SWOT Analysis Report

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  • 1. Burnet SWOT Analysis SWOT Analysis Report Strengths, Weaknesses, Opportunities, and Threats Prepared for: The City of Burnet By: AngelouEconomics Inc. 1
  • 2. Burnet SWOT Analysis May 2003 AngelouEconomics (AE) is pleased to present The City of Burnet and the Advisory Committee (AC) with the SWOT Analysis Report. This document is one of two research documents that examines the economy, business climate, and marketing opportunity. The SWOT Analysis Report provides an inventory of the area’s strengths, weaknesses, opportunities, and threats (SWOT) and assesses the degree to which each economic factor supports future growth. The overall goal of this report is to have a clear understanding of Burnet’s strengths and areas of potential that can be built upon and better marketed. Findings is this report will lead to our recommendations. Observations in this report are based on significant input collected from local citizens and businesses. Key findings are based on a review of prior studies. This report will be available on-line at www.growingburnet.com. AE will begin developing recommendations to address many of the items described in this SWOT report. It is essential to continue to engage the community at large for the remainder of this project. Your participation in this endeavor is crucial to the long-term success of Burnet and implementing this plan. The Strategic Economic Development and Implementation Plan will provide recommendations to the City of Burnet. Thank you for your input and commitment to this effort. AngelouEconomics Team: Angelos Angelou, Principal Nicole Urbis, Project Manager Sean Garretson, Project Manager Daniel Kah, Research Manager 2
  • 3. Burnet SWOT Analysis Table of Contents I. Project Process 4 II. SWOT Analysis 5 a. Overview 5 b. Vision and Goals 7 c. Key Findings 8 III. Factors 10 a. Factor One: Business Climate and Entrepreneurship 11 b. Factor Two: Workforce and Education 12 c. Factor Three: Quality of Life 13 d. Factor Four: Infrastructure 15 e. Factor Five: Economic Development Efforts 17 IV. Appendix 18 3
  • 4. Burnet SWOT Analysis I. Project Process The diagram below illustrates the process and purpose of the SWOT Analysis in relation to our project and timeline. The findings of the SWOT Analysis will be the foundation of identifying the core strategies, implementation plan, and measurement system. 4
  • 5. Burnet SWOT Analysis II. SWOT Analysis Overview The starting point for an economic development strategy is a comprehensive analysis of the region. The first phase of this project included creation of a Web site (main communication vehicle), forming an Advisory Committee (AC), and collecting community input. The community input phase included focus groups, interviews, and surveys, both electronic and handout versions. With assistance from the City of Burnet and the selected AC, AE assembled community audit information to analyze and compared Burnet to three benchmark communities. The results of this analysis are presented in the Economic and Demographic Assessment Report. AE assessed internal aspects such as the existing recruitment strategies, marketing efforts, target industries, and quality-of-life. We also analyzed external aspects like economic base, infrastructure, and business climate. Analyzing the perception that residents and businesses in Burnet have is an important step because it directly relates to how well the community conveys its strengths, or tells its economic story. Understanding Burnet’s strengths and weaknesses will allow us to form strategies to improve working and living in the City. The project survey provided us with a good baseline of the perceptions of Burnet’s businesses and residents. As of May 1, we have obtained information from over 390 residents and businesses through our survey and focus group meetings. Throughout this report, AE summarizes major survey findings and comments and provides a survey update report in the appendix section. Burnet’s strengths and challenges are examined within five factors, which are important economic development topics: • Business Climate and Entrepreneurship • Workforce and Education • Infrastructure • Quality of Life • Economic Development Efforts Site selectors looking to expand or relocate a business will analyze these factors to determine how well a city ranks compared to other communities. It is important for Burnet to be aware of its strengths and opportunities to be able to expand upon them. 5
