Early work late 2006, Commercial Pilots June 2007, Official launch October 2007
12 heads and growing
Sales / Operations / Inventory Development
Over 30 unique brand campaigns ( non-content )
Launch-to-date 75% conversion from experimental to secondary campaign
Over 230 campaigns
Some inventory categories sold out 2 months forward
Monthly revenues about to over-take on-deck content revenues
► create R1.5BN Mobile Media Market by 2011 (4% of Adspend)
Media Assets / Inventory
The Grid (LBS Social network)
AdMe (Permission based “push”)
Please Call Me
www.vodacom4me.co.za (web media)
Integrated Response Solutions
Acquiring contact data
Mobile Pure Play
(Using Mobile for both the CTA and the response)
Mobile Internet (pull)
P2P / Server generated text
Mobile Back Channel
(Using traditional media for CTA and Mobile for the response)
Call back to Call Centre
SMS response (short code)
Mobile Pure Play
Mobile Pure Play Please Call Me 0821223334. WIN in CASH your XXXXX Bank Personal Loan. SMS your name to xxxxx to apply. SMSes at R1.50 T&C apply. Please Call Me 0821223334. SMS OMO to xxxxx not for distribution Please Call Me 0826401484 Get R5000 FREE funeral cover from Metropolitan. See if you qualify SMS Yes to 31216 (50c/SMS )
A sample of recent campaign results
Generate 60K leads per month for life insurance product (Metropolitan Life)
84K downloads of Nike branded content//14K survey responses
Increased calls in to National Aids (HIV) Helpline by 150% per day and initially crashed their 100 seat call centre
Generate 35K leads per month for Personal Loan product line for large bank
Unilever (OMO) detergent campaign: not for distribution
Please Call Me 0826401484 Get R5000 FREE funeral cover from Metropolitan. See if you qualify SMS Yes to 31216 (50c/SMS )
Mobile as direct marketing channel Snail mail / E-mail substitution? Reaching a previously unreachable mass market?
There’s a new advertising channel in town… 1 st Quarter 2008 Introduction to AdMe There are now more mobile phones in the world than all televisions and PCs combined.
I gave AdMe Permission to...
Send me your advertising messages
Profile my personality, preferences, habits, and spending capabilities
Incentivize me with Free Competitions, Discount Vouchers, Special Offers and Free Give-Aways...
“ AdMe doesn’t spam me!”
We are the connected mobile generation and we want your brand to engage us on our mobile phones!
AdMe is a Direct Marketers Dream Come True...
The Direct Marketer...
AdMe enables me to...
Select a target audience that matches my target market profile with pinpoint accuracy, which generates more interest, actions, sales and profit!
Maximize my advertising budget and waste less on untargeted broadcasting...
Guarantee that my marketing communications are seen and heard by the audience I specify...
Integrate mobile and direct response mechanisms into my ATL and BTL advertising campaigns, instantly measurable for performance reporting!
Close the deal and follow through with personalised communication.
I am a new generation marketing practitioner, interested in and rewarded for results! I see the future!
My phone is a personal mass media device – access to the world!
I always carry my phone on me
My phone is always-on, it doesn’t do load-shedding ...
If I get a message I like, I can act on it immediately
I can pay you through my phone
It’s my phone, you know who you’re dealing with!
Tested and Compatible with 95% of WAP enabled Phones
MSISDN Detection on capable phones
Layout dynamically resized to small, medium and large displays
Content Personalised to user
Design and flow styled for optimal phone based browsing
Who are they – you choose
Advertiser: Engagement Model
AdMe offers Advertisers the opportunity to target permission based advertising on a highly profiled national, (network agnostic) mobile base of consumers in a rich, interactive and extremely measurable medium.
Campaigns and Advertisements are tracked from exposure (impressions, click thru’s, message sends, message retrieval) through to Call to Action including Mobi Site use and fulfilment of offers.
AdMe is actively advocating against SPAM advertising in South Africa. Through its transparent and intelligent platform that rewards consumers for providing their permission to receive communications from advertisers, AdMe strives to offer advertisers a high quality / high yield respectable mobile advertising channel.
AdMe Platform Features For once, you can get in on the ground floor, with a revolutionary new advertising medium! The pioneering AdMe team can support you through...
Integrated Mobile Marketing Platform
Multi-Channel Brand Activation
Targeted MMS / SMS Delivery / Voucher-Barcode
ACE: Turnkey Mobile Competition Platform
Call to Action and Redemption Mechanics
Mobile Marketing Strategy Consulting and Campaign Execution