The average reader reads about 240 words per minute, where as a diagonal reader ‘reads’ (actually scans) closer to 15 words per second or about 900 words per minute, looking at the following aspects of your content:
1. The title or headline of your post.
2. The subtitles or subheadings within the post.
3. Any bold , underlined , “quoted”, or otherwise highlighted text.
4. Pictures, graphs, charts, or images of any nature.