• Share
  • Email
  • Embed
  • Like
  • Private Content
Why Personal Values are the Key to a Great Marketing Campaign
 

Why Personal Values are the Key to a Great Marketing Campaign

on

  • 1,807 views

In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful ...

In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful brands resonate with customer’s personal values. This is a principle worth expanding upon.

With an understanding of the various value constructs (e.g., Hedonism, Power, Benevolence), marketers can implement their predictive power in a variety of applications.

Want to learn more about how you can use values in your marketing campaign? Contact edyess@tiptaplab.com!

Statistics

Views

Total Views
1,807
Views on SlideShare
1,663
Embed Views
144

Actions

Likes
24
Downloads
42
Comments
0

5 Embeds 144

http://blog.tiptaplab.com 102
https://twitter.com 28
https://www.linkedin.com 10
https://preview.hs-sites.com 3
http://www.google.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Why Personal Values are the Key to a Great Marketing Campaign Why Personal Values are the Key to a Great Marketing Campaign Presentation Transcript

    • Go There Now