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Schreyer Business Library's Homepage - University Libraries ...
Schreyer Business Library's Homepage - University Libraries ...
Schreyer Business Library's Homepage - University Libraries ...
Schreyer Business Library's Homepage - University Libraries ...
Schreyer Business Library's Homepage - University Libraries ...
Schreyer Business Library's Homepage - University Libraries ...
Schreyer Business Library's Homepage - University Libraries ...
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Schreyer Business Library's Homepage - University Libraries ...

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  • 1. 3rd Floor, Paterno Library | Telephone: 814-865-6369 RESOURCES FOR HRIM 490W: STRATEGIC HOSPITALITY MANAGEMENT Spring Semester 2009 Compiled by: Diane Zabel, Benzak Business Librarian Email: dxz2@psu.edu or DianeZabel@gmail.com; Phone: 865-1013 Please feel free to contact me directly by phone or email for assistance. You may also drop in for help or schedule an appointment. My office is located within the Schreyer Business Library. Important URLs: Schreyer Business Library’s Homepage http://www.libraries.psu.edu/psul/business.html Business Databases http://www.libraries.psu.edu/psul/business/bus_databases_azlist.html Databases By Title http://www.libraries.psu.edu/eres/PSU_azlist.html#azlist This is a listing of all databases (more than 500 in total) available to Penn State users. Citation Guides/Style Manuals http://www.libraries.psu.edu/psul/findmaterials/citationstyles.html Sources for Conducting a Company Analysis: The following strategy will enable you to easily conduct a firm analysis. Begin with Hoovers Online. This database will give you a detailed company profile, corporate history, a list of competitors, a list of officers and directors, links to current stories and press releases, and links to SEC filings (including the 10-K) and other financial information. Hoovers Online is also a quick and easy way to link to company Web sites. Corporate Web sites can be an important source of information about an individual company’s strategic directions. 1
  • 2. Search IBISWorld. This database includes information on more than 8,000 public companies. Use the following database to obtain detailed financial data relating to your company: Mergent Online Mergent Online is a subscription-based service offering information on 11,000 U.S. public companies and 17,000 non-U.S. public companies. Use these databases to get expert opinion (i.e., investment analysts’ reports and opinions) on your firm: Reuters Research On-Demand (formerly Multex) Real-time full-text investor research reports from more than 750 brokerage houses and analyst firms. ValueLine Although not as comprehensive in analysis as Reuters Research On-Demand, this popular investment service provides concise company and industry analyses. Select ValueLine from the Business Databases option on the Business Library’s home page. Then click on the “My Value Line” tab on ValueLine’s top toolbar. Select the product or type of information you want from the left frame. Use these databases to obtain recent articles about current company developments including management changes, marketing strategies, new products and services, problems, and successes: ProQuest This database searches thousands of periodicals in a broad range of subjects. Most articles are available full-text, many with images (i.e., charts, graphs, tables, photographs). ProQuest provides online access to the Wall Street Journal. Lexis Nexis Academic This full-text database is a good source of business news, company and industry news, and legal news. Use the following source to locate statistical data relating to your company: Tablebase TableBase provides tabular/statistical data on companies, industries, products, and demographics. Ninety percent of the records are full-text. Use the following sources to track your company’s recent stock performance: Bigcharts.com (http://www.bigcharts.marketwatch.com) 2
  • 3. Yahoo! Finance (http://finance.yahoo.com/) Sources for Conducting a Competitor Analysis: Hoovers Online Use this database to obtain a list of your firm’s competitors. You can then find information about each of these competing firms within this database. Mergent Online Use the “Advanced Search” feature to create multiple or comparative company reports. Standard & Poor’s NetAdvantage This full-text database is the electronic version of several leading Standard & Poor publications, including Industry Surveys. Use the “Comparative Company Analysis” feature in Industry Surveys to find key comparative data on peer companies. Sources for Conducting an Industry Analysis: Begin with IBISWorld, an essential database for industry research. More than 700 industries are covered. A recent enhancement includes recession updates to help you gauge how specific industries will weather the current recession. Use Standard & Poor’s NetAdvantage to find comprehensive industry overviews contained in Industry Surveys. Use ValueLine to find concise industry analyses. Check the Plunkett Research Online database to see if the industry you are researching is included. This database provides industry overviews, composite statistics, a discussion of industry trends, and profiles of leading companies within an industry. The Schreyer Business Library has created a series of extensive resource guides for several major industries. “Industry Guides by Industry Sector” are available at the following URL: http://www.libraries.psu.edu/psul/business/industry_guides.html Be sure to consult the following guides: Lodging and Gaming; Restaurant/Food Service. Trade periodicals are important for tracking industry news and developments. Use the following databases to find articles from trade journals and other publications: ProQuest This database searches thousands of periodicals in a broad range of subjects. Lexis Nexis Academic This full-text database is a good source of industry news. 3
