Mobile Commerce (Spring 2005)


Instructor: Prof. Soe-Tsyr Yuan 苑守慈 (yuans@mis.nccu.edu.tw)

      Office: Room 501 of Res...
group.com/journals/additional.asp?

id=4285&title=Guidelines+for+Case+Submissions&col=guidelines

,http://myphliputil.pear...
2/18     Discuss the characteristics and drivers of m-commerce and its major inhibitors and
barriers (Limchap1)


2/25 Des...
4/15, 22    Describe wireless standards and transmission networks (Sadeh chap3 chap4, ad-
hoc network) +


Sensor networks...
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Mobile Commerce (Spring 2005)

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Mobile Commerce (Spring 2005)

  1. 1. Mobile Commerce (Spring 2005) Instructor: Prof. Soe-Tsyr Yuan 苑守慈 (yuans@mis.nccu.edu.tw) Office: Room 501 of Research Building Office Hours: 1:30pm-4:30pm Tuesday Course Materials:  Advances in Mobile Commerce Technologies, Ee-Peng Lim , Keng Siau, Idea Group Publishing, 2003.  M-Commerce - Technologies, Services, and Business Models, Norman Sadeh, Wieley Publisher, 2002.  A set of articles, cases, assignments, lecture notes, and supporting documents which will be made available through the course homepage at the school e-learn platform.  Name Tag: Please use name tags, assuming I do not know your name. Lack of a name-tag will result in lower course participation scores (maximum of 50%). Course Aims: m-Commerce is about the explosion of applications and services that will become accessible from Internet-enabled mobile devices. It involves new technologies, services and business models. Although mobile commerce shares many similarities with traditional electronic commerce, it extends the latter by offering a wide range of personalized and location-aware services to users by integrating a myriad of technologies together. Some of these technologies are required to realize new mobile business opportunities, while others are needed to overcome the operating constraints within the mobile environment, such as limited screen size, less reliable and smaller bandwidth communication channel, shorter battery lifespan, and keyboardless input. The objective of this course is to investigate and discuss the technologies, applications, services and new business models associated with m- Commerce. (This course is lectured only in ENGLISH.) Course Approach: The course will be taught through a combination of lectures, cases, student presentations, and group projects. The course will involve a significant amount of reading. Mobile commerce is a very dynamic and fast growing area, and in keeping with the course's focus, many reading assignments will be provided from the e-learn platform. Assignments and Other Requirements In addition to the reading requirements/presentations from materials available on-line, students will complete analysis of case assignments and a term m-business project (including a mobile business plan and a m-business implementation). The case analysis reports and the term m-business project will be team-based, with each team consisting of three individuals. Grades will be assigned as follows. (Final grades will be determined based on overall class performance.) The teams are required to have their term projects ready for demonstration and competition. Online guidelines/tutorials on writing a case analysis report and a business plan respectively are available at http://www.idea-
  2. 2. group.com/journals/additional.asp? id=4285&title=Guidelines+for+Case+Submissions&col=guidelines ,http://myphliputil.pearsoncmg.com/student/bp_turban_introec_1/TutIntro.html. Readings Assignment Presentation 20% Case Analysis Report 20% Mobile Business Plan 20% Mobile Business Implementation 30% Class Participation & Discussion 10% Course Schedule The following schedule gives the general plan for the course; deviations may be necessary. Alterations will be posted to the course home page at least one week in advance. The course web site gives the dynamic picture and is an integral part of the class; please make sure to check it on a regular basis. (The reading assignments mostly will be made available online in electronic form.)  Introduction to Mobile Commerce  Discuss the characteristics and drivers of m-commerce and its major inhibitors and barriers (Limchap1) 2/18  Describe usability in m-commerce (Limchap11) + Papers 2/25  Overview the technologies that support m-commerce (Limchap2, Limchap10) 3/4  Mobile Applications for the Extended Enterprise and Society  Discuss m-commerce applications in advertising, provision of content, etc. + Cases 3/11  Describe the applications of m-commerce within organizations + Papers 3/11  Understand B2B and supply chain applications of m-commerce (Limchap13) 3/18 Case Analysis Report due  Describe consumer and personal applications of m-commerce + Papers 3/18  Describe location-based applications of m-commerce (Limchap8) Papers 3/25  Mobile Business Plan presentations & Written Business Plan due 4/1  Enabling Technologies & Mobile Service Technologies  Describe wireless standards and transmission networks (Sadeh chap3 chap4, ad-hoc network) +Papers 4/15, 22  Describe transactional wireless database access and information exchange (Limchap3, Limchap4) 4/29  Describe location technologies + Papers 5/6  Describe m-payment technologies (Norman chap5) 5/13  Describe social, legal and security issues surrounding m-commerce (Limchap5) + Papers 5/27  Provide a broad oversight of wireless information systems (Limchap7, Limchap9, Limchap12) 6/3, 10  Mobile Business Implementation demo 6/17
  3. 3. 2/18 Discuss the characteristics and drivers of m-commerce and its major inhibitors and barriers (Limchap1) 2/25 Describe usability in m-commerce (Limchap11) + (Usability for Mobile Commerce across Multiple From Factors) 3/4 Overview the technologies that support m-commerce (Limchap2, Limchap10) 3/11 Discuss m-commerce applications in advertising, provision of content and etc. A Framework for the Emerging Mobile Commerce Applications + NTT DoCoMo- Marketing i-mode + I-Mode- NTT DoCoMo's Wireless Data Service + Describe the applications of m-commerce within organizations Self-managing, disconnected processes and mechanisms for mobile e-business 3/18 Understand B2B and supply chain applications of m-commerce (Limchap13) ** Case Analysis Report due** Describe consumer and personal applications of m-commerce Design guidelines for Mobile Information and Entertainment Services Based on the Radio538 ringtunes i-mode service case study + mPERSONA-Personalized Portals for the Wireless User-An Agent Approach + 3/25 Describe location-based applications of m-commerce (Limchap8) + Bluetooth and WAP Push Based Location-Aware Mobile Advertising System + Foundation of a framework to support knowledge management in the field of context-aware and pervasive computing + 4/1 Mobile Business Plan presentations & Written Business Plan due
  4. 4. 4/15, 22 Describe wireless standards and transmission networks (Sadeh chap3 chap4, ad- hoc network) + Sensor networks- Evolution, opportunities, and challenges 4/29 Describe transactional wireless database access and information exchange (Limchap3, Limchap4) 5/6 Describe location technologies (Sadeh)+ A Taxonomy of Indoor and Outdoor Positioning Techniques for Mobile Location Services + LANDMARC- Indoor Location Sensing Using Active RFID 5/13 Describe m-payment technologies (Norman chap5) On-line e-wallet system with decentralized credential keepers + Trust enhanced ubiquitous payment without too much privacy loss 5/27 Describe social, legal and security issues surrounding m-commerce (Limchap5) + Consumer perceptions of privacy, security and trust in ubiquitous commerce + Personal privacy through understanding and action- five pitfalls for designers 6/3, 10 Provide a broad oversight of wireless information systems (Limchap7, Limchap9, Limchap12) 6/17 Mobile Business Implementation demo

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