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Social Media Marketing And Web 2 0 (Tin180 Com)

Social Media Marketing And Web 2 0 (Tin180 Com)



http://tin180.com - Trang tin tức văn hóa lành mạnh

http://tin180.com - Trang tin tức văn hóa lành mạnh



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    Social Media Marketing And Web 2 0 (Tin180 Com) Social Media Marketing And Web 2 0 (Tin180 Com) Presentation Transcript

    • Social Media Marketing and Web 2.0
    • What is social media?
      • A different way to socialize using the web
    • What are social networks?
      • A website with a database
    • What is social media and Web 2.0?
      • Harnessing collective intelligence
      • Trusting consumers as co-developers
      • Engaging consumer experiences
      • Participation
      • Trust economy
      • Word of mouse
    • The old vs. the new Unconferences Conferences Twitter Instant messenger Syndication Stickiness Tagging Directories Wikis CMS Blogging Personal websites Wikipedia Britannica online Hands Eyeballs Web 2.0 Web 1.0
    • Harnessing collective intelligence
    • Trusting consumers as co-developers
    • Engaging consumer experiences Community users remain customers 50% longer, spend 54% more than non-community users and visit 9 times more than non-community users
    • Participation
      • Participation is key
        • 1) Advertise
        • 2) Create elements in online space
        • 3) Create own platform or environment in online space
    • Trust Economy
    • Word of Mouse
    • Keys to success in webspace
      • Be creative
      • Be honest
      • Be unique
      • Be aware of who your audience is
      • Update frequently
      • Be transparent
    • You have to be real to succeed!
    • The Web is changing how we do business
      • Trust economy
      • Gift economy
    • Social media is driven by the consumer not driven by business and is currently experiencing growth
    • The Social Networking has grown 12.7% from November 2006 to April 2007. In Canada from April 2006 to April 2007 Facebook grew 2424% YOUTUBE grew 616% MySpace grew 135%
    • 70% of Americans aged 15-35 use Social Networks Fox Interactive Networks
    • Half of YouTube’s audience is over 34 MarketingVox
    • 17% of Sony PlayStation owners in America are aged 50+ The Observer
    • Craig Newmark, owner and inventor of Craigslist Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’. He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.
    • How to create a Web 2.0 strategy
    • Internal Conversations
    • One-to-one conversations
    • One-to-many
      • You have to KNOW your audience so that you don’t have a NO control situation.
    • NO control
      • http://www.youtube.com/watch?v=t8XxcOj3Seo
    • KNOW control
    • The Streisand effect
      • A term used to describe a phenomenon on the Internet when there is an attempt to remove/censor something backfires and the information ends up receiving more attention.
      • 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
    • What this means ….
      • Companies can no longer control the message but they can manage the results if they are aware of which channels of communication their audience is using.
    • Examples of Social Media
      • RSS feeds
      • UGC (user generated content)
      • Social networks
      • Blogging
      • Podcasts
    • RSS Feeds
      • http://www.youtube.com/watch?v=0klgLsSxGsU
    • UGC (user generated content)
      • UGC is now the brand
      • Consumers now create and change the brand (you no longer own your brand) (youtube)
      • Consumers market the brand
      • It’s not “with” your brand, it’s “in” your brand
    • Social Networks
      • http:// www.youtube.com/watch?v =6a_KF7TYKVc
    • Blogging
      • An online journal, a way to tell a story
      • 102 Million blogs, 120,000 blogs started each day
      • It is not reporting – nor do people expect it to be
    • “ Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media” Factivia
    • Blog Demographics
      • 42% of all Canadians have read a blog
      • Blog use in Canada is most popular among those:
        • With household incomes of $60,000 or more (44%)
        • Men (48% vs. 35% among women)
        • Younger adults aged 18-34 (50%)
        • Those with post-secondary education
      Ipsos-Red, June 2005
    • Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.
    • Podcast
      • http://www.youtube.com/watch?v=OEmss2lg-ug
    • Tools of the trade
      • Google Reader
      • Google News alert
      • Technorati
      • Google
      • Tagging
      • Del.icio.us
      • Facebook
      • iTunes
      • YouTube
    • Google Reader
        • http:// www.google.com /reader/view/#overview-page
      • Another option: http:// www.google.ca/ig?hl =en
    • Google News Alerts
      • http:// www.google.com/alerts?hl = en&t =1
    • Technorati
      • RSS
      • Add popular, relevant blogroll (a blogroll is a listing of websites that often appear as links on web logs).
      • http:// technorati.com/people/technorati/CanadianWildlifeFed
    • Google
      • Search engine
      • Determine how well your site is doing
    • Tagging
      • The assigning of keywords to online content to help users search that content more effectively.
    • Del.icio.us
      • Social book marking which uses tags
      • http:// del.icio.us/TobiMichelle
    • Facebook
      • Virtual read
      • News feed
      • Over 41 Million Canadians have visited Facebook.
    • iTunes
      • iTunes is a media player used for transferring music, photos and videos
    • YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ... Tobi – http://youtube.com/profile?user=TobiMichelleM
    • Old media doesn’t die, it just evolves