Google Adwords & Search Engine Optimization (Seo)
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Google Adwords & Search Engine Optimization (Seo)


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Google Adwords & Search Engine Optimization (Seo) Presentation Transcript

  • 1. Search Engine Optimization (SEO) … a brief introduction Billy Howard,
  • 2. Compare ads to SEO
  • 3.  
  • 4.
    • Plumbing Atlanta GA is searched on average 79 times a day.
    • Of those 79 searches, a site in the top 10 of the Natural Results will receive, on average, 33 visits.
    • According to Microsoft Statistics, this key phrase is a strong buying keyword (OCI of 0.93, with 1.00 being the highest ranking)
    • What does it cost to get all of that traffic if you go with Pay-Per-Click?
  • 5. The Real Cost of Pay-Per-Click To get all of the traffic listed on the previous slide for Plumbing Atlanta GA, you would need to have a daily budget of $210 ($6,300) a month! But, the REAL cost is missed business . . . If you have a daily limit of $50, you could actually miss 75% of the people searching for your business.
  • 6. Search Engine Optimization (SEO)
    • A less expensive way to promote your website
    • A more “permanent” solution to the need for online exposure
    • Requires more patience in some cases (depends on competition for your keyword)
    • Requires more “know-how”
  • 7. A closer look at SEO
    • According to online traffic reports, the top natural result in our search for Plumbing Atlanta GA received over 4,500 visits in the last 30 days
    • The site was created on May 20 of this year, and has been number 2 or higher since June 2, even though the owner has added no new information since the initial creation
  • 8.  
  • 9. NOTE: This is not a real company!
  • 10. WHAT???!!! How did a “company” that doesn't exist get a top-rated website for a fairly competitive, and potentially profitable keyword? The power of Search Engine Optimization
  • 11. This site was actually created by one of my trainers to demonstrate how quickly a well-optimized site can dominate the Google rankings. He is planning to sell this site to a plumber in Atlanta at some point.
  • 12. How does it work?
    • Search Engine Optimization is a little bit like a Junior High Dance:
      • There are three really popular girls that every guy wants to ask to dance
        • Google
        • Yahoo!
        • Bing
  • 13. Attracting the attention of the Big 3 is the key to making your online presence a dream come true: More people on your website More people contacting you More potential for $ale$
  • 14. Getting the Desired Attention
    • It all starts on your website
      • Tell the Search Engines what your site is about
        • HTML Coding (Title, Description, Keywords, H1 Tags)
        • Include your keyword in your text along with related keywords (LSI Terms)
  • 15. Getting Google's Attention (cont.)
        • Use your link names
        • If you use a blog, use your blog post titles
        • Use a sitemap
        • BUT, and this is IMPORTANT
          • Don't overdo it, because Google has been known to ban sites that overdo these elements
  • 16.  
  • 17.  
  • 18. Getting Google's Attention (cont.)
    • Now it is time to move to off-page factors
      • Every link that leads to your site is like a vote in a popularity contest, so the simple strategy is
        • Build Links
        • Build Links
        • Build Links
      • OK, so where do we get all those links?
  • 19. Getting Google's Attention (cont.)
    • There is a right way and a wrong way to build links.
        • The wrong way is to find link farms, to spam internet forums, and to create links in irrelevant sectors of the internet. These ways can get your site banned!
        • The solution is to find relevant places to place real content on the subject of your website.
  • 20. Getting Google's Attention (cont.)
        • Forums
        • Article Sites
        • Video Sites
        • Social Media
        • Any relevant Web 2.0 Site
  • 21. What is the Investment? One of two options: Your Time (learning how, implementing) OR Outsourcing (setup plus monthly maintenance)
  • 22. SEO vs. PPC Just the Good Stuff
    • More permanent
    • Long-term investment that pays long-term benefits
    • The strategies used create a larger online presence beyond just your site, making you the authority on a topic
    • “ Looky-Loos” do not cost you any extra money
    • Fast Results
    • Highly Targeted Traffic
    • Requires very little background knowledge
    • Lower initial cost threshold
  • 23. SEO vs. PPC The Not-So-Good Stuff
    • Initial setup investment is higher.
    • Requires more patience
    • Requires more “know-how”
    • Requires more work
    • Can become very expensive
    • A “cost” rather than an “investment”
    • No permanence
    • Does nothing to brand you as the authority
    • “ Looky-Loos” cost you money
  • 24. A copy of this presentation is available at: (case sensitive!) Q & A Time