Web 2 0 & Social Media Trends Focus On Blogging (Tin180 Com)

Presentation by Richard Nacht Founder & CEO Blogging Systems Group Web 2.0 & Social Media Trends: Focus on Blogging

Agenda
Overview of blogs
Demonstration of blog and content creation
Q & A
Available post session (11:30 – 12:30)

In a recent study of 1000 online users...
100% use email
63% use blogs
36% use podcasting
28% subscribe to RSS feeds

Trends
Consumer skepticism and resistance to advertising
Increasingly the consumer is in control (Consumer Generated Content)
Internet is fragmenting delivery of media, advertising and marketing

Blogging

Dell Hell

Even Kryptonite no match for CGM

Blogging in the news
Merriam-Webster’s word of the year in 2004
Defined as: “a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer”
Fortune Magazine (2005)
Number 1 in it’s “10 Tech Trends to Watch For”
Making Waves in the Business World
“ Blogs will change your business”
Cover of Business Week in May 2005

How popular is blogging?
"New blog creation continues
to grow. We currently track
over 100,000 new weblogs
created every day, which
means that on average, two
new weblogs are created
every second of every day.“
David Sifry, CEO, Technorati.com

What makes a blog a blog?
Entries arranged chronologically, usually reverse
Frequent updates
A real-person (author) – human voice
Focused on one subject or theme
Subscribe via RSS
Interaction (comments & trackbacks) from readers

Anatomy of a blog
Blog Title
Post Title
Post Date (reverse chronological)
Blog Post Body
Comments
Permalink
Trackbacks
Categories
Archives/Recent Posts

Why are blogs so popular?
Talk, discuss, share, connect, create, express
Create and maintain relationships
Have a dialogue with like-minded people
Turn a one-way street into a multi-way ecosystem
Sponsor communities of interest as the resident expert
Easy to create, use and update

If you can email, you can post

Communications evolution

Blogging best practices
Focus on your core interest area to establish yourself as an expert.
Create at least 15-20 meaningful posts BEFORE you open your blog to the public. When people visit for the first time, you’ll have more then one post to share with them. If your blog is rich with information, most likely people will continue to read it.
Figure out who the A-list bloggers are in your niche and participate on their blog using comments and trackbacks. Links to your blog, outside your blog and within in your blog are all important to search engines.
Continue to write on target content

Blogging single best practice!
Write with others. Participate in a multiple blogger platform or social networking site
Better for SEO
Reduces time commitment (more authors, less any one has to write)
Creates a more compelling, interesting, “sticky” site

Popular blog platforms
Blogger: a free blogging platform by Google - www.blogger.com
Movable Type: paid blogging tool by SixApart - www.movabletype.org
Typepad: paid blogging tool by SixApart – www.typepad.com
Wordpress.org/.com: Free. Easy to upload, customize and upgrade
Blogging Systems Group: Multi-blog social networking platform – www.bloggingsystems.com

RSS
RSS - Really Simple Syndication
Right Spam Solution
Also called feeds, news feeds, web feeds
The plumbing of the new Internet (aka Web 2.0)
Delivers news and content directly to you, in real time, under your full control
A “perpetual conversation” with the publisher

How RSS works
Elements involved:
RSS reader/aggregator
RSS feed on blog or website
Process:
User subscribes to RSS feed
RSS reader’s monitor feed for updates
When new content is available, RSS readers pulls it down to computer and notifies user

Benefits to Publishers
RSS is dynamic
Distributes content to readers
Bypass spam filters, firewalls
Can be additional channel to touch readers
Saves time

Podcasting iPod + Broadcasting = “Podcasting”
Over one million video podcasts downloaded within the first ten days.
Apple

What is podcasting?
Podcasting is audio programming distributed through the internet (RSS) and played on a computer or any portable digital player
Less than 3 years old
Asynchronous, time-shifted (not real-time; prerecorded)
MP3 is the most common format
Can be music, spoken word, or a combination of both
Over 10,000 Podcasts currently in existence

Why podcasting?
Ability to talk directly to a niche, disparate audience motivated to opt in
Gather an audience over time via on-demand content
No geographical boundaries
Time-shifted consumption capabilities
Alternative, supplemental means for traditional content
Sole means for original content

Wall Street Journal

Companies launching podcasts
Purina
CBS
NPR
Sirius
Rush Limbaugh
ESPN
ABC News
NBC News
TV Guide
Sundance
General Motors
Yahoo
Newsweek
Forbes
Washington Post
Denver Post
Seattle Post
San Francisco Chronicle
Disney
Warner Bros. Pictures
Ford
BBC

Podcasting best practices
Know your audience / target market
Be organized, have an outline to keep the show on topic
Edit show for content, quality and length
Deliver valuable, informative, engaging and entertaining content to your listeners that they can't get from any other media
Ensure good quality audio by using proper recording hardware and software
Provide show notes for listeners to review content of the show before and while they listen to the podcast

Start your conversation today!
Richard Nacht
Phone: (609) 203-3300
Email: richard@bloggingsystems.com

Web 2 0 & Social Media Trends Focus On Blogging (Tin180 Com)

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Web 2 0 & Social Media Trends Focus On Blogging (Tin180 Com) — Presentation Transcript

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