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You are instructed to review the course specification for the course online. This is our contract with you in relation to assignment due dates, assignment extensions, requirements to pass the course etc.
Why is information needed? Market/ Environment Strategic planning Customers needs Competition Business managers need information on…
The Management Information System Marketing Information System Management Info System Developing Information Information analysis Internal records Research Bus/Tourism Market intelligence Distributing Information Assessing information needs Business Manager Business Environment Management decisions and communications
Systematic and organised effort to investigate a specific problem or opportunity with the goal of finding answers to the issues
Marketing/Tourism research and business research should be considered one and the same
Marketing / Tourism research is different in the focus but not in the process or outcomes from developing rigor and balance in the research process.
Client Needs – Colmar Brunton
Business/Tourism Research Business/Tourism research is an organised, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem or issue with the purpose of finding solutions to it or clarifying it.
Characteristics of scientific research : Factors to evaluate research
Research must be conducted with:
Quality – Accurate, Reliable & Valid
Limitations of scientific research in behavioural areas
Types of Business/Tourism Research Applied – done with the intention of applying results to specific problems in the business Basic/Pure – to enhance the understanding of problems that commonly occur across a range of organisations. Undertaken to extend knowledge
A document provided by the client to the research agency that describes the business decision problem and the expectations of a research study design to collect information to make the decision.
Includes: purpose, background, any previous research, need for research, research objectives, target audience, level of reporting, budget, timeline, expectations of proposal/selection criteria, professional membership/quality assurance information, contact details
Ethical Research Practices: those practices and procedures that lead to:
protection of human & non-human subjects
inferences, conclusions & recom. based on actual findings; &
complete & accurate research reports
Ethics: Interaction of Rights and Obligations Subject Researcher Client Researcher’s Obligation Researcher’s Obligation Researcher’s Rights Researcher’s Rights Subject’s Obligation Client’s Obligation Subject’s Rights Client’s Obligations Subject’s Rights Client’s Rights