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Capgemini   B2b+Social Media=P2p   2007
 

Capgemini B2b+Social Media=P2p 2007

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http://tin180.com - Trang tin tức văn hóa lành mạnh

http://tin180.com - Trang tin tức văn hóa lành mạnh

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    Capgemini   B2b+Social Media=P2p   2007 Capgemini B2b+Social Media=P2p 2007 Presentation Transcript

    • b2b+Social Media=p2p
      Capgemini Digital Services
      December 2007
    • 2
      Agenda
      Premise
      Content strategy
      Delivery and socialization
      Workflows
      2008
      Q&A
    • 3
      Making the case for Social Media (video, screencasts, blogs, etc.)
      We do not sell “products”—our clients buy our people and our collective expertise, experience and passion
      Using web video, screencasts and blogs enables us to put a human face to our content
      For us, social media means democratic media: ideas move from the bottom up and from side to side
      Our commitment to social media is crucial to our commitment to innovation
      Our goal is intimacy through industrialization and innovation
    • 4
      We use documentary techniques to let the real people tell real stories
      Naturalistic storytelling supported by a conversational interview process
      Intercut fixed and handheld camera work
      Simple, clean titles with low-key branding
      Capture with available lighting and minimal fill
      Left-field music (i.e. not typical pounding corporate techno)
      No special effects
      We want to capture the subject’s enthusiasm for the content
    • 5
      Good storytelling is key to our strategy
      We tell stories that people will want to watch and share
    • 6
      We have developed our own web-based player
      A standards-based solution designed for our socialization strategy
      Branded offsite player
      URL links to relevant content
      Player provides title of film
      Embedded in capgemini.com page
      Users click the ‘share’ button to socialise
      Both versions allow social linking, emailing and embedding
      We will be launching a multi-video version with content grouped around themes in 2008
    • 7
      Without standardization, our complex workflow would break
      FCP
      Avid
      AE
      Post-production
      Content is is assembled using consistent and compatible workflows within Capgemini and our extended network.
      Production
      Content arrives from a number of places in a range of formats and resolutions
      Publication
      Materials are prepared for WWW, events, and sales teams in most popular formats (mp2-4, flv, WMV, MOV) with players for all platforms at consistent resolutions.
      Online PMO space
      WWW
      AIFF
      MOV
      Production
      Publication
      Post-Production
      WMV
      PSD
      DVD
      HD
      FLA
      PPT
      SD
      PAL
      NTSC
      Shared
      Storage
      Brand
      Assets
      Metrics
      A standards-centric workflow supports repeatable results
      regardless of the content across our extended network
    • 8
      2008 Goals and Challenges
      Fill out the publishing kit
      Expand jukebox player to larger playback sizes
      Develop and launch dedicated screencast player
      Expand production network across US, EU, Pac-Asia
      Focus and enhance the external push of content
      Programmatically move beyond video sharing sites to relevant blogs and industry sites
      Develop metrics for ROI
      Establish best practices for organizing materials around communities of interest within Capgemini to enhance internal collaboration
      Transcription of all content
      Metadata/Taxonomy/Folksonomy standards
      DAM platform adoption
      We’re still learning, and encountering new challenges every day
    • 9
      Examples of our published work
      Digital Natives: Reshaping the Telecom & Media Landscape
      Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain
      Cars Online: Understanding Consumer Car Buying Trends
      Key Findings of the 9th Edition of the European Energy Markets Observatory
      Capgemini YouTube Channel
      Also find us on sites such as Brightcove, Blip.tv, DailyMotion, Veoh…
    • Q&A