The Business Plan
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The Business Plan

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The Business Plan The Business Plan Presentation Transcript

  • The Business Plan
  • Business Plan Sections
    • Executive Summary
    • Description of Business
    • Mission Statement
    • Situational Analysis
    • SWOT Analysis
    • Marketing Plan
    • Operational Analysis
    • Business Resources
    • Business Strategy
    • Break-Even Analysis
    • Controls and Evaluations
    • Contingency Plan
  • Format
    • Three ring view binder
    • Cover sheet in view frame
    • Table of Contents
    • Number pages
    • Each section starts with a headers on a separate page
    • Grammatically correct/ correct spelling
  • Executive Summary
    • First section but prepared last
    • Summarizes the entire plan
  • Description of the Business
    • Purpose of the business
    • Location
    • Objectives
    • Form of organization
    • How it will operate
  • Mission Statement
    • Fundamental purpose
    • Philosophy
    • Concise and easily internalized
  • Situational Analysis
    • External environmental scan
    • Feasibility determination
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • COMPETITIVE ANALYSIS
    • Who are they?
    • Where are they?
    • Percent of market
    • Competitive edge
    • Strengths
    • Weaknesses
  • Marketing Plan
    • What will be provided
    • To whom
    • Where and how will it be delivered
    • Promotion and sales strategies
    • Pricing
    • Introductory marketing campaign
    • Campaign evaluation plan
  • Operational Analysis
    • Physical plant
    • Fixed and variable costs
  • Business Strategy
    • Quantifiable objectives
    • Timeframe for achieving them
    • Plan for addressing weaknesses
    • Plan for addressing threats
  • BUSINESS RESOURCES
    • Personnel needs
    • Expertise
    • Training
    • Financial resources
  • Break-Even Analysis
    • Point at which all costs are met
    • Further income is profit
  • Controls and Evaluation
    • Monitoring and measuring
    • Quality Control
  • Contingency Plan
    • Plans in the event of business failure
    • Plans for dealing with set-backs
  • Business Plan Presentation Guidelines
  • Introductions
    • Issue word processed handouts to Prof.
    • Handouts should include team names and sections each will present
    • Introduce each member of the team to the audience
  • Present the Business
    • Name of the business
    • A picture relevant to the type of business or product
  • Business Concept
    • Describe the business
    • 4 to 5 bullets
  • Mission
    • Write out your mission statement
  • Situational Analysis
    • 3 to 5 slides
    • Competitive analysis (name, strengths, weaknesses, competitive edge – don’t present more than two)
    • Economic analysis (1 or 2 bullets)
    • Technological Analysis (1 or 2 bullets)
    • Political Analysis (1 or 2 bullets)
  • Situational Analysis (cont.)
    • Legal and Regulatory Analysis (1 to 5 bullets)
    • Sociocultural Analysis (1 or 2 bullets)
  • Business Plan Presentation Guidelines
  • SWOT Analysis
    • Strengths (1 or 2 bullets)
    • Weaknesses (1 or 2 bullets)
    • Opportunities (1 or 2 bullets)
    • Threats (1 or 2 bullets)
    • 1 or 2 slides
  • Business Strategy – slide 1
    • Amount of money needed
    • Sources of funds
    • Form of ownership
  • Business Strategy – slide 2
    • Facilities
    • - location
    • - design and layout
  • Business Strategy – slide 3
    • Strategy to capitalize on strengths
    • Two to three bullets
  • Business Strategy – slide 4
    • Strategies to take advantage of opportunities
    • 1 to 3 bullets
  • Business Strategy – slide 5
    • Strategies to offset weaknesses
    • 1 to 3 bullets
  • Business Strategy - 6
    • Strategy to meet threats
    • 1 to 3 bullets
  • Marketing Plan
    • Target market
    • Message
    • Start and end dates
    • Promotional mix
    • Evaluation methods
  • Business Resources
    • Biographical data on owners
    • 1 or 2 slides
    • Staffing levels
    • Positions needed (other than owners)
  • Business Resources
    • Sources of funding
    • Owners equity
    • Sources of debt funding
  • Controls
    • Quality control (1 or 2 bullets)
    • Product safety (1 or 2 bullets)
    • Facilities security (1 or 2 bullets)
            • Customer service (1 or 2 bullets)
  • Contingency Plan
    • 1 slide
    • Will you break even in the first year?
    • How will you know you have failed?
    • How will you deal with business failure?
  • General Guidelines
    • Proper business attire
    • Do Not Read to the Audience
    • Speak loudly and slowly
    • Make eye contact
    • Arrange presentations so each speaker only presents once
  • General Guidelines (Cont)
    • Dark slide background – white font
    • Light slide background – dark font
    • Only light and subtle background designs or no design
    • Use default font size
    • All team members have copy of ppt.
    • Know all sections of the presentation
  • Break-Even Analysis
    • End power point
    • Open Excel B/E analysis spreadsheet
    • Present B/E analysis