Your SlideShare is downloading. ×
0
Module Platform Business Analysis
Module Platform Business Analysis
Module Platform Business Analysis
Module Platform Business Analysis
Module Platform Business Analysis
Module Platform Business Analysis
Module Platform Business Analysis
Module Platform Business Analysis
Module Platform Business Analysis
Module Platform Business Analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Module Platform Business Analysis

1,191

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,191
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Module Platform Business Analysis by Gerrit Muller Embedded Systems Institute e-mail: gerrit.muller@embeddedsystems.nl www.gaudisite.nl Abstract This module provides an approach to analyse market and business to help in defining the platform scope. The complete course PEVOCTM is owned by Embedded Systems Institute. To teach this course a license from Embedded Systems Institute is required. This material is preliminary course material. The final February 17, 2010 material and course information can be found at: status: planned www.esi.nl/cursus. version: 0.2
  • 2. Approach to Platform Business Analysis explore markets, customers, products and technologies study one customer and product make map of customers and market segments identify product features and technology components make maps: market segments - customer key drivers customer key drivers - features features - products products - components determine value of features identify synergy and (potential) conflicts create roadmap and short term plan Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 2 c 2006, Gerrit Muller MPBAapproach
  • 3. Explore Markets, Customers, Products and Technologies market segments customers products technology cost volume basic Asian Asian Won JJ 1800k/hr P1800 feeding power country city Lan express feeder quality traffic US African P1900 buffer 2100k/hr buffering heating private cost quality US Pretoria Johnson hf feeder cooling social national EU P2200 2100k/hr cleaning power taste sunp. fast imaging traffic volume EU feeder Colum P2600 3000k/hr quality bia buffer cost brain storm and discuss time-boxed Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 3 c 2006, Gerrit Muller MPBAexplore
  • 4. Study one Customer and Product What does Customer need in Product and Why? Product How Customer Customer Product What How What Customer Application Functional Conceptual Realization objectives Key drivers Derived application drivers Requirements acquisition basic acquisition processing compress encoding Early hazard detection Automatic upstream product Safety Reduce Accident rates accident detection with warning and signalling Enforce law excluding options storage Maintain safe road Weather condition dependent control Improve Emergency condition optional option display de- Response Automatic counter display processing compress decoding Classify and track dangerous flow traffic detection Effective goods vehicles Reduce delay due to accident De-icing option dependency Flow Detect and warn Traffic condition Improve average speed non compliant vehicles dependent speed control Improve total network throughput Enforce speed compliance view applications view PIP adjust Optimise road surface TXT Enforce red light compliance Speed up target groups viewport menu browse Enforce weight compliance services Anticipate on future traffic condition toolboxes file- audio video TXT etc. networking Smooth system Ensure Traceability drivers scheduler OS Operation driver Ensure proper alarm handling frame- tuner MPEG DSP CPU RAM etc buffer Ensure system health and fault indication hardware Note: the graph is only partially elaborated signal processing subsystem control subsystem Environment Reduce emissions for application drivers and requirements domain specific generic Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 4 c 2006, Gerrit Muller MPBAproductMarket
  • 5. Make Map of Customers and Market Segments functionality performance P2600 P2200 change maturity P2000 variation P1900 P1800 cost Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 5 c 2006, Gerrit Muller MPBAproductMarketMap
  • 6. identify product features and technology components features applications adjust order work flow basic services prepare packing process fast browse 1800k/hr 2100k/hr 3000k/hr toolboxes imaging buffering cooling heating cleaning feeding file- networking system buffer drivers drivers scheduler driver OS store conveyor robot sunp. hardware CPU RAM etc climate handling power hf subsystem subsystem control subsystem feeder feeder domain specific generic Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 6 c 2006, Gerrit Muller MPBAfeaturesTechnology
  • 7. Mapping From Markets to Components basic adjust order work flow 1800k/hr 2100k/hr 3000k/hr prepare packing process browse fast imaging bufferi cooli heati clean feedi buffer ng ng ng ing ng file- networking mature changing system performing performing drivers drivers scheduler OS sunp. store conveyor robot CPU RAM etc changing mature cost climate handling cost feeder hf feeder power subsystem subsystem control subsystem market segments customer key drivers features components 1 4 products 3 2 cost P1800 power P1900 traffic P2200 volume P2600 quality taste Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 7 c 2006, Gerrit Muller MPBAmapping
  • 8. Example Criteria for Determining Value • Value for the customer • (dis)satisfaction level for the customer • Selling value (How much is the customer willing to pay?) • Level of differentiation w.r.t. the competition • Impact on the market share • Impact on the profit margin Use relative scale, e.g. 1..5 1=low value, 5 -high value Ask several knowledgeable people to score Discussion provides insight (don't fall in spreadsheet trap) Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 8 c 2006, Gerrit Muller MPBAvalueCriteria
  • 9. Determine Value of Features products P1800 P1900 P2200 market share market share market share satisfaction satisfaction satisfaction sales price sales price sales price customer customer customer feeder 1 5 4 3 4 4 4 5 5 features hf feeder buffer 4 3 4 5 3 4 4 3 4 sunpower 2 2 1 2 2 1 2 2 4 Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 9 c 2006, Gerrit Muller PFproductFeatureMapWithNumbers
  • 10. Example Platform Scoping shared core technology intelligent Closed buildings motorway management Circuit TV heterogeneous domains audio and application broadcasting railway stations access control airport terminals networking Module Platform Business Analysis version: 0.2 c 2006, Embedded Systems Institute February 17, 2010 10 c 2006, Gerrit Muller HMPAprojectsCase

×