Strategy Syll Fall 08.doc


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Strategy Syll Fall 08.doc

  1. 1. BUSINESS STRATEGY - MANAGEMENT 595 Fall 2008 Room: Calvin Hall 102 Home phone: 770 8528 (not after 8pm) Instructor: Wade Radina E-mail: Office: RM 5 Calvin Hall Office hours: MWF 9:30am-11:30am Mailbox: 101 Calvin Hall and by appointment or chance Office phone: 532 6030 Text and Resources Required: - Crafting and Executing Strategy, Thompson, Jr., Strickland, and Gamble 16th Edition, Irwin McGraw- Hill - Strongly Recommended: Business Week, Wall Street Journal, and a weekly news journal such as Time or Newsweek Course Objectives l. To help you integrate your business education. 2. Improve your formal and informal communication skills. The ability to communicate effectively is beyond doubt the most important skill you can take from your education. 3. Practice working in a team environment. Most companies use cross-functional teams to determine/accomplish their objectives. This course will expose you to team environments, and provide analysis of your effectiveness within a group. 4. Allow you to demonstrate the ability to utilize key business skills that you have learned throughout your business education, as well as to demonstrate original thought. 5. The course is structured to be hands on, as opposed to pure lecture. Your success will be determined by your involvement and preparedness for each class. Grading Industry Analysis & Presentation 100 points A = >90% Case Analysis 100 points B = >80% Quizzes 100 points C = >70% Current Events 100 points D = >60% Exam 1 100 points F = <60% Exam 2 100 points Exam 3 (Cumulative) 100 points TOTAL POINTS: 700 points Please Note: No cell phones or computers are allowed to be used during class. Please turn them off prior to the beginning of class. Individual Work Quizzes--Quizzes are over assigned readings, Current events, and previously discussed topics No make up quizzes will
  2. 2. be given for any reason. Current Events—two papers of two to four pages discussing a current business event in the context of strategy Exams—Exams will be multiple choice, and cover all reading material, cases, and current events discussed in class Industry Analysis--Each team will be responsible for conducting an industry and competitive analysis. During this project, the group will evaluate a specific industry and three companies within that industry using the analytical techniques discussed in class. A good understanding of the industry environment and how industry members successfully compete is a critical element of this assignment. The team presentation should last 35 -45 minutes. Deductions will be made for short and long presentations. At the beginning of class, the team should submit a paper copy of all visuals used in the presentation. Case Analysis--Each student will also be responsible for analyzing one case assigned by instructor. Case papers will not exceed five pages in length and are due at the beginning of class. You are to analyze, interpret and recommend courses of action rather than summarize the case. The work must be original. Write-ups that spend significant amounts of space summarizing the material will receive very low grades. Please Note: - Industries will be assigned by the instructor. - Each group member must actively participate during the industry presentations. - A grade will be assigned to the team but an individual’s specific grade may be significantly adjusted based on his/her individual contribution to the group (assessed, in part, by the individual’s teammates). - A group may expel a member who is not contributing his/her fair share to projects. If a group member is not contributing to the project, please make sure to discuss this with me well before the project is due. Expelled members will be assigned the same project with a different subject to be completed alone. I have the final say as to whether or not someone merits expulsion. Administrative Responsibilities of the Students This course requires that participants have successfully completed the following courses prior to enrolling in Business Strategy: FIN 450, MAN 420, MKT 400. Failure to take these prerequisites will result in being administratively dropped from the course. Regular attendance and active participation in class are expected from all students. Naturally, attendance will be included as one part of your “class participation” grade. In addition, excessive absenteeism will lower your final grade as well (beyond its impact on your participation grade). It is possible to miss enough classes to receive a grade of “F” for the course. Plagiarism and cheating are serious offenses and may be punished by failure on the exam, paper, or project; failure in the course; and/or expulsion from the university. In addition, the KSU Honor Pledge is in effect for all work conducted in this course. For more information refer to the "Academic Dishonesty" policy in the Undergraduate Student Handbook or visit the Honor System home web page at: If you have any condition, such as physical or learning disability, which will make it difficult for you to carry out the work as I have outlined, or which will require academic accommodations, please notify me as soon as possible. Factors for Success in This Course 1. The Harvard case-study method requires your active participation for learning to take place. Preparation is a lot more than simply reading the case. You should have notes of key facts, develop appropriate forms of analysis and have specific recommendations prepared for each case. 2. Professional standards apply at all times. These include integrity of your work, timeliness of attendance and meeting all assignment deadlines, as well as professional dress for presentations. 3. Some of your work will require a team effort. This is designed to simulate a business environment that requires interactive, cooperative participation in a wide variety of groups. Full and equal participation is expected from all team members. An important part of the learning process is developing an effective team. Invariably the teams which are best organized, and where each member carries an equal share of work and responsibility, produce the best results.
