The link building, or web site promotion as we like to call it, of today involves a more holistic approach. An inventory of the digital assets and promotable content should be conducted and then matched with the corresponding channels of promotion. The result is an incremental increase in channels that drive traffic and brand exposure that can also attract an increase in links to a web site’s content. Channels of promotion can increase visitors on their own, but they can also increase links and subsequently standard search engine rankings.
SEO + PR Tactics & Measurement Lee Odden - CEO TopRank Online Marketing toprank.org Pubcon 2007
Text Images Audio Video RSS Mobile Local News Widgets Products Standard Search Engines Flickr Odeo YouTube Technorati Mobile Search Engines Superpages Newswire, News Search Blogs Digital Assets Channels of Promotion PR Content to Optimize