Social Media Marketing And Web 2 0 (Tin180 Com)
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Social Media Marketing And Web 2 0 (Tin180 Com)


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Social Media Marketing And Web 2 0 (Tin180 Com) Social Media Marketing And Web 2 0 (Tin180 Com) Presentation Transcript

  • Social Media Marketing and Web 2.0
  • What is social media?
    • A different way to socialize using the web
  • What are social networks?
    • A website with a database
  • What is social media and Web 2.0?
    • Harnessing collective intelligence
    • Trusting consumers as co-developers
    • Engaging consumer experiences
    • Participation
    • Trust economy
    • Word of mouse
  • The old vs. the new Unconferences Conferences Twitter Instant messenger Syndication Stickiness Tagging Directories Wikis CMS Blogging Personal websites Wikipedia Britannica online Hands Eyeballs Web 2.0 Web 1.0
  • Harnessing collective intelligence
  • Trusting consumers as co-developers
  • Engaging consumer experiences Community users remain customers 50% longer, spend 54% more than non-community users and visit 9 times more than non-community users
  • Participation
    • Participation is key
      • 1) Advertise
      • 2) Create elements in online space
      • 3) Create own platform or environment in online space
  • Trust Economy
  • Word of Mouse
  • Keys to success in webspace
    • Be creative
    • Be honest
    • Be unique
    • Be aware of who your audience is
    • Update frequently
    • Be transparent
  • You have to be real to succeed!
  • The Web is changing how we do business
    • Trust economy
    • Gift economy
  • Social media is driven by the consumer not driven by business and is currently experiencing growth
  • The Social Networking has grown 12.7% from November 2006 to April 2007. In Canada from April 2006 to April 2007 Facebook grew 2424% YOUTUBE grew 616% MySpace grew 135%
  • 70% of Americans aged 15-35 use Social Networks Fox Interactive Networks
  • Half of YouTube’s audience is over 34 MarketingVox
  • 17% of Sony PlayStation owners in America are aged 50+ The Observer
  • Craig Newmark, owner and inventor of Craigslist Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’. He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.
  • How to create a Web 2.0 strategy
  • Internal Conversations
  • One-to-one conversations
  • One-to-many
    • You have to KNOW your audience so that you don’t have a NO control situation.
  • NO control
  • KNOW control
  • The Streisand effect
    • A term used to describe a phenomenon on the Internet when there is an attempt to remove/censor something backfires and the information ends up receiving more attention.
    • 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
  • What this means ….
    • Companies can no longer control the message but they can manage the results if they are aware of which channels of communication their audience is using.
  • Examples of Social Media
    • RSS feeds
    • UGC (user generated content)
    • Social networks
    • Blogging
    • Podcasts
  • RSS Feeds
  • UGC (user generated content)
    • UGC is now the brand
    • Consumers now create and change the brand (you no longer own your brand) (youtube)
    • Consumers market the brand
    • It’s not “with” your brand, it’s “in” your brand
  • Social Networks
    • http:// =6a_KF7TYKVc
  • Blogging
    • An online journal, a way to tell a story
    • 102 Million blogs, 120,000 blogs started each day
    • It is not reporting – nor do people expect it to be
  • “ Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media” Factivia
  • Blog Demographics
    • 42% of all Canadians have read a blog
    • Blog use in Canada is most popular among those:
      • With household incomes of $60,000 or more (44%)
      • Men (48% vs. 35% among women)
      • Younger adults aged 18-34 (50%)
      • Those with post-secondary education
    Ipsos-Red, June 2005
  • Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.
  • Podcast
  • Tools of the trade
    • Google Reader
    • Google News alert
    • Technorati
    • Google
    • Tagging
    • Facebook
    • iTunes
    • YouTube
  • Google Reader
      • http:// /reader/view/#overview-page
    • Another option: http:// =en
  • Google News Alerts
    • http:// = en&t =1
  • Technorati
    • RSS
    • Add popular, relevant blogroll (a blogroll is a listing of websites that often appear as links on web logs).
    • http://
  • Google
    • Search engine
    • Determine how well your site is doing
  • Tagging
    • The assigning of keywords to online content to help users search that content more effectively.
    • Social book marking which uses tags
    • http://
  • Facebook
    • Virtual read
    • News feed
    • Over 41 Million Canadians have visited Facebook.
  • iTunes
    • iTunes is a media player used for transferring music, photos and videos
  • YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ... Tobi –
  • Old media doesn’t die, it just evolves