...
CURRENTS     BETTERBAG IS CURRENTLY IN PROTOTYPING STATUS, SEEKING INVESTMENT FOR STANDUP & LAUNCH                        ...
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Beyond Plastic, Matter Inc., 03.10.13

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Matter Inc.'s submission to 'Think Beyond Plastic' - a new business idea which creates a better shopping bag and shopping bag subscription service. http://thinkbeyondplastic.com/ * All content ©2013 Matter Inc.

The plastics problem which Matter Inc. aims to improve is the overwhelming environmental issue of plastic shopping bags.

We propose a two phase approach with betterbags:
1. Subscription Based Re-Usable Shopping Bag Service a-la Netflix
2. Continued greening of Tyvek to replace plastics with bioplastic based Tyvek shopping bags on a full & national retail scale.
3.One % of profits are donated to reclamation of plastics in our environment & plastic alternatives.

http://www.matternola.com/

Published in: Design
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Transcript of "Beyond Plastic, Matter Inc., 03.10.13"

  1. 1. BEYOND PLASTIC a new, big idea from Matter Inc. | Design for Social Change - a benefit corporation, the first in the state of Louisiana - Tippy Tippens, Chief Eternal Optimist, Founder of Matter Inc. 718.781.9252 tippy@matternola.comMatter’s first product, BirdProject Soap raised Tippy Tippens, founder of Matter Inc., has over 15 years20K in donations for gulf restoration post BP experience leading design as both a consultant andspill. This black, bird-shaped biodiesel glycerin employee for the world’s greatest companies. She holds asoap contains a ceramic keepsake at its center graduate degree in design from Pratt Institute. She isand donates 50% of proceeds for environmental considered a trailblazing social entrepreneur, proud to berestoration post BP oil-spill disaster. based in New Orleans, using her design perspective to bring unique value to consumer goods.Matter has three new products set to launch thisspring. All Matter products are sustainably madeand raise funding & awareness for our mostpressing social and environmental needsincluding wetland restoration, literacy, & disasterresponse.
  2. 2. THE PROBLEM - PLASTIC SHOPPING BAGSESTIMATES STATE THAT 500 BILLION TO 1 TRILLION PLASTIC BAGS ARE CONSUMED & DISCARDED ANNUALLYWORLDWIDE - MORE THAN A MILLION PER MINUTE. CONSIDERING POPULATION GROWTH, THIS QUICKLYBECOMES ALL THE MORE DISTURBING.According to the Environmental Protection Agency, more than 380 billion plastic bags are used inthe United States every year. Of those, approximately 100 billion are plastic shopping bags, whichcost retailers about $4 billion annually & requires an estimated 12 million barrels of oil to produce. • Approx. 380 billion plastic bags are used in the United States every year. That’s more than 1,200 bags per US resident, per year. • The average family accumulates 60 plastic bags in only four trips to the grocery store. • Only .5 to 3% of plastic bags in the USA end up getting recycled. • Plastic bags aren’t biodegradable. They go through a process called photodegradation— breaking down into smaller and smaller toxic particles that contaminate both soil and water, and end up entering the food chain when animals accidentally ingest them. One bag takes about 1,000 years to photodegrade. • According to various estimates, Taiwan consumes 20 billion plastic bags annually (900 per person), Japan consumes 300 billion bags each year (300 per person), and Australia consumes 6.9 billion plastic bags annually (326 per person). • Hundreds of thousands of whales, dolphins, sea turtles and other marine mammals die every year after eating discarded plastic bags they mistake for food. • The United Nations Environment Programme estimates that there are 46,000 pieces of plastic litter floating in every square mile of ocean. • Discarded plastic bags have become so common in Africa they have spawned a cottage industry. People there collect the bags and use them to weave hats, bags and other goods. According to the BBC, one such group routinely collects 30,000 bags every month. • Plastic bags as litter have even become commonplace in Antarctica and other remote areas. According to David Barnes, a marine scientist with the British Antarctic Survey, plastic bags have gone from being rare in the late 1980s and early 1990s to being almost everywhere in Antarctica.
