BUS 100 Introduction to Business (BUS 100)
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BUS 100 Introduction to Business (BUS 100)
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BUS 100 Introduction to Business (BUS 100)
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BUS 100 Introduction to Business (BUS 100)
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BUS 100 Introduction to Business (BUS 100)
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Tidewater Community College Introduction to Business (BUS 100)

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Tidewater Community College Introduction to Business (BUS 100)

  1. 1. BUS 100 Introduction to Business (BUS 100) Updated: February 26, 2009 Tidewater Community College Introduction to Business (BUS 100) Course Number and Title: BUS 100 Introduction to Business (3 credit hours) Prerequisites: None. Professor: Calvin R. Scheidt, Jr., Ph.D.2, MPA, MBA, and BS. Office: Tidewater Community College, Martin Building, Suite 2514, 757-822-1195; Home – 757-627-2103; available before or after class for consultation, and/or by appointment. E-mail: Office – cscheidt@tcc.edu. Course Content: This course presents a broad introduction to the functioning of business enterprise within the U.S. economic framework. Students will be introduced to economic systems, essential elements of business organization, finance, marketing, production, risk and human resources management. Course Objectives: The objectives of the course are: (a) gain a basic understanding of business enterprise in the United States; (b) understand business trends in a diverse and global business environment; (c) understand business ownership, entrepreneurship and business management with the goal of satisfying customers; (d) understand human resource management and the six limited resources; (e) understand the role of marketing in effective business management; (f) understand the use of technology in managing information; (g) understand the various aspects of managing financial resources in a business environment; and, (h) develop and improve written and oral communication skills. Textbook: William G. Nickels, James M. McHugh and Susan M. McHugh, Understanding Business, 8th Edition, McGraw-Hill Irwin, Boston, MA, 2006, ISBN-13: 9780073105970. Methods: This course will be taught in a participative lecture format. Participative lecture format includes class discussion, course work, problem solving and individual and group presentations. The course will require student completion of chapter readings prior to class, active participation in discussion during class, and written analysis and research of assigned cases. Class Policy: The major source of information for this course will be the, William G. Nickels, James M. McHugh and Susan M. McHugh, Understanding Business, 8th Edition, textbook. The material presented in the textbook will provide you with a good understanding of the many themes and controversial features of contemporary activities in a diverse global environment. Class Preparation: You are responsible for textbook chapter readings prior to class, and for class discussion, problem solving, and presentations. 1
  2. 2. BUS 100 Introduction to Business (BUS 100) Updated: February 26, 2009 Class Attendance/Participation: You are expected to attend class, on time, as scheduled, and actively particirate in classroom discussions, problem solving and presentations. Each absence, excused or unexcused, will require makeup work. Makeup work for missed classes will require preparation of a short briefing paper on the chapter or chapters missed. Failure to attend class will result in a drop of one or more letter grades. Failure to prepare the briefing paper for the missed class will also result in a drop of one or more letter grades. Four absences will result in FA/FAILURE ABSENCES. Course Schedule: Week Part/Chapter/Assignments Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments 1 Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits 1 Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth 2 Chapter 3: Competing in Global Markets 2 Chapter 4: Demonstrating Ethical Behavior and Social Responsibility Bonus Chapter A: Working Within the Legal Environment of Business Bonus Chapter B: Using Technology to Manage Information Part 2 Business Ownership: Starting a Small Business 3 Chapter 5: Choosing a Form of Business Ownership 3 Chapter 6: Entrepreneurship and Starting a Small Business Bonus Chapter C: Managing Risk Bonus Chapter D: Managing Personal Finances Part 3 Business Management: Empowering Employees to Satisfy Customers 4 Chapter 7: Management, Leadership, and Employee Empowerment 4 Chapter 8: Adapting Organizations to Today’s Markets 4 Chapter 9: Producing World-Class Goods and Services Exam – Chapters 1 through 9 Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services 5 Chapter 10: Motivating Employees and Building Self-Managed Teams 5 Chapter 11: Human Resource Management: Finding and Keeping the Best Employees 5 Chapter 12: Dealing with Employee–Management Issues and Relationships Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans 6 Chapter 13: Marketing: Building Customer Relationships 6 Chapter 14: Developing and Pricing Products and Services 6 Chapter 15: Distributing Products Quickly and Efficiently 6 Chapter 16: Using Effective Promotional Techniques 2
  3. 3. BUS 100 Introduction to Business (BUS 100) Updated: February 26, 2009 Part 6 Managing Financial Resources 7 Chapter17: Understanding Financial Information and Accounting 7 Chapter 18: Financial Management 7 Chapter 19: Securities Markets: Financing and Investing Opportunities 7 Chapter 20: Understanding Money, Financial Institutions and the Federal Reserve Introduction to Business Analysis and Presentation: Introduction to Business Case Analysis – The case problem at the end of each chapter of the textbook provides you the opportunity to analyze and determine possible solutions to realistic business management problems. Several cases will be discussed in class. As such you will develop a solution to a business management problem for presentation. You will be assigned a case problem in business management for which you will develop a solution, to identify and fix the problem presented in the case. Your case analysis in the form of a briefing paper, and your PowerPoint presentation will include the following: identification of the problem; purpose statement; analysis of the problem; conclusion; and recommendation. You should consult one of the following publications for proper paper format and presentation: Kitty O. Locker, Business and Administrative Communication, 6th Edition, McGraw-Hill Irwin, Boston, MA, 