NUS Overseas College @ fudan: New Venture Creation Course ...


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NUS Overseas College @ fudan: New Venture Creation Course ...

  1. 1. NUS Overseas College @ fudan: New Venture Creation Course Outline – 2007 Spring Semester Lecturers: NUS Professor Kau Ah Keng NUS Adjunct Lecturer Virginia Cha Aims and Objectives This course aims to provide a hands-on introduction to the scalable venture management for students with a strong interest in scalable or high-growth entrepreneurship (“Technopreneurship”). Technopreneurship does not necessarily mean starting a high-tech business; it means starting a business with the potential to grow to a significant size. Prerequisites English language written proficiency. No pre-requisites, except a strong interest in being involved with a start-up. Modes Classes will consist of both lectures and interactive workshops, both of which are compulsory. The lectures and workshops will facilitate the construction of the business plan. Relevant topics will be covered as the plans are developed and workshops will be used at plan milestones. Both lectures and workshops will include discussions with active participation. Experiential and creative-thought-development in-class exercises will also be included. Class size: 28. Approximately 1/2 are 3rd year undergraduates from National University of Singapore on NUS Overseas College (NOC) program, and 1/2 are Fudan undergraduates from business school with English proficiency. Students are expected to:  Make several in-class presentations.  Participate actively in class,  Engage in problem solving and group discussions.  Read and solve problems as part of preparation for class.
  2. 2.  Meet with their project teams outside of class  Work in a team to prepare a written business plan or  Work in the VC analyst team to debate fellow students’ business plan Time and Venue Regular Class Sessions: Thur/Sat/Mon 5:30-9 pm March 1, 3, 5 March 29, 31, April 2 April 19, 21, 23 May 31, June 2, June 4 Business Plan/Venture Plan Presentations: Sat 5:30-9 pm June 16, 23 Venue: Starr Building, Room 303 School of Management, Fudan University Guoshun Road, Shanghai 200433, P.R.China Consultation Hours: Lecturer Contact: Ms. Virginia Cha, 13816883165 Teaching Assistant: Ewing (忻乙予), 13918507765 Course Schedule Session Date Day Topic 1 Mar 1 Thur Course overview: Entrepreneurship and Ideas Lecturer: Kau AK Due: Class Registration Form (see appendix in this document) Team Formation & Assignments: Ideas
  3. 3. 2 Mar 3 Sat Fund Raising and the Business Plan Lecturer: Kau AK/Speaker from Industry Biz Plan Team Meeting to Finalize Ideas Team Meeting over Assigned Work 3 Mar 5 Mon Marketing for Entrepreneurial Companies Lecturer: Kau AK Biz Plan Team Meeting to Finalize Ideas Team Meeting over Assigned Work 4 Mar Thur Field Trip: Entrepreneur in China 29 Visit with Dr. Philip Xiao, Profex On-site visit to selected entrepreneur’s business operations. 5 Mar Thur Competitive Strategy 31 Lecturer: Virginia Cha Assignment Due: Field Trip Report; Class Work Due: Teams #1,#2,#3, #4 Executive Summary Presentation Team Meeting 6 April 2 Sat Power Negotiations Lecturer: Virginia Cha Class work: Negotiation Role Play Class Presentation: Competitive Strategy presentation Team Meeting (Very Short) 7 April Thur Power Selling 19 Lecturer: Virginia Cha Teams #1,#2,#3, #4 Executive Summary Presentation (5 mins each) Team Meeting 8 May Thur Team Building & Organizational Managing 31 Guest Lecturer: Mr. Chuck Kathrein Team Meeting 9 June 2 Sat Legal Issues, Intellectual Property and its Protection Lecturer: Virginia Cha Team #5 Assigned Work Presentation; Team Meeting 10 June 4 Mon Managing Growth and Going Global Lecturer: Virginia Cha Team #6 Assigned Work Presentation;
  4. 4. Team Meeting 11 June 16 Sat Final Business Plan Presentations: Teams #1-4 VC Team members to commit on final analysis: pro/con 12 June 23 Sat VC Analysis Presentations: Pro/Con of Biz Plans #1-4
  5. 5. Synopsis The course provides an overview of the major elements of startup/entrepreneurial activity, including evaluation and planning of a new business, financing, team building, typical marketing and operational management issues, alternative models for revenue and growth, and exit strategies The course is fast-paced and covers a wide span of business subjects, with a strong focus on the key challenges in starting a venture and their practical solutions. Students with no business training are expected to read up on their own additional background materials, or consult and learn from their classmates, where necessary. The course utilizes lectures, field trips, class discussions of weekly assignments and guest speakers. Every student will be assigned to either a Self-Initiated Idea Business Plan team, a Class Idea Business Plan team or a Venture Capitalist Analysts team with the following arrangement: • 4 Business Plan teams of 4 students each. o Teams: Team #1 Biz; Team #2 Biz; Team#3 Biz, Team#4 Biz. o Expected deliverable: Completed business plan; Presentation of Business Plan o Interim draft business plan must include: Industry Analysis, Business Model, and Competition o Final Presentation of all 4 teams. 