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  2. 2. MARKETING METRICS ORGANISATIONAL DIAGNOSIS AND MENTORING PORTFOLIO MANAGEMENT PRODUCT AND BRAND MANAGEMENT TREATISE FIXED INTEREST SECURITIES (BONDS) 1. OFFICIAL INFORMATION Addresses: Correspondence regarding academic issues, e.g. study issues, bursaries and loans, should be sent to: The Registrar Private Bag X1 MATIELAND 7602 Telephone numbers: Registrar: (021) 808- 4516 Department of Business Management: Tel: (021) 808- 2026 Fax: (021) 808- 2226 PLEASE NOTE! Your University of Stellenbosch student number must appear on all 1 correspondence. Students who change their address and/or contact numbers during the academic 2 year must inform the office in writing of the change. Even though the information in this brochure has been compiled as accurately as 3 possible, the Council and Senate of the University do not accept any responsibility for any erroneous information. This information brochure does not serve as a replacement for the University 4 Yearbook, which should be scrutinized for university requirements and guidelines. 2. POST-GRADUATE DEGREE MODULES
  3. 3. The following degrees, with Business Management as main module can be undertaken full time (one year study) or part time (two years study). HonBComm, HonBEcon, HonBAgric Admin & MComm, MEcon & MAgric Admin 3. APPLICATION FOR ADMISSION Written application for admission to the Honours and Master's modules in the Department of Business Management must be made to the following address BEFORE 31 OCTOBER of the year before the year of study: The Registrar Private Bag X1 MATIELAND 7602 4. ADMISSION REQUIREMENTS International students are referred to the English proficiency prerequisite as a further prerequisite for admission to the honours programme. In terms of this the English proficiency must be such that a student should easily fit into the seminar environment, which forms an integral part of the education at honours level. 4.1 Honours degree (Business Management and Financial Analysis) Students are admitted to the one-year course (full time) and the two-year course (part time) if they- 4.1.1 are in possession of the degree BComm, BEcon or BAgric Admin from this University or another Bachelors degree that has been approved for this use by the Senate; and 4.1.2 Before introduction of the focal area degree: already have earned 48 CREDITS with an average final mark of at least 60% for the following modules: Business Management 314 (12) (Strategic Management) Business Management 324 (12) (Investment Theory and Management) Business Management 334 (12) (Marketing Management) Business Management 344 (12) (Information and Communications Management) Business Management 354 (12) (Capital Investments) Business Management 364 (12) (Financial Management) Investment management 314 (12) (Share Analysis and Portfolio Management) Investment management 324 (12) (Fixed Interest Securities)
  4. 4. OR Any 60 CREDITS with an average achievement mark of 60% for three of Business Management 314, 324, 334, 344, 354 and 364 and including one of or Short-term Insurance 318 (24) or Retail and Services Management 338 (24) or Advanced Entrepreneurship 348 (24) 4.1.3 Degree with focal area: In accordance with the Entrepreneurship, Financial Management, Investment Management and Strategic Management focal area degrees, 48 CREDITS with an average achievement mark of 60% out of Financial Management 314(12), 324(12), 344(12), 354(12) or Marketing Management 314 (12), 324(12), 344(12, )345(12) or Investment Management 314(12), 324(12), 344(12), 348 (12), 354(12) or Entrepreneurship and Innovation Management 318 (24), 348(12) or Strategic Management 344 (12) For admission to the Financial Analysis degree, 60 CREDITS INVESTMENT MANAGEMENT with an average achievement mark of 65% for the following investment management modules and financial management: Investment Management 314 (12) (Equity Analysis and Portfolio Management) Investment Management 324 (12) (Fixed Interest Securities) Investment Management 344 (12) (Derived Financial Instruments and Alternative Investments) Investment Management 348 (12) (Real Estate Investment and Financing) Investment Management 354 (12) (International Investment Environment) And A student should also have completed Financial Management 314 and 344 at third year level AND 4.1.4 Earning an ACHIEVEMENT MARK of at least 50% in: Statistical Methods 176 (18) or Introduction to Statistics 186 (18) or Probability Theory and Statistics 114/144(16) and Theory of Interest 152(6)