  • 6. Burnet SWOT Analysis We characterize our “SWOT” in these terms: • Strengths (Positive, Internal): Positive attributes currently present in Burnet, particularly in comparison to competitors and the U.S. • Weaknesses (Negative, Internal): Local issues or characteristics that limit the current or future growth opportunities for Burnet • Opportunities (Positive, Internal and External): Areas where Burnet can remedy its weaknesses (learning from others, state-level assistance, global change, aggressive marketing, targeted investment, etc.) • Threats (Negative, Internal and External): Trends that threaten Burnet’s future and attractiveness to new industry, from local weaknesses or global threats. 6
  • 7. Burnet SWOT Analysis Vision and Goals A vision statement is “who” Burnet wants to be in five to 10 years. A vision statement is important because it: • Sets an objective the entire community can work towards • Provides guidance for marketing • Gives consulting team direction to form short and long-term recommendations As a result of focus group studies, AE has formed the following vision statement for Burnet. Burnet’s vision for economic development is: "Burnet will be a community of retail and employment opportunities; plentiful recreation and entertainment activities; and a community with diverse housing options that embraces controlled, sustainable growth while maintaining its unique history and heritage." Burnet’s economic development goals are to: • Retain and attract high income jobs (diversify industry base) • Provide small business resources • Improve infrastructure (water, wastewater, roads) • Create more entertainment and recreational options • Improve affordable housing options These goals will be further developed in the Strategic Economic Development and Implementation Plan. 7
  • 8. Burnet SWOT Analysis Key SWOT Findings We have identified four key ingredients that are vital to growing Burnet’s economy and attaining its vision: • Internal marketing • Entrepreneurial development • Entertainment and recreation • Community image improvements Internal marketing There is a lack of awareness when it comes to what Burnet has to offer and how the city should grow. Burnet needs to improve awareness. Internal marketing is building awareness and “buy-in” of Burnet's According to residents economic development (E.D.) efforts within the community. According to community input, residents are that completed the survey, interested in learning more and participating in this process. The E.D. team should implement an internal the top five areas that marketing campaign, including: communicating and aligning each sector of the community, creating Burnet needs to improve meeting forums to discuss key topics, assigning task force committees to implement strategies, and include: activating the media to have stories pertaining to the economy, business, and recreational opportunities and • Arts and culture achievements. Burnet will be more effective in improving its economy once the residents are behind E.D. options efforts and act as marketing representatives helping the community accomplish its vision. • Entertainment and recreational activities The City first needs to strengthen its public and private sector relationships. There appears to be a divide • High paying jobs among the City and E.D. teams. Public and private collaboration is defined as economic development • Career advancement organizations, government, school districts and universities, and community organizations having a strong • Location for high tech alliance with local businesses. When these groups have a common vision and leaders to execute a plan, a city is able to be competitive and reap prosperity for its citizens. Entrepreneurial development One survey respondent states, “Burnet Burnet has an opportunity to develop entrepreneurs. The City is fortunate to have an needs a public awareness program in the Industrial Development Foundation (IDC) focused on business recruitment and expansion. local newspapers every couple of weeks The City can benefit even more by fostering an entrepreneurial environment and focusing discussing pride in beautification, on expansion opportunities. Burnet has shown success in this area with ATMI and FOC. business successes, and recreation and Once Burnet strengthens its public and private collaboration, it will be ready to support and entertainment options. This program grow entrepreneurs. According to the World Economic Forum, “Social entrepreneurship should also discuss the proliferation of is recognized as an effective business initiative benefiting society and significantly doublewides and how they can be improving people's lives.” Entrepreneurship is responsible for about one third of landscaped. And, we should recognize economic growth. what developers are and aren’t aesthetically conscious.” Source: http://www.weforum.org/ 8
