BUSINESS STRATEGY - MANAGEMENT 595
Room: Calvin Hall 102 Home phone: 770 8528 (not after 8pm)
Instructor: Wade Radina E-mail: email@example.com
Office: RM 5 Calvin Hall Office hours: MWF 9:30am-11:30am
Mailbox: 101 Calvin Hall and by appointment or chance
Office phone: 532 6030
Text and Resources
- Crafting and Executing Strategy, Thompson, Jr., Strickland, and Gamble 16th Edition, Irwin McGraw-
- Strongly Recommended: Business Week, Wall Street Journal, and a weekly news journal such as
Time or Newsweek
l. To help you integrate your business education.
2. Improve your formal and informal communication skills. The ability to communicate effectively is
beyond doubt the most important skill you can take from your education.
3. Practice working in a team environment. Most companies use cross-functional teams to
determine/accomplish their objectives. This course will expose you to team environments, and provide
analysis of your effectiveness within a group.
4. Allow you to demonstrate the ability to utilize key business skills that you have learned throughout your
business education, as well as to demonstrate original thought.
5. The course is structured to be hands on, as opposed to pure lecture. Your success will be determined by
your involvement and preparedness for each class.
Industry Analysis & Presentation 100 points A = >90%
Case Analysis 100 points B = >80%
Quizzes 100 points C = >70%
Current Events 100 points D = >60%
Exam 1 100 points F = <60%
Exam 2 100 points
Exam 3 (Cumulative) 100 points
TOTAL POINTS: 700 points
Please Note: No cell phones or computers are allowed to be used during class. Please turn them off prior to the
beginning of class.
Quizzes--Quizzes are over assigned readings, Current events, and previously discussed topics No make up quizzes will
be given for any reason.
Current Events—two papers of two to four pages discussing a current business event in the context of strategy
Exams—Exams will be multiple choice, and cover all reading material, cases, and current events discussed in class
Industry Analysis--Each team will be responsible for conducting an industry and competitive analysis. During this
project, the group will evaluate a specific industry and three companies within that industry using the analytical
techniques discussed in class. A good understanding of the industry environment and how industry members successfully
compete is a critical element of this assignment. The team presentation should last 35 -45 minutes. Deductions will be
made for short and long presentations. At the beginning of class, the team should submit a paper copy of all visuals used
in the presentation.
Case Analysis--Each student will also be responsible for analyzing one case assigned by instructor. Case papers will not
exceed five pages in length and are due at the beginning of class. You are to analyze, interpret and recommend courses
of action rather than summarize the case. The work must be original. Write-ups that spend significant amounts of
space summarizing the material will receive very low grades.
- Industries will be assigned by the instructor.
- Each group member must actively participate during the industry presentations.
- A grade will be assigned to the team but an individual’s specific grade may be significantly adjusted based on his/her
individual contribution to the group (assessed, in part, by the individual’s teammates).
- A group may expel a member who is not contributing his/her fair share to projects. If a group member is not
contributing to the project, please make sure to discuss this with me well before the project is due. Expelled members
will be assigned the same project with a different subject to be completed alone. I have the final say as to whether or
not someone merits expulsion.
Administrative Responsibilities of the Students
This course requires that participants have successfully completed the following courses prior to enrolling in
Business Strategy: FIN 450, MAN 420, MKT 400. Failure to take these prerequisites will result in being
administratively dropped from the course.
Regular attendance and active participation in class are expected from all students. Naturally, attendance will be
included as one part of your “class participation” grade. In addition, excessive absenteeism will lower your final
grade as well (beyond its impact on your participation grade). It is possible to miss enough classes to receive a
grade of “F” for the course.
Plagiarism and cheating are serious offenses and may be punished by failure on the exam, paper, or project; failure in
the course; and/or expulsion from the university. In addition, the KSU Honor Pledge is in effect for all work
conducted in this course. For more information refer to the "Academic Dishonesty" policy in the Undergraduate
Student Handbook or visit the Honor System home web page at: http://www.ksu.edu/honor.
