“ Social Media” encompasses a number of Web 2.0 applications like blogs, wiki’s, rich profiles, commenting, voting. This content can be mixed or “mashed-up” in a variety of ways to provide relevant information. In order to be “Enterprise” ready you need to allow this in a way that does not create an unstoppable force that violates corporate policy, or creates regulatory issues, or even HR issues.
The two core ingredients include mixing participant data and content e.g. -Show me all the “Best Practices” that viewers have voted as the best ROI -Show me new profiles of people in the marketing department. -Who are the most active contributors? -What articles have been wrtitten by the marketing department
This is a screenshot showing an individual blog.
This is the Newsgator reader.
Frame discussion about what we are seeing.
Internal Comms 2.0: Understanding the RSS and Social Media Revolutions May 23, 2007 Sponsored by Ragan Communications
Doesn’t get pushed below the ‘fold’ in one’s Inbox
Logging of usage - expensive alerts (curation or cost of access) can be better managed
May 2007 Biogen Idec Library and Literature Informatics
Flexibility! May 2007 Biogen Idec Library and Literature Informatics NGES TOC NewsAlerts LitAlerts InternalNews Personal RSS feeds Group RSS Feeds Sources Mail client Inbox/RSS reader Web reader Web Portal RSS Feed Desktop RSS Reader Screensaver Results Email Alert
Discuss Case Study Clients (Northwestern Mutual and McDonalds )
Their next steps
Explain iUpload’s Approach
Enterprise Social Media Organize Gather Distribute User Administration Workflow Security Integration Participation Metrics Comments Discussions Voting Rating Blogs Wikis Web Forms Email Mobile 3 rd Party Blogs RSS Feeds Websites Intranets Portals RSS/XML 3 rd Party Applications 3 rd Party Communities Blogs Wikis Forums iUpload Web 2.0 Engine
Friction / Engagement Scale Most Engaged Manage a Channel Manage a Blog Create a Wiki Topic Write a Guest Post Participate in a Wiki Post a threaded comment Leave a comment Vote / Rate Most Engaged Least Engaged