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Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
Social Media Marketing And Web 2 0 (Tin180 Com)
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Social Media Marketing And Web 2 0 (Tin180 Com)

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http://tin180.com - Trang tin tức văn hóa lành mạnh

http://tin180.com - Trang tin tức văn hóa lành mạnh

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  • 1. Social Media Marketing and Web 2.0
  • 2.  
  • 3. What is social media? <ul><li>A different way to socialize using the web </li></ul>
  • 4. What are social networks? <ul><li>A website with a database </li></ul>
  • 5. What is social media and Web 2.0? <ul><li>Harnessing collective intelligence </li></ul><ul><li>Trusting consumers as co-developers </li></ul><ul><li>Engaging consumer experiences </li></ul><ul><li>Participation </li></ul><ul><li>Trust economy </li></ul><ul><li>Word of mouse </li></ul>
  • 6. The old vs. the new Unconferences Conferences Twitter Instant messenger Syndication Stickiness Tagging Directories Wikis CMS Blogging Personal websites Wikipedia Britannica online Hands Eyeballs Web 2.0 Web 1.0
  • 7. Harnessing collective intelligence
  • 8. Trusting consumers as co-developers
  • 9. Engaging consumer experiences Community users remain customers 50% longer, spend 54% more than non-community users and visit 9 times more than non-community users
  • 10. Participation <ul><li>Participation is key </li></ul><ul><ul><li>1) Advertise </li></ul></ul><ul><ul><li>2) Create elements in online space </li></ul></ul><ul><ul><li>3) Create own platform or environment in online space </li></ul></ul>
  • 11. Trust Economy
  • 12.  
  • 13. Word of Mouse
  • 14. Keys to success in webspace <ul><li>Be creative </li></ul><ul><li>Be honest </li></ul><ul><li>Be unique </li></ul><ul><li>Be aware of who your audience is </li></ul><ul><li>Update frequently </li></ul><ul><li>Be transparent </li></ul>
  • 15. You have to be real to succeed!
  • 16. The Web is changing how we do business <ul><li>Trust economy </li></ul><ul><li>Gift economy </li></ul>
  • 17. Social media is driven by the consumer not driven by business and is currently experiencing growth
  • 18. The Social Networking has grown 12.7% from November 2006 to April 2007. In Canada from April 2006 to April 2007 Facebook grew 2424% YOUTUBE grew 616% MySpace grew 135%
  • 19. 70% of Americans aged 15-35 use Social Networks Fox Interactive Networks
  • 20. Half of YouTube’s audience is over 34 MarketingVox
  • 21. 17% of Sony PlayStation owners in America are aged 50+ The Observer
  • 22. Craig Newmark, owner and inventor of Craigslist Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’. He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.
  • 23. How to create a Web 2.0 strategy
  • 24. Internal Conversations
  • 25. One-to-one conversations
  • 26. One-to-many
  • 27. KNOW CONTROL vs. NO CONTROL <ul><li>You have to KNOW your audience so that you don’t have a NO control situation. </li></ul>
  • 28. NO control <ul><li>http://www.youtube.com/watch?v=t8XxcOj3Seo </li></ul>
  • 29. KNOW control
  • 30. The Streisand effect <ul><li>A term used to describe a phenomenon on the Internet when there is an attempt to remove/censor something backfires and the information ends up receiving more attention. </li></ul>
  • 31. <ul><li>09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 </li></ul>
  • 32. What this means …. <ul><li>Companies can no longer control the message but they can manage the results if they are aware of which channels of communication their audience is using. </li></ul>
  • 33. Examples of Social Media <ul><li>RSS feeds </li></ul><ul><li>UGC (user generated content) </li></ul><ul><li>Social networks </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasts </li></ul>
  • 34. RSS Feeds <ul><li>http://www.youtube.com/watch?v=0klgLsSxGsU </li></ul>
  • 35. UGC (user generated content) <ul><li>UGC is now the brand </li></ul><ul><li>Consumers now create and change the brand (you no longer own your brand) (youtube) </li></ul><ul><li>Consumers market the brand </li></ul><ul><li>It’s not “with” your brand, it’s “in” your brand </li></ul>
  • 36. Social Networks <ul><li>http:// www.youtube.com/watch?v =6a_KF7TYKVc </li></ul>
  • 37. Blogging <ul><li>An online journal, a way to tell a story </li></ul><ul><li>102 Million blogs, 120,000 blogs started each day </li></ul><ul><li>It is not reporting – nor do people expect it to be </li></ul>
  • 38. “ Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media” Factivia
  • 39. Blog Demographics <ul><li>42% of all Canadians have read a blog </li></ul><ul><li>Blog use in Canada is most popular among those: </li></ul><ul><ul><li>With household incomes of $60,000 or more (44%) </li></ul></ul><ul><ul><li>Men (48% vs. 35% among women) </li></ul></ul><ul><ul><li>Younger adults aged 18-34 (50%) </li></ul></ul><ul><ul><li>Those with post-secondary education </li></ul></ul>Ipsos-Red, June 2005
  • 40. Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.
  • 41. Podcast <ul><li>http://www.youtube.com/watch?v=OEmss2lg-ug </li></ul>
  • 42. Tools of the trade <ul><li>Google Reader </li></ul><ul><li>Google News alert </li></ul><ul><li>Technorati </li></ul><ul><li>Google </li></ul><ul><li>Tagging </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Facebook </li></ul><ul><li>iTunes </li></ul><ul><li>YouTube </li></ul>
  • 43. Google Reader <ul><ul><li>http:// www.google.com /reader/view/#overview-page </li></ul></ul><ul><li>Another option: http:// www.google.ca/ig?hl =en </li></ul>
  • 44. Google News Alerts <ul><li>http:// www.google.com/alerts?hl = en&t =1 </li></ul>
  • 45. Technorati <ul><li>RSS </li></ul><ul><li>Add popular, relevant blogroll (a blogroll is a listing of websites that often appear as links on web logs). </li></ul><ul><li>http:// technorati.com/people/technorati/CanadianWildlifeFed </li></ul>
  • 46. Google <ul><li>Search engine </li></ul><ul><li>Determine how well your site is doing </li></ul>
  • 47. Tagging <ul><li>The assigning of keywords to online content to help users search that content more effectively. </li></ul>
  • 48. Del.icio.us <ul><li>Social book marking which uses tags </li></ul><ul><li>http:// del.icio.us/TobiMichelle </li></ul>
  • 49. Facebook <ul><li>Virtual read </li></ul><ul><li>News feed </li></ul><ul><li>Over 41 Million Canadians have visited Facebook. </li></ul>
  • 50. iTunes <ul><li>iTunes is a media player used for transferring music, photos and videos </li></ul>
  • 51. YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ... Tobi – http://youtube.com/profile?user=TobiMichelleM
  • 52. Old media doesn’t die, it just evolves

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