Web Traffic Statistics Chapter of Fast Video Traffic

Fast Video Traffic:Quick Tasks to Get You More Trafficfrom Online Video Marketing Todayby Tinu Abayomi-Paul -1-

About… the AuthorHi, Im Tinu Abayomi-Paul, a semi-retired website promotion specialist, and author.Many of my articles and guides have been re-published for commercial use by largecorporations, published in online publications such as: • About.com, • Site-Reference.com, • Site Pro News, • Search Engine Guide, • Search Engine Journal, • and American Chroniclesfor online business use.I also publish free articles, videos, PDFs, presentations and other resources onFreeTrafficTip.com, LeveragedPromotion.com and AskTinu.com that any business ownerscan use to expedite the growth of their online business through website promotion.In recent years, I have also been honored to serve on the Network Solutions Social WebAdvisory Board – honored and humbled actually. To be associated with the very first company -2-

to register domain names online is to be associated with the history of the Internet itself.… the Legal StuffThe lawyers make me put this stuff in. I know it sounds obvious, but including it keeps us allhonest, right?None of the advice contained in this PDF file or the accompanying audios/videos will workjust because you read or listened to any of these resources, but you knew that.What I can assure you of is that each and every method has been completely investigated to besure that when properly applied, they are applicable to every site, unless otherwise stated.I also promise that if you have any specific questions about employing any of these methods,you can contact me through means provided, and I’ll be happy to help in any way that I can.If anything at all changes about the resources I point you to in this manual, I will be glad tocontact you for updates with your permission. All my newsletters and update lists are double-opt-in and contain easy unsubscribe links at the bottom of each and every publication.... eCoachingIf you need extra help, sign up for information about our coaching and bootcamp programs atecoachinghelp@aweber.com, or call my office at 702.508.TINU. Well let you know when ournext classes or coaching session open up for online coaching, one on one coaching, groupcoaching, traffic bootcamps or social media bootcamps.… LicensingThis edition does NOT include resale rights, of any kind.This edition retails for $47.00. You may be able to get it at a discount by buying one of theearly version through my newsletters and getting free lifetime updates. But like all myproducts, this one will go through a price testing phase, and the price will increase as newinformation is added.There are absolutely no reprint rights, and no resale rights of any kind at this time, thoughthere is an affiliate program that you can join by going to the downloads page from youremail. -3-

If you are ever sent a copy of this collection, or are directed to downloads of it, without payingfor it, please contact my office. You will not be asked for pay for the book, and will receivecompensation for any information that leads to prosecution.This book is protected by copyright law and any violators will be prosecuted to the fullestextent of the law. -4-

Table of ContentsFast Video Traffic:......................................................................................................................................1About .........................................................................................................................................................2 … the Author ........................................................................................................................................2 … the Legal Stuff .................................................................................................................................3 ... eCoaching .........................................................................................................................................3 … Licensing..........................................................................................................................................3Introduction................................................................................................................................................7Faster Content Creation – And What to Create..........................................................................................9 Tips for Creating Better Webcam/Video Camera Recordings...............................................................9 Eliminating Common Editing Problems...........................................................................................9 What About Content for a Webcam/Video Camera Production?...................................................10 Content Creation Options Without a Web Camera..............................................................................11 More Content Creation Resources.......................................................................................................11 Screencasting Software...................................................................................................................11 Whiteboard Software......................................................................................................................12 Webinar Software...........................................................................................................................12 Infographics [definition].................................................................................................................12 Public Domain Graphics for Slideshows, etc.................................................................................13 Free Photo Editing..........................................................................................................................14 Why Replace Content When You Can Supplement It?.......................................................................14Video Syndication: Draw More Visitors by Being Everywhere at Once.................................................15 Top Video Sharing Sites......................................................................................................................15 Outsourcing And Sites That Help Reduce Uploading Time ..........................................................17 Syndication Via Podcast......................................................................................................................19 List of Blog/RSS Submission Sites................................................................................................20 List of Podcast Directories..............................................................................................................20 Submitting Your Podcast to Search Engines..................................................................................22Going Viral...............................................................................................................................................23 What Are Your Objectives, and How Will a Video Help Meet Them?...............................................23 Create as much content as you can......................................................................................................24 Enable the top sharing buttons............................................................................................................25 Lean on Existing Alliances..................................................................................................................25 Mobile-Ready Video is Key................................................................................................................26 Should You Buy Viewers? ..................................................................................................................27 To Embed or not to Embed – Theres No Question!...........................................................................28 Tweet. Then Tweet Again....................................................................................................................28YouTube and Search Optimization..........................................................................................................29 Getting the Most Out of the YouTube Community.............................................................................29 Your Social Presence at YouTube ..................................................................................................30 Subscribing, Subscribers and Friendship........................................................................................31 Another Easy way to increase YouTube subscribers......................................................................31 Bulletins – Its Like Twitter, Only on YouTube..............................................................................32 Pals Post as a Response [instructions]............................................................................................32 -5-

Custom Background.......................................................................................................................33 YouTube SEO - Getting Your Video To Rank.....................................................................................33 Optimizing Your YouTube Videos for Search Discovery...............................................................34 Factors You Can Control to Increase Your Rankings.....................................................................35 Factors You Cant Control (But Can Perhaps Influence) That Affect Your Rankings....................37Conclusion...............................................................................................................................................40More Titles by Tinu Abayomi-Paul..........................................................................................................41 -6-

