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Social Media Success (Tin180 Com)


Published on - Trang tin tức văn hóa lành mạnh - Trang tin tức văn hóa lành mạnh

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  • 1. Social Media “Hacks” Stephan Spencer, Founder & President, Netconcepts
  • 2. “ Hacks”
    • Every social site has its own unique opportunities, quirks and anomalies
    • O’Reilly definition:
      • tools, tips, and tricks that help users solve problems
      • aimed at intermediate-level power users
  • 3. Wikipedia
    • Build up your street cred (long & virtuous contribution history, user profile page with Barnstar awards) before doing anything at all self-serving.
    • A link on a high-profile article is worth gold, as it builds your credibility & visibility with journalists and bloggers. Negotiate with an article’s “owner” to get this.
    • Monitor your articles with a tool that emails you (e.g. trackengine, changenotes, urlywarning, changedetect). Don’t just rely on Wikipedia’s “Watch” function
    • Flow PageRank internally with Disambiguation pages, Redirects, Categories
    • Make friends. They will back you up in AfDs
    • Don’t edit anonymously from work. (Have you heard of WikiScanner??)
  • 4. Wikis
    • Plenty of other wikis out there that are a lot more edit-friendly than Wikipedia
      • ShopWiki
      • The NewPR Wiki (
      • WordPress Codex (
      • Conference wikis (e.g. Web20Expo)
    • Some even pass link juice! 
  • 5. Digg
    • Strip away all commercial links during the initial Digg swarm
    • Friend popular Diggers. Better yet, get a popular Digger to submit your story.
      • Consult the Top 100 list of Diggers at
    • Time your presence on the Digg front page for daylight hours
    • Craft a killer title using this formula from Muhammad Saleem: number + adjective + key phrase
      • E.g. “13 Most Chilling Haunted Hotels” or “16 Incredibly Unconventional Hotel Rooms”
  • 6.  
  • 7. StumbleUpon
    • Force your friends to stumble your stuff using the “Send to” function in the StumbleUpon toolbar
      • They have to view your URL before they can continue with their random channel surfing
  • 8. YouTube
    • With most popular YouTube promotions, YouTube gets the links and the original site usually does not. Stack the odds more in your favor by creating a microsite and making the microsite URL your username.
      • E.g. “” is BlendTec’s username
    • Use as many tags as possible while still being accurate
    • Run a contest and recruit popular YouTube users to enter. Their video submission will get pushed out to all their subscribers
      • E.g. Intuit’s “Tax Rap” contest
  • 9. YouTube
    • Be creative but unpolished
      • Eepybird’s Bellagio Fountain of Diet Coke + Mentos
      • BlendTec’s “Will It Blend?”
      • Heroes spoof commercial (“Zeroes”) – an NBC creation
      • John Cleese Backup Trauma webisode
      • Intuit’s “Tax Rap” content
      • SolarDave’s SMX spoof with cut-out figures as the actors
      • “ Hat Swap” spoof of “Wife Swap” reality show w/ SEOs
  • 10.  
  • 11.  
  • 12.  
  • 13. MySpace
    • You need an impressive number of friends. Establish critical mass by friending bands, models (male and female), fiction authors, actors, go-go dancers, DJs, etc. They’ll take anybody!
      • Find them using the “Search Profiles for People with Similar Career Interests” as part of MySpace’s Search function.
      • Then remove them later on when you no longer need them.
    • Long page load time will drive your profile visitors away. Disable HTML in your comments so users can’t fill your page with slow-loading pictures of LOLcats etc.
  • 14.  
  • 15. LinkedIn
    • Add links to your website, blog, and one other URL and select “Other” so you can specify the anchor text. Don’t use the pre-selected categories “My website” etc.
    • Add a LION (LinkedIn Open Networker) or two to your network.
      • i.e. a “promiscuous sneezer” (in Seth Godin-speak)
      • Use the list. e.g. Flip Filipowski
    • Add your email address to your “professional headline” so folks 4+ degrees away don’t have to waste an InMail to contact you
    • Post a “question” to LinkedIn Answers that serves your own purposes
      • e.g. “We’re looking to hire an SEO analyst and are willing to pay whatever it takes to get a top-notch person. What job boards do you recommend?”
  • 16. Flickr
    • Always use tags – as many as possible while still being accurate. Put multiple word tags in surrounded by quotation marks “”
    • Make descriptive titles for your photos
    • Create thematic Sets for your photos
    • Links on profile, set and collection pages are not nofollowed 
    • If the photo is location specific, go into Flickr’s tools and geotag the picture
      • Go into the Flickr set tools, and locate the location on the Yahoo! Map, then drag the picture onto the map to pinpoint its location
    • Creative Commons license your photo and put how you want the user to credit you in your photo’s description
  • 17.
    • Get involved with local Meetups and get your member profile page linked from the meetup’s page, which will pass juice to your profile then on to your site
    • Actually there are many social sites with profile pages that pass link juice...
  • 18.
  • 19. Blogs
    • First, get involved via comments and build rapport
    • Careful about making the commenter name keyword-rich
    • Comment on blogs that “dofollow” comment links
      • e.g. Mark Cuban’s, Rimm-Kaufman Group’s
    • Submit to blog carnivals. Host one (requires that you have a blog). Start a new one.
  • 20. Blogs
    • Be a contributor to a group blog (e.g., Blog)
    • Be a guest blogger on someone else’s blog (e.g. ,
    • A Tip Jar indicates the blogger is desperate for cash
  • 21. Twitter
    • Create a microsite dedicated to Twitter
      • E.g.
    • Circumvent spam filters and inbox clutter using direct messages
    • Influence the top influencers in your Twitter network by influencing those in common with you
      • Identify the common “friends” with
      • Send your request as a direct message
  • 22.
  • 23.
  • 24. Thanks!
    • This Powerpoint can be downloaded from
    • For three hours of screencasts on link building, email [email_address]
    • Questions after the show? Email me at