Internet Traffic Mastery Seo


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Internet Traffic Mastery Seo

  1. 1. Internet Traffic Mastery SEO Search Engine Optimization By Alexei Kouleshov
  2. 2. What is SEO? <ul><li>Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results . (Wikipedia) </li></ul>
  3. 3. Purpose of SEO <ul><li>Make the site more relevant to fit SE algorithm </li></ul><ul><li>Bring you more targeted traffic </li></ul>
  4. 4. SEO <ul><li>Onsite optimization </li></ul><ul><li>Offsite optimization </li></ul>
  5. 5. Onsite optimization <ul><li>Keyword density within content (2-6%) </li></ul><ul><li>Title </li></ul><ul><li>Description and Keywords (exact KW) </li></ul><ul><li>Linking structure (navigation) </li></ul><ul><li>Extra features – sitemap, blog (WordPress blog has all SEO components) </li></ul><ul><li>Clean coding (CSS and no FrontPage) </li></ul>
  6. 6. Onsite Optimization <ul><li>Firefox plugins </li></ul><ul><li>Search Status Plugin helps you analyze the page for </li></ul><ul><li>Keyword density </li></ul><ul><li>Meta Tags (Keywords and Description of the page) </li></ul><ul><li>Links (incoming, outgoing andnofollow) </li></ul>
  7. 7. Offsite Optimization <ul><li>Submitting to search engines </li></ul><ul><li>Submitting to directories </li></ul><ul><li>Exchanging links </li></ul><ul><li>Submitting to relevant sites </li></ul><ul><li>Getting others to put your exact link (not affiliate link) on their site </li></ul>
  8. 8. Links <ul><li>Has to contain keyword that you optimize for in link title. </li></ul><ul><li>Works like reference. </li></ul><ul><li>Something that people are reading has a reference to original source or something that is worth checking out. </li></ul><ul><li>Google came up with PR algorithm. The higher the PR, the more authority that page has. </li></ul>
  9. 9. Links <ul><li>Links from forums </li></ul><ul><li>Do a search in Google for your keyword followed by word “forum” </li></ul><ul><li>Links from blogs </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Links from Articles </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Link Exchange </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul>
  10. 10. Recommendations <ul><li>Optimize for 3 – 4 keywords </li></ul><ul><li>Build sitemaps </li></ul><ul><li>Link within your sites (page to page) based on keyword, not the phrase “click here” </li></ul><ul><li>Get as many high PR pages to link to your pages as you can </li></ul>
  11. 11. DON’Ts <ul><li>Do not stuff your pages with keywords. </li></ul><ul><li>Do not use invisible text to hide keywords </li></ul><ul><li>Do not use spam systems to get you indexed, as sooner or later you will be punished. </li></ul>
  12. 12. Help and Tools <ul><li> </li></ul><ul><li> </li></ul><ul><li>Check your statistics regularly to see which keywords bring you traffic </li></ul>
  13. 13. Pros and Cons <ul><li>Pros </li></ul><ul><li>Doesn’t always require financial investments </li></ul><ul><li>Done either in-house or it can be outsourced to a specialized company </li></ul><ul><li>High search engine rankings have a positive effect on branding (Interactive Advertising Bureau 2004). </li></ul><ul><li>Increase ROI </li></ul><ul><li>Cons </li></ul><ul><li>Takes time to get desired positions </li></ul><ul><li>Lots of effort and time required for competitive terms </li></ul><ul><li>No guarantee that you will get the position you want </li></ul><ul><li>Search Engines change their algorithms that can affect your ranking </li></ul>
  14. 14. Our Experience <ul><li>SEO is great for </li></ul><ul><li>Personal exposure </li></ul><ul><li>Names, Brands and Company names are fairly easy to optimize for. </li></ul><ul><li>Regional exposure </li></ul><ul><li>Whilst its hard to get ranking for SEO Expert, its relatively easy to get SEO Expert Brisbane. </li></ul><ul><li>Obscure exposure </li></ul><ul><li>Very specific descriptive keywords. </li></ul>
  15. 15. Our Experience <ul><li>This is how we used SEO </li></ul>
  16. 16. Questions? <ul><li>Email me at </li></ul><ul><li>[email_address] </li></ul>