20 minutes presentation each. o Presentations can be English, Chinese, or Bi-lingual. Business Plans must be in English. • Venture Capital Analyst team of 12 members assigned to teams #5, #6, #7, #8. • Team #5 is assigned to analyze the business plan from team #1, team #6 to #2, team #7 to #3, and team #8 to #4. • The VC teams must commit, prior to the final report submission, on whether to support or not support the funding requests of the assigned business case. The report must detail on the SWOT of the business model, and point out the risks and opportunities from the business plan. o In addition to the VC analysis work on the business plan, students on the analyst teams also have to do assigned work and presentation on assigned topic. o Assigned Classwork:  Team #5: Legal Topic Assignment  Team #6: Going Global Topic Assignment  Team #7: Marketing in China Assignment  Team #8: Promotions in China Assignment o Business Plan Analysis Report must be in English.
  6. 6. Class sessions are supplemented by after-class discussions during scheduled consultation hours. An electronic discussion forum will also be established in the course website for discussion among class participants (see below). The course will seek to bring in regular guest speakers from the Asia Pacific Region as well as from the PRC who are prominent actors in high tech start-ups, including successful high tech founders, VCs, lawyers, etc. Planned guest speakers will vary from year to year, but will typically include founders of high tech firms, senior partners of VC firms and experienced business angel investors, and other experienced venture support professionals like law firms specializing in working with start-ups. A teaching assistant (to be announced) will also be appointed to assist in administrative matters Assessment The course will have no final written exam and will be 100% based on the following continuing assessment components: Attendance (20%) & Participation (20%) & On-site Quizzes (20%) Students will be scored 20% based on attendance (physical presence). Late arrivals (> 10 minutes) or early departures (> 15 minutes) will count as full class absence. Students’ interaction in class will be scored 20% based on interaction. Either English or Mandarin interaction are acceptable. Quizzes & classwork (including field trip report) will be handed out at select classes. Answers will be scored accordingly and weigh 20%. *Absolutely no makeup work allowed.* Business Plan & Presentation (30% & 10% for business plan teams) Assigned Work & Presentation and Business Plan Analysis & Presentation (10% x 4 for analysts teams) For Teams presenting Business Plans: Plans will be evaluated on the quality of the idea, and the thoroughness and professionalism of the plan. A successful plan will be one that could be submitted to a VC and would be seriously considered for funding. For Teams presenting Analysis: Analysis reports will be evaluated on knowledge of industry, competitive know-how, critical thinking, financial analysis, and persuasion strength. A successful report will be one that convinces the Venture Capitalists on viability/non-viability of
  7. 7. the funding. Also, teams will be scored on thoroughness and originality of assigned work and effective presentation. Teams are required to submit 2 drafts before the final business plan. The drafts will not be graded but any late submission will count towards penalty points in the final business plan. Presentations will be evaluated on their persuasiveness and professionalism. A successful presentation will be one that resulted in the examiners wanting to schedule a follow up meeting to discuss the plan. 60% of marks (Attendance/Participation/Quizzes/Field Trip Report) will be by individual. 40% of marks (Presentation and Business Plan/Analysis/Class Report) will be by group (all members of team receive the same team score). Students are required to be prepared to be called on randomly in class to respond to questions, to make presentations, etc. There will be no makeup for missed classwork/quizzes. Texts and Readings Textbook, Cases and Other Reading Materials The textbooks for the course are Scott Shane’s Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures (2005) and Kuratko and Hodgetts’ Entrepreneurship: Theory, Process, Practice (6th Ed). In addition to that, various articles and cases will be assigned for additional reading and class discussion; these will either be handed out in class, or where they are available via the internet, students will be provided with the relevant URL link via the IVLE course website. Intellectual Property and Doing Business in China, by Deli Yang, published by Elsevier