  5. 5. In those cases where there is not compliance with the stated prerequisites in terms of Statistical Methods and Theory of Interest or acceptable equivalents, the applicant will be required to, apart from registering for the Honours degree, also register for Statistical Methods 176(18) or Introduction to Statistics C186(18) or Probability Theory and Statistics 114/144(16) and Theory of Interest. The Honours degree will only awarded if all requirements for the degree are met and the stated module(s) were passed. 4.1.5 In instances, where the set requirements are not met, the Department’s Management Council will weigh the merits of the application for admittance. 4.1.6 Compulsory Treatise The Treatise is compulsory for Business Management 778 and an additional requirement for Business Management 878. 4.2 Master's degree (Business Management 878) To gain admission to the full-time and part-time modules a student must: 4.2.1 be in possession of a Honours degree with the main module Business Management with an average performance mark of 65% and must have earned a final mark of 50% in the Statistics and Mathematical modules stipulated in 3.1.4; 4.2.2 have passed the Treatise or the module must be presented with the Masters module. The Treatise is an additional requirement for all Business Management 878 students. 5. CREDIT REQUIREMENTS 5.1 Honours degree (Business Management 778) HonsBComm (Business Management) A total of 120 credits with at least 80 earned from modules that the Department of Business Management presents internally, are required to confer the Honours module in Business Management. A maximum of 40 credits can be earned, with permission from the Chair, for advanced study in the Departments of Industrial Psychology, Business Management and Administration, Economics, Agricultural Economics, Accountancy, Statistics, Transport Economics and Logistics. HonsBComm (Financial Analysis) A total of 120 credits with at least 100 earned from modules that the Department of Business Management presents internally, are required for this degree to be awarded.
  6. 6. A maximum of 20 credits can be earned, with permission from the Chair, for advanced study in the Departments of Economics or Accountancy. 5.2 Master's degree (Business Management 878 or 888) To be awarded with a Master's degree in Business Management, the student is required to submit a thesis (120 credits 100% of total credits) that is the result of an independent investigation. 6. POST-GRADUATE MODULES HonsBComm (Business Management, 778) The Department of Business Management presents the HonsBComm (Business Management) degree. A student must complete a total of 120 credits from modules below. Students must take note of the acceptance requirements of the individual modules. The following modules, with their credit values and class loads are presented by the Department of Business Management. (NOTE: All modules are not necessarily presented every year. A short summary of each module will appear in paragraph 11.) Advanced Entrepreneurship 20 credits 3l Advanced Marketing Management 20 credits 3l Advanced Strategic Management 20 credits 3l Business-to-business Marketing 20 credits 3l Corporate Venturing 20 credits 3l Derived Financial Instruments 20 credits 3l Electronic Marketing Channels 20 credits 3l Financial Management 20 credits 3l Fixed Interest Securities 10 credits 1½l International Business 20 credits 3l International Marketing 20 credits 3l Marketing Channels 10 credits 1½l Marketing Communication 20 credits 3l Managing Innovation and Breakthrough Ideas 20 credits 3l
  7. 7. Marketing Metrics 20 credits 3l Marketing Research 20 credits 3l Product and Brand Management 20 credits 3l Portfolio Theory and Management 10 credits 1½l Real Estate Investment and Financing 20 credits 3l Short-term Insurance 20 credits 3l Treatise 20 credits 1½l (In instances where modules are followed in other departments, the requirements applicable to these departments must also be met.) Depending on a student’s particular background, the chairperson of the Department of Business Management can award exemption for some modules if the student enrolls for acceptable other postgraduate modules. A maximum of 40 credits may be earned through other postgraduate modules in the Department of Business Management, or through advanced study in another department (with credit values being approved by the chairperson of the Department of Business Management). Where subjects are taken in other departments, the requirements