Increasingly the consumer is in control (Consumer Generated Content)
Internet is fragmenting delivery of media, advertising and marketing
Even Kryptonite no match for CGM
Blogging in the news
Merriam-Webster’s word of the year in 2004
Defined as: “a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer”
Fortune Magazine (2005)
Number 1 in it’s “10 Tech Trends to Watch For”
Making Waves in the Business World
“ Blogs will change your business”
Cover of Business Week in May 2005
How popular is blogging?
"New blog creation continues
to grow. We currently track
over 100,000 new weblogs
created every day, which
means that on average, two
new weblogs are created
every second of every day.“
David Sifry, CEO, Technorati.com
What makes a blog a blog?
Entries arranged chronologically, usually reverse
A real-person (author) – human voice
Focused on one subject or theme
Subscribe via RSS
Interaction (comments & trackbacks) from readers
Anatomy of a blog
Post Date (reverse chronological)
Blog Post Body
Why are blogs so popular?
Talk, discuss, share, connect, create, express
Create and maintain relationships
Have a dialogue with like-minded people
Turn a one-way street into a multi-way ecosystem
Sponsor communities of interest as the resident expert
Easy to create, use and update
If you can email, you can post
Blogging best practices
Focus on your core interest area to establish yourself as an expert.
Create at least 15-20 meaningful posts BEFORE you open your blog to the public. When people visit for the first time, you’ll have more then one post to share with them. If your blog is rich with information, most likely people will continue to read it.
Figure out who the A-list bloggers are in your niche and participate on their blog using comments and trackbacks. Links to your blog, outside your blog and within in your blog are all important to search engines.
Continue to write on target content
Blogging single best practice!
Write with others. Participate in a multiple blogger platform or social networking site
Better for SEO
Reduces time commitment (more authors, less any one has to write)
Creates a more compelling, interesting, “sticky” site
Popular blog platforms
Blogger: a free blogging platform by Google - www.blogger.com
Movable Type: paid blogging tool by SixApart - www.movabletype.org
Typepad: paid blogging tool by SixApart – www.typepad.com
Wordpress.org/.com: Free. Easy to upload, customize and upgrade
Blogging Systems Group: Multi-blog social networking platform – www.bloggingsystems.com
RSS - Really Simple Syndication
Right Spam Solution
Also called feeds, news feeds, web feeds
The plumbing of the new Internet (aka Web 2.0)
Delivers news and content directly to you, in real time, under your full control
A “perpetual conversation” with the publisher
How RSS works
RSS feed on blog or website
User subscribes to RSS feed
RSS reader’s monitor feed for updates
When new content is available, RSS readers pulls it down to computer and notifies user
Benefits to Publishers
RSS is dynamic
Distributes content to readers
Bypass spam filters, firewalls
Can be additional channel to touch readers
Podcasting iPod + Broadcasting = “Podcasting”
Over one million video podcasts downloaded within the first ten days.
What is podcasting?
Podcasting is audio programming distributed through the internet (RSS) and played on a computer or any portable digital player