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    View/Download Syllabus View/Download Syllabus Document Transcript

    • Experiential Entrepreneurship Academic Year 2003-2004 Instructor: Marc Compeau Office: 105 Snell Hall; 268-3840 Office Hours: Tuesday 10:00-12:00 Thursday 10:00-12:00 Or by appointment E-mail: compeaum@clarkson.edu Course Description & Objectives This course involves the strategic and tactical planning of an actual business enterprise. Students will be introduced to entrepreneurship, the planning process, and frameworks for strategic and financial planning in addition to other topics. By exposing students to a unique living / learning environment, this course will challenge students to confront more advanced issues faced by today’s entrepreneurs. A strong emphasis on teamwork, leadership and risk versus reward will be explored. Students will be challenged to start and manage a venture from the residence hall as practical, hands on learning experience. This course will also expose the students to issues relating to analytical and lateral thinking, behavioral flexibility, decision making, leadership, team building, oral and written communication, personal selling, stress management and acceptance of uncertainty. OBJECTIVES: It is the goal of this course to assist students in developing awareness of:
    • o The important elements of a business plan - how it is developed, justified and presented. o The principles of small business management – Small business management involves the use of many skills. Interpersonal skills, accounting principles, an awareness of customer demands, balancing risk with reward, the complexities of stress and the challenges of the unknown are all issues that participants will be confronted with. o The dynamics of cross functional thinking and group decision-making – By challenging students to work as a team on this project, group dynamics will be explored in real time. Conflict resolution, interdependency, ethics and diversity will be confronted with regularity. o The tools of strong leadership – Students will be given an opportunity to build leadership self-awareness and practice leading others. Additionally students will be challenged to assess themselves prior to beginning the experience, set goals for self development and assess their growth, specific to their abilities to lead others. o Lateral and creative thinking skills – Strong entrepreneurs are aware of the diversity of potential problem solutions. Lateral thinking will be emphasized as students face new and unique challenges and search for distinctive solutions. o Written and oral presentation skills – Throughout the experience students will present their progress to an advisory board. This board will look critically at the student’s efforts. Justification of recommendations will be stressed and opportunities for presentation skill development will be given. OUTCOMES: By the end of the course, students should be able to: o Prepare and present a complete business plan. o Understand the framework of business startup that will assist the student to comprehend future business education subject matter. o Comprehend and describe many of the complexities faced by today’s entrepreneurs. o Offer an understanding of group dynamics and the impact of teamwork on outcomes. o Understand their own strengths and development needs as leaders and be able to determine and pursue opportunities for personal growth. o Think analytically as well as creatively when challenged with a complex business issue. Grading: This course is based on the “contract grading” concept. Students will select the components of their grade as well as the percentage allocated to each component. The steps for creating the grading contract are (see worksheet that follows):
    • 1) Each student will participate in the business plan shared grade and 20% of their course grade will be allocated to this component. 2) Students will allocate 10% of their grade to the course instructor’s evaluation of their participation in the course. 3) Students must also participate in the critical incident reports and the peer evaluation component, percentage allocation is up to the student. 4) Students will choose at least two other components from the list included and allocate the remaining 70% of their grade among the two required components and the additional chosen component(s). Business Plan: (20pts. shared grade; participation required) a complete and thorough business plan will be due no later than October 18. The instructor’s evaluation of the plan will result in a group grade; all members of the team will share this grade. The document will be graded on completeness, the quality of its presentation and the outcomes of the group’s presentation of the document to the Venture advisory board. The group’s response to any questions or concerns expressed by the board will also have an impact on this grade. Instructor’s Points (10pts.): The format of this class encourages participation, which, at the very least, requires attendance. Just like in your future career, attendance counts and absence from class will affect your grade. Please give me the courtesy of letting me know if you will be unable to attend a particular group meeting. • 7-10 points: Generally provides productive and informed comment in group discussion. • 3-5 points: Occasionally participates in group discussion • 1-3 points: Rarely participates in discussion and does little to help with group progress. • 0 points: Does not contribute to group discussion or has an unexcused absence.
