Google Adwords & Search Engine Optimization (Seo)
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Google Adwords & Search Engine Optimization (Seo)


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    Google Adwords & Search Engine Optimization (Seo) Google Adwords & Search Engine Optimization (Seo) Presentation Transcript

    • Search Engine Optimization (SEO) … a brief introduction Billy Howard,
    • Compare ads to SEO
      • Plumbing Atlanta GA is searched on average 79 times a day.
      • Of those 79 searches, a site in the top 10 of the Natural Results will receive, on average, 33 visits.
      • According to Microsoft Statistics, this key phrase is a strong buying keyword (OCI of 0.93, with 1.00 being the highest ranking)
      • What does it cost to get all of that traffic if you go with Pay-Per-Click?
    • The Real Cost of Pay-Per-Click To get all of the traffic listed on the previous slide for Plumbing Atlanta GA, you would need to have a daily budget of $210 ($6,300) a month! But, the REAL cost is missed business . . . If you have a daily limit of $50, you could actually miss 75% of the people searching for your business.
    • Search Engine Optimization (SEO)
      • A less expensive way to promote your website
      • A more “permanent” solution to the need for online exposure
      • Requires more patience in some cases (depends on competition for your keyword)
      • Requires more “know-how”
    • A closer look at SEO
      • According to online traffic reports, the top natural result in our search for Plumbing Atlanta GA received over 4,500 visits in the last 30 days
      • The site was created on May 20 of this year, and has been number 2 or higher since June 2, even though the owner has added no new information since the initial creation
    • NOTE: This is not a real company!
    • WHAT???!!! How did a “company” that doesn't exist get a top-rated website for a fairly competitive, and potentially profitable keyword? The power of Search Engine Optimization
    • This site was actually created by one of my trainers to demonstrate how quickly a well-optimized site can dominate the Google rankings. He is planning to sell this site to a plumber in Atlanta at some point.
    • How does it work?
      • Search Engine Optimization is a little bit like a Junior High Dance:
        • There are three really popular girls that every guy wants to ask to dance
          • Google
          • Yahoo!
          • Bing
    • Attracting the attention of the Big 3 is the key to making your online presence a dream come true: More people on your website More people contacting you More potential for $ale$
    • Getting the Desired Attention
      • It all starts on your website
        • Tell the Search Engines what your site is about
          • HTML Coding (Title, Description, Keywords, H1 Tags)
          • Include your keyword in your text along with related keywords (LSI Terms)
    • Getting Google's Attention (cont.)
          • Use your link names
          • If you use a blog, use your blog post titles
          • Use a sitemap
          • BUT, and this is IMPORTANT
            • Don't overdo it, because Google has been known to ban sites that overdo these elements
    • Getting Google's Attention (cont.)
      • Now it is time to move to off-page factors
        • Every link that leads to your site is like a vote in a popularity contest, so the simple strategy is
          • Build Links
          • Build Links
          • Build Links
        • OK, so where do we get all those links?
    • Getting Google's Attention (cont.)
      • There is a right way and a wrong way to build links.
          • The wrong way is to find link farms, to spam internet forums, and to create links in irrelevant sectors of the internet. These ways can get your site banned!
          • The solution is to find relevant places to place real content on the subject of your website.
    • Getting Google's Attention (cont.)
          • Forums
          • Article Sites
          • Video Sites
          • Social Media
          • Any relevant Web 2.0 Site
    • What is the Investment? One of two options: Your Time (learning how, implementing) OR Outsourcing (setup plus monthly maintenance)
    • SEO vs. PPC Just the Good Stuff
      • More permanent
      • Long-term investment that pays long-term benefits
      • The strategies used create a larger online presence beyond just your site, making you the authority on a topic
      • “ Looky-Loos” do not cost you any extra money
      • Fast Results
      • Highly Targeted Traffic
      • Requires very little background knowledge
      • Lower initial cost threshold
    • SEO vs. PPC The Not-So-Good Stuff
      • Initial setup investment is higher.
      • Requires more patience
      • Requires more “know-how”
      • Requires more work
      • Can become very expensive
      • A “cost” rather than an “investment”
      • No permanence
      • Does nothing to brand you as the authority
      • “ Looky-Loos” cost you money
    • A copy of this presentation is available at: (case sensitive!) Q & A Time