of those departments also have to be adhered to. For this purpose, advanced study could be considered in the following departments:  Industrial Psychology  Economics  Agricultural Economics  US Business School (USB)  Accounting  Statistics and Actuarial Science  Logistics HonsBComm (Financial Analysis, 778) Apart from the HonsBComm (Business Management) , the department also presents the HonsBComm (Financial Analysis, 778) degree. For admittance to the degree programme HonsBComm (Financial Analysis) students must be in possession of the degree BComm (Financial Analysis) or BComm with Investment Management (60 credits, with an average performance mark of 65% for this 60 credits) up to third year level. For the degree HonsBComm (Financial Analysis) a student has to achieve the following 120 postgraduate credits: Derived Financial Instruments 20 credits 3l Financial Management 20 credits 3l Fixed Interest Securities (Bonds) 10 credits 1½l
  8. 8. Introductory Econometrics or Financial Markets 12 3l (each with a credit value of 12) Portfolio Theory and Management 20 credits 1½l Real Estate Investment and Financing 20 credits 3l Treatise 20 credits 1½l 7. SEMESTER MODULES AND CONTACT SESSIONS All post-graduate modules (Business Management) are presented on a semester basis, and where possible there is a proportional distribution of the modules between the first and second semester respectively. Provision is made for one contact session (90 to 180 minutes) per module, per week. All sessions will take place during the day in the seminar room (room 205A, CGW Schumann building) of the Department of Business Management. 8. CLASS MARK With regards to the admission to the examination of any modules (Treatise excluded), a class mark of at least 50% must be achieved in each module. The Treatise is evaluated when completed and only a final mark is awarded. The manner of determining the class mark can differ from module to module, but it is normally based on a combination of class attendance, seminars, assignments, class tests, case studies, group work and individual presentations. Class marks are not announced. In each module students will receive an indication of whether their class mark is satisfactory for admission to the examinations. 9. EXAMINATION MARK At the end of each semester, an examination (Treatise excluded) is required for each module presented during the semester. This usually entails one three-hour question paper per module, which can also be in the form of an open book examination. In each module an examination mark must be awarded to each student. The minimum required examination mark per module is 50%. Examination marks are not announced. 10. FINAL MARK
  9. 9. 10.1 Modules To pass a specific module, a student must for each involved module earn a final mark of at least 50%. The final mark is determined on the grounds of the class mark and the examination mark in a ratio of 50:50. Final marks are made available at the end of the semester. 10.2 Degree At the end of a degree, this means the degree Honours or Master's in Business Management, to pass the student must be awarded a weighted final mark (the final mark of all modules) of at least 50%. The weighted final mark is made available after the completion of the degree. 11.CONTENTS OF POST-GRADUATE MODULES The contents of the modules that are presented by the Department of Business Management are provided here with an indication of under graduate modules that are set as requirements for admission to the specific module. (Details of the modules that are presented by other Departments, are only available from the specific Departments.) 11.1 DERIVED FINANCIAL INSTRUMENTS The course objective is to familiarise the student with both the theory and practice of derived financial instruments. The course focuses on:  Futures markets, contract and pricing  Forward markets, contracts and pricing  Option markets, option pricing, hedging and trading strategies  Swap markets, pricing and hedging strategies  Swap markets, pricing and hedging strategies After completing the course, a student should understand the basic characteristics of derivative instruments, be able to apply various methods to price instruments, be able to evaluate the risk of individual instruments and compound strategies, and be able to apply the instruments and strategies in practice to manage risks. UNDERGRADUATE MODULE REQUIREMENTS: Only students that completed Investment Management 254 with a performance mark of 65% will be admitted to this course.
