The Business Plan

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The Business Plan

  1. 1. The Business Plan
  2. 2. Business Plan Sections <ul><li>Executive Summary </li></ul><ul><li>Description of Business </li></ul><ul><li>Mission Statement </li></ul><ul><li>Situational Analysis </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Operational Analysis </li></ul><ul><li>Business Resources </li></ul><ul><li>Business Strategy </li></ul><ul><li>Break-Even Analysis </li></ul><ul><li>Controls and Evaluations </li></ul><ul><li>Contingency Plan </li></ul>
  3. 3. Format <ul><li>Three ring view binder </li></ul><ul><li>Cover sheet in view frame </li></ul><ul><li>Table of Contents </li></ul><ul><li>Number pages </li></ul><ul><li>Each section starts with a headers on a separate page </li></ul><ul><li>Grammatically correct/ correct spelling </li></ul>
  4. 4. Executive Summary <ul><li>First section but prepared last </li></ul><ul><li>Summarizes the entire plan </li></ul>
  5. 5. Description of the Business <ul><li>Purpose of the business </li></ul><ul><li>Location </li></ul><ul><li>Objectives </li></ul><ul><li>Form of organization </li></ul><ul><li>How it will operate </li></ul>
  6. 6. Mission Statement <ul><li>Fundamental purpose </li></ul><ul><li>Philosophy </li></ul><ul><li>Concise and easily internalized </li></ul>
  7. 7. Situational Analysis <ul><li>External environmental scan </li></ul><ul><li>Feasibility determination </li></ul>
  8. 8. SWOT Analysis <ul><li>Strengths </li></ul><ul><li>Weaknesses </li></ul><ul><li>Opportunities </li></ul><ul><li>Threats </li></ul>
  9. 9. COMPETITIVE ANALYSIS <ul><li>Who are they? </li></ul><ul><li>Where are they? </li></ul><ul><li>Percent of market </li></ul><ul><li>Competitive edge </li></ul><ul><li>Strengths </li></ul><ul><li>Weaknesses </li></ul>
  10. 10. Marketing Plan <ul><li>What will be provided </li></ul><ul><li>To whom </li></ul><ul><li>Where and how will it be delivered </li></ul><ul><li>Promotion and sales strategies </li></ul><ul><li>Pricing </li></ul><ul><li>Introductory marketing campaign </li></ul><ul><li>Campaign evaluation plan </li></ul>
  11. 11. Operational Analysis <ul><li>Physical plant </li></ul><ul><li>Fixed and variable costs </li></ul>
  12. 12. Business Strategy <ul><li>Quantifiable objectives </li></ul><ul><li>Timeframe for achieving them </li></ul><ul><li>Plan for addressing weaknesses </li></ul><ul><li>Plan for addressing threats </li></ul>
  13. 13. BUSINESS RESOURCES <ul><li>Personnel needs </li></ul><ul><li>Expertise </li></ul><ul><li>Training </li></ul><ul><li>Financial resources </li></ul>
  14. 14. Break-Even Analysis <ul><li>Point at which all costs are met </li></ul><ul><li>Further income is profit </li></ul>
  15. 15. Controls and Evaluation <ul><li>Monitoring and measuring </li></ul><ul><li>Quality Control </li></ul>
  16. 16. Contingency Plan <ul><li>Plans in the event of business failure </li></ul><ul><li>Plans for dealing with set-backs </li></ul>
  17. 17. Business Plan Presentation Guidelines
  18. 18. Introductions <ul><li>Issue word processed handouts to Prof. </li></ul><ul><li>Handouts should include team names and sections each will present </li></ul><ul><li>Introduce each member of the team to the audience </li></ul>
  19. 19. Present the Business <ul><li>Name of the business </li></ul><ul><li>A picture relevant to the type of business or product </li></ul>
  20. 20. Business Concept <ul><li>Describe the business </li></ul><ul><li>4 to 5 bullets </li></ul>
