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Total SEO: Harnessing Your Web Activity to Increase Organic Search Traffic Presented by Branko Rihtman MIT Forum http://ww...
Some facts <ul><li>June 2008 – Google breaks the 7 billion searches per month point </li></ul><ul><li>North American compa...
Google SERPs yesterday PPC Organic
SEO yesterday <ul><li>Metatag optimization </li></ul><ul><li>Directory and Search Engine  Submission </li></ul><ul><li>Rec...
Google SERPs today
SEO Today ?
SEO Today ? Not a “service done to a website” but rather an internet profile building service,  affecting almost every asp...
Site building <ul><li>URL Canonization  (Dynamic URLS ? How many parameters ?) </li></ul><ul><li>Duplicate content issues ...
Utilizing PPC <ul><li>Initial traffic stream (until the organic rankings arrive) </li></ul><ul><li>Keyword research (ident...
Utilizing Social Media <ul><li>Digg </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Twitter </li></ul><ul><li>Wikipedia </...
Off-site content <ul><li>Community participation –  comments,  answering questions </li></ul><ul><li>Article submission </...
Bundling it all together <ul><ul><li>SEO </li></ul></ul><ul><ul><ul><li>Performing keyword research </li></ul></ul></ul><u...
SMX Israel 2009 <ul><li>First (well, maybe second) conference  dedicated to Search Marketing in Israel  </li></ul><ul><li>...
http://www.tenswebmarketing.com http://www.seo-scientist.com
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Total Seo Branko Rihtman July 22nd

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Transcript of "Total Seo Branko Rihtman July 22nd"

  1. 1. Total SEO: Harnessing Your Web Activity to Increase Organic Search Traffic Presented by Branko Rihtman MIT Forum http://www.tenswebmarketing.com http://www.seo-scientist.com
  2. 2. Some facts <ul><li>June 2008 – Google breaks the 7 billion searches per month point </li></ul><ul><li>North American companies have spent over 12 billion dollars on Search Engine Marketing in 2007 </li></ul><ul><li>More than 95% of people do not click past the first page of results </li></ul><ul><li>SEO offers some of the highest conversion rates when compared to other marketing methods </li></ul>
  3. 3. Google SERPs yesterday PPC Organic
  4. 4. SEO yesterday <ul><li>Metatag optimization </li></ul><ul><li>Directory and Search Engine Submission </li></ul><ul><li>Reciprocal Link Exchange </li></ul>
  5. 5. Google SERPs today
  6. 6. SEO Today ?
  7. 7. SEO Today ? Not a “service done to a website” but rather an internet profile building service, affecting almost every aspect of the website-internet interaction. Site design and architecture Social media participation Public Relations Paid Advertising Online Publishing Community building
  8. 8. Site building <ul><li>URL Canonization (Dynamic URLS ? How many parameters ?) </li></ul><ul><li>Duplicate content issues (order of query string parameters, product descriptions, tracking parameters) </li></ul><ul><li>Server side redirects (expired content, incoming link typos – use mod_rewrite/ISAPI_Rewrite ) </li></ul><ul><li>Custom 404 pages </li></ul><ul><li>Site Search Optimization </li></ul><ul><li>Internal navigation (JAVA ?, FLASH ?) </li></ul>
  9. 9. Utilizing PPC <ul><li>Initial traffic stream (until the organic rankings arrive) </li></ul><ul><li>Keyword research (identification of the “long tail” phrases) </li></ul><ul><li>Site conversion rates (A/B testing, testing of calls to action) </li></ul>https://adwords.google.com/select/KeywordToolExternal
  10. 10. Utilizing Social Media <ul><li>Digg </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Twitter </li></ul><ul><li>Wikipedia </li></ul><ul><li>LinkedIn </li></ul>
  11. 11. Off-site content <ul><li>Community participation – comments, answering questions </li></ul><ul><li>Article submission </li></ul><ul><li>Press release optimization & submission </li></ul><ul><li>Blogging (employees, management) – topics according to the public interest (traffic analysis) </li></ul>
  12. 12. Bundling it all together <ul><ul><li>SEO </li></ul></ul><ul><ul><ul><li>Performing keyword research </li></ul></ul></ul><ul><ul><ul><li>On-page optimization (metatags, content, on-site navigation, link consolidation) </li></ul></ul></ul><ul><ul><ul><li>Off-page optimization (links) </li></ul></ul></ul><ul><ul><ul><li>Analytics </li></ul></ul></ul><ul><ul><li>PPC </li></ul></ul><ul><ul><ul><li>Estimate your traffic volume </li></ul></ul></ul><ul><ul><ul><li>Find terms used by your target audience </li></ul></ul></ul><ul><ul><ul><li>Provide an initial stream of traffic (ROI!) </li></ul></ul></ul><ul><ul><li>SMO </li></ul></ul><ul><ul><ul><ul><li>Brand recognition </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Traffic </li></ul></ul></ul></ul><ul><ul><li>Off site content development </li></ul></ul><ul><ul><ul><ul><li>press releases </li></ul></ul></ul></ul><ul><ul><ul><ul><li>article submission </li></ul></ul></ul></ul><ul><ul><ul><ul><li>guest blogging </li></ul></ul></ul></ul><ul><ul><ul><ul><li>forum participation </li></ul></ul></ul></ul>
  13. 13. SMX Israel 2009 <ul><li>First (well, maybe second) conference dedicated to Search Marketing in Israel </li></ul><ul><li>From the line of world SMX conferences </li></ul><ul><li>Search Engine representatives, Top SEM companies and consultants from Israel and SEO rock-stars from the world </li></ul><ul><li>Two day event, with exhibition area, panels on SEO, PPC, SMO, Analytics, etc. </li></ul>
  14. 14. http://www.tenswebmarketing.com http://www.seo-scientist.com
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