Capgemini B2b+Social Media=P2p 2007


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Capgemini B2b+Social Media=P2p 2007

  1. 1. b2b+Social Media=p2p<br />Capgemini Digital Services<br />December 2007<br />
  2. 2. 2<br />Agenda<br />Premise<br />Content strategy<br />Delivery and socialization<br />Workflows<br />2008<br />Q&A<br />
  3. 3. 3<br />Making the case for Social Media (video, screencasts, blogs, etc.)<br />We do not sell “products”—our clients buy our people and our collective expertise, experience and passion<br />Using web video, screencasts and blogs enables us to put a human face to our content<br />For us, social media means democratic media: ideas move from the bottom up and from side to side<br />Our commitment to social media is crucial to our commitment to innovation<br />Our goal is intimacy through industrialization and innovation<br />
  4. 4. 4<br />We use documentary techniques to let the real people tell real stories<br />Naturalistic storytelling supported by a conversational interview process <br />Intercut fixed and handheld camera work<br />Simple, clean titles with low-key branding<br />Capture with available lighting and minimal fill<br />Left-field music (i.e. not typical pounding corporate techno)<br />No special effects<br />We want to capture the subject’s enthusiasm for the content<br />
  5. 5. 5<br />Good storytelling is key to our strategy<br />We tell stories that people will want to watch and share<br />
  6. 6. 6<br />We have developed our own web-based player<br />A standards-based solution designed for our socialization strategy<br />Branded offsite player<br />URL links to relevant content<br />Player provides title of film<br />Embedded in page<br />Users click the ‘share’ button to socialise<br />Both versions allow social linking, emailing and embedding<br />We will be launching a multi-video version with content grouped around themes in 2008<br />
  7. 7. 7<br />Without standardization, our complex workflow would break<br />FCP<br />Avid<br />AE<br />Post-production<br />Content is is assembled using consistent and compatible workflows within Capgemini and our extended network. <br />Production<br />Content arrives from a number of places in a range of formats and resolutions<br />Publication<br />Materials are prepared for WWW, events, and sales teams in most popular formats (mp2-4, flv, WMV, MOV) with players for all platforms at consistent resolutions.<br />Online PMO space<br />WWW<br />AIFF<br />MOV<br />Production<br />Publication<br />Post-Production<br />WMV<br />PSD<br />DVD<br />HD<br />FLA<br /> PPT<br />SD<br />PAL<br />NTSC<br />Shared <br />Storage<br />Brand <br />Assets<br />Metrics<br />A standards-centric workflow supports repeatable results <br />regardless of the content across our extended network<br />
  8. 8. 8<br />2008 Goals and Challenges<br />Fill out the publishing kit<br />Expand jukebox player to larger playback sizes<br />Develop and launch dedicated screencast player<br />Expand production network across US, EU, Pac-Asia<br />Focus and enhance the external push of content<br />Programmatically move beyond video sharing sites to relevant blogs and industry sites<br />Develop metrics for ROI<br />Establish best practices for organizing materials around communities of interest within Capgemini to enhance internal collaboration<br />Transcription of all content<br />Metadata/Taxonomy/Folksonomy standards<br />DAM platform adoption<br />We’re still learning, and encountering new challenges every day<br />
  9. 9. 9<br />Examples of our published work<br />Digital Natives: Reshaping the Telecom & Media Landscape<br />Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain<br />Cars Online: Understanding Consumer Car Buying Trends<br />Key Findings of the 9th Edition of the European Energy Markets Observatory<br />Capgemini YouTube Channel<br />Also find us on sites such as Brightcove,, DailyMotion, Veoh…<br />
  10. 10. Q&A<br />