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  1. 1. Business News Web Logs: Content Analysis and Survey Commissioned by the Donald W. Reynolds National Center for Business Journalism Walter Cronkite School of Journalism and Mass Communication Arizona State University www.BusinessJournalism.org
  2. 2. Content Analysis <ul><li>Researchers examined 100 newspaper websites random chosen from nation’s 1,400-plus daily papers </li></ul><ul><li>Also examined the websites of the nation’s 50 largest newspapers </li></ul><ul><li>Also examined the sites of five online-only business websites </li></ul>
  3. 6. Survey of Bloggers <ul><li>Business bloggers identified in content analysis were surveyed. </li></ul><ul><li>44 respondents. </li></ul><ul><li>Multiple responses allowed in graphs that add up to more than 100%. </li></ul>
  4. 23. Researchers <ul><li>Stephen K. Doig </li></ul><ul><li>Professor and Knight Chair in Journalism </li></ul><ul><li>Walter Cronkite School of Journalism and Mass Communication </li></ul><ul><li>Arizona State University </li></ul><ul><li>Sonu Munshi </li></ul><ul><li>Graduate Assistant </li></ul><ul><li>Walter Cronkite School of Journalism and Mass Communication </li></ul><ul><li>Arizona State University </li></ul>
  5. 24. Questions? <ul><li>Call or email: </li></ul><ul><ul><li>Steve Doig, study author </li></ul></ul><ul><ul><ul><li>480-965-0798 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><li>Andrew Leckey, director of Reynolds Center </li></ul></ul><ul><ul><ul><li>480-727-9186 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>

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