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Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
Total Seo Branko Rihtman July 22nd
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Total Seo Branko Rihtman July 22nd

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Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, …

Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí

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  • 1. Total SEO: Harnessing Your Web Activity to Increase Organic Search Traffic Presented by Branko Rihtman MIT Forum http://www.tenswebmarketing.com http://www.seo-scientist.com
  • 2. Some facts
    • June 2008 – Google breaks the 7 billion searches per month point
    • North American companies have spent over 12 billion dollars on Search Engine Marketing in 2007
    • More than 95% of people do not click past the first page of results
    • SEO offers some of the highest conversion rates when compared to other marketing methods
  • 3. Google SERPs yesterday PPC Organic
  • 4. SEO yesterday
    • Metatag optimization
    • Directory and Search Engine Submission
    • Reciprocal Link Exchange
  • 5. Google SERPs today
  • 6. SEO Today ?
  • 7. SEO Today ? Not a “service done to a website” but rather an internet profile building service, affecting almost every aspect of the website-internet interaction. Site design and architecture Social media participation Public Relations Paid Advertising Online Publishing Community building
  • 8. Site building
    • URL Canonization (Dynamic URLS ? How many parameters ?)
    • Duplicate content issues (order of query string parameters, product descriptions, tracking parameters)
    • Server side redirects (expired content, incoming link typos – use mod_rewrite/ISAPI_Rewrite )
    • Custom 404 pages
    • Site Search Optimization
    • Internal navigation (JAVA ?, FLASH ?)
  • 9. Utilizing PPC
    • Initial traffic stream (until the organic rankings arrive)
    • Keyword research (identification of the “long tail” phrases)
    • Site conversion rates (A/B testing, testing of calls to action)
    https://adwords.google.com/select/KeywordToolExternal
  • 10. Utilizing Social Media
    • Digg
    • Stumbleupon
    • Twitter
    • Wikipedia
    • LinkedIn
  • 11. Off-site content
    • Community participation – comments, answering questions
    • Article submission
    • Press release optimization & submission
    • Blogging (employees, management) – topics according to the public interest (traffic analysis)
  • 12. Bundling it all together
      • SEO
        • Performing keyword research
        • On-page optimization (metatags, content, on-site navigation, link consolidation)
        • Off-page optimization (links)
        • Analytics
      • PPC
        • Estimate your traffic volume
        • Find terms used by your target audience
        • Provide an initial stream of traffic (ROI!)
      • SMO
          • Brand recognition
          • Traffic
      • Off site content development
          • press releases
          • article submission
          • guest blogging
          • forum participation
  • 13. SMX Israel 2009
    • First (well, maybe second) conference dedicated to Search Marketing in Israel
    • From the line of world SMX conferences
    • Search Engine representatives, Top SEM companies and consultants from Israel and SEO rock-stars from the world
    • Two day event, with exhibition area, panels on SEO, PPC, SMO, Analytics, etc.
  • 14. http://www.tenswebmarketing.com http://www.seo-scientist.com

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