Professor: Dr. Bongjin Kim
Office: BB 4.04.20
Class Hours: M&W: 12:30 – 1:45 PM
Classroom BB 3.02.30
Office Hours: Wed. 3:00 – 5:00 PM and by appointment
BACHELOR OF BUSINESS ADMINISTRATION DEGREE PROGRAM GOALS:
• Use quantitative analysis and quantitative and non-quantitative reasoning to effectively
identify and solve business problems.
• Communicate, orally and in writing, information and ideas pertinent to business decision-
• Use current information technology to support business decision-making.
• Identify ethical and legal issues in a business context and find alternatives that demonstrate
• Incorporate a global perspective in business decisions.
COURSE IMPLEMENTATION OF DEGREE PROGRAM GOALS:
• Quantitative and non-quantitative analysis, decision-making, and solution of business
problems are developed with lectures and student group case work
• Students’ skills in communication are enhanced by oral and written presentation of business
• Students use current technology to research, prepare, and present cases.
• Students identify ethical and legal issues in the analysis of businesses cases.
• Students learn to incorporate a global perspective in text readings, lecture, and case analysis
COURSE LEARNING OBJECTIVES:
• Students will be able to understand the fundamental concepts and analytical frameworks of
• Students will be able to integrate their overall business and individual discipline-related
knowledge with the social, political, ethical, technological and international dimensions of
• Students will be able to formulate and implement strategies as part of a realistic business
• Students will be able to develop key skills and strategic thinking.
Charles W.L. Hill & Gareth R. Jones, Strategic Management: An Integrated Approach,
Houghton Mifflin Company, 7th Edition.
Requirements Maximum Points
Test #1 120
Test #2 120
Test #3 120
Pop Quizzes 60
One (1) Individual Case Analysis Report 60
One (1) Group Case Analysis Presentation 100
Final Group Project Action Plan 20
Final Group Project Report 200
Final Group Project Presentation 60
Class Participation/Contribution 100
Peer Evaluation 40
TOTAL MAXIMUM POINTS 1000
The following final grading scale will be used to compute the final letter grade: A = 90% or
higher, B = 80% - 89%, C = 70% - 79%, D = 60% - 69%, F = Below 60%
TEST & QUIZ
There will be three (3) tests. Each test will be a combination of multiple-choice questions,
true/false questions, and definition questions related to course materials. Tests underscore your
need to commit yourself to attend class, do the reading, and being prepared to participate and
gain from the lecture. There will be NO MAKE-UPS for these tests. If you miss the test, then
you will get no credit for that test. There will be pop quizzes as well.
INDIVIDUAL CASE ANALYSIS REPORT
You will need to submit one (1) case analysis individually during this course. You will be
required to answer 2 – 3 questions. The case should be analyzed utilizing the information the
case provides. Individual case analysis should be no more than one (1) page per question,
single-sided, single-spaced, Times New Roman with no smaller than 12-point font size, and 1-
inch margins on all four edges of the page. The individual case analysis is due at the beginning
of the class period in which the case is scheduled to submit. Late submission will not be
accepted. Submission by email is not acceptable. This is an individual assignment, thus working
with others is strictly prohibited.
GROUP CASE ANALYSIS PRESENTATION (Please read the section C1-C12 in textbook
to understand how to analyze a case)
Teams of “6 or 7” students will be formed. The instructor will assign students to a team. Each
team has to analyze and present a text case (available at the end of text) that is assigned to the
team. The aim is to provide practical examples of how strategic management theory can be
applied to understanding the real world. As such, the strategic management theory from the
book should be used for the group case analysis (e.g., preparation of the case analysis involves
much more than just summarizing the case). You should use the concepts and frameworks of
strategic management that we discuss in class. When preparing group case analysis presentation
it is important to be thoroughly familiar with the case. Avoid unsupported opinion and over-
generalizations. Your analysis should be reasonable and objective. EVERY MEMBER MUST
PARTICIPATE IN THE PRESENTATION.
Each team must present the group case analysis and lead the class discussions. Please keep in
mind that you don’t need to turn in a case analysis report. However, please hand in a copy of
PowerPoint presentation slides and a copy of the discussion questions.
