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Library Business Resources MIS 101 Kate Randall Haley Librarian, Business & Economics University of Massachusetts Dartmout...
Key Points of Contact <ul><li>Business & Economics Librarian </li></ul><ul><ul><li>Kate Randall Haley </li></ul></ul><ul><...
Business Research <ul><li>Business Plans </li></ul><ul><li>Marketing Plans </li></ul><ul><li>Industry Analysis </li></ul><...
Business Plans <ul><li>Starting or Growing a Business: Sources for Entrepreneurial Information in the UMD Library  </li></...
Business Plans <ul><li>Business Plans Handbook  </li></ul><ul><ul><li>REF HD 62.7 .B862 2002  and online in the  Voyager  ...
Marketing Plans <ul><li>Strategies for the Green Economy: Opportunities and challenges in the new world of business  /  Jo...
Marketing Plans <ul><li>Marketing your business : a guide to developing a strategic marketing plan   /   Ronald A. Nykiel ...
Business Information <ul><li>Use secondary sources to assess the validity of your business idea, understand industry trend...
UMD Library Resources <ul><li>Course & Subject Guides: Business & Economics </li></ul><ul><ul><li>Finding Business Informa...
UMD Library Resources <ul><li>Find Articles & Databases: Business & Economics </li></ul><ul><ul><li>ProQuest Direct </li><...
UMD Library Resources <ul><ul><li>RDS Business Reference Suite </li></ul></ul><ul><ul><ul><li>Business & Industry Database...
UMD Library Resources <ul><ul><li>Mintel Reports: Market Research and Consumer Intelligence </li></ul></ul><ul><ul><li>Cor...
The Business Idea <ul><li>Excerpted from  Entrepreneurial Small Business  by Jerome Katz and Richard Green, 2009, pages 91...
The Business Idea <ul><li>Develop your feasibility study using library secondary resources