Whole Foods, Whole People, Whole Planet ™
Forrest Company
tforrest@ugaalum.uga.edu

Whole Foods® Market
#1 Organic Retailer
in the World
Forrest Company
tforrest@ugaalum.uga.edu

Who They Are:
Since 1980, Whole Foods® Market has pioneered the
organic and natural foods movement. All products meet
Whole Foods® Market's strict quality standards to ensure
they are free of artificial additives, sweeteners, colorings,
preservatives and hydrogenated fats.
Whole Foods® Market was founded in 1978 and is based
in Austin, Texas.
Co-Founder, Chairman and Chief Exec. Officer-
John Mackey
Forrest Company
tforrest@ugaalum.uga.edu

Who They Are:
Subsidiaries: Allegro Coffee Company, Pigeon Cove,
seafood processing facility, Select Fish, West Coast
seafood processing facility, and Produce Field Inspection
Office
Forrest Company
tforrest@ugaalum.uga.edu

Who They Are:
Whole Foods® Market offers produce, seafood, grocery,
meat and poultry, bakery, prepared foods and catering,
specialty (beer, wine, and cheese), whole body (nutritional
supplements, vitamins, body care, and educational
products), floral, pet products and household products.
Whole Foods® Market operates over 270 stores in
North America and the United Kingdom and
employees over 54,000 associates.
Forrest Company
tforrest@ugaalum.uga.edu

Who They Are:
The stores emphasize perishable products, which account
for about 75% of sales. Whole Foods® Market offers more
than 1,500 items in four lines of private-label products
(such as the premium Whole Foods line).
August, 2007 Whole Foods® Market merged with Wild
Oats® Markets based in Boulder, Colorado.
Top Competitors: GNC, Kroger and Trader Joe's
Forrest Company
tforrest@ugaalum.uga.edu

Who They Are:
For fiscal year 2006, Whole Foods® Market reported a
19% increase in sales to $5.6 billion, driven by 11%
comparable store sales growth.
Emphasis on highest quality perishable foods. 75% of
sales are fresh produce.
Private labels include: 365 Everyday Value, 365 Everyday
Organic Value, and Whole Brands, includes Whole Kitchen,
Whole Catch, Whole Fields, Whole Treats, Whole Pantry,
Whole Creamery, Whole Ranch, Whole Paws
Forrest Company
tforrest@ugaalum.uga.edu

Customer Profile:
Whole Foods® Market customers possess the following
values and ideas:
• Appreciate Whole Foods® Market company ethics
• Environmentally minded
• Healthful
• View food shopping as an experience rather than a
chore
• Willing to pay higher price for better quality, least
processed, foods
Forrest Company
tforrest@ugaalum.uga.edu

Customer Profile:
• Gravitate to "lifestyle brands"
• Loyal customer base
• Better educated, wealthier customer
• Willing to pay higher price for higher quality food in
pleasant shopping environment
• Baby Boomers – the largest consumer group in America
is getting older and they are seeking healthy, preservative
and pesticide free foods to ensure a long and healthy
life
Forrest Company
tforrest@ugaalum.uga.edu

Parking Lot Customer
Demographic Assessment:
Forrest Company
tforrest@ugaalum.uga.edu

Whole Foods® Market is the world's #1 organic food retailer.
They attribute this success to their steadfast commitment to five
CORE VALUES.
1. Selling the highest quality natural & organic products
available.
2. Satisfying & delighting our customers.
3. Support team member happiness and excellence.
4. Creating wealth through profits & growth.
5. Caring about our communities & environment.
In the successive slides, you'll see how ________________
Company's vales and business philosophy align with Whole
Foods® Market's five core values.
Forrest Company
tforrest@ugaalum.uga.edu

Core Value Analysis:
Selling Highest Our companys purpose
Quality Natural & is the (add)
Organic Product Add Photo
Available
Forrest Company
tforrest@ugaalum.uga.edu

Core Value Analysis:
To guarantee the quality,
Satisfying & consistence and
Delighting Customers Add Photo
availability of products to
our customers, Add text
about your company.
Forrest Company
tforrest@ugaalum.uga.edu

Core Value Analysis:
Support Team Member As a supplier and food
Happiness & artisan,
Excellence
Add Photo
Forrest Company
tforrest@ugaalum.uga.edu

Core Value Analysis:
Creating Wealth
Through Profits &
Growth
standards and environmentally friendly
production. Both key qualifiers for
Whole Foods® Market Customers.
Forrest Company
tforrest@ugaalum.uga.edu

Core Value Analysis:
Caring About Our _______ believes it has a
Communities & responsibility to both the
Environment community and to the
environment.
Forrest Company
tforrest@ugaalum.uga.edu

Our Corporate Responsibility
Forrest Company
tforrest@ugaalum.uga.edu

Forrest Company
tforrest@ugaalum.uga.edu

Celebrity Shoppers:
Ed Begley Actor and
Vegan
Dr. Marion Nestle, NYU Professor
& Author of
Food Politics and What to Eat
Forrest Company
tforrest@ugaalum.uga.edu