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Why Personal Values are the Key to a Great Marketing Campaign

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In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful …

In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful brands resonate with customer’s personal values. This is a principle worth expanding upon.

With an understanding of the various value constructs (e.g., Hedonism, Power, Benevolence), marketers can implement their predictive power in a variety of applications.

Want to learn more about how you can use values in your marketing campaign? Contact edyess@tiptaplab.com!

Published in: Marketing, Technology

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