Facebook Marketing Rob Brown - Navitas

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Facebook Marketing Rob Brown - Navitas

  1. 1. Promoting Your Agency on Facebook Rob Brown, Head of Digital Marketing, Navitas @robbrowntweets Facebook.com/robEmarketing
  2. 2. 1. Why Facebook in Vietnam? 2. Your Agency’s Facebook Page 3. Fans & Engagement 4. Content: What? Why? When? 5. Advertising 6. Analytics & Reporting Facebook Marketing
  3. 3. 1. Why Facebook in Vietnam? 2. Your Agency’s Facebook Page 3. Fans & Engagement 4. Content: What? Why? When? 5. Advertising 6. Analytics & Reporting Facebook Marketing
  4. 4. WHY FB VIETNAM?
  5. 5. POWERFUL TARGETING • 17-22 Years Old • Female • Living in HCMC • Friends with People who like Saigon Tourist
  6. 6. POWERFUL TARGETING
  7. 7. ALL HAVE ONE
  8. 8. WHAT ARE THEY DOING?
  9. 9. SOCIAL MEDIA
  10. 10. 1. Why Facebook in Vietnam? 2. Your Agency’s Facebook Page 3. Fans & Engagement 4. Content: What? Why? When? 5. Advertising 6. Analytics & Reporting Facebook Marketing
  11. 11. YOUR AGENCY’S FB PAGE
  12. 12. 1. Why Facebook in Vietnam? 2. Your Agency’s Facebook Page 3. Fans & Engagement 4. Content: What? Why? When? 5. Advertising 6. Analytics & Reporting Facebook Marketing
  13. 13. FANS & ENGAGEMENT
  14. 14. FANS & ENGAGEMENT
  15. 15. WHY FANS?
  16. 16. ENGAGEMENT?
  17. 17. ENGAGEMENT?
  18. 18. 1. Why Facebook in Vietnam? 2. Your Agency’s Facebook Page 3. Fans & Engagement 4. Content: What? Why? When? 5. Advertising 6. Analytics & Reporting Facebook Marketing
  19. 19. CONTENT MOMENTS
  20. 20. CONTENT MOMENTS
  21. 21. CONTENT WHAT?
  22. 22. CONTENT WHAT?
  23. 23. CONTENT ‘MOMENTS’
  24. 24. CONTENT ‘MOMENTS’
  25. 25. CONTENT WHAT?
  26. 26. CONTENT WHAT?
  27. 27. CONTENT WHEN?
  28. 28. CONTENT WHEN?
  29. 29. 1. Why Facebook in Vietnam? 2. Your Agency’s Facebook Page 3. Fans & Engagement 4. Content: What? Why? When? 5. Advertising 6. Analytics & Reporting Facebook Marketing
  30. 30. FACEBOOK ADS
  31. 31. FACEBOOK ADS
  32. 32. FACEBOOK ADS
  33. 33. FB MICRO-TARGETING
  34. 34. FB MICRO-TARGETING
  35. 35. FB $5 CAMPAIGNS • People who live in Ho Chi Minh City • Age 17-22 • Who ‘like’ British Council HCMC Exhibition Page
  36. 36. CUSTOM AUDIENCES
  37. 37. CUSTOM AUDIENCES
  38. 38. LOOKALIKE AUDIENCES
  39. 39. ‘FRIEND-OF-FANS’ ADS
  40. 40. FACEBOOK EXCHANGE
  41. 41. FACEBOOK ‘OFFLINE’
  42. 42. 1. Why Facebook in Vietnam? 2. Your Agency’s Facebook Page 3. Fans & Engagement 4. Content: What? Why? When? 5. Advertising 6. Analytics & Reporting 7. Case Studies Facebook Marketing
  43. 43. FB REPORTING
  44. 44. FB REPORTING
  45. 45. FB REPORTING
  46. 46. FB REPORTING
  47. 47. Thank you @robbrowntweets Facebook.com/robEmarketing

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