Internet Traffic Mastery   Seo
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Internet Traffic Mastery Seo

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Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí

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    Internet Traffic Mastery   Seo Internet Traffic Mastery Seo Presentation Transcript

    • Internet Traffic Mastery SEO Search Engine Optimization By Alexei Kouleshov
    • What is SEO?
      • Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results . (Wikipedia)
    • Purpose of SEO
      • Make the site more relevant to fit SE algorithm
      • Bring you more targeted traffic
    • SEO
      • Onsite optimization
      • Offsite optimization
    • Onsite optimization
      • Keyword density within content (2-6%)
      • Title
      • Description and Keywords (exact KW)
      • Linking structure (navigation)
      • Extra features – sitemap, blog (WordPress blog has all SEO components)
      • Clean coding (CSS and no FrontPage)
    • Onsite Optimization
      • Firefox plugins
      • Search Status Plugin helps you analyze the page for
      • Keyword density
      • Meta Tags (Keywords and Description of the page)
      • Links (incoming, outgoing andnofollow)
    • Offsite Optimization
      • Submitting to search engines
      • Submitting to directories
      • Exchanging links
      • Submitting to relevant sites
      • Getting others to put your exact link (not affiliate link) on their site
    • Links
      • Has to contain keyword that you optimize for in link title.
      • Works like reference.
      • Something that people are reading has a reference to original source or something that is worth checking out.
      • Google came up with PR algorithm. The higher the PR, the more authority that page has.
    • Links
      • Links from forums
      • Do a search in Google for your keyword followed by word “forum”
      • Links from blogs
      • http://www.technorati.com
      • http://blogsearch.google.com
      • Links from Articles
      • www.goarticles.com
      • www.ezinearticles.com
      • www.articlecity.com
      • Link Exchange
      • http://market.iwebtool.com/link_exchange.html
      • http://www.gotlinks.com/
      • http:// www.linkmetro.com
    • Recommendations
      • Optimize for 3 – 4 keywords
      • Build sitemaps
      • Link within your sites (page to page) based on keyword, not the phrase “click here”
      • Get as many high PR pages to link to your pages as you can
    • DON’Ts
      • Do not stuff your pages with keywords.
      • Do not use invisible text to hide keywords
      • Do not use spam systems to get you indexed, as sooner or later you will be punished.
    • Help and Tools
      • Forums.digitalpoint.com
      • http://sitening.com/seo-tools
      • Check your statistics regularly to see which keywords bring you traffic
    • Pros and Cons
      • Pros
      • Doesn’t always require financial investments
      • Done either in-house or it can be outsourced to a specialized company
      • High search engine rankings have a positive effect on branding (Interactive Advertising Bureau 2004).
      • Increase ROI
      • Cons
      • Takes time to get desired positions
      • Lots of effort and time required for competitive terms
      • No guarantee that you will get the position you want
      • Search Engines change their algorithms that can affect your ranking
    • Our Experience
      • SEO is great for
      • Personal exposure
      • Names, Brands and Company names are fairly easy to optimize for.
      • Regional exposure
      • Whilst its hard to get ranking for SEO Expert, its relatively easy to get SEO Expert Brisbane.
      • Obscure exposure
      • Very specific descriptive keywords.
    • Our Experience
      • This is how we used SEO
    • Questions?
      • Email me at
      • [email_address]