  10. 10. 11.2 MARKETING CHANNELS To be announced. 11.3 MARKETING COMMUNICATION The goal of this module is to critically analyse the most recent schools of thought, divisions, philosophies, developments and models in strategic marketing communication, with specific focus on the cultivation of both technical and conceptual skills in multicultural environments. The following topics are focused on:  An in-depth understanding of all majormarketing communication functions  Develop insight about the importance ofmarketing communication and to execute an integrated marketing communication(IMC) programme  Research and evaluate the marketing andpromotional situation of an organisation  Understand the role of advertising agencies andmarketing communications organisations  Development of effective communicationstrategies and programmes  Understand the role of packaging and-development UNDERGRADUATE MODULE REQUIREMENTS : Marketing management 334 and/or Strategic Marketing 354. 11.4 MARKETING RESEARCH The primary objective of this course is to introduce students to the fundamental principles of scientific and scholarly research. Practical data analysis skills are a primary outcome of this course. The following topics will be covered: An overview of the research process  Problem definition  The research proposal  Exploratory research  Qualitative analysis and secondary data  Survey research Measurement and scaling concepts and attitude measurement  Experimental research  Questionnaire design and pre-testing  Sampling, fieldwork and coding Data analysis using SPSS:  Capturing data, transforming data, preparing the data file for analysis, calculating total scores
  11. 11.  Descriptive statistics, Cross tabulations, the Chi square tests  Correlations analysis and assessing reliability  t-tests and ANOVA  Factor analysis, discriminant analysis and multiple regression analysis The interpretation of results, reporting empirical results and the final report UNDERGRADUATE MODULE REQUIREMENTS: Marketing management 344 (Marketing Research) and Marketing Management 354 (Strategic Marketing). 11.5 BUSINESS-TO-BUSINESS MARKETING To be announced. 11.6 MANAGING INNOVATION AND BREAKTHROUGH IDEAS This interdisciplinary module is unique in that it aims to bring together students from various disciplines to promote the successful commercialisation of technological and scientific inventions. The module is designed to give students a sense of why building a rich understanding of innovation is both exciting and critical to modern managerial practice. The main objective is firstly to provide students with a strong background of the fundamental theories, concepts and techniques specific to innovation; this will allow a better understanding of how technological innovation affects organisational performance. Secondly, the module provides students with the necessary tools to identify novel ideas and to strategically manage innovation. The module is delineated as follows:  Introduction to the basic principles and themes of innovation  Ideas that changed the world and sources of new ideas  The process of innovation management  Radical and incremental innovation  Innovation and business success in entrepreneurial firms  Innovation in established firms  Creative destruction and technological discontinuities  Dominant product designs  Organising for innovation  Managing research and development  Innovation and organisational performance  Innovation in developing countries, and;  Ethics of innovation
  12. 12. The module also prepares students who wish to pursue further studies in the field of innovation or related areas such as new product development. 11.7 REAL ESTATE INVESTMENT AND FINANCING Fixed property forms part of many diversified investment portfolios. The study of fixed property from an investment perspective is consequently an essential element of the decision whether or not to include fixed property in a portfolio. In order to provide the student with guidance to fixed property investments, the following topics are included in the module:  Property systems and markets  Property economics  Property valuation  Property investment and the impact of capital gains tax  Property finance and securitisation  Property portfolio management, valuation and assessment  Legal and town planning issues related to real estate investment After completion of this module the student should have an understanding of the functioning of the property market from a systemic and economic perspective; be able to conduct a valuation of an income producing property; consider the aspects relevant for investing in property and evaluate an existing property investment; be able to securitise an income stream of a property and to evaluate a portfolio of fixed property. UNDERGRADUATE MODULE REQUIREMENTS: Investment Management 348 with a performance mark of at least 65%. 11.8 ELECTRONIC MARKETING CHANNELS To be announced. 11.9 FINANCIAL MANAGEMENT After the completion of this module, a student should have obtained adequate in- depth knowledge concerning the topics addressed, should be able to apply the relevant knowledge, and should possess the appropriate attitude to achieve effective decision-making. The following topics are inter alia included in the curriculum:  Risk and return