  3. 3. OUR SOLUTION: Meanwhile, Stage two progresses: STAGE ONE: STAGE TWO: SUBSCRIPTION GREENIFY TYVEK BASED RE-USABLE BAG SERVICE REPLACE WITH A AS AN ENVIRONMENTALIST, I ALWAYS HAVE AT SUSTAINABLE LEAST ONE RE-USABLE BAG ON HAND. PLASTIC BAG FOR MASS USE HOWEVER, OFTEN I WILL IMPROMPTU GROCERYSHOP AND NEED MORE BAGS - THEN FORCED TO CHOOSE EITHER PAPER OR PLASTIC AGAIN TYVEK IS MADE UP OF 25% POST CONSUMER PLASTICS & THEN RECYCLED TO ALTERNATIVE LUMBER. IT DOES NOT LEACH INTO GROUND WATER AS IS CHEMICALLY INERT.KIOSKS AT SHOPPING CENTERS ALLOW SHOPPERS NATIONAL RECYCLING SYSTEM IS IN PLACE. VIA SUBSCRIPTION -OR- PAY BY NEED PICK UP INEXPENSIVE RE-USABLE BAGS AT POINT OF Tyvek benefits: a strong, lightweight material that is PURCHASE. conducive to manufacturing processes; recyclable; created from HDPE - which most plastic containers are created from. BAGS ARE RETURNED BY MAILER TO BE RE-USED AGAIN A-LA NETFLIX. Via a partnership with DuPont, bioplastics begin to be introduced into this HDPE container /shopping bag loop. With the creation of tyvek bags increasing the % of post consumer content - the shopping bags then BAGS ARE LAUNDERED IF NEEDED eventually ‘eat up’ HDPE plastic containers in the market - upcycling into & RETURNED TO KIOSK FOR USE AGAIN. alternative lumbers & replacing petroleum based plastics with naturally based polymers. These bags replace the toxic plastic bags EN MASSE AT ALL RETAILERS with a durable, re-usable, & recyclable shopping carrier. They are heavier than plastic so aren’t airborne and don’t strangle sealife. Also, as of a higher quality and having longevity, don’t reek of disposable, cheap waste as current shopping bags do.
  4. 4. OUR CUSTOMERS & HOW THEY FIND US STAGE ONE: STAGE TWO: SUBSCRIPTION GREENED TYVEK BASED RE-USABLE BAG SERVICE OUR CUSTOMERS ARE ALSO RETAILERS. OUR CUSTOMERS ARE SHOPPERS. OUR SUSTAINABLE SHOPPING CARRIERS REPLACE TOXIC PLASTIC BAGS. (SOLAR POWERED) KIOSKS AREIN SHOPPING AREAS - GROCERY STORES, MALLS, CENTERS, ETC. AND AVAILABLE AT INITIAL CUSTOMERS ARE GROCERY STORES. POINT OF PURCHASE. EXPANDING TO ALL OTHER RETAILERS. WE ENABLE BOTH CONVENIENT USE & TODAY’S PLASTIC BAGS COST LESS RE-USE OF A BETTER SHOPPING BAG. THAN 1 PENNY APIECE. OUR BAGS ARE AFFORDABLE. COST TO PRODUCE IS .25 WITH MASS QUANTITY, TYVEK BAGS CAN REACH WITH CUSTOM PRINTED GRAPHICS. THE CURRENT MINUSCULE PRICE POINT SUBSCRIPTION LEVELS PER BAG USE: IN EFFECT THIS IS A 4 BILLION DOLLAR MARKET $5/MONTH UP TO 10 BAGS $12/MONTH UNLIMITED
  5. 5. BETTERBAG TECHNOLOGY MULTITUDE OF DESIGN OPTIONS FOR TYVEK BAGS (AND CUSTOM PRINTS) STAGE ONE:SUBSCRIPTION BASED RE- STAGE TWO: USABLE BAG SERVICE GREENED TYVEK MARKET EXAMPLES UTILIZING TYVEK’S NATIONAL RECYCLING PARTNERSHIP WITH WM AND/OR THEIR MAIL - IN SYSTEM ADDING BIOPLASTICS EVENTUALLY REPLACING BAGS ARE CONSTRUCTED VIA SONOBOND PETROLEUM PLASTICS (ULTRASONIC WELDS) FOR EASIER RECYCLING & BETTER STRENGTH OR RECYCLE IF AT END OF LIFE. SENT TO KIOSKS/ RETAILERS WASH BAGS FOR RE-USE. BAGS WORK WITH EXISTING RETAIL BAGGING SYSTEMS. RETURN BAGS TO COMPANY WITH PRE-PAID MAILER
  6. 6. MARKETING & SALES STRATEGIESChannel Distribution Marketing •betterbag subscriptions are sold online via •betterbag markets Kiosks directly promoting Netflix model. environmental consciousness and reducing costs of future •Subscriptions cost $5/month and come with bag use. an introductory collection of 10 bags. •betterbag also markets directly to consumers through •Unlimited bag subscriptions cost $12/month. online website and social media campaigns Consumers can pick up additional bags at Bag •Our target persona are conscious consumers willing to Kiosk. elevate plastic usage by purchasing recyclable bags •Bags are also sold individually at Bag Kiosks •Leverage Matter brand and followers to amplify product placed in shopping centers and malls for $2 adoption dollars. Unit Sales Year 2013 2014 2014Online Subscriptions Standard 27000 122500 540245 Limitless 18000 62200 320250 Kiosk Sales 21000 85000 420780