  • 9. Burnet SWOT Analysis Entertainment and recreation It is more and more important to have a high quality of life, which includes having several entertainment and recreational options for citizens of all ages. Attracting entertainment for the 25 – 44 age group is particularly important, as these individuals make up a large portion of Burnet’s workforce and potential entrepreneurs. Burnet has several beautiful lakes, the new Galloway Hammond recreational facility, Camp Longhorn, and some other entertainment venues, but needs to continue to improve and create more venues like this if it wants to retain and attract its ideal target businesses and workforce. Community image improvements How residents feel about the community they live in is one of the most important factors in succeeding and improving an economy. Many residents have stated their interest in community-wide beautification projects, proper land use planning, street improvements, city park improvements, and façade improvements to name only a few items that have been addressed. Growth in Burnet is inevitable, but managing that growth so that the community retains its heritage and unique qualities is essential for Burnet to address now – before the growth manages Burnet. 9
  • 10. Burnet SWOT Analysis III. Factors Summary of Strengths and Weaknesses Strengths Weaknesses • ATMI and FOC successes • Lack of middle income jobs • Near two metropolitan areas • No incubator facility Business Climate • Pro-business environment • Disconnect between E.D. and business community and • Low tax rate • Lack of local funding for entrepreneurs Entrepreneurship • Quick permitting process • Lack of business “Champion” to address existing business needs Strengths Weaknesses • Large geographic area for labor pool • Shortage of skilled workers • Loyal workforce • Lack of high paying jobs Workforce • Nearby universities and colleges • Limited higher education courses and • Few vocational training programs Education • Lack of knowledge of existing business workforce training needs Strengths Weaknesses • Recreational facilities – Inks and Buchanan Lake, • More proactive government Canyon of the Eagles, Camp Longhorn, Galloway • Appearance of downtown square Hammond • Lack of shopping and entertainment options Quality of Life • Bluebonnet Festival • Difficulty obtaining liquor license • Seton Healthcare • Low crime • Youth church activities • County Library Strengths Weaknesses • State and County Roads • Out of date land use plan • Low utility rates • Poor road conditions Infrastructure • Airport • Few citizens own land for business development • Inexpensive land Strengths Weaknesses • Community support • E.D. and City have poor relationships • 4A Sales tax • No formal E.D. organization • Pro-growth team • Lack of marketing strategy E.D. Efforts • E.D. Foundation • Chamber and City relationship • Urgency for improvements 10
  • 11. Burnet SWOT Analysis Factor One: Business Climate and Entrepreneurship Burnet’s pro-business environment, location, and inexpensive land make it an ideal location to expand or According to businesses relocate a business. It is about 50 miles from Austin and 90 miles from San Antonio, giving the community that completed the survey, access to two growing metropolitan areas. Over the last decade, two major technology employers serving the top five areas that global clients have located their operations in Burnet, thereby employing 100+ technical, business, and Burnet needs to improve administrative employees and raising the average income for the area. Burnet’s inexpensive land and low include: tax rate are major incentives to businesses. • Higher education Burnet has a quick and responsive City government, which is appealing for commercial and residential • Strong economic growth development. However, two obstacles for business growth are future land planning and control over • Effective government available land. From interviews, AE learned that available commercial lands are owned by a small number leadership of individuals. It is uncertain how willing these individuals will be to sell land to future business prospects. • Incentives Having available land for commercial development is a critical component to economic success. In • Image addition, there are many incompatible uses of land throughout the City. As an example, AE heard that a church-related organization exists next to a facility that puts off gases and could be potentially harmful in a catastrophic event. This type of incompatibility can be dealt with proactively by developing a current future land use plan and corresponding zoning ordinance. Strengths Opportunities • ATMI and FOC successes • Funding for new expansion and new • Near two metropolitan areas business • Pro-business environment • Targeted marketing strategy • Low tax rate • Build upon recreational activities • Quick permitting process success Business Climate and Weaknesses Threats Entrepreneurship • Aggressive incentives by competitors • Lack of middle income jobs • Available commercial lands • Lack of entrepreneur–incubator controlled by few individuals facility • No managed growth plan for land • Disconnect between E.D. and development could lead to many business community incompatible land uses • Lack of local funding for entrepreneurs • Lack of Business “Champion” to address existing business needs 11
