Why Personal Values are the Key to a Great Marketing Campaign

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Why Personal Values are the Key to a Great Marketing Campaign

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In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful......

In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful brands resonate with customer’s personal values. This is a principle worth expanding upon.

With an understanding of the various value constructs (e.g., Hedonism, Power, Benevolence), marketers can implement their predictive power in a variety of applications.

Want to learn more about how you can use values in your marketing campaign? Contact edyess@tiptaplab.com!

More in: Marketing , Technology
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