MAN 4720 Section 0M82
Thursday 6:00 – 8:50 PM
South Lake Room 303
Instructor: Mr. Gary Nichols
South Lake Campus Bldg. 2 Room 219 South Lake (352) 536-2172
Orlando Campus BA1 Room 333 Orlando (407) 823-1202
Cell (352) 551-5395
E-mail: email@example.com Web address: www.bus.ucf.edu/gnichols
Office Hours: To be held in my campus office in Orlando and Clermont. TBD for Valencia and Ocala.
Monday: 4:30 pm - 6:00 pm (V)
Tuesday: 4:00 pm - 5:00 pm (O) 6:00 pm – 7:00 pm (O)
Wednesday: 11:00 am - 1:30 pm (M)
Thursday: 4:30 pm - 6:00 pm (SL)
* Additional by appointment. V = Valencia M = Main SL = South Lake O = Ocala
MAN 4720 Sec 0M82 Monday Valencia VW01 153 6:00 pm - 8:50 pm
GEB 3031 Sec 0084 Tuesday Ocala CF41 210 5:00 pm - 5:50 pm
MAN 4441 Sec 0002 Wednesday Main Campus BA1 239 1:30 pm - 4:20 pm
MAN 4720 Sec 0M84 Thursday South Lake LSCL 303 6:00 pm - 8:50 pm
This course examines the dynamics of Strategic Management as applied to modern organizations. As a
capstone class, the course will integrate and apply business disciplines learned by the students in their
previous studies. Strategic Management therefore draws on the tenets of Accounting, Economics,
Finance, Management, MIS, and Marketing to competently: analyze environmental influences;
formulate decisions and resolutions in response to the analyses; extrapolate future conditions and trends;
present findings to stakeholders; implement strategies and tactics; and monitor strategy implementation
to ensure economic and efficient results. While the course will rely to a certain extent on traditional
pedagogical methods such as lectures and exams to accomplish its task, there is a strong emphasis on
experiential learning through the use of simulation and exercises which will require extensive business
Required Text and Materials
Strategy: 2008-2009, Ketchen, Jr., David J., Eisner, Alan B., Dess, Gregory G., Lumpkin, G.T. (2009).
ISBN: 978-0-07-338128-2. New Your, NY: McGraw-Hill/Irwin.
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BSG-Online Registration will also be required for Computer Simulation. This can be accessed at
www.bsg-online.com. An additional fee is needed to register.
Class Webcourses Site
Lecture notes, assignment guides, course syllabus, earned grades, etc. will be posted on the class
Webcourses site. The MAN 4720-B081 Webcourses site is located at: http://webcourses.ucf.edu. You
can also reach the site through the MyUCF portal address: http://my.ucf.edu and follow the prompts to
logon to the class Webcourse site. To access the “Class Login” portions of this course, students must
follow UCF’s log-in and password conventions. You must know your UCF “NID” and password. If you
experience problems with the Webcourse site, you should contact the UCF “techrangers” at:
firstname.lastname@example.org or by phone at (407)823-3808. Class notes are posted in the “Slides” section
of the class Webcourse. These notes may be downloaded to a computer offering PowerPoint. It is
suggested that you print the notes before coming to class and add comments from the readings to the
notes. These slides are available for a limited time only on Webcourses. Students should print all slides
no later than one week prior to the Exam. Students are expected to log in to the Webcourses site at
least once a week for updates and additional comments from the instructor.
On-Line Learning Portion of the Course
The course includes an on-line pedagogical feature known as the Business Strategy Game, which
requires the student to interact with strategic management theory, and compete with other students in a
simulated business environment. This single credit portion of the course augments and compliments the
face-to-face, traditional three credit classroom instruction in strategic management. The Business
Strategy Game (BSG) is provided by publisher McGraw-Hill Irwin and can be accessed at
www.bsg-online.com. Students must pay the registration fee with a credit card. Each student MUST
register for a BSG-Online account and also complete two quizzes and a peer evaluation. The on-line
learning portion of the class will require scheduled (weekly) strategic management decisions throughout
the semester. Since there is a deadline for each on-line exercise, students must strictly adhere to the
time-table. The submission date for each Business Strategy Game (BSG) exercise is posted in the
Syllabus schedule. The exercise decisions must be submitted on the date specified. Failure to observe
the deadlines or complete the assignments will result in a negated or reduced grade.
Prerequisites for the course are: MAN 3025, MAR 3023, FIN 3403; and GEB 3031.
