Don’t assume people know or understand your product/service Description Specifications Drawings Photographs Rendering Other Product Issues Customer support Warranty Repair service Training Technical Support
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Value Proposition and Business Analysis
Emotional: ambition, power, independence, achievement, ambition, pride of ownership, comfort, love, friendship, security, style, self improvement, etc.
Social: status, image, popularity with friends or family members, reputation of brand, personal relationships, style, fashionable, etc.
Health: stress, fitness, mental capacity, strength, sex life, quality of life, muse, etc.
Financial: revenue, costs, savings, productivity, pricing, profitability, market share, save time, productivity, etc.
Value Proposition and Business Analysis
Simple Value Proposition SST Corporation “ SST is a stainless steel toothbrush company. By its one bristle brush made of high tensile stainless steel, it provides an exhilarating tooth cleaning experience to thrill-seeking X-gen consumers” 0 http://gizmodo.com/gadgets/gadgets/tifinity-titanium-toothbrush-like-a-metal-scouring-pad-for-your-teeth-235314.php Value Proposition and Business Analysis
Simple Value Proposition Pete’s Coffee “ Pete’s Coffee is a Denver based coffee house. Its gourmet coffee, convenient and fast service provide a welcoming environment for people who want to meet with their friends; and a stimulating morning coffee for the on-the-go business person. Value Proposition and Business Analysis
Differentiation Road Map Core Needs Tangible Attributes Augmented Attributes Communications What’s it for? What’s it do? Delivery Warranty Installation Time of sale Service After sales Special terms Usergroups Design help Features Packaging Quality Color Size Style Options Timeliness Customize Brand Trademark Bundling Example: Morton Salt Value Proposition and Business Analysis