  13. 13.  Stock valuation  Determining the cost of capital  Corporate value and value-basedmanagement  Capital budgeting: Decision criteria  Capital budgeting: Estimating cash flow and analysing risk  Capital structure decisions  Initial public offerings, investment banking and financial restructuring  Lease financing  Bankruptcy, reorganisation andliquidation  Multinational financial management UNDERGRADUATE MODULE REQUIREMENTS: Financial Management 314 (Financial Planning and Control) as well as Financial Management 344 (Capital Investments) with an average performance mark of 65%. 11.10ADVANCED MARKETING MANAGEMENT The dynamic nature of marketing leads to constant new challenges for marketing and this leads to an increase in the areas where marketing can be applied. Certain speciality fields of marketing, such as, amongst others, those mentioned below, form the focus of renewed interest from time to time because of certain circumstances. The module contents differ from year to year. In the past few years the following topics were addressed in the module:  Relationship marketing  Service marketing  Marketing of non-profit businesses  Direct marketing  Business-to-business marketing  Internal marketing  Green marketing  Database marketing  Internet marketing  Consumer privacy The goal is to expose post-graduate students to the most recent trends and sub- areas of marketing practice. These trends and areas are those which are focused on at present, nationally and internationally. The content of this module will vary each year to provide for the latest developments and ideas in marketing management. Students are equipped with the latest thinking with regard to management requirements needed for the challenges unique to the areas focused on. UNDERGRADUATE MODULE REQUIREMENTS: Marketing Management 214 and Strategic Marketing 354
  14. 14. 11.11ADVANCED ENTREPRENEURSHIP This module will introduce students to the latest research and developments in the field of entrepreneurship. The module address:  International entrepreneurship  The role of entrepreneurship in fostering regional development  The development and practice of Social Entrepreneurship  Intellectual Property Management and Commercialisation  Importance and nature of incubation for the entrepreneurial process. UNDERGRADUATE MODULES REQUIREMENTS: Entrepreneurship and innovation Management 348 11.12ADVANCED STRATEGIC MANAGEMENT The course objective is firstly to provide the student with a comprehensive grasp of the different concepts, approaches, methodologies, problems, challenges, opportunities and management processes that are unique to strategic management. Philosophical approaches, theoretical foundations, analytical and managerial resources, and practical implementation issues in strategic management are examined. The second objective is to provide the student with a particular strategic mindset and frameworks, especially an open-ended mindset that is grounded in the forces of strategic change, and frameworks/tools available to plan strategic actions and to classify, organize, coordinate, and implement strategy. The module consists of four sections:  Critical-managerial re-consideration of the concepts of strategy, and types of strategy  Understanding and analysing environmental dynamics, and the approaches to construct a visionary and goal-orientated business  Identification of strategic alternatives, formulation of business models, and the strategy formulating process in conditions of increasing complexity, information and change  Strategy implementation and change management, linking strategic planning to strategic action and transformation management UNDERGRADUATE MODULES REQUIREMENTS: Strategic Management 314
  15. 15. 11.13 INTERNATIONAL MARKETING The module concentrates on the unique characteristics of international marketing and the consequent adaptations that marketing management must make to compete in the international marketing environment. The module consists of 7 subsections namely:  Overview of conceptual global marketing  The international marketing environment: the international economy, cultural, social, political and legal influences  Formulating Global Marketing strategies  International marketing programs: International product strategies, International distribution management, price in international markets and communication strategies  Management of the international marketing offensive: Organization, planning, control and financing  The import- and export processes: Export procedures, export policies and laws, import procedures The module will be enhanced with many practical assignments and case studies. UNDERGRADUATE MODULE REQUIREMENTS : Marketing Management 334, Strategic Marketing 354. 11.14INTERNATIONAL BUSINESS The module objective is to provide the student with a comprehensive understanding of the environmental forces that compel most organisations in the world to accept a global perspective. As well as to analyse the ability of the global market drivers, global market levers and global organisational factors. The module encompasses both the conceptual overview of the subject and the forces affecting the international business manager, and the provision of analytical resources and skills to the students. During the module, occurrences of global business relevance will be discussed, to focus on strategic flexibility, strategic alliances, global resource utilisation and global value network tendencies. The module includes:  The global trade, investment and general business environment, including the diversity of economic, cultural, political, legal, technological and financial dimensions and their various impacts  Diagnoses of industrial globalization tendencies and their potential, and how it affects all types of business enterprises  Analysis of global business drivers and global business levers