  • 12. Burnet SWOT Analysis Factor Two: Workforce and Education Burnet has access to many local universities and colleges, but does not have a local campus. With Marble Falls’ recent addition of the Texas Tech campus, Burnet residents can attend these business, education, and technical degreed programs to enhance their career opportunities. Nevertheless, Burnet may want to consider recruiting Central Texas College (CTC) to further supplement resident’s educational options. On the workforce front, Burnet is faced with a two-folded challenge in that it lacks high paying jobs and trained workers. As mentioned in the business climate section, Burnet should create high school coop programs to better train individuals who do not want to go to college, but want to pursue careers in technical trades such as welding, electricians, plumbing, and construction. The City should collaborate with local businesses and economic development leaders to determine what type of training programs are needed. Burnet needs to expand its high school co-op, vocational training, and college degree program offerings. This will accomplish three milestones: 1) produce a better-trained workforce, 2) retain a creative youth population, and 3) help local businesses expand. Survey and focus group input suggests the biggest threat facing Burnet’s workforce is a loss of skilled workers due to lack of entertainment options and affordable housing. CTC has suggested that Burnet perform a needs assessment to determine the need for local vocational education and continuing education classes. This could be done as part of a larger “existing employer” outreach campaign. Strengths Opportunities • Expand H.S. co-op program • Large geographic area for labor pool • Attract local community college • Loyal workforce • Improve educational attainment • Nearby universities and colleges • Retain and attract a larger segment of young diverse professionals Workforce and • Strong linkage of education Education programs and economic development • Expand training opportunities • Bringing in residents with high skills and education that can be utilized to attract business to Burnet Weaknesses Threats • Workforce is not equipped to serve emerging industries • Loss of workforce due to lack of • Shortage of skilled workers entertainment and housing options • Lack of high paying jobs • Migration of skilled workers • Limited higher education courses • Few vocational training programs 12
  • 13. Burnet SWOT Analysis Factor Three: Quality of Life Burnet is fortunate to have several beautiful lakes and parks surrounding the city. This draws in tourists “I would love to see more and new residents. The Galloway Hammond recreational facility, which was jointly funded with private and cultural and children public sector support, is an outstanding center for all citizens. This shows tremendous community pride activities. We currently drive and commitment, and Burnet should build upon these efforts and replicate this type of initiative. to Marble Falls for most entertainment.” Being the “Bluebonnet Capital of Texas”, Burnet hosts a festival each year, which draws residents from all over the State and strengthens the local economy. In 2003, Burnet pulled in 30,000 people for their biggest festival yet. To continue to be attractive, Burnet will need to focus on road, park, and downtown improvements. Community input conveys that there is a perceived shortage of entertainment and cultural events. If the Steam Train is going to continue, for example, Burnet should provide amenities for visitors and consider a bus that could take folks from the square to other parts of the city. The city could make aesthetic improvements to the downtown façade and persuade more local businesses to expand retail and restaurants in this area to continue to improve the quality of life. According to community input, there is a concern pertaining to liquor licenses. Resident’s want to make it easier for restaurants to maintain and expand its clientele by reducing the cost and time to get a liquor license. In these times of fiscal constraints, the City may want to examine the opportunity to allow restaurants to sell beer