  3. 3. 4. This is a course that focuses on managerial technique. The textbook provides some very good analytical tools. You should apply the concepts in the textbook to your assignments. Assignments that fail to demonstrate control and application of tools will be graded down. 5. The quality of your work will always be more important than the quantity. The ability to communicate in a meaningful and concise manner is important in the business environment. Above average grades will be given only to students who exhibit above average ability and commitment. This means that grades will be awarded based on the thoroughness and originality of your analysis. 6. All written reports and analysis must be typed and stapled, have a cover page, use Times New Roman font, number 11 size, 1.5 spacing, one inch margins all around, and have page numbers. I will make deductions for poor writing and grammar. Reports are due AT THE BEGINNING of the class period when assigned--late submissions will be reduced one letter grade per day. Since we discuss cases in class, I will not accept cases submitted after the discussion date. Improperly formatted reports will receive a one grade deduction.
  4. 4. COURSE ASSIGNMENTS Date Topic Assignment Comments August 25 Orientation General Discussion Discuss Syllabus 27 Case Study Robin Hood Discussion 29 No Class Read Chapters 1 & 2 September 3 The Strategy Process Chapters 1 & 2 Discussion 5 The Strategy Process Chapters 1 & 2 Discussion 8 The Strategy Process Chapters 1 & 2 Discussion / Form Teams 10 Industry Analysis Chapter 3 Discussion 12 Industry Analysis Chapter 3 Discussion 15 Industry Analysis Chapter 3 Discussion 17 Analyzing Competitive Position Chapter 4 Discussion 19 Analyzing Competitive Position Chapter 4 Discussion 22 Analyzing Competitive Position Chapter 4 Discussion 24 Generic Strategies Chapter 5 Discussion 26 Generic Strategies Chapter 5 Discussion 29 Exam 1 Chapters 1,2,3,4,5 Multiple Choice October 1 Case Study TBA Read & Analyze Case 3 Case Study Cont. 8 Industry Analysis Team Presentation Team 1 presents 10 Industry Analysis Team Presentation Team 2 presents 13 Industry Analysis Team Presentation Team 3 presents 15 Industry Analysis Team Presentation Team 4 presents 17 Industry Analysis Team Presentation Team 5 presents 20 Industry Analysis Team Presentation Team 6 presents 22 Industry Analysis Team Presentation Team 7 presents 24 Industry Analysis Team Presentation Team 8 presents 27 29 31 3 5 Case Study TBA Toyota’s Strategy in Europe-Case 17 7 Other Strategy Choices Chapter 6 Discussion 10 Other Strategy Choices Chapter 6 Discussion 12 Case Study TBA Team Presentation 14 Competing in Foreign Markets Chapter 7 Discussion 17 Competing in Foreign Markets Chapter 7 Discussion 19 Case Study TBA Team Presentation 21 Tailoring Strategy Chapter 8 Discussion 24 Tailoring Strategy Chapter 8 Discussion December 1 Case Study TBA Team Presentation 3 Diversification Chapter 9 Discussion 5 Diversification Chapter 9 Discussion 8 Case Study TBA Team Presentation Organizational Capability Chapter 11, 12 Discussion 12 Organizational Capability Chapter 11, 12 Discussion FINAL Exam 2 Chapters 6,7,8,9 and cases Multiple Choice
  5. 5. 5