Capgemini   B2b+Social Media=P2p   2007
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Capgemini B2b+Social Media=P2p 2007

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  • 1. b2b+Social Media=p2p
    Capgemini Digital Services
    December 2007
  • 2. 2
    Agenda
    Premise
    Content strategy
    Delivery and socialization
    Workflows
    2008
    Q&A
  • 3. 3
    Making the case for Social Media (video, screencasts, blogs, etc.)
    We do not sell “products”—our clients buy our people and our collective expertise, experience and passion
    Using web video, screencasts and blogs enables us to put a human face to our content
    For us, social media means democratic media: ideas move from the bottom up and from side to side
    Our commitment to social media is crucial to our commitment to innovation
    Our goal is intimacy through industrialization and innovation
  • 4. 4
    We use documentary techniques to let the real people tell real stories
    Naturalistic storytelling supported by a conversational interview process
    Intercut fixed and handheld camera work
    Simple, clean titles with low-key branding
    Capture with available lighting and minimal fill
    Left-field music (i.e. not typical pounding corporate techno)
    No special effects
    We want to capture the subject’s enthusiasm for the content
  • 5. 5
    Good storytelling is key to our strategy
    We tell stories that people will want to watch and share
  • 6. 6
    We have developed our own web-based player
    A standards-based solution designed for our socialization strategy
    Branded offsite player
    URL links to relevant content
    Player provides title of film
    Embedded in capgemini.com page
    Users click the ‘share’ button to socialise
    Both versions allow social linking, emailing and embedding
    We will be launching a multi-video version with content grouped around themes in 2008
  • 7. 7
    Without standardization, our complex workflow would break
    FCP
    Avid
    AE
    Post-production
    Content is is assembled using consistent and compatible workflows within Capgemini and our extended network.
    Production
    Content arrives from a number of places in a range of formats and resolutions
    Publication
    Materials are prepared for WWW, events, and sales teams in most popular formats (mp2-4, flv, WMV, MOV) with players for all platforms at consistent resolutions.
    Online PMO space
    WWW
    AIFF
    MOV
    Production
    Publication
    Post-Production
    WMV
    PSD
    DVD
    HD
    FLA
    PPT
    SD
    PAL
    NTSC
    Shared
    Storage
    Brand
    Assets
    Metrics
    A standards-centric workflow supports repeatable results
    regardless of the content across our extended network
  • 8. 8
    2008 Goals and Challenges
    Fill out the publishing kit
    Expand jukebox player to larger playback sizes
    Develop and launch dedicated screencast player
    Expand production network across US, EU, Pac-Asia
    Focus and enhance the external push of content
    Programmatically move beyond video sharing sites to relevant blogs and industry sites
    Develop metrics for ROI
    Establish best practices for organizing materials around communities of interest within Capgemini to enhance internal collaboration
    Transcription of all content
    Metadata/Taxonomy/Folksonomy standards
    DAM platform adoption
    We’re still learning, and encountering new challenges every day
  • 9. 9
    Examples of our published work
    Digital Natives: Reshaping the Telecom & Media Landscape
    Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain
    Cars Online: Understanding Consumer Car Buying Trends
    Key Findings of the 9th Edition of the European Energy Markets Observatory
    Capgemini YouTube Channel
    Also find us on sites such as Brightcove, Blip.tv, DailyMotion, Veoh…
  • 10. Q&A