If you have any condition, such as physical or learning disability, which will make it difficult for you to carry out the
work as I have outlined, or which will require academic accommodations, please notify me as soon as possible.
Factors for Success in This Course
1. The Harvard case-study method requires your active participation for learning to take place. Preparation is a lot
more than simply reading the case. You should have notes of key facts, develop appropriate forms of analysis and
have specific recommendations prepared for each case.
2. Professional standards apply at all times. These include integrity of your work, timeliness of attendance and
meeting all assignment deadlines, as well as professional dress for presentations.
3. Some of your work will require a team effort. This is designed to simulate a business environment that requires
interactive, cooperative participation in a wide variety of groups. Full and equal participation is expected from all
team members. An important part of the learning process is developing an effective team. Invariably the teams
which are best organized, and where each member carries an equal share of work and responsibility, produce the
4. This is a course that focuses on managerial technique. The textbook provides some very good analytical tools.
You should apply the concepts in the textbook to your assignments. Assignments that fail to demonstrate
control and application of tools will be graded down.
5. The quality of your work will always be more important than the quantity. The ability to communicate in a
meaningful and concise manner is important in the business environment. Above average grades will be given
only to students who exhibit above average ability and commitment. This means that grades will be
awarded based on the thoroughness and originality of your analysis.
6. All written reports and analysis must be typed and stapled, have a cover page, use Times New Roman font,
number 11 size, 1.5 spacing, one inch margins all around, and have page numbers. I will make deductions
for poor writing and grammar. Reports are due AT THE BEGINNING of the class period when assigned--late
submissions will be reduced one letter grade per day. Since we discuss cases in class, I will not accept cases
submitted after the discussion date. Improperly formatted reports will receive a one grade deduction.
Date Topic Assignment Comments
August 25 Orientation General Discussion Discuss Syllabus
27 Case Study Robin Hood Discussion
29 No Class Read Chapters 1 & 2
September 3 The Strategy Process Chapters 1 & 2 Discussion
5 The Strategy Process Chapters 1 & 2 Discussion
8 The Strategy Process Chapters 1 & 2 Discussion / Form Teams
10 Industry Analysis Chapter 3 Discussion
12 Industry Analysis Chapter 3 Discussion
15 Industry Analysis Chapter 3 Discussion
17 Analyzing Competitive Position Chapter 4 Discussion
19 Analyzing Competitive Position Chapter 4 Discussion
22 Analyzing Competitive Position Chapter 4 Discussion
24 Generic Strategies Chapter 5 Discussion
26 Generic Strategies Chapter 5 Discussion
29 Exam 1 Chapters 1,2,3,4,5 Multiple Choice
October 1 Case Study TBA Read & Analyze Case
3 Case Study Cont.
8 Industry Analysis Team Presentation Team 1 presents
10 Industry Analysis Team Presentation Team 2 presents
13 Industry Analysis Team Presentation Team 3 presents
15 Industry Analysis Team Presentation Team 4 presents
17 Industry Analysis Team Presentation Team 5 presents
20 Industry Analysis Team Presentation Team 6 presents
22 Industry Analysis Team Presentation Team 7 presents
24 Industry Analysis Team Presentation Team 8 presents
5 Case Study TBA Toyota’s Strategy in Europe-Case 17
7 Other Strategy Choices Chapter 6 Discussion
10 Other Strategy Choices Chapter 6 Discussion
12 Case Study TBA Team Presentation
14 Competing in Foreign Markets Chapter 7 Discussion
17 Competing in Foreign Markets Chapter 7 Discussion
19 Case Study TBA Team Presentation
21 Tailoring Strategy Chapter 8 Discussion
24 Tailoring Strategy Chapter 8 Discussion
December 1 Case Study TBA Team Presentation
3 Diversification Chapter 9 Discussion
5 Diversification Chapter 9 Discussion
8 Case Study TBA Team Presentation
Organizational Capability Chapter 11, 12 Discussion
12 Organizational Capability Chapter 11, 12 Discussion
FINAL Exam 2 Chapters 6,7,8,9 and cases Multiple Choice