IntroductionIts undeniable that marketing via online video is hot right now, hasbeen for the last two years, and will be for years to come.No matter how great your current online video traffic strategy isright now, theres more you can do.And no matter how new you are to creating video content, andleveraging it to increase your customer base, its not too late to start.Yet.Here are some basic statistics if you arent convinced: • According to Cisco, 50% of mobile traffic will be video by the end of this year – yes, 2011. • They also project that by 2013, 90% of all internet traffic will be video. If the internet grows at the current rate, that doesnt necessarily mean that no one will read text anymore, but they will definitely be in the minority. • The same study says that quality isnt the factor that makes people want to watch, its information as often as entertainment, (content) and the ability to socially interaction (commenting and conversation with community or the video creator). But some information is better digested as text- for example, in this document, you can scan to the information that is most relevant to you instead of having to view an entire video. Well come back to that later. • People are paying attention to this video content as well. Although you have between 10 – 60 seconds to capture your viewers attention before 44% of them are likely to leave, the ones that remain engaged are much more likely to take action, including buying. A survey from last year shows that 46% of frequent online shoppers prefer sites with video. Some retailers experience a 12% conversion boost from including it. • Marketing to other businesses? C-level executives surveyed by Forbes magazine prefer video on business-related sites by a 75% landslide, with 65% of them visiting the site after watching a video hosted elsewhere. 60% also stated that if there was both text and video on the same page, theyd watch the video rather than reading the text. Half of executives under 40 also made purchases after watching product videos, as did 43% of those in their 40% and 26% of those in their 50s. • What about general consumers? If a product video is present, viewers are 85% more -7-

likely to buy. (I can personally attest to the fact that purchases go up when I present free video tutorials beforehand or give information in video on the product page. ) • Videos help with other traffic generation methods too. As I explained in Instant Google Traffic, videos need less link help to capture first page rankings, with some needing as few as 9 links, vs competing text-based pages that need several thousand. According to Forrester Research, properly implemented video optimization makes a first page Google ranking 32 times more likely than the same data in a text page.I could throw numbers at you all day, but here is the bottom line – if you want to have asuccessful online website that increases sales and customers, you need to start making thetransition to video if you havent already.And if you already have, youll need to increase the quality and pace of production to stayahead of your competition.Now, this guide isnt meant to be a comprehensive overview of all things related to videomarketing online. Its meant to get you up and running fast with more video traffic.If youre a novice, give you some tips to edge out your competition if youve already gottenstarted with video.If youre an expert, youll find yourself scanning through most of this document and using it asa checklist for future video marketing projects. I have some tips that will get you ahead of thecurve in the next wave of video, marked in blue.The bonuses that came with this package can give you more background information if youneed it, much of it in video form.Lets summarize: • Your visitors want to see more video. • Your visitors are more likely to become customers if you have video on your site. • Your visitors are even more likely to buy if you have product related video. • Your content will rank better as video than it will as a text-based web page. • Quality doesnt matter as much as information and social accessibility. • Suitable video can be made inexpensively and quickly. • This guide will take you to the next level for getting fast video traffic, regardless of where you are now.So, lets give them video, shall we? -8-

Faster Content Creation – And What to Create You need to make as many videos as you can. Why? Because every piece of content you create can be targeted to a different situation, a different keyword, a fresh perspective. Think of each video as a new mini-salesperson for your site. Each one of those new sales people can target a new micro-market of people who all have similar concerns, questions or curiosities. Which brings us to a new problem – more video published more often may mean more traffic, yet, video can be a pain to create and edit . But it doesnt have to be.How can we overcome these issues?Well, first, we have to figure out why video is such a burden, then see how we can eliminatesome of the pains of video content creation in a way that will still allow us to represent ourcompanies in a professional way.Tips for Creating Better Webcam/Video Camera RecordingsThe fastest way to make videos, of course, is to get a web cam, or video recorder, sit in front ofit and talk for a few minutes, recording it using tools that record webcam video, like the freetool Jing (also has a pro version), or YouTubes Webcam feature.Some people can even make pretty good short clips with their phones video camera.There are a few things you can do to avoid issues with editing after the video is created.Eliminating Common Editing ProblemsThe main editing problem most people have is creating a poor quality video, then attemptingto improve its quality after the video has been made. Of course, you can keep creating newvideos until you get it right, but if you dont know how to make the situation better, this hardlyhelps – you just end up with several bad versions.So try these tips to reduce some of the problems that happen in editing webcam videos.First, make sure you have plenty of light – a light source other than your monitor, unless thereis lots of natural sunlight flooding the room. Also, try putting the light source in front of youinstead of behind you for a clearer picture.Second, try filming in a light-colored shirt, preferably white, so that the camera will stopattempting to adjust your color.Third, find a background that is one color, and is as simple as possible – take any items out of -9-

Web Traffic Statistics Chapter of Fast Video Traffic

by Tinu Abayomi-Paul on Apr 20, 2011

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Web Traffic Statistics Chapter of Fast Video Traffic — Document Transcript