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Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
Internal Comms 2 0   Understanding The Rss And Social Media Revolutions (Tin180 Com)
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Internal Comms 2 0 Understanding The Rss And Social Media Revolutions (Tin180 Com)

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  • “ Social Media” encompasses a number of Web 2.0 applications like blogs, wiki’s, rich profiles, commenting, voting. This content can be mixed or “mashed-up” in a variety of ways to provide relevant information. In order to be “Enterprise” ready you need to allow this in a way that does not create an unstoppable force that violates corporate policy, or creates regulatory issues, or even HR issues.
  • The two core ingredients include mixing participant data and content e.g. -Show me all the “Best Practices” that viewers have voted as the best ROI -Show me new profiles of people in the marketing department. -Who are the most active contributors? -What articles have been wrtitten by the marketing department
  • This is a screenshot showing an individual blog.
  • This is the Newsgator reader.
  • Frame discussion about what we are seeing.
  • Transcript

    • 1. Internal Comms 2.0: Understanding the RSS and Social Media Revolutions May 23, 2007 Sponsored by Ragan Communications
    • 2. Agenda
      • Housekeeping and Introductions
      • Jeff Treem, Edelman- Key Findings from 2006 New Frontiers in Employee Communications Study
      • William Hayes, Biogen- RSS Case Study: BioPharma Brand Awareness
      • Dave Carter, iUpload- Enterprise Social Media Best Practices and Case Studies
      • Panel Discussion
      • Q&A
    • 3. Housekeeping
      • All lines will be muted during the event
        • We will have time for some audio questions following the panel discussion
      • Feel free to use the chat window during the event
        • We will try to answer questions within the chat window or during the panel discussion
      • Materials will be available later today
        • Slides, Edelman study, Ragan Social Media Toolkit and link to Webinar archive accessible via myragan.com
        • Continue the discussion in a special forum (MyRagan/Forums/Special Events/NewsGator Q&A)
    • 4. myragan.com
    • 5. About NewsGator
      • RSS Offerings for Businesses and Individuals
        • More than 2 million users of our products
        • 100+ business customers
      • Server solutions
        • NewsGator Enterprise Server
        • SuiteTwo
      • SaaS offerings
        • Subscription Services: NewsGator Enterprise On-Demand, NewsGator Online (individual)
        • Syndication Services: Branded reader and Widget Framework
      • Client readers
        • NewsGator Online (Web), Inbox (Outlook), Go! (Mobile), FeedDemon (Windows), NetNewsWire (Mac)
    • 6. Key Findings of the 2006 New Frontiers in Employee Communications Study Jeffrey Treem Senior Analyst Edelman Change and Employee Engagement
    • 7. 2006 New Frontiers in Employee Communications
      • We sent invitations to 787 senior communicators at
      • Fortune 500 and industry-leading organizations:
        • 138 responded, resulting in 111 completed surveys; a participation rate of 18 percent and a response rate of 14 percent.
        • 75 Fortune 500 companies and several leading global organizations participated in the study.
    • 8. Participants include…
    • 9. Who is using new media?
      • As of September 2006:
      • Roughly one-third of leading organizations use blogs.
        • Of these, one-third are aimed exclusively at internal audiences.
      • Slightly more than one-third of leading organizations use podcasts.
      • Slightly more than ten percent of leading organizations use wiki technology.
    • 10. Communications channel overview
      • What communications channel does your
      • organization use most frequently?*
      • E-mail
      • Intranet
      • In-person
      • What communications channel do you find
      • most effective?*
      • In-person
      • E-mail
      • Intranet
      • *Online tools (blogs, wikis, podcasts, message boards, Instant Messaging) scored last.
    • 11. Different tools for different goals
      • According to communicators at industry-leading
      • organizations:
      • Blogs are useful for culture change and identifying employee issues.
      • Podcasts are useful for training.
      • Wikis are useful for knowledge management and collaboration.
      • Effective internal communications provides a mix of communications channels
    • 12. Top ten obstacles to new media – debunking the myths
      • Inadequate resources (time and/or money)
      • Disconnected employees
      • Resistance to change
      • Desire to control communication/fear of unknown
      • Not convinced of benefits
      • Perceived lack of IT capabilities
      • Resistant culture
      • Senior management won’t allow it
      • Legal/governance/regulation issues
      • Would require too much training
    • 13. Launching new media communications internally
      • ASK WHY?
      • Effective and sustainable new media initiatives are tied to business goals
        • Increased collaboration, fueling innovation, more effective training, viewing competitive landscape, uniting culture, etc.
    • 14. Why RSS?
      • Creates an environment that allows for passive participation
        • Find ways to use to use both push and pull communications to reach employees with various interests and comfort levels.
      • Accommodate increases in scale
        • Your job changes from one of content creator to facilitator – provide employees with the access and context they need to understand strategy and do their jobs.