    • Critical Incident Reports (participation required): Once per month a critical incident report will be assigned. The reports need to detail the background of the event, the important and relevant details of the event, the outcomes and implications of the event as well as the lessons learned from the occurrence. As always, any grammar or spelling errors will result in grade deductions. Topic Quizzes (participation required): Throughout the year, materials will be provided that will add knowledge relevant to your project. In order to assure that students review and retain the information, several short quizzes will be given. Your average score will make up 10% of your final grade. Job Evaluation (participation required): A job evaluation system to measure performance will be designed by the class at the end of the first semester and will be administered during the second semester. Your performance will be measured by the performance criteria chosen by you and your classmates. Employee Manual Design: During the first semester a team of students will design the employee manual. The manual must include performance measures, job descriptions, company policies, violation outcomes, grievance procedures, appraisal forms and process of appraisal. Additional information can be included at the team’s discretion. This component’s grade will be shared by the design team; no more than 4 students can choose this component. Building Your Brand: Using Peter Montoya’s book titled The Brand Called You as the foundation; the student will create a marketing plan representing their personal brand. The plan is to be detailed and include the four P’s, an analysis of the competition and a marketing strategy for an established goal. First semester a marketing (promotional) piece will be due, second semester the balance of the plan will be required. This assignment will be graded based on the student’s demonstration of creativity and CLEAR connection to Montoya’s book. Project Plan: At the end of the first semester a detailed project plan including a Gant chart, personnel assignments, allocations of personnel resources and a written manual will be due. One project plan will choose for adoption by the company and adopted for use. The use of on-line text, on campus resources or software is strongly encouraged. The Amazon Report: Each student will be expected to choose one or more books each semester from the suggested readings list attached and relate the Venture experience to the text. Grade will be determined by assessing the quality of the writing considering the
    • following criteria: Did the student clearly connect the material to the experience? Did the student demonstrate learning? Did the student use proper grammar and spelling? Was the document clear in its message? Small Business Analysis: A small business consultant should be able to quickly assess a businesses position in several key areas. Students will choose a local small business and, once approved by the course instructor, create a proposal for the small business owner to do an independent analysis of the businesses competitive position. This analysis will assess the company by doing a complete SWOT analysis, an analysis of the firms direct and indirect competitors, a gap analysis and finally a list of recommendations based on the identified gaps. Grade Reporting: A 90%- 100% B+ 85% - 89% B 80% - 84% C+ 75% - 79% C 70% - 74% D+ 65% - 69% D 60% - 64% F Below 60% Policies: o Attendance at weekly class meetings is MANDATORY. Excuses will be accepted only from The Dean of Students Office. The instructor reserves the right to reduce the final grade by one full letter grade if the student has any unexcused absences.
    • o Business casual is expected at all meetings. The first violation of this policy results in a verbal and written warning. Each subsequent violation of this policy results in the deduction of one point from the student’s final grade. o Students are expected to be on time and prepared for each meeting, the first violation of this policy results in a written and verbal warning. Each subsequent violation results in the deduction of one point from the student’s final grade. o Given the unique nature of this course, respect is required of all students. Disrespect of the University, the instructor, the graduate advisor or your peers will not be tolerated. A first offense will result in a written warning; any subsequent offense will result in the student’s immediate removal from and failure of the course according to University guidelines. o Plagiarism is the attempt at crediting someone else’s work or idea as your own. Academic dishonesty also includes a failure on your part to keep your current and past assignments out of the hands of other students who may misrepresent their origins. It is suggested that you keep a record and/or rough draft of written or other work until you have received your final grade. Plagiarism will result in your failure of the assignment on the first offense. Any second offense will result in your failure of the course. Any plagiarism offense becomes a part of your student record for the duration of your time as a student at Clarkson. o All writing assignments should follow the CUSB format standards for written reports. Tentative Schedule of assignment due dates:
    • Assignment Date Due Expectations Critical Incident 1 9/24 No more than 2 pages Small Business Analysis Choice Approved 10/8 A thoughtful document outlining justification for the choice Brand Promotional Piece 10/22 CREATIVITY! Small Business proposal due for review 10/15 Professional Critical Incident 2 10/29 Better than the first Employee Manual 10/29 A complete document Critical Incident 3 11/19 Not a spelling area to e found The Amazon Report / phase I 11/19 6 pages Project Plan 12/3 Detailed, including all relevant employee’s contribution levels Critical Incident 4 12/10 Exceptional writing Critical Incident 5 1/28 You get the idea Small Business Analysis 2/18 10-15 pages Critical Incident 6 2/25 Yada, Yada, Yada Business Plan Early March Full funding Brand Marketing Plan 3/19 10-15 pages The Amazon Report / phase II 3/12 6 pages Employee Evaluation Grades 3/31 All numbers must be justified with supporting material Critical Incident 6 3/31 The Last (Best) one!
    • SB313 Grading Contract Student: _________________________ Date: _____________ Component Points 20 Business Plan 10 10 Instructor’s Points Topic Quizzes Critical Incident Reports Job Evaluation Employee Manual Development Small Business Analysis The “Amazon” reports Project Plan Building your Brand Total 100 1) Each student will participate in the business plan shared grade and 20% of their course grade will be allocated to this component.
    • 2) All students will be evaluated in the Employee evaluation component, points allocation in this category are optional. 3) Students will allocate 10% of their grade to the course instructor’s evaluation of their participation in the course. 4) Students must take all topic quizzes and allocate 10% of their final grade to the average score on these quizzes 5) Students must also participate in the critical incident reports, percentage allocation is up to the student. 6) Students will choose at least two other component from the list included and allocate the remaining 60% of their grade among the two required components and the additional chosen component(s). I acknowledge my obligation to fulfill the above assignments _________________________________________________ Student Signature