Dd9 One Man Video Walk Around Digital Dealer


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The YouTube Video Walk-Around Essentials: The Masters Program

Step-by-step instruction on how your dealership can get greater profits.
Get it done today: point, shoot, prepare, and post

Back by popular demand – one of the best attended sessions of the last two Digital Dealer Conferences. In the past three years, Tim Jennings has done almost 700 video walk-arounds and 100 customer testimonials that he has hosted on YouTube and his web site. Nothing he has done in the 19 years of selling cars has had a faster return on time and effort than this. Two days after posting his first five videos, a customer walked into the showroom and said: “Hey, you are the guy in the video!”

You will receive all the info you need to have video up and running in one hour. Also, let Jennings show you some short cuts he has learned in the last year that will save you time and effort. By the way, did we mention this is free technology? Wow, he wishes someone would have given him all this information. He had to figure it out on his own. Now you don't have to!

Tim Jennings has 19 years of retail automotive selling experience. The last 16 years have been at Tom Sparks Auto of DeKalb. Jennings welcomed the task of running the Internet department in 1999. At that time, the rest of the staff wanted nothing to do with it. Often fellow employees would tease about the “Internet mooches.” Like picking a solid stock early, he has enjoyed a good return on his investment of time. Jennings started the Internet department and built it into the best returns on the dollar at the store. He spoke at the 2007-2010 Digital Dealer Conferences and is back delivering actionable information for 2010. “I’m not here to sell you anything. I sold cars every day just like you. I’m here to help you, so you will help me! Let me teach you what I have learned online since 1999.” Jennings is the newest member of ADP Digital Operation Consulting Team focusing on social media and reputation management.

Published in: Automotive
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  • Tim Jennings works for car dealers who leverage social media marketing via http://www.SocialAutoSales.com
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Dd9 One Man Video Walk Around Digital Dealer

