Food Broker Market Planning - University of Nebraska Food Presentation

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The attached document was used as my speaking notes for the University of Nebraska Food Processing Centers Annual Food Meeting. Please send me a note with any questions or observations tim@timforrest.com
© Tim Forrest 2009. All rights reserved.

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  • © 2009 Tim Forrest tim@timforrest.com PROFESSIONAL EXPERIENCE PROFILE Tim Forrest assists food company growth with more than $ 200 million in sales and marketing experience.  After working with the two largest international food companies in the world – Unilever and Nestle, he founded his own Rep Firm and Consultancy developing programs domestically and internationally sourcing, shipping, and selling into Mass, Grocery, and Health in the United States.  Tim is a graduate of The University of Georgia, attended Professional Sales Institute in New York, and also received a Broker Management Certificate.     2007 recognized by Georgia Governor Mr. Sonny Purdue for Food Expertise and assisting the emerging Food Industry
  • © 2009 Tim Forrest tim@timforrest.com Manufacturing Location Offices Experience Outlets Ideal Consumer
  • © 2009 Tim Forrest tim@timforrest.com Food Brokers Vendor Preparation Sales Call Event Service Follow-up
  • © 2009 Tim Forrest tim@timforrest.com Food Brokers Specialize What is your best segment? Retail Foodservice Convenience Institutional Special Markets
  • © 2009 Tim Forrest tim@timforrest.com Food Broker Services Account Coordination and Documentation Sales Calls EDI Field Work Retail Audits Store Sets Other
  • © 2009 Tim Forrest tim@timforrest.com Food Brokers Market Region Trade Specialization Retailer Specific Category
  • © 2009 Tim Forrest tim@timforrest.com Product and Category Timing Retailer Timing Category Seasonality Product Seasonality Company Resets Menu Reviews – Foodservice Food Shows Events
  • © 2009 Tim Forrest tim@timforrest.com Food Broker Contracts Length Exclusivity Terms % Performance Other
  • © 2009 Tim Forrest tim@timforrest.com Food Broker Issues Expectations Over Reliance Goals Management Other
  • © 2009 Tim Forrest tim@timforrest.com Food Broker Management Process Goals Strategies Examples of Success
  • © 2009 Tim Forrest tim@timforrest.com Do you have any questions?
  • © 2009 Tim Forrest tim@timforrest.com Please email me at [email_address] for additional detail or a copy of the extended written document supporting this Food Broker Presentation. If you would like additional information or insight into Food Marketing, be sure to visit my website at www.timforrest.com . Thank you for your time and involvement in todays session. Sincerely, Tim Forrest
  • Food Broker Market Planning - University of Nebraska Food Presentation

    1. 1. Tim Forrest ___________________________________________________ University of Nebraska Food Processing Center / National Small Food Business Conference “ Heat Up Your Food Business” April 24, 2009
    2. 2. Plan Market
    3. 3. Function
    4. 4. Trade Class Segmentation
    5. 5. Services
    6. 6. Selecting
    7. 7. Timing
    8. 8. Representation
    9. 9. Pitfalls
    10. 10. Evaluations
    11. 11. Questions
    12. 12. Thank You!

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