Students are required to be punctual, to attend all lectures to participate in class discussions, and to
complete all assignments and submit the assignments to the instructor by the assigned due date at the
beginning of class. Students are expected to complete all assignments/readings before each class that
will enable a productive exchange of ideas during lectures and case studies. Assignments must be
submitted according to schedule or may not be accepted. Any student unable to attend class because of
special or extraordinary circumstances, when an assignment is due, can e-mail the assignment to the
instructor at least 2 hours before the class provided that prior arrangements have been made with the
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The UCF academic honesty policy will be strictly adhered to in this class. The University of Central
Florida Code of Conduct is to be followed at all times and the University of Central Florida
“Golden Rule” will be observed in all cases. The rules can be found at www.goldenrule.sdes.ucf.edu .
Incompletes will not be awarded except where mandated by University policy.
The objectives of the course include:
• Provide the student with a broad understanding of strategic management, and how business
decisions affect organizational well-being.
• Enhance the student’s analytical abilities for formulating responsible business solutions to
• Provide the student with opportunities to apply strategic management methodology in a
number of real-world situations.
• Encourage the student to develop a sense of objectivity and scholarly approach in examining
problems and environmental influences.
• Allow the student to practice business presentations in front of a critical audience.
• Acquaint the student with the consequences of business strategy choices in numerous
situations and conditions.
• Acquaint the student with potential strengths, weaknesses, opportunities and threats to
established business practices.
• Assist the student in recognizing flaws in business decisions that countervail established
• Instill analytical skills that will further inherent abilities while enhancing self-fulfillment.
• Provide the student an opportunity to produce a professional and scholarly strategic analysis.
• Expose the student to theoretical frameworks that will facilitate the understanding and further
study of Strategic Management.
A supportive learning environment is provided for all students, and the instructor will make every effort
to accommodate students with documented special needs.
The following grading scale will be used:
A 900 - 1000 D 600 - 699
B 800 - 899 F Below 600
C 700 - 799
Grades will be awarded based on the following:
150 Points: In-Class Exercises, 15 or 20 points per project*
450 Points: Exams (3 Exams worth 150 Points each)
100 Points: Industry Analysis Paper
100 Points: Firm Strategic Analysis Presentation
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200 Points: Business Strategy Game (BSG) Simulation
1000 Points Total
*Additional points may or may not be assigned to exceed 150 points at the discretion of the instructor.
These points are not “extra credit,” but possible additional assignments available to the entire class.
There will be no extra credit available in this class.
Five categorical activities comprise the course expectations.
1. In-Class Exercises. During the semester there will be approximately 10 in-class exercises, each
contributing to the student’s final grade. Groups and/or individuals will be assigned to answer specific
questions regarding case studies in the text. In-Class Exercises will encourage students to interact with
the presented material. The projects usually will be assigned and completed during class. A peer
evaluation by the student’s group pertaining to the student’s performance will also be considered in
awarding the final grade. Excused (with acceptable documentation) absences for the projects will be
permitted to make up the absence by providing written essay answers (3 pages minimum, double spaced,
12 point New Times Roman font) related to topics assigned by the instructor. A maximum of one make-
up assignment will be allowed for absences and must be completed by the date specified by the
2. Exams 1, 2 and 3. The exams may consist of essay, short answer, and/or multiple choice questions as
related to exercises and the course material in general. Each exam will deal with the information
presented in one of the three modules of the semester. The class lecture notes will provide the
foundation from which the exams questions will emerge. The readings, lectures, assignments, and class
discussions will clarify points made in the lecture notes. There will be no make up exams without
authorization from the instructor, and no authorization will be issued without appropriate documentation
of an emergency that prevented attendance during the exam. Make up exams will be conducted at a
time designated by the instructor if the student has appropriate documentation to excuse absence from
the scheduled examination. Failure to satisfy these requirements automatically incurs a failure for the
3. Industry Analysis Paper. Students will prepare a scholarly paper that analyzes a specific industry.
The topic of such a paper must be approved by the instructor. Students are encouraged to submit
requests for topics as early in the semester as possible. The paper should be approximately seven to ten
pages in text length (excluding reference pages, table of contents, etc.), and demonstrate the student’s
understanding of industry analysis. A guideline specifying the required elements of the analysis is
available. The student also has the option of submitting the assignment in “bulleted” or outline form.