  7. 7. COMPETITORS STAGE ONE: SUBSCRIPTION BASED RE- STAGE TWO: USABLE BAG SERVICE GREENED TYVEK OUR COMPETITORS: WHY WE ARE BETTER: OUR BAGS CREATE A PLASTIC USE LOOP, CREATED OF THE GOODS THAT THEY AREBAGGU (RIP STOP NYLON, LEATHER) $7.50 & UP USED TO CONTAIN. ENVIROSAX (POLYESTER) $8.95 & UP A SUBSCRIPTION BASED SYSTEM MAKES BAG USE CONVENIENT & EASY KOTELI (RIP STOP NYLON) $9 + YOU DON’T HAVE TO OWN A COLLECTION OF SHOPPING BAGS REUSEIT (RIP STOP NYLON) $5.95 BAGS ARE RECYCLABLE, BECOMING ALTERNATIVE WOOD SOURCE CONVENIENCE SYSTEM & AFFORDABILITY MAKES AVAILABLE TO MORE MARKETS & INDIVIDUALS ONE % OF PROCEEDS DONATED TO GROUPS WORKING ON PLASTIC ALTERNATIVES/PLASTIC RECLAMATION
  8. 8. OUR TEAM & EXPERIENCE BOARD OF DIRECTORS Jon Atkinson, Candy Chang, Andrea Chen,Tippy Tippens, Treasurer TED Global Senior Fellow Benefit DirectorChief Eternal Optimist, Financials Guru Artist, Designer Executive Director PropellerFounder of Matter Inc. Works with emerging Believes that our public spaces Force for Social Innovation, expertiseIndustrial Designer & Social Entrepreneur, businesses to find capital. are as profound as allowed to be in business & educationGOOD 100, Background in product design including designingproducts at Kohler. Creator of BirdProject Soaps which hasbeen featured in Springwise, Huffington Post, New ZealandHerald, People Magazine, Whole Living, GOOD, and arecurrently sold internationally including Hong Kong, Milan,London, & Australia.Tippens creates sustainably made products which fulfill ourmost basic needs. These transformative products form anemotional connection between those that use them and themost pressing social and environmental needs of our day. Gerard Cox, James Reeves, Robbie Vitrano, Serial Entrpreneur, Community Based Designer, Serial Entrepreneur, Impact Investment Advisor Writer, Educator Social Innovator Founder Secondline, VC firm for Designer and artist whose work Co-Founder Naked Pizza & benefit & impact investment & is based in making cities more Trumpet, Entrepreneur in business growth consultant. comfortable. Residence at Idea Village
  9. 9. FINANCIAL PROJECTIONS These conservative sales forecasts are based on the assumption that betterbag receives $50,000 of seed funding before June 1, 2013. betterbag has been funded by profits of Matter, Inc up to this point. 2013 2014 2015Sales Online Subscriptions Standard 27000 $135,000 122500 $612,500 540245 $2,701,225 Full 18000 $270,000 62200 $933,000 320250 $4,803,750 Direct Kiosk 21000 $63,000 85000 $255,000 420780 $1,262,340 Total Sales 66000 $468,000 269700 $1,800,500 1281275 $8,767,315Customers Online Subscriptions Standard 12150 122500 540245 Full 6000 62200 320250 Direct Kiosk 22 90 250Costs of Good Sold Kiosks 50 $175,000 250 $875,000 300 $1,050,000 Bags 50000 $12,500 300000 $75,000 1500000 $375,000 Shipping $187,500 $950,000 $1,425,000Gross Margin $280,500 $850,500 $7,342,315Operating Costs $149,750.00 $149,750.00 $149,750.00EBDITA $130,750.00 $700,750.00 $7,192,565.00Donation $2,805.00 $8,505 $73,423.15Net Income $127,945.00 $692,245.00 $7,119,141.85 The margins will improve greatly if we can have corporate sponsors (ideallythose furthering green technologies) to aid in kiosk purchase and installation.
