Social Media Marketing And Web 2 0 (Tin180 Com)
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http://tin180.com - Trang tin tức văn hóa lành mạnh

http://tin180.com - Trang tin tức văn hóa lành mạnh

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Social Media Marketing And Web 2 0 (Tin180 Com) Presentation Transcript

  • 1. Social Media Marketing and Web 2.0
  • 2.  
  • 3. What is social media?
    • A different way to socialize using the web
  • 4. What are social networks?
    • A website with a database
  • 5. What is social media and Web 2.0?
    • Harnessing collective intelligence
    • Trusting consumers as co-developers
    • Engaging consumer experiences
    • Participation
    • Trust economy
    • Word of mouse
  • 6. The old vs. the new Unconferences Conferences Twitter Instant messenger Syndication Stickiness Tagging Directories Wikis CMS Blogging Personal websites Wikipedia Britannica online Hands Eyeballs Web 2.0 Web 1.0
  • 7. Harnessing collective intelligence
  • 8. Trusting consumers as co-developers
  • 9. Engaging consumer experiences Community users remain customers 50% longer, spend 54% more than non-community users and visit 9 times more than non-community users
  • 10. Participation
    • Participation is key
      • 1) Advertise
      • 2) Create elements in online space
      • 3) Create own platform or environment in online space
  • 11. Trust Economy
  • 12.  
  • 13. Word of Mouse
  • 14. Keys to success in webspace
    • Be creative
    • Be honest
    • Be unique
    • Be aware of who your audience is
    • Update frequently
    • Be transparent
  • 15. You have to be real to succeed!
  • 16. The Web is changing how we do business
    • Trust economy
    • Gift economy
  • 17. Social media is driven by the consumer not driven by business and is currently experiencing growth
  • 18. The Social Networking has grown 12.7% from November 2006 to April 2007. In Canada from April 2006 to April 2007 Facebook grew 2424% YOUTUBE grew 616% MySpace grew 135%
  • 19. 70% of Americans aged 15-35 use Social Networks Fox Interactive Networks
  • 20. Half of YouTube’s audience is over 34 MarketingVox
  • 21. 17% of Sony PlayStation owners in America are aged 50+ The Observer
  • 22. Craig Newmark, owner and inventor of Craigslist Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’. He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.
  • 23. How to create a Web 2.0 strategy
  • 24. Internal Conversations
  • 25. One-to-one conversations
  • 26. One-to-many
  • 27. KNOW CONTROL vs. NO CONTROL
    • You have to KNOW your audience so that you don’t have a NO control situation.
  • 28. NO control
    • http://www.youtube.com/watch?v=t8XxcOj3Seo
  • 29. KNOW control
  • 30. The Streisand effect
    • A term used to describe a phenomenon on the Internet when there is an attempt to remove/censor something backfires and the information ends up receiving more attention.
  • 31.
    • 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
  • 32. What this means ….
    • Companies can no longer control the message but they can manage the results if they are aware of which channels of communication their audience is using.
  • 33. Examples of Social Media
    • RSS feeds
    • UGC (user generated content)
    • Social networks
    • Blogging
    • Podcasts
  • 34. RSS Feeds
    • http://www.youtube.com/watch?v=0klgLsSxGsU
  • 35. UGC (user generated content)
    • UGC is now the brand
    • Consumers now create and change the brand (you no longer own your brand) (youtube)
    • Consumers market the brand
    • It’s not “with” your brand, it’s “in” your brand
  • 36. Social Networks
    • http:// www.youtube.com/watch?v =6a_KF7TYKVc
  • 37. Blogging
    • An online journal, a way to tell a story
    • 102 Million blogs, 120,000 blogs started each day
    • It is not reporting – nor do people expect it to be
  • 38. “ Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media” Factivia
  • 39. Blog Demographics
    • 42% of all Canadians have read a blog
    • Blog use in Canada is most popular among those:
      • With household incomes of $60,000 or more (44%)
      • Men (48% vs. 35% among women)
      • Younger adults aged 18-34 (50%)
      • Those with post-secondary education
    Ipsos-Red, June 2005
  • 40. Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.
  • 41. Podcast
    • http://www.youtube.com/watch?v=OEmss2lg-ug
  • 42. Tools of the trade
    • Google Reader
    • Google News alert
    • Technorati
    • Google
    • Tagging
    • Del.icio.us
    • Facebook
    • iTunes
    • YouTube
  • 43. Google Reader
      • http:// www.google.com /reader/view/#overview-page
    • Another option: http:// www.google.ca/ig?hl =en
  • 44. Google News Alerts
    • http:// www.google.com/alerts?hl = en&t =1
  • 45. Technorati
    • RSS
    • Add popular, relevant blogroll (a blogroll is a listing of websites that often appear as links on web logs).
    • http:// technorati.com/people/technorati/CanadianWildlifeFed
  • 46. Google
    • Search engine
    • Determine how well your site is doing
  • 47. Tagging
    • The assigning of keywords to online content to help users search that content more effectively.
  • 48. Del.icio.us
    • Social book marking which uses tags
    • http:// del.icio.us/TobiMichelle
  • 49. Facebook
    • Virtual read
    • News feed
    • Over 41 Million Canadians have visited Facebook.
  • 50. iTunes
    • iTunes is a media player used for transferring music, photos and videos
  • 51. YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ... Tobi – http://youtube.com/profile?user=TobiMichelleM
  • 52. Old media doesn’t die, it just evolves