In 1997, Steve Jobs explained one of the most important principles of marketing in six words: “To me marketing is about Values.” He goes on to describe how some of the most iconic and successful brands resonate with customer’s personal values. This is a principle worth expanding upon.
With an understanding of the various value constructs (e.g., Hedonism, Power, Benevolence), marketers can implement their predictive power in a variety of applications.
Want to learn more about how you can use values in your marketing campaign? Contact firstname.lastname@example.org!