and liquor for numerous reasons: • Sales of liquor and beer will increase the sales tax revenue for the City • More restaurant establishments will consider expanding a franchise in Burnet • More tourists and transient workers (construction workers) will stay in Burnet, which will increase hotel and motel tax revenue. While there’s a perception of high housing cost, numerous real estate developers are currently One survey respondent states, “Since I moved to Burnet about 10 years ago, there building more housing divisions, such as the Hills of Shady Grove and the Ranch at Delaware have been empty buildings on the square. Creek to address this concern. However, the number of units that will come online may not be That has always given me the impression sufficient to support a growing employee population who may have a median household income that the economy is slow, or worst dieing. of between $25,000 - $45,000 (an income for most support staff, firemen/policemen, and I get the impression that there are too teachers). The City will need to actively pursue developing affordable multi-family and single- many restrictions to keep restaurants family housing to support this employee base. here. We need to change the liquor license laws and help our local restaurants.” 13
  • 14. Burnet SWOT Analysis Strengths Opportunities • Recreational facilities o Inks and Buchanan Lake • Entertainment and recreational o Canyon of the Eagles activities o Camp Longhorn • More proactive government o Galloway Hammond leadership Quality of Life • Tourism Festivals – Bluebonnet Festival • Support downtown improvement • Seton Healthcare efforts • Low crime • Address liquor license issue • Church activities for youth • Add more affordable housing areas • Tourism Marketing Plan • Expand City-owned property next to Galloway Hammond • Enhance downtown square • Create a façade enhancement program for downtown Weaknesses Threats • Downtown degradation • More proactive government • Low paying jobs • Appearance of downtown square • Diversity of housing • Lack of shopping and entertainment options • Difficulty in obtaining liquor license • Perceived high cost of housing • Parks need improvement 14
  • 15. Burnet SWOT Analysis Factor Four: Infrastructure Burnet has numerous strengths that will help grow local and new business, including: low utility rates, inexpensive land, access to major metropolitan areas, and an airport. These are important criteria that site selectors and business executives examine when considering a new city for expanding its operations. Although there is inexpensive land, a small group of citizens own this land and the City may want to work with these individuals and the private sector to ensure that Burnet has a well thought commercial development plan. As was mentioned earlier in this report, the City should address this concern to ensure that land availability for commercial development is not an obstacle for business expansion or relocation. A survey respondent states, “We Water and wastewater availability is key to Burnet’s success in the short and long-term future. need a concerted effort to improve the Based upon an updated land use plan, Burnet should develop a utility plan to support future physical appearance, such as our business growth, a Capital Improvements Plan to support the development of needed streets, abandoned buildings, and infrastructure. It is our understanding that Burnet currently has sufficient infrastructure suited for roadside clutter. The first visual business uses. Burnet may want to take a more proactive approach at its long-term plan for impressions conveyed to visitors are infrastructure to ensure the City is prepared for predicted growth. primarily negative.” Lastly, Burnet needs to update their future land use plan and land development ordinances. Businesses and residents want to be able to predict how land will be utilized next to them before they commit to any decision on how to use their own land. While the upcoming strategic plan will assist in this effort, a Future Land Use Plan and land development ordinance update must be undertaken soon. 15
  • 16. Burnet SWOT Analysis Strengths Opportunities • No traffic congestion • Competitive telecom service & price • Access to land near Galloway • Develop a new land use plan Hammond for business park or recreational center expansion • Airport Infrastructure • Low utility rates • Airport • Inexpensive land Weaknesses Threats • Houses for large businesses (over • Communities offering better business 300 employees) isn’t in place sites • Out of date land use plan • More aggressive incentives • Poor road conditions elsewhere • Few citizens own land for business development 16
