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Viral Marketing   Advertising Strategies For Social Networks Presentation (Tin180 Com)
 

Viral Marketing Advertising Strategies For Social Networks Presentation (Tin180 Com)

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    Viral Marketing   Advertising Strategies For Social Networks Presentation (Tin180 Com) Viral Marketing Advertising Strategies For Social Networks Presentation (Tin180 Com) Presentation Transcript

    • Viral Marketing and Advertising Strategies For Social Networks
      • Presented by Jeff Ragovin
      • Vice President Sales, Buddy Media
      • Jeff@buddymedia.com
      • 917-523-6266
      • Buddy Media helps companies build , promote and monetize social media applications that engage and entertain users
    •  
    • Social Media: What is Everyone doing?
    • The Social Web is About Life Experiences
      • Brands are using applications to engage their audience
      • They are using applications to entertain
      • They are not banner ads
      • They are not groups
      • They are the new Ad Unit
      • They are used to connect and drive interest
      • Social Media is now a major component of the Digital Buy
    • Brands are Going Where Consumers Play
    • FedEx Launch a Package
    • FedEx Launch A Package Application
    • InStyle Hollywood Hair Makeover Target Audience Women 18-40 Connecting with the Right Audience
      •  
      • 250,000 installs over the course of the campaign
      • Average time on app: 5 minutes and 30 seconds
      • Average user tries on four different hairstyles per visit
      • 54,000 makeovers have been posted on the InStyle Wall of Fame
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    •   Every Application should have a Clear Landing Page:
      • Provide clear branding
      • Easy-to-understand instructions about how to use the application or play the game
      • A summary or analysis area that lets the user see their history with the application
    • Create a Unique Application Title
      • Pick something descriptive and unique. A good deal of users may decide to use your application based only on the title.
    • Using the Facebook API in NewsfeedsMini-Feeds
      • The Facebook API allows you to get more users for your application
      • For Newsfeeds, decide the events or actions that generate the newsfeed item. Identify actions that are interesting.
      • Finalize the Newsfeed title, body and images.
    • Requests/Invitations
      • Requests and invitations are generated by the users
      • Each user is limited to 20 requests/invitations per application per 24 hour period.
      • When developed well, can accelerate the word of mouth marketing component.
      • This is a good time to tie in a loyalty or engagement program.
    •  
    • Friends For Sale
      • Buy Friends, Make them your pets
      • Hot-or-Not with a market economy. True Viral
      • Nearly 600,000 active users.
      • 300 million page views a month.
      • 300% monthly growth rate
      • 2.1 million unique visitors in the past month
    • Splash Blast with AceBucks
    • Loyalty Programs = Consumer Engagement
    • Need 1 Volunteer
    • Loyalty Marketing = Virility
    • Email and Notifications
      • Accelerate the viral nature of the application. Spend time on the copy
      • Keep it compelling
      • Sending a weekly email to users with updates
      • Sending an email on specific events or holidays
    •  
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    • Visual Identity
      • 16 x 16 Graphic for Icon To market your application, you need to provide a 16 x 16 sized icon graphic to be displayed in the applications section 64 x 64 Graphic for Icon (shown in product directory): This is an opportunity for you to brand your application.
    • Keep SEO and PPC in Mind
      • This information is displayed on the application add page when a user decides to add the application. 
      • Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines.
    • Keep SEO and PPC in Mind
    • Social Media Advertising Platforms Facebook, MySpace, Bebo, LinkedIn Ad Networks: Buddy Media, Social Media Lookery, Cubix, RockYou etc. Social Media Advertising
    • Social Media Campaigns can be Targeted:
      • Age, Political Views,
      • Gender,
      • Relationship Status,
      • Activities
      • Location
    • Choose Your Creative
      • Social Media Ads can contain Images
      • Social Media Ads can contain Videos
      • Social Media Ads can contain only Text
    •  
    • Break-out Session- Develop and App
      • New APPLE Product called Apple Window
      • New Innovation for Digital Communication TV and Web
      • Product will feature the following:
      • Computer Wi-Fi Capabilities
      • Email
      • Television
      • Apple TV for Movies, Music, instant access to shows
      • Digital Display for Art, Vacations etc.
      • Social Marketing Budget 350K
    • Priceline.com Ultimate Negotiator for FB
    • Taunts engage user to play again Audio components embedded for extra fun
    • Monitor and Report
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    • Campaign Creation Round Up
      • Target your audience
      • Think Viral
      • Provide a unique value
      • Infuse with loyalty program
      • Measure Success with Analytics
      • Message and Notify
    •