Internet Traffic Mastery   Seo
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Internet Traffic Mastery Seo


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Internet Traffic Mastery Seo Presentation Transcript

  • 1. Internet Traffic Mastery SEO Search Engine Optimization By Alexei Kouleshov
  • 2. What is SEO?
    • Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results . (Wikipedia)
  • 3. Purpose of SEO
    • Make the site more relevant to fit SE algorithm
    • Bring you more targeted traffic
  • 4. SEO
    • Onsite optimization
    • Offsite optimization
  • 5. Onsite optimization
    • Keyword density within content (2-6%)
    • Title
    • Description and Keywords (exact KW)
    • Linking structure (navigation)
    • Extra features – sitemap, blog (WordPress blog has all SEO components)
    • Clean coding (CSS and no FrontPage)
  • 6. Onsite Optimization
    • Firefox plugins
    • Search Status Plugin helps you analyze the page for
    • Keyword density
    • Meta Tags (Keywords and Description of the page)
    • Links (incoming, outgoing andnofollow)
  • 7. Offsite Optimization
    • Submitting to search engines
    • Submitting to directories
    • Exchanging links
    • Submitting to relevant sites
    • Getting others to put your exact link (not affiliate link) on their site
  • 8. Links
    • Has to contain keyword that you optimize for in link title.
    • Works like reference.
    • Something that people are reading has a reference to original source or something that is worth checking out.
    • Google came up with PR algorithm. The higher the PR, the more authority that page has.
  • 9. Links
    • Links from forums
    • Do a search in Google for your keyword followed by word “forum”
    • Links from blogs
    • Links from Articles
    • Link Exchange
    • http://
  • 10. Recommendations
    • Optimize for 3 – 4 keywords
    • Build sitemaps
    • Link within your sites (page to page) based on keyword, not the phrase “click here”
    • Get as many high PR pages to link to your pages as you can
  • 11. DON’Ts
    • Do not stuff your pages with keywords.
    • Do not use invisible text to hide keywords
    • Do not use spam systems to get you indexed, as sooner or later you will be punished.
  • 12. Help and Tools
    • Check your statistics regularly to see which keywords bring you traffic
  • 13. Pros and Cons
    • Pros
    • Doesn’t always require financial investments
    • Done either in-house or it can be outsourced to a specialized company
    • High search engine rankings have a positive effect on branding (Interactive Advertising Bureau 2004).
    • Increase ROI
    • Cons
    • Takes time to get desired positions
    • Lots of effort and time required for competitive terms
    • No guarantee that you will get the position you want
    • Search Engines change their algorithms that can affect your ranking
  • 14. Our Experience
    • SEO is great for
    • Personal exposure
    • Names, Brands and Company names are fairly easy to optimize for.
    • Regional exposure
    • Whilst its hard to get ranking for SEO Expert, its relatively easy to get SEO Expert Brisbane.
    • Obscure exposure
    • Very specific descriptive keywords.
  • 15. Our Experience
    • This is how we used SEO
  • 16. Questions?
    • Email me at
    • [email_address]