  • 17. Burnet SWOT Analysis Factor Five: Economic Development Efforts Burnet has the community supporting its E.D. efforts. Thus far in this project, over 390 citizens, business leaders, and local civic leaders have participated by supplying input to help form E.D. strategies. This is a great strength for the City because it builds excitement, momentum, and a team that will bring success to the area. With the newly appointed E.D. Director, Burnet is moving in the right direction to “make things A survey respondent states, “I would happen.” AE will develop a work plan for the new Director to help organize and focus these efforts. like to see the City of Burnet work There is also an opportunity for Burnet to have a formal E.D. organization. harder to keep our businesses from leaving. We need leadership.” Throughout the community input phase, we have heard that Burnet’s E.D. team and the City do not have a good relationship. This must be changed if Burnet, as a whole, wants to prosper long-term. Another survey respondents states, “Burnet needs committed volunteers As mentioned in the key findings section, there is a need for marketing, specifically internal who serve the city in many ways, marketing. Burnet should build awareness of its E.D. efforts within the community. Once this such as leading and organizing happens, Burnet will be more effective and can market to targeted businesses and the tourist meetings, associations, events, and market. With Burnet’s location and many alluring tourist destinations, there is a need to implement a festivals.” well-thought out marketing strategy to better nurture the local economy. Strengths Opportunities • Community support • Develop a work plan for E.D. Director • 4A Sales tax • Engage the entire community • Pro-growth team • Build upon E.D. vision and leaders Economic • E.D. Foundation • Internal marketing Development Efforts • Urgency for improvements • More private / public alliances • Connection with education Weaknesses Threats • E.D. and City have poor relationships • Fail to implement • No formal E.D. organization • No clear vision • Lack of marketing strategy • City and Chamber relationship 17
  • 18. Burnet SWOT Analysis IV. Appendix Survey for Burnet General Information Your name: (Anonymous) _______________________ E-mail: _______________________ Age: _______________________ Ethnicity: White Hispanic Black Other: _________________ Years of education: H.S. Undergraduate degree Graduate and above Other: _________________ Years in Burnet: _______________________ Recreational hobbies: _______________________ Company name (if applicable): _______________________ Company address: _______________________ Industry: _______________________ Product / service: _______________________ Your position and title: _______________________ Company Web site address: _______________________ You are invited to fill-out this survey as either a resident or company professional. Your input is incredibly important to us and will help AE form economic development recommendations for Burnet. Please select what category you feel is appropriate and proceed to that section. The last page is for all respondents to complete. For more information on our project, visit www.growingburnet.com Thank you for your time and information. For Residents: Please circle the appropriate number rate. How important are the How well does Burnet following factors to you? satisfy your needs? (1=not important; 5=very (1=not well; 5= important) very well) Education K-12 education 1 2 3 4 5 1 2 3 4 5 Area community colleges 1 2 3 4 5 1 2 3 4 5 Workforce training programs 1 2 3 4 5 1 2 3 4 5 18
  • 19. Burnet SWOT Analysis Livability Cost of living 1 2 3 4 5 1 2 3 4 5 Entertainment / recreation 1 2 3 4 5 1 2 3 4 5 Arts / Culture 1 2 3 4 5 1 2 3 4 5 Low crime 1 2 3 4 5 1 2 3 4 5 Good healthcare 1 2 3 4 5 1 2 3 4 5 Family environment 1 2 3 4 5 1 2 3 4 5 Climate 1 2 3 4 5 1 2 3 4 5 Good value housing 1 2 3 4 5 1 2 3 4 5 Infrastructure Air connectivity 1 2 3 4 5 1 2 3 4 5 Highway 1 2 3 4 5 1 2 3 4 5 Driving time to work 1 2 3 4 5 1 2 3 4 5 Mobile phone service 1 2 3 4 5 1 2 3 4 5 High speed Internet connectivity 1 2 3 4 5 1 2 3 4 5 Working environment Job availability 1 2 3 4 5 1 2 3 4 5 Career advancement opportunities 1 2 3 4 5 1 2 3 4 5 High paying jobs 1 2 3 4 5 1 2 3 4 5 Equal opportunity 1 2 3 4 5 1 2 3 4 5 General Economy Image of city as a place to live 1 2 3 4 5 1 2 3 4 5 Effective government leadership 1 2 3 4 5 1 2 3 4 5 Strong business growth 1 2 3 4 5 1 2 3 4 5 Location for high tech activity 1 2 3 4 5 1 2 3 4 5 For companies: How long has your business been located in Burnet? ____________ How many people are employed in your company? Total: _____________ In Burnet: _____________ What is your annual gross revenue? $0-$1million $1-$5 million $5-$20 million $20-$50 million $50 - $100 million $100 million and above Tell us about your growth expectations over the next 2 years. Please circle the appropriate response. Maintain Expand Decline 19