  • 4. Brokerage house reports often provide extensive industry analyses. Use the Reuters Research On-Demand database to obtain the full-text of investment house reports. It is critical to understand how economic, demographic, and consumer trends impact business. Use the IBISWorld database to retrieve reports about the business environment. Market research in a key component of industry analysis. Use the following database to obtain full-text market research reports for U.S. and European consumer markets: Mintel Reports Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, consumer attitudes, and purchasing behaviors. This database also provides access to Travel and Tourism International Reports. Finally, statistics are an integral part of industry analysis. Use the TableBase database to find tabular/statistical data on industries. Sources for Conducting an External Analysis: A Beginning Point: Future Survey (Business Library, Current Periodicals Area) This periodical summarizes books, articles, and reports about trends, forecasts, and ideas about the future. Trendwatching.com: Global Consumer Trends, Ideas and Insights (http://www.trendwatching.com) This company has been tracking trends since 2002. You can sign up to receive Trend Briefings, their free monthly newsletter. Sometimes you can discover trends by browsing (either in print or online) a variety of popular magazines and periodicals. The following are useful for identifying trends: Futures The Futurist You may want to scan or check out some of the following books. It’s a good idea to browse the shelves in these call number areas. The Coming Convergence: Surprising Ways Diverse Technologies Interact to Shape our World and Change the Future. Engineering Library, 325 Hammond Bldg. T14.5.S316 2008 4
  • 5. The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10, and 20 Years. Pattee stacks CB161.C355 2006 Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace. 3rd floor Paterno HF5415.13.M36915 2006 From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy. 3rd floor Paterno HD9980.5.Y68 2008 Future, Inc.: How Businesses Can Anticipate and Profit from What’s Next. 3rd floor Paterno HD30.27.G37 2007 Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change. 3rd floor Paterno HD30.27.G67 2009 Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy. 3rd floor Paterno HF5415.153.J63 2007 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. 3rd floor Paterno HF5415.1265.S36 2009 Next Now: Trends for the Future. 3rd floor Paterno HD30.27.S25 2006 Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies. 3rd floor Paterno HF5548.32.F863 2009 To find additional books, search these terms in The Cat: Business forecasting Civilization modern 21st century Consumers’ preferences Economic forecasting Fads forecasting Globalization economic aspects Information technology social aspects Internet economic aspects Internet marketing Internet social aspects Management forecasting Marketing forecasting New products Population forecasting Science forecasting Social change forecasting 5
  • 6. Social prediction Technological forecasting Technological innovations economic aspects Technology social aspects Twenty-first century forecasts Work United States forecasting Use the following databases to find articles about forecasts, trends, consumer behavior, and other marketing topics: Lexis Nexis Academic Proquest Here are some terms to consider using in these databases: 2025 2050 21st century Consumer Behavior Consumer spending Demographics Forecasts Market research Market strategy Technological change Technological planning Trends Wireless communications Public opinion data can also be a good source for identifying trends. Consult the following resources. American Attitudes: What Americans Think About the Issues That Shape Their Lives. 4th ed. Reference Collection, Business Library HN90.P8A527 2008 Gallup Brain database Polling the Nations database Consult the following statistical compendium to find data relating to demographics, population shifts, consumer spending, and more. The Statistical Abstract of the United States. Reference Collection, Business Library, HA202.A385 Also available at: http://www.census.gov/compendia/statab/. 6
  • 7. The Census Bureau’s Website (http://www.census.gov) The Baby Boom: Americans Born 1946 to 1964. 5th ed. Reference Collection, Business Library, HN60.R84 2006 Best Customers: Demographics of Consumer Demand. 4th ed. Reference Collection, Business Library, HC79.C6R87 2006 Generation X: Americans Born 1965 to 1976. 5th ed. Reference Collection, Business Library, HC110.C6G46 2006 The Millennials: Americans Born 1977 to 1994. 3rd ed. Reference Collection, Business Library, HQ796.M4797 2006 Older Americans: A Changing Market. 5th ed. Reference Collection, Business Library, HQ1064.V5O64 2006 Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites. 5th ed. Reference Collection, Business Library E184.A1R317 2006 Who’s Buying at Restaurants and Carry-outs. 5th ed. Reference Collection, Business Library, TX945.W46 Who’s Buying Executive Summary of Household Spending. 3rd ed. Reference Collection, Business Library, HC110.C6W52 Who’s Buying for Travel. 3rd ed. Reference Collection, Business Library, GV155.U6W46 2006 7

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