Whether essay or outline form, the paper should sequentially follow the Industry Analysis Paper
Content Requirements presented in the course. Specific instructions for the analysis paper can also be
found on the class Webcourses site.
4. Group Case Study Presentation. The student will be assigned to a group of other students, and will
cooperate with the other students in presenting a firm analysis. The firm selected for analysis must be
included in the industry analyzed earlier in the paper discussed above. This will offer the student the
opportunity to develop presentation techniques, while at the same time cultivate their analytical abilities.
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The presentation should take no more than twenty minutes and should follow the guidelines set forth in
the course’s Strategic Analysis Presentation Guide.
5. Simulation. The course requires participation in an on-line Business Strategy Game (BSG) which
uses a state-of-the-art computer simulation that utilizes an experiential learning opportunity for the
student. The Business Strategy Game (BSG) is provided by publisher McGraw-Hill Irwin and can be
accessed at www.bsg-online.com. Students must pay the registration fee ($36 plus tax) with a credit
card. Each student MUST register for a BSG-Online account and also complete two quizzes and a peer
evaluation. Real-world conditions are created by the simulation, and the student within a group, must
compete with other students using Strategic Management theory and practices. As demonstrated in the
preceding grading scale, the simulation constitutes a large percentage (20%) of the student’s final grade.
The module, which comprises the fourth credit for the course, requires that students navigate through the
simulation. Technical assistance is provided by the text and simulation publisher, McGraw-Hill Irwin.
Each BSG Year decision is due by 5:30 pm on the day designated by the schedule located on the last
page of this syllabus. Students are strongly advised to participate in the practice session offered by the
on-line Business Strategy Game. Each team member will complete a peer evaluation in the simulation.
This evaluation may impact team members’ final grade for the simulation.
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Week Date Lecture Topic Assignments &
In-Class Exercises Exercises
1 08/28 Introduction and Orientation Chapter 1
Chapter 1 – What is Strategic Management
The Business Strategy Game (BSG)
Formation of Groups
2 09/04 Chapter 9 – Case Analysis Chapter 9
In-Class Exercise – Provided by Instructor Register with BSG
Print Player’s Guide
3 09/11 Chapter 3A – Internal Analysis: Mission, Objectives and Value Chain Chapter 3
In-Class Exercise – Case 5, YAHOO! BSG Practice Decision
4 09/18 Chapter 3B – Internal Analysis; Benchmarking Chapter 3
In-Class Exercise – Case 10, Ford Motor Company BSG Practice Decision
Exam 1 Review
5 09/25 Exam 1 – Chapters 1, 3A, 3B, & 9 BSG Year 11 Decision Due
6 10/02 Chapter 4 – Analyzing the External Environment Chapter 4
In-Class Exercise – Case 8, Claire’s Stores
7 10/09 Chapter 5 – Corporate-Level Strategy Chapter 5
In-Class Exercise - Case 4, Johnson & Johnson BSG Year 12 Decision Due
8 10/16 Chapter 6 – Business-Level Strategy Chapter 6
In-Class Exercise – Case 3, JetBlue Airways BSG Year 13 Decision Due
10/17 Withdrawal Deadline
9 10/23 Chapter 7 – Creating Effective Organizational Designs Chapter 7
In-Class Exercise - Case 9, Nintendo Wii BSG Year 14 Decision Due
Exam 2 Review
10 10/30 Exam 2 – Chapters 4, 5, 6, & 7 BSG Year 15 Decision Due
11 11/06 Chapter 8A – Strategic Control: Corporate Culture Chapter 8
In-Class Exercise – Wal-Mart Corporate Culture BSG Strategic Plan Due
12 11/13 Chapter 8B – Strategic Control: Marshalling Resources Chapter 8
In-Class Exercise – Case 6, World Wrestling Entertainment BSG Year 16 Decision Due
13 11/20 Chapter 2A - Context of Strategic Management: Foreign Markets Chapter 2
Chapter 2B - Context of Strategic Management: Social Responsibility BSG Year 17 Decision Due
In-Class Exercise – Case 1, Enron Industry Analysis Due
14 11/27 Happy Thanksgiving – No Class BSG Year 18 Decision Due
15 12/04 Group Case Presentations Final Peer Evaluation
Exam 3 Review
16 12/11 Exam 3 – Chapters 2A, 2B, 8A, & 8B
Disclaimer Statement: This is a tentative syllabus and schedule, and the instructor reserves the right to make any
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changes that the instructor deems necessary to meet the objectives of the course.
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