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2 Blog Or Not 2 Blog (Tin180 Com)

2 Blog Or Not 2 Blog (Tin180 Com)



Online Documentation: Socical Media and Internet Trend (http://tin180.com)

Online Documentation: Socical Media and Internet Trend (http://tin180.com)



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    2 Blog Or Not 2 Blog (Tin180 Com) 2 Blog Or Not 2 Blog (Tin180 Com) Presentation Transcript

    • 2 Blog or Not 2 Blog Qui Diaz 360°Digital Influence, Ogilvy Public Relations Worldwide [email_address] www.ogilvypr.com http://evangelisting.blogspot.com & Jocelyn Harmon NPower Greater DC Region [email_address] www.npowergdcr.org
    • Social Media Matters
      • Social media “online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. . . These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.”
      • Within the digital landscape, social media is very likely important and relevant to your mission.
    • Social Media Stats
      • Social media is mainstream media. *
        • 39% of internet users, or 57 million American adults, read blogs
        • 170 million MySpace members
      • Trust in traditional media and advertising is declining, while trust in online media and social networks is on the rise. **
        • 68% of U.S. consumers are most trustful of other people “like themselves”
        • 20% of word of mouth happens online
      • People are probably already turning to social media for information about your cause. ***
        • How many blogs are talking about your issue on Technorati?
        • Is your mission being discussed in social networks (Care2, Radoo, Idealist
      * Pew Internet & American Life, “Bloggers,” July 2006 ** Forrester Research, “Social Computing,” February 2007 *** Technorati
    • People Want to Engage (& Are!)
      • Across the board: ~80 million blogs (120,000 new blogs every day!)
      • Age: Boomers/Seniors: 71% of people over the age of 50 are online
      • Race: 56% of Hispanics living in the U.S. and 60% of African Americans use the Internet, compared with 71% of whites.
      • Causes Health: 80% of American internet users (113 million adults), have searched for information on at least one of 17 health topics.
      • Gender: 68% of men and 66% of women are online
    • What’s a blog?
      • A two-way conversation
      • An authentic voice
      • Characteristics:
      • Journal-esque entries
      • Reverse chronological order
      • Features: blog roll, about, recent posts, archives
    • Why blog?
      • Turn up the volume on your brand/mission/product/service!
      • Show the human side of your organization
      • Build a pool of content
      • Throw your hat in the ring:
        • Start a conversation
        • Continue an existing conversation
        • Tell your story (or get others to tell it for you)
      • Build relationships with your advocates, peers and people w/ similar interests
        • Reach a new & captive audiences
    • Who is blogging?
      • Everyone!
      • People:
        • Teens, 20’s - 30’s, Moms, dads, elder/boomer bloggers, industry pros in all fields (CEOs too!)
      • Big brands (all industries and sectors)
        • Corporate: GM, Intel
        • Government: HHS, CDC
        • Nonprofits: ASAE, Kiva…
    • Tips for getting started – you need a strategy
      • Are you ready? (Social Media Score)
      • What’s the purpose?
      • Who will own it?
      • What topics will you cover?
      • What’s your comment policy?
      • How much time will you allocate?
      • How will you market your blog?
    • Promotion
      • How will you market your blog?
        • Promote through influencers who reach your audience
        • Comment on other blogs
        • Respond to comments on your blog
        • Register in issue-specific and geographic blog directories (Technorati, Placeblogger)
        • Develop the rest of your online presence! (social networks, tagging, Flickr, Digg, keyword marketing, optimize your website)
    • Case Studies
      • American Society of Association Executives: Acronym: association blog
      • Minnesota Council of Nonprofits: staff blog
      • Kiva.org: journals from loan grantees
    • Short-term Blogs
      • BLOG SUMMIT: short-term, multiple contributors
      • Pandemic Flu Leadership Blog www.climateresponseblog.com
      • EVENT: Corporate Climate Response:
      • Liveblogging and vlogging for 3-day conference www.climateresponseblog.com
      • EXPERIENCE: Intel Blogger Challenge
      • 6 laptops to 6 bloggers for 5 weeks
      • www.intelbloggerchallenge.com
      • CONTEST: Up Your Budget (Budget Rent A Car)
      • 1 month to tell you favorite roadtrip stories
      • http://www.upyourbudget.com/
      • Blog Carnivals
      • Traveling ‘event’ hosted by guest bloggers
        • Blogging Boomers Carnival
        • Breast Cancer Awareness Blog Carnival
        • Health Blog Carnival
    • Learn from the Best
      • Beth Kanter: Beth’s Blog
      • John Bell: Digital Influence Mapping Project
      • Houtlust
      • Marketing Profs
      • Nonprofit Marketing Blog
      • Nonprofit Communications
      • Seth Godin’s Blog
      • Advertising Age: Top 150 media & marketing blogs