  • 20. Burnet SWOT Analysis Employment Maintain Expand Decline Revenue Maintain Expand Decline Profitability Maintain Expand Decline Supplier purchases Maintain Expand Decline Equipment investment Maintain Expand Decline Real estate office / manufacturing space Maintain Expand Decline Please circle the appropriate number rate. How important are the How well does Burnet following factors to you? satisfy your needs? (1=not important; 5=very (1=not well; 5= important) very well) Education K-12 education 1 2 3 4 5 1 2 3 4 5 Local community colleges 1 2 3 4 5 1 2 3 4 5 Workforce training programs 1 2 3 4 5 1 2 3 4 5 Workforce Recruitment / Retention Cost of living 1 2 3 4 5 1 2 3 4 5 Entertainment / recreation 1 2 3 4 5 1 2 3 4 5 Arts / Culture 1 2 3 4 5 1 2 3 4 5 Low crime 1 2 3 4 5 1 2 3 4 5 Good healthcare 1 2 3 4 5 1 2 3 4 5 Family environment 1 2 3 4 5 1 2 3 4 5 Good value housing 1 2 3 4 5 1 2 3 4 5 Business Climate Tax cost 1 2 3 4 5 1 2 3 4 5 Regulatory environment 1 2 3 4 5 1 2 3 4 5 State and local incentives 1 2 3 4 5 1 2 3 4 5 Proximity to customers / suppliers 1 2 3 4 5 1 2 3 4 5 Availability of quality workers 1 2 3 4 5 1 2 3 4 5 Cost of labor 1 2 3 4 5 1 2 3 4 5 Entrepreneurial environment 1 2 3 4 5 1 2 3 4 5 Infrastructure Air connectivity 1 2 3 4 5 1 2 3 4 5 20
  • 21. Burnet SWOT Analysis Highway 1 2 3 4 5 1 2 3 4 5 Driving time to work 1 2 3 4 5 1 2 3 4 5 Mobile phone service 1 2 3 4 5 1 2 3 4 5 High speed Internet connectivity 1 2 3 4 5 1 2 3 4 5 Cost of utilities 1 2 3 4 5 1 2 3 4 5 General Economy Image of city as a place to do business 1 2 3 4 5 1 2 3 4 5 Effective government leadership 1 2 3 4 5 1 2 3 4 5 Strong economic growth 1 2 3 4 5 1 2 3 4 5 Location for high tech 1 2 3 4 5 1 2 3 4 5 Research and development resources 1 2 3 4 5 1 2 3 4 5 For all respondents: Are there any improvements you would like to see in Burnet? ______________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________ What types of businesses would you like to see expand or relocate to Burnet? ______________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________ What are Burnet’s strengths when it comes to recruiting businesses and families? ______________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________ Other information you would like to share with us… ______________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________ 21
  • 22. Burnet SWOT Analysis Overview of Survey Findings Survey Update Peak Survey Times • 325+ completed surveys • 300+ unique Web site visitors • Highest traffic on February 13 – advisory campaign • Most requested page = Survey (56.1%) Top 5 Areas of Importance Top 5 Areas to Improve Residents Corporations Residents Corporations • Arts / Culture • Higher education • Family environment • Family environment • Entertainment / • Stronger economic • K-12 education • K-12 education Recreation growth • Low crime • Low crime • High paying jobs • Effective government leadership • Good healthcare • Effective government • Career advancement leadership opportunities • Incentives • Cost of living • Tax cost • Location for high tech • Image 22
  • 23. Burnet SWOT Analysis Growth Expectation Industry Demographics 16 companies 14.3 70 27.8 69.2 60 64.3 64.3 50 57.1 40 46.2 0 30 7.1 35.7 20 10 14.3 0 Employment Profitability Supplier Equipment Real Estate Government 21.4 Services Purchases Investment 16 companies Retail Construction Manufacturing Agriculture Other Percentage of corporate respondents that plan to expand aspects of their business Survey Findings Survey Findings Other information you would like to share with us? What type of business do you see expanding or relocating to Burnet? Industry / Audience Community needs • Capitalize on our location, natural resources, • Entrepreneurs • Higher paying jobs lakes, and public schools • Retail / Outlet Mall • Clean / environment • Manufacturing friendly businesses • Burnet is a great place – caring community • Restaurants • Brand name retail / and strong education • High-speed Internet Service restaurants • We should work harder to keep existing Provider businesses from leaving • High-tech • Need public relations / awareness. • Recreational • College • Grocery • ATMI supplier company 23
  • 24. Burnet SWOT Analysis Survey Findings Are there any improvements you would like to see in Burnet? • Improve job availability • Offer incentives to targeted businesses • Improve our self-image • Better communication • More coordinated ED • Invest in infrastructure • Need to market 24