A very brief executive summary [5 minutes]
- what the company does
- how the company developed and grew
- other introductory information about the case and the firm
A more elaborate analysis [30 minutes]
- what are the key characteristics of the industry
- what is the competitive nature of the industry
- who are the major competitors
- what is the current strategy of the firm
- what are the strengths and weaknesses of the firm
- what are the opportunities and threats facing the firm
- what are other environmental changes (i.e., political, technological…) that affect the
competitive nature of the industry
- what are the major problems/issues facing the focal firm in the case
- what are alternative strategic solutions, which solution should be adopted and why,
how should this solution be implemented
Leading class discussions with some key debatable questions [25 minutes]
- please prepare 3-4 questions to generate class discussion
FINAL GROUP PROJECT
As future managers, you are expected to work effectively within and manage over project teams.
Furthermore, you will be expected to give formal presentations of your team’s work to superiors
and to other teams. Your success in the corporate world is directly related to your ability to
work well with others and communicate effectively both in writing and orally.
Each team will analyze a Fortune 500 company in 2006. The focus of this group project will be
to apply major concepts/frameworks learned in class to the operations of company in order to
explain the firm’s performance. As a general guideline, your objective, as a project team, is to
appraise internal and external environments of the firm. For instance, your team may choose to
analyze the industry of the firm by applying Porter’s 5 forces model. Then, your team may
decide to focus on the strategy, structure, and distinctive competencies of the firm so as to
explain its performance. Once internal and external analyses are done, your team needs to
formulate written recommendations for the firm based on the combined internal and external
analysis. The entire team will then formally present their recommendations to the class at the
end of the semester. Every project is different; nevertheless, the criteria below should be the
basis of your report. However, creativity in the report (and in the presentation as well) will be
rewarded; thus, other points that you find relevant could be part of your report.
The three (3) main deliverables for the final group project:
(1) Final group project action plan
– This requirement will help all teams make a timely progress for their final group project.
Each group should turn in a 1-2 page project proposal and present it to the class (10
The action plan should include the following:
- The name of the firm you analyze
- The names and email addresses of your team members
- A project leader
- Each team member’s responsibility
- Approximate timeline to finish the project
- Meeting places and times
- Any progress made so far, future action plans, and any issues/problems
- Other relevant information
(2) Report (20 pages max)
A. Internal Analysis
- History: What is most important is not a detailed listing of mere facts; rather you should
try to identify the key themes that characterize the period of the firm’s existence and use
facts to demonstrate these themes.
- The mission.
- Major objectives.
- Current strategies: Corporate-level, business-level, and functional-level (where
- Market performance: In each of the industries in which your firm participates as a
major player, what is your firm’s market share?
- Financial performance: Construct a 5 to 10-year financial performance review of the
firm. Where possible, break out these by major industries/sectors/or groups.
- Product lines: What are the major product lines within each industry? Are they
branded? If so, please provide some information regarding major brands.
- Distinctive competencies: Resources and capabilities.
- New developments: In the past 1-2 years, what are new, different, and/or unique
changes about your firm?
- Other: You should also include anything else you believe relevant and important.
B. External Analysis
- Industry: In what industry or industries does your firm participate? In each major
industry in which your firm participates, please try to find out as much of the information
- What is the underlying structure of the industry?
- What industry trends are apparent that might change the underlying structure?
- Who are the major competitors?
- What is the nature of competition?
- In the aggregate, is the demand in this industry growing, stable, or declining? Is
the mix of major products or product lines changing?
- What are the relative market shares of the major players?
- General environments: Describe the any political/legal, demographic, social,
macroeconomic, and technological trends/foreseeable changes that may affect this
C. Strategic Issues/Problems
- Identify and integrate major findings in the analysis – for example, critical issues and
problems that must be addressed by management of the firm. You might want to include
a comprehensive SWOT analysis table as an appendix. It also has to be well integrated
into the text.
D. Alternative Strategies
- Present alternative strategic options/solutions available to the firm. Provide a logical,
sound, and balanced analysis of the strategic alternatives.
E. Recommendations & Implementation Strategy
- Propose specific recommendation(s) and a plan for implementation. Please ensure that
all the critical issues (or problems) are addressed by the recommendation(s). Clearly
state the rationale for choosing which strategy or strategies are in fact recommended in
the report. Propose a plan for implementation, and describe major implementation issues
and barriers and the ways to deal with them.