  16. 16.  Global organizational, financial, human resources and other global management questions UNDERGRADUATE MODULE REQUIREMENTS: Strategic Management 314 11.15CORPORATE VENTURING The outcome of this module is to provide the student with a comprehensive grasp of the corporate venturing process. This process involves the establishment and development of new corporate ventures in the context of the existing corporate environment. Students develop an understanding of how to establish and develop new corporate ventures in the context of the existing corporate environment. This process involves idea-generation, planning and development of strategies and business models for corporate ventures. The main themes will be corporate entrepreneurship, the role of corporate venturing, the issues involved in setting up and implementing a new venture, monitoring venture performance, gathering and leveraging resources as well as the leadership skills needed to achieve success. The module focuses on:  The South African corporate environment, where-in corporate entrepreneurship takes place  Business models and strategies in setting up a venture, marketing and financing the venture and evaluating venture performance  Monitoring venture performance, managing growth and sustaining organisations  Understanding the basics of entrepreneurial resource acquisition and finance  Understanding and appreciating the leadership skills needed to successfully plan and launch a venture within an established organisation. 11.16SHORT-TERM INSURANCE Focused on the short-term insurance industry, the following subjects are inter alia studied:  Basic principles and approaches of the short-term insurance industry  Internal and external organization of short-term insurers  Risk management  Marketing of insurance  Group insurance  Reinsurance
  17. 17.  Fire and property insurance  Motor vehicle insurance  Marine insurance  Aviation insurance  Liability insurance  Personal accident insurance  Interruption insurance 11.17 MARKETING METRICS To be announced. 11.18ORGANISATIONAL DIAGNOSIS AND MENTORING Die module se hoofdoelwit is om die studente te voorsien met ‘n begrip van die besigheids-konsultasie proses, asook om die organisasie te verstaan in sy huidige konteks. Kennis van aspekte soos besigheidskonsultasie en organisasie analise sal studente in staat stel om:  Organisasies te diagnoseer en organisasies te assesseer en  Toepaslike strategië en intervensies te ontwikkel om verandering in organisasies aan te bring. ‘n Tweede doelwit is om die onderstaande vermoëns te ontwikkel, met behulp van ervaringsleer metodiek  Besigheidskonsultering  Besigheidsmentoring  Organisasiediagnosering 11.19PORTFOLIO MANAGEMENT The objectives of this course are to familiarise students with portfolio management, and the evaluation of portfolio performance. After completing this course, a student should be able to apply the theories when compiling investment portfolios, selecting investments and evaluating portfolio performance in practice.
  18. 18. UNDERGRADUATE MODULE REQUIREMENTS: Investment Management 254 with a performance mark of 65% is required. Other students with a background in Financial Management or Economics could be admitted to the course if they are prepared to acquire the background knowledge they may require on their own. 11.20PRODUCT AND BRAND MANAGEMENT To be announced. 11.21TREATISE To take efficient and proper decisions, more often than not, necessitates research. In this course, the student will be taught basic research skills. In this course, attention will be paid to the following: Identification and description of the researchproblem Writing and formulation of the researchproposal with reference to the identified problem, under the following headings:  Background to the problem  Business problem  Research methodology  Importance of the research  Scope of the research and  Limitations of the study Execution of the literature review withreference to the problem Execution of the empirical research inaccordance with the chosen methodology Drawing of conclusions and suggestions for further research 11.22FIXED INTEREST SECURITIES (BONDS) The aim of the course is to introduce students to the different valuation methods used when valuing fixed income securities, as well as the different aspects that need to be considered when constructing a portfolio of these securities. After completing the course, students should be able to apply the valuation techniques, and be able to construct fixed income security portfolios. This course covers the following in depth:
  19. 19.  The valuation of fixed income securities;  The development of a framework for the assessment of trading strategies with embedded options and attention to the principles of credit analysis;  Special focus on constructing portfolios of fixed income securities to increase the likelihood of meeting specific investment objectives;  The measurement and evaluation of the investment performance of a portfolio. UNDERGRADUATE MODULES REQUIREMENTS: Investment Management 324 is required. Other students with a background in Financial Management or Economics could be admitted to the course if they are prepared to acquire the background knowledge they may require on their own.