  21. 21. Mission <ul><li>Write out your mission statement </li></ul>
  22. 22. Situational Analysis <ul><li>3 to 5 slides </li></ul><ul><li>Competitive analysis (name, strengths, weaknesses, competitive edge – don’t present more than two) </li></ul><ul><li>Economic analysis (1 or 2 bullets) </li></ul><ul><li>Technological Analysis (1 or 2 bullets) </li></ul><ul><li>Political Analysis (1 or 2 bullets) </li></ul>
  23. 23. Situational Analysis (cont.) <ul><li>Legal and Regulatory Analysis (1 to 5 bullets) </li></ul><ul><li>Sociocultural Analysis (1 or 2 bullets) </li></ul>
  24. 24. Business Plan Presentation Guidelines
  25. 25. SWOT Analysis <ul><li>Strengths (1 or 2 bullets) </li></ul><ul><li>Weaknesses (1 or 2 bullets) </li></ul><ul><li>Opportunities (1 or 2 bullets) </li></ul><ul><li>Threats (1 or 2 bullets) </li></ul><ul><li>1 or 2 slides </li></ul>
  26. 26. Business Strategy – slide 1 <ul><li>Amount of money needed </li></ul><ul><li>Sources of funds </li></ul><ul><li>Form of ownership </li></ul>
  27. 27. Business Strategy – slide 2 <ul><li>Facilities </li></ul><ul><li>- location </li></ul><ul><li>- design and layout </li></ul>
  28. 28. Business Strategy – slide 3 <ul><li>Strategy to capitalize on strengths </li></ul><ul><li>Two to three bullets </li></ul>
  29. 29. Business Strategy – slide 4 <ul><li>Strategies to take advantage of opportunities </li></ul><ul><li>1 to 3 bullets </li></ul>
  30. 30. Business Strategy – slide 5 <ul><li>Strategies to offset weaknesses </li></ul><ul><li>1 to 3 bullets </li></ul>
  31. 31. Business Strategy - 6 <ul><li>Strategy to meet threats </li></ul><ul><li>1 to 3 bullets </li></ul>
  32. 32. Marketing Plan <ul><li>Target market </li></ul><ul><li>Message </li></ul><ul><li>Start and end dates </li></ul><ul><li>Promotional mix </li></ul><ul><li>Evaluation methods </li></ul>
  33. 33. Business Resources <ul><li>Biographical data on owners </li></ul><ul><li>1 or 2 slides </li></ul><ul><li>Staffing levels </li></ul><ul><li>Positions needed (other than owners) </li></ul>
  34. 34. Business Resources <ul><li>Sources of funding </li></ul><ul><li>Owners equity </li></ul><ul><li>Sources of debt funding </li></ul>
  35. 35. Controls <ul><li>Quality control (1 or 2 bullets) </li></ul><ul><li>Product safety (1 or 2 bullets) </li></ul><ul><li>Facilities security (1 or 2 bullets) </li></ul><ul><ul><ul><ul><ul><li>Customer service (1 or 2 bullets) </li></ul></ul></ul></ul></ul>
  36. 36. Contingency Plan <ul><li>1 slide </li></ul><ul><li>Will you break even in the first year? </li></ul><ul><li>How will you know you have failed? </li></ul><ul><li>How will you deal with business failure? </li></ul>
  37. 37. General Guidelines <ul><li>Proper business attire </li></ul><ul><li>Do Not Read to the Audience </li></ul><ul><li>Speak loudly and slowly </li></ul><ul><li>Make eye contact </li></ul><ul><li>Arrange presentations so each speaker only presents once </li></ul>
  38. 38. General Guidelines (Cont) <ul><li>Dark slide background – white font </li></ul><ul><li>Light slide background – dark font </li></ul><ul><li>Only light and subtle background designs or no design </li></ul><ul><li>Use default font size </li></ul><ul><li>All team members have copy of ppt. </li></ul><ul><li>Know all sections of the presentation </li></ul>
  39. 39. Break-Even Analysis <ul><li>End power point </li></ul><ul><li>Open Excel B/E analysis spreadsheet </li></ul><ul><li>Present B/E analysis </li></ul>

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