  1. 1. <ul><li>In the Car Business Since 1991. </li></ul><ul><li>Worked in 3 Dealerships. </li></ul><ul><li>Started in 1994 at Tom Sparks Buick Of DeKalb, Illinois. </li></ul><ul><li>Started The Internet Department in the Fall of 1999. </li></ul><ul><li>Averaged 23 cars a month over the last 4 years. </li></ul>New Ideas, New Revenues, New Efficiencies, Greater Profits
  2. 2. <ul><li>Its so easy it’s Childs play! </li></ul><ul><li>let’s see: </li></ul>
  3. 3. <ul><li>I’m not an expert. </li></ul><ul><li>You may know more than me. </li></ul><ul><li>I’m encouraging you to… </li></ul><ul><ul><ul><li>Help Yourself. </li></ul></ul></ul><ul><li>I’ve tested this it’s… </li></ul><ul><ul><ul><li>Highly Effective. </li></ul></ul></ul><ul><li>I’ve the taken the Digital Dealer info… </li></ul>Thrown it against the wall To see what sticks and This is what has stuck for me! New Ideas, New Revenues, New Efficiencies, Greater Profits
  4. 5. <ul><li>If you want Do-It-Yourself… </li></ul><ul><li>I have tested this strategy. </li></ul><ul><li>Customers walk in the door… </li></ul>Asking For You!
  5. 7. <ul><li>You Tube </li></ul><ul><li>Consumers </li></ul><ul><li>User Added Content </li></ul><ul><li>2 nd Largest search engine. </li></ul><ul><li>2 Billion searches a month. </li></ul><ul><li>What are they watching? </li></ul><ul><li>Where are they watching it? </li></ul><ul><li>I’m a user and I’m adding it. </li></ul>
  6. 9. <ul><li>Where Are… </li></ul>Consumers Watching? <ul><li>Wherever… </li></ul>You Give Opportunity! <ul><li>Our Websites </li></ul>Not so much YouTube! Video Content
  7. 10. Video Walk Arounds Are Branding Simple As Cut and Paste 1 Channel to Host Cars, 1 Channel to Host Testimonies. FaceBook Widget Another Way to Brand Yourself Fill in the Pictures To Tell a Story
  8. 11. <ul><li>Maximize What You Do </li></ul><ul><li>Maximize How You Do It </li></ul><ul><li>2 Types of Viewers Watching </li></ul><ul><li>Search Engines </li></ul><ul><li>Your Customers </li></ul><ul><li>In That Order </li></ul>
  9. 12. Dealer Web Site #1 Google Maps #2 Dealer Inventory Page #3 Dealer WordPress Blog Site #4 Article from WordPress Site #5 Same WordPress Site Networked on Facebook Merchant Circle Free Mico Web Site #6 Facebook Fan Page #7 TopCarReview.org Hostel Web Site #8 Dealer YouTube Channel #9 Dealer Flickr Account #10 Dealer Yelp Account #11
  10. 13. My Web site My web site inventory page Recaptured site from: Blog I posted on: Information site - sitelogr.com About us.org editable Business stats, can be captured It was not always like this!
  11. 14. I found some of my video content that I didn’t post: My videos are turning up on many different sites that I’m not posting on. As other sites rip-off Our Video content we receive “ 2 nd Hand” SEO / V-SEO
  12. 15. <ul><li>Host </li></ul><ul><li>Content </li></ul><ul><li>Deployment </li></ul>New Ideas, New Revenues, New Efficiencies, Greater Profits
  13. 16. <ul><li>I don’t think you want a steady diet </li></ul><ul><li>It should be part of the strategies </li></ul><ul><li>A site was G’ indexed when I didn’t see YouTube </li></ul><ul><li>You Tube is the “Steak and Potatoes” of Video Host’s </li></ul>
  14. 17. <ul><li>What can you manipulate? </li></ul><ul><li>The top information box </li></ul><ul><li>will hyperlink, others won’t. </li></ul><ul><li>How can you drive people </li></ul><ul><li>back to your web site? </li></ul><ul><li>If its not full people will not stay! </li></ul><ul><li>Use Trial and Error. </li></ul>
  15. 18. <ul><li>This is the backend of YouTube. </li></ul><ul><li>Get In, Dig in, Explore what can change? </li></ul><ul><li>How you can change the site for conversion? </li></ul><ul><li>Click all these buttons fill in every blank </li></ul><ul><li>When you find something cool </li></ul>CALL ME!
  16. 19. <ul><li>Pick one or more host sites. </li></ul><ul><li>Friend other You Tuber's, see what they’re doing. </li></ul><ul><li>Place as much information in key places as possible. </li></ul><ul><li>Fill in all the fields. </li></ul>
  17. 20. <ul><li>Unique channels. </li></ul><ul><li>With unique names. </li></ul><ul><li>For unique content. </li></ul><ul><li>In text as well as the video Tell: </li></ul><ul><li>Who you are. </li></ul><ul><li>What you do. </li></ul><ul><li>Where you do it. </li></ul>Is watching Remember
  18. 21. Service Sales Customers Parts
  19. 22. Lets take a look at one! I’ve only had 10% refuse. You’ll know which ones not to ask. Customer Testimonial!
  20. 23. New Ideas, New Revenues, New Efficiencies, Greater Profits
  21. 24. <ul><li>The Mic is Only good for an arms length. Works great inside the car. </li></ul><ul><li>If 2 people are filming you’ll need a camera with a wireless mic. </li></ul>
  22. 25. <ul><li>Presenting Your Product </li></ul><ul><li>Presenting Yourself </li></ul><ul><li>VSEO/SEO </li></ul><ul><li>Content Messaging </li></ul><ul><li>Entertainment </li></ul><ul><li>Hold Your Audience </li></ul><ul><li>Blog Messages </li></ul><ul><li>Email Inserts </li></ul><ul><li>Newsletter Inserts </li></ul><ul><li>Converting to a lead </li></ul>
  23. 26. <ul><li>Who you are. </li></ul><ul><li>Where you are. </li></ul><ul><li>Who to ask for . </li></ul><ul><li>What you have. </li></ul><ul><li>Keep them under 2 min . </li></ul><ul><li>Brand something or someone. </li></ul><ul><li>Keep intros and exits the same. </li></ul><ul><li>Have a little fun, don’t over do it. </li></ul><ul><li>Build value, what makes your vehicle different. </li></ul><ul><li>Tell Yourself Show time, Smile, just before starting. </li></ul><ul><li>Always have phone number in video, it will wander off. </li></ul><ul><li>Add info that you can’t type, smells, deep paint: Pearl White. </li></ul>The Biggest Time Saver Is… Being Able To Do A Walk Around With NO Editing!
  24. 27. New Ideas, New Revenues, New Efficiencies, Greater Profits
  25. 31. <ul><li>Blanket Statement </li></ul>
  26. 32. <ul><li>Named With Dashes </li></ul><ul><li>Pushed from Tube Mogul </li></ul><ul><li>No Raw File Name. </li></ul><ul><li>You Tube is Google. </li></ul><ul><li>Google needs Raw File Name. </li></ul><ul><li>So Mix It Up! </li></ul><ul><li>Most on You Tube. </li></ul><ul><li>Some on Tube Mogul. </li></ul><ul><li>Named No Dashes </li></ul>The Most Important Thing Is Naming the Raw File!
  27. 34. Date As Your Hacking & Jacking Keep the End User in Mind! You Don’t Want To Turn Them Off! Title: Most Important Description: http://www.site Use full web address, up front Tags: Copy & Paste Category: Autos & Vehicles Tumbnail: You have to wait! Map: Use 2 different city’s in title. “Near” Map it to another city. Use 2 different zips also.
  28. 35. Information Cheat Car Details Info Area Tags Cheat Testimonial Channel & Facebook Badge Code Cheat
  29. 36. Because You Renamed The Raw File, The Title Will Be Populated. From Your Back-End Past Your Car Details. Paste Paste Here Paste Here
  30. 37. Paste Here This is my backend of
  31. 38. To Set Your Video Code Options Click <embed>
  32. 39. If You Always Choose The Small Size, You Won’t Blow-Up As Many Web Sites! Remove the Check Mark Add A Frame Choose A Color Choose A Size
  33. 40. In-Front or Behind Any Static Videos, Channel Players Or Widgets From Your Cheat Sheet. After You Set Your Video Player, Paste The Code. Paste Here My Backend Of
  34. 42. Ken Beam Douglas Volkswagen Doing A Great Job Of Video Advertising! Lots Of Video In Email Blasts!
  35. 43. John Marazzi Nissan, Fort Meyers, FL Well Produced Videos!
  36. 44. Video Email Cutting edge way to communicate with customers.
  37. 47. Email comes in the form of a link, with a frame from the video.
  38. 48. For $100 a year you add your brand!
  39. 49. You get a landing profile page http://www.eyejot.com/users/SparksBuick
  40. 52. If You Always Do What You've Always Got! You'll Always Get What You've Always Done.
  41. 53. Good Luck & Good Selling! Tim Jennings: [email_address] 815-739-6054