  10. 10. SUSTAINABILITY MATTER INC. IS A TRIPLE BOTTOM LINE BUSINESS DEDICATED TO SOCIAL CHANGE FOR PEOPLE, PLANET, & PROFITS. SUSTAINABILITY IS INHERENT IN ALL ASPECTS OF OUR BUSINESS: FROM MATERIALS & SOURCING, ETHICS, EFFICIENCY IN PROCESSES, RECYCLING, AND FAIR WAGES TO GOOD PARTNERSHIPS. WE CARRY THIS THROUGH TO OUR BUSINESS CARDS AND THE PEOPLE THAT WE BANK WITH. OUR MISSION IS TO CREATE SUSTAINABLE SOLUTIONS FOR THE MOST BASICASPECTS OF EVERYDAY LIFE AND TO HELP ENVIRONMENTAL & SOCIAL CAUSES CONCURRENTLY. BETTERBAGS ARE SOURCED IN THE U.S. OF TYVEK AND IT IS THIS PRODUCT’S MISSION TO: - INCREASE THE % OF POST CONSUMER HDPE FOR PRODUCTION -INCREASE BIOPLASTICS USE & REDUCE PETROLEUM BASED PLASTICS USE - ELIMINATE THE THROW AWAY MENTALITY FOR SHOPPING BAGS - DONATE ONE% OF PROCEEDS TO RECLAMATION OF PLASTICS IN THE ENVIRONMENT AND DEVELOPMENT OF PLASTIC ALTERNATIVES
  11. 11. CURRENTS BETTERBAG IS CURRENTLY IN PROTOTYPING STATUS, SEEKING INVESTMENT FOR STANDUP & LAUNCH KEY ACCOMPLISHMENTS:- MATTER INC.’S FOUNDER, TIPPY TIPPENS WILL BE PART OF THE GOOD 100, TO BE RELEASED IN LATE MARCH, 2013 -MATTER’S FIRST PRODUCT, BIRDPROJECT SOAPS HAS DONATED 20K TO DATE IN ENVIRONMENTAL CLEANUP AND CARE FOR OILED ANIMALS POST BP SPILL-OUR PRODUCTS HAVE BEEN FEATURED IN WHOLE LIVING, PEOPLE, & GOOD MAGAZINES, THE HUFFINGTON POST, NEW ZEALAND HERALD, SPRINGWISE, PSFK, ECOUTERRE, TREEHUGGER, COASTAL LIVING, & AMERICAN CRAFT. - OUR PRODUCTS ARE SOLD LOCALLY, NATIONALLY, & INTERNATIONALLY, INCLUDING: MILANO, HONG KONG, LONDON, & AUSTRALIA TIMELINE: - SPRING PRODUCT LAUNCH FOR MATTER INC. (3 NEW PRODUCTS) - IMMEDIATE: FUNDRAISING, PRODUCT RESEARCH & PARTNERSHIP DEVELOPMENT - JUNE 1 PILOT LAUNCH IF WINNER OF $50,000 FIRST PRIZE: - PRODUCT LINE STANDUP - PRODUCT DEVELOPMENT - PREFAB KIOSK PARTNERSHIPS
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