General guidelines for the group project: The text portion of the final group project
report should be no more than 20 pages, single-sided, double-spaced, Times New
Roman with no smaller than 12-point font size, and 1-inch margins on all four edges of
the page. Beyond the twenty pages of the text, you need a cover page that includes
information on your team members. You also need to use the section “References” to
properly cite all the sources used in performing research. If necessary, you can create
diagrams/figures/charts and attach them on additional page(s) beyond the twenty pages of
the text. Please ensure that your report is grammatically correct with no spelling
mistakes. LATE SUBMISSION WILL NOT BE ACCEPTED. Submission by email is
not acceptable. The presentation should be formal in nature: so formal business attire and
the use of visual aids (i.e., PowerPoint) are recommended. The final group project report
is due at the beginning of the class period in which your team is scheduled to
present it to the class. Please refer to the date noted in the “Class Schedule” section of
this syllabus on page 7.
(3) Presentation (30 minutes max)
The final group project oral presentation will be given during the last class sessions. Depending
on class size, each presentation should be approximately 30 minutes in length. Additional time
(up to 5 minutes) will be set aside for questions from other team members after presentation.
The oral presentation should cover all of the key elements of your analysis. All team members
should be involved in the oral presentation. A printout of your slides should be given to your
instructor. The presentation should be formal in nature so formal business attire is
Your ability to speak up in the classroom and assist the class in the learning experience will be
valued and accordingly receive recognition. The learning process will be enhanced if the
students come to class prepared to discuss and question the assigned reading materials. This is
particularly true for the cases that we will discuss in the class.
All students will have more than ample opportunity to verbally contribute to the classroom
discussion. You can do so simply by raising your hand at any time. In addition, you may be
called upon randomly to take the lead in various aspects of the classroom discussion.
Each member will be required to fill out a confidential peer evaluation form evaluating the
contribution of each member in his/her team.
Class attendance is an important requirement for the class participation. A student with more
than six (6) absences will not pass the course (i.e., absence is defined as one when you miss
more than 30 minutes of the class). Two tardies will be counted as one absence.
STUDENT WITH DISABILITIES
If you require special accommodations due to a disability, please see me as soon as you have
received your confirmation letter from the Disability Services Offices.
Any instances of academic dishonesty will not be tolerated, and the full consequences allowed
by university policy will be applied.
See the next page for Summary Class Schedule
Date Day Case Topic Assignment
1-14 M Course Introduction
1-16 W Strategy-making process Ch. 1 & Team formation
1-21 M LABOR DAY
1-23 W Strategy-making process Ch. 1
1-28 M Strategy-making process Ch. 1
1-30 W External analysis Ch. 2
2-4 M External analysis & internal analysis Ch. 2 & Ch. 3
2-6 W The Global Automobile Industry in Team 1 presentation
2004 (Case 3)
2-11 M Internal analysis Ch. 3
2-13 W The Music Industry in the Age of Team 2 presentation
the Internet (Case 11)
2-18 M Functional-level strategy Ch. 4
2-20 W Group project action plan
2-25 M TEST 1 Ch.1 – Ch. 4
2-27 W Business-level strategy Ch. 5
3-3 M Competitive strategy Ch. 6
3-5 W Starbucks Corporation: Competing Team 3 presentation
in a Global Market (Case 16)
3-10 M Strategy in high-tech industries Ch. 7
3-12 W Hewlett Packard: The Merger with Team 4 presentation
the Compaq Corporation (Case 23)
3-17 M SPRING BREAK
3-19 W SPRING BREAK
3-24 M Strategy in the global environment Ch. 8 & Individual case
3-26 W TEST 2 Ch. 5 – Ch. 8
3-31 M Philips versus Matsushita: A New Team 5 presentation
Century, a New Round (Case #30)
4-2 W Corporate strategy Ch. 9 & Ch. 10
4-7 M Corporate governance & ethics Ch. 11
4-9 W Nike’s Dispute with the University Team 6 presentation
of Oregon (Case #32)
4-14 M Strategy implementation Ch. 12 & Ch. 13
4-16 W TEST 3 Ch. 9 – Ch. 13
4-21 M GROUP WORK SESSION
4-23 W Project Report & Presentation Team 1 & Team 2
4-28 M Project Report & Presentation Team 3 & Team 4
4-30 W Project Report & Presentation Team 5 & Team 6