1. 3rd Floor, Paterno Library | Telephone: 814-865-6369
RESOURCES FOR HRIM 490W: STRATEGIC HOSPITALITY
Spring Semester 2009
Diane Zabel, Benzak Business Librarian
Email: firstname.lastname@example.org or DianeZabel@gmail.com; Phone: 865-1013
Please feel free to contact me directly by phone or email for assistance. You may also
drop in for help or schedule an appointment. My office is located within the Schreyer
Schreyer Business Library’s Homepage
Databases By Title
This is a listing of all databases (more than 500 in total) available to Penn State users.
Citation Guides/Style Manuals
Sources for Conducting a Company Analysis:
The following strategy will enable you to easily conduct a firm analysis.
Begin with Hoovers Online. This database will give you a detailed company profile,
corporate history, a list of competitors, a list of officers and directors, links to current
stories and press releases, and links to SEC filings (including the 10-K) and other
financial information. Hoovers Online is also a quick and easy way to link to company
Web sites. Corporate Web sites can be an important source of information about an
individual company’s strategic directions.
2. Search IBISWorld. This database includes information on more than 8,000 public
Use the following database to obtain detailed financial data relating to your company:
Mergent Online is a subscription-based service offering information on 11,000 U.S.
public companies and 17,000 non-U.S. public companies.
Use these databases to get expert opinion (i.e., investment analysts’ reports and opinions)
on your firm:
Reuters Research On-Demand (formerly Multex)
Real-time full-text investor research reports from more than 750 brokerage houses and
Although not as comprehensive in analysis as Reuters Research On-Demand, this popular
investment service provides concise company and industry analyses. Select ValueLine
from the Business Databases option on the Business Library’s home page. Then click on
the “My Value Line” tab on ValueLine’s top toolbar. Select the product or type of
information you want from the left frame.
Use these databases to obtain recent articles about current company developments
including management changes, marketing strategies, new products and services,
problems, and successes:
This database searches thousands of periodicals in a broad range of subjects. Most
articles are available full-text, many with images (i.e., charts, graphs, tables,
photographs). ProQuest provides online access to the Wall Street Journal.
Lexis Nexis Academic
This full-text database is a good source of business news, company and industry news,
and legal news.
Use the following source to locate statistical data relating to your company:
TableBase provides tabular/statistical data on companies, industries, products, and
demographics. Ninety percent of the records are full-text.
Use the following sources to track your company’s recent stock performance:
3. Yahoo! Finance (http://finance.yahoo.com/)
Sources for Conducting a Competitor Analysis:
Use this database to obtain a list of your firm’s competitors. You can then find
information about each of these competing firms within this database.
Use the “Advanced Search” feature to create multiple or comparative company reports.
Standard & Poor’s NetAdvantage
This full-text database is the electronic version of several leading Standard & Poor
publications, including Industry Surveys. Use the “Comparative Company Analysis”
feature in Industry Surveys to find key comparative data on peer companies.
Sources for Conducting an Industry Analysis:
Begin with IBISWorld, an essential database for industry research. More than 700
industries are covered. A recent enhancement includes recession updates to help you
gauge how specific industries will weather the current recession.
Use Standard & Poor’s NetAdvantage to find comprehensive industry overviews
contained in Industry Surveys.
Use ValueLine to find concise industry analyses.
Check the Plunkett Research Online database to see if the industry you are researching
is included. This database provides industry overviews, composite statistics, a discussion
of industry trends, and profiles of leading companies within an industry.
The Schreyer Business Library has created a series of extensive resource guides for
several major industries. “Industry Guides by Industry Sector” are available at the
following URL: http://www.libraries.psu.edu/psul/business/industry_guides.html
Be sure to consult the following guides: Lodging and Gaming; Restaurant/Food Service.
Trade periodicals are important for tracking industry news and developments. Use the
following databases to find articles from trade journals and other publications:
This database searches thousands of periodicals in a broad range of subjects.
Lexis Nexis Academic
This full-text database is a good source of industry news.
4. Brokerage house reports often provide extensive industry analyses. Use the Reuters
Research On-Demand database to obtain the full-text of investment house reports.