2003. Courtland L. Bovee, John V. Thill and Barbara E. Schatzman, Business Communication Today, 7th Edition, Prentice Hall, Upper Saddle River, NJ, 2003. Kate L. Turabian, A Manual for Writers of Term Papers, Theses, and Dissertations, 5th Edition, University of Chicago Press, Chicago, IL, 1987. Publication Manual of the American Psychological Association, 5th Edition, American Psychological Association, Washington, DC, 2001. Merrian-Webster’s, Manual for Writers and Editors, Merrian-Webster, Inc., Springfield, MA, 1998. Your briefing paper should not exceed 10 pages in length. This does not include any diagrams, charts or tables that you may need to justify or support your recommendation. Case Analysis Presentation – Using PowerPoint you will present to the class your case analysis. Your presentation should be limited to seven or eight slides that cover the following: • Problem: Identifies the case problem by title, chapter, organization and presenter. • Purpose Statement: Identifies the purpose of the case analysis and problem. • Analysis of Problem: Provides appropriate background to identify and analysis the case problem. • Conclusion: Answers the case questions presented at the end of the case. • Recommendation: Presents your recommendation to solve the problem. Your briefing paper and presentation should include lessons learned from class presentations and discussion, and your individual readings from the textbook. Your case analysis presentation should not take longer than 15 to 20 minutes. 3
  4. 4. BUS 100 Introduction to Business (BUS 100) Updated: February 26, 2009 Exams: Two comprehensive essay exams will be given to examine your understanding and ability to integrate course materials. Grading Method/Criteria: The official policy of the college is that the individual professor in each class sets the numerical equivalents for the letter grades. Written submissions will be graded on organization, clarity of expression, substance of content, and English usage. All submissions must be in final form, as a word processing output, in the prescribed format, and free of technical, content, and stylistic errors. Particular attention will be devoted to the correct use of English and format. The average student grade for this course is a B – “Very Good.” The award of an A – “Exceptional” requires active class participation, and a precise, yet encompassing Human Resources Case Analysis briefing paper and presentation. Grading is based on the following weights: Weights: Case Analysis Briefing Paper 20% Case Analysis Presentation 20% Two – Comprehensive Exams 40% Active Class Participation and Case Analysis 20% Total 100% Weather Conditions: If classes need to be cancelled due to weather conditions, please do not call the office. Listen to one of the local radio and/or television stations for cancellation information: Radio: VCMS, WHRO, WOWI, WWDE, WJQI, WKEZ, WRAP, WXRI, WFOG, WNIS, WLTY, WYFI, WGH, WNOR or WTAR; Television: WAVY – NBC Channel 10, WVEC – ABC Channel 13, or WTKR – CBS Channel 03. National Emergency/Base Closures: In case of base closure due to national emergency or terrorist incident, classes will meet at an alternate location of base as designated by Tidewater Community College. The alternate location for Introduction to Business (BUS 100) will be Room 2502, Martin Building, 300 Granby Street, Norfolk Campus; parking is available in the Freemason Parking Garage on the corner of Freemason Street and Monticello Avenue, across from the Scope. Student Handbook and Catalog: The Tidewater Community College Student Handbook and Catalog provide students with important information about the services and resources available to you as a member of the Tidewater Community College community. Both publications serve as references for critical policies and procedures that will affect you during your time at the college. As students of Tidewater Community College you should become familiar with the types of information contained in the Student Handbook and the Catalog. Three special areas of importance include: Academic Misconduct Policy, Learning Resource Centers, and Disability Services and Learning Disabilities Services 4
  5. 5. BUS 100 Introduction to Business (BUS 100) Updated: February 26, 2009 Academic Misconduct Policy: As members of an academic community which places a high value on truth and pursuit of knowledge, Tidewater Community College students are expected to be honest in every phase of their academic life and to present as their own work only that which is genuinely theirs. Unless otherwise specified by the professor, students must complete homework assignments by themselves (or if on a team assignment, with only their team members). If they receive outside assistance of any kind, they are expected to cite the source and indicate the extent of the assistance. Each student has the responsibility to maintain the highest standards of academic integrity and to refrain from cheating, plagiarism or any other form of academic dishonesty. Academic dishonesty is representing another’s work as one’s own, active complicity in such falsification, or violating test conditions. Plagiarism is stealing and passing off the ideas and words of another as one’s own or using the work of another without crediting the source. The sanctions for academic dishonesty (including cheating on an examination, plagiarism and similar offenses) are set forth in the Tidewater Community College Student Handbook. It is the responsibility and obligation of each student to personally uphold the academic policy of the College. Students are required to report any observed instance of academic dishonesty to the course instructor. Additional information on student conduct and academic misconduct policy can be found in the Tidewater Community College Student Handbook, in Chapter 10, Student Conduct, pages 101-117. Learning Resource Centers: Each campus houses a library and learning laboratory in a Learning Resources Center (LRC). Learning resources are available to all Tidewater Community College students through the Learning Resource Centers located on each of the Tidewater Community College campuses—Norfolk, Portsmouth, Virginia Beach and Chesapeake. Additional information on available Academic Services can be found in the Tidewater Community College Student Handbook. Disability Services and Learning Disabilities Services: Students with disabilities who may need academic accommodation(s) should contact a counselor at one of the four Tidewater Community College campuses. Additional information on disability services can be found in the Tidewater Community College Student Handbook. 5

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