      • The strategic use of new media technology gives you more control, not less
    • 15. Communicating in the new frontier
      • Expectations from employees have changed, and this trend will continue as new media technologies become more a part of our personal and professional lives.
      • Most corporate communicators need more education about new media and its potential use.
      • But it is not all about new media; it is about adopting communications channels that reflect and support business goals and organizational culture.
      • How you shape your internal communications strategy can be a key differentiator for your company.
    • 16. For more information
      • Contact: Jeffrey Treem
      • Senior Analyst
      • Edelman Change
      • and Employee Engagement
      • 312-233-1340
      • [email_address]
    • 17. Awareness Management in bioPharma William Hayes, PhD Biogen Idec
    • 18. Biogen Idec
      • Large biotech company - 5500 staff
      • Global footprint - US bicoastal, Europe, South America, Australia, India, China
      May 2007 Biogen Idec Library and Literature Informatics
    • 19. Timely/relevant information in an information deluge
      • Sources
        • News alerts
        • Literature search alerts
        • Table of Contents
        • Internal News
        • Collaborative Tools
          • Wiki feeds
          • Webforum feeds
          • Content Mgmt System feeds
      May 2007 Biogen Idec Library and Literature Informatics
    • 20. Fine tuning of information
      • Everyone wants customized information
      • Nobody wants to pay for it
      • And when you provide it - do they use it?
      May 2007 Biogen Idec Library and Literature Informatics
    • 21. RSS advantages for content provisioning
      • Push model instead of pull
      • Per news item management
      • Doesn’t get pushed below the ‘fold’ in one’s Inbox
      • Auto-segregated
      • Logging of usage - expensive alerts (curation or cost of access) can be better managed
      May 2007 Biogen Idec Library and Literature Informatics
    • 22. Flexibility! May 2007 Biogen Idec Library and Literature Informatics NGES TOC NewsAlerts LitAlerts InternalNews Personal RSS feeds Group RSS Feeds Sources Mail client Inbox/RSS reader Web reader Web Portal RSS Feed Desktop RSS Reader Screensaver Results Email Alert
    • 23. Use Case: Custom Newsletters
      • Aggregate news/alert sources into NGES
      • Clip interesting articles/items into clippings folder
        • As group effort or by one author
        • Tag with keywords to organize result
      • Use directly as RSS feed for dept or company
      • OR
      • Generate email newsletter from clipped articles
      May 2007 Biogen Idec Library and Literature Informatics
    • 24. Enterprise Social Media Best Practices & Case Studies David Carter CTO, iUpload
    • 25. Objectives
      • Define Enterprise Social Media
      • Discuss Case Study Clients (Northwestern Mutual and McDonalds )
        • Best Practices
        • Pitfalls
        • Their next steps
      • Explain iUpload’s Approach
    • 26. Enterprise Social Media Organize Gather Distribute User Administration Workflow Security Integration Participation Metrics Comments Discussions Voting Rating Blogs Wikis Web Forms Email Mobile 3 rd Party Blogs RSS Feeds Websites Intranets Portals RSS/XML 3 rd Party Applications 3 rd Party Communities Blogs Wikis Forums iUpload Web 2.0 Engine
    • 27. Primary Ingredients: Participant & Content Micro-Content Bookmarks Discussions Wiki Calendar Voting Participant Reputation Participation Profile Groups/ Friends Presence Photos Audio Video Clippings Voting
    • 28. McDonalds – the Problem
      • How to “speak” to thousands of head office staff, owner operators, and partners
      • How to offer an “email alternative” for key groups to communicate
      • Draw the staff into a conversation
      • Capture incredible “field” and “regional” knowledge
      • Without creating more silos
    • 29.  
    • 30.  
    • 31. Northwestern Mutual
      • How to communicate with 15,000 field reps
        • Make them part of the conversation
        • Draw content out of them
        • Supplement Email as a communication vehicle
      • Head Office Staff
        • Create a place for knowledge that involves the entire company
        • Capture knowledge capital from aging workforce
        • Assist staff in managing multiple streams of content
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36. Friction / Engagement Scale Most Engaged Manage a Channel Manage a Blog Create a Wiki Topic Write a Guest Post Participate in a Wiki Post a threaded comment Leave a comment Vote / Rate Most Engaged Least Engaged
    • 37.  
    • 38. Summary - Best Practices
      • Be Frictionless
        • Support Corporate Identity/Login
        • Make it easy to participate
        • Provide varying levels of participation
        • Match the company culture, look and feel
      • Support Positive Behavior
        • Feature relevant content while not penalizing others
        • Promote active contributors
      • Remember Enterprise
        • Compliance
        • Security
        • Workflow
        • Permissioning
    • 39. PANEL DISCUSSION
    • 40. QUESTIONS AND ANSWERS
    • 41. Thank You
      • Thanks for attending
      • Share this Webinar with your colleagues
        • Materials available at myragan.com
      • Ask me about a personalized Webinar for you and your colleagues
      • Continue the discussion at myragan.com
      • Contact me with any questions
        • [email_address]
        • 303-552-2046

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