It is critical to understand how economic, demographic, and consumer trends impact
business. Use the IBISWorld database to retrieve reports about the business
Market research in a key component of industry analysis. Use the following database to
obtain full-text market research reports for U.S. and European consumer markets:
Reports analyze market drivers, trends, market forecasts, market segmentations,
demographics, consumer attitudes, and purchasing behaviors. This database also
provides access to Travel and Tourism International Reports.
Finally, statistics are an integral part of industry analysis. Use the TableBase database to
find tabular/statistical data on industries.
Sources for Conducting an External Analysis:
A Beginning Point:
Future Survey (Business Library, Current Periodicals Area)
This periodical summarizes books, articles, and reports about trends, forecasts, and ideas
about the future.
Trendwatching.com: Global Consumer Trends, Ideas and Insights
This company has been tracking trends since 2002. You can sign up to receive Trend
Briefings, their free monthly newsletter.
Sometimes you can discover trends by browsing (either in print or online) a variety of
popular magazines and periodicals. The following are useful for identifying trends:
You may want to scan or check out some of the following books. It’s a good idea to
browse the shelves in these call number areas.
The Coming Convergence: Surprising Ways Diverse Technologies Interact to Shape our
World and Change the Future. Engineering Library, 325 Hammond Bldg. T14.5.S316
5. The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10,
and 20 Years. Pattee stacks CB161.C355 2006
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace. 3rd floor
Paterno HF5415.13.M36915 2006
From Products to Services: Insight and Experience from Companies Which Have
Embraced the Service Economy. 3rd floor Paterno HD9980.5.Y68 2008
Future, Inc.: How Businesses Can Anticipate and Profit from What’s Next. 3rd floor
Paterno HD30.27.G37 2007
Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and
Profit from Change. 3rd floor Paterno HD30.27.G67 2009
Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth
Strategy. 3rd floor Paterno HF5415.153.J63 2007
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,
Viral Marketing, & Online Media to Reach Buyers Directly. 3rd floor Paterno
Next Now: Trends for the Future. 3rd floor Paterno HD30.27.S25 2006
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and
Technologies. 3rd floor Paterno HF5548.32.F863 2009
To find additional books, search these terms in The Cat:
Civilization modern 21st century
Globalization economic aspects
Information technology social aspects
Internet economic aspects
Internet social aspects
Social change forecasting
6. Social prediction
Technological innovations economic aspects
Technology social aspects
Twenty-first century forecasts
Work United States forecasting
Use the following databases to find articles about forecasts, trends, consumer behavior,
and other marketing topics:
Lexis Nexis Academic
Here are some terms to consider using in these databases:
Public opinion data can also be a good source for identifying trends. Consult the
American Attitudes: What Americans Think About the Issues That Shape Their Lives.
4th ed. Reference Collection, Business Library HN90.P8A527 2008
Gallup Brain database
Polling the Nations database
Consult the following statistical compendium to find data relating to demographics,
population shifts, consumer spending, and more.
The Statistical Abstract of the United States. Reference Collection, Business Library,
HA202.A385 Also available at: http://www.census.gov/compendia/statab/.
7. The Census Bureau’s Website (http://www.census.gov)
The Baby Boom: Americans Born 1946 to 1964. 5th ed. Reference Collection,
Business Library, HN60.R84 2006
Best Customers: Demographics of Consumer Demand. 4th ed. Reference Collection,
Business Library, HC79.C6R87 2006
Generation X: Americans Born 1965 to 1976. 5th ed. Reference Collection, Business
Library, HC110.C6G46 2006
The Millennials: Americans Born 1977 to 1994. 3rd ed. Reference Collection,
Business Library, HQ796.M4797 2006
Older Americans: A Changing Market. 5th ed. Reference Collection, Business Library,
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and
Whites. 5th ed. Reference Collection, Business Library E184.A1R317 2006
Who’s Buying at Restaurants and Carry-outs. 5th ed. Reference Collection, Business
Who’s Buying Executive Summary of Household Spending. 3rd ed. Reference
Collection, Business Library, HC110.C6W52
Who’s Buying for Travel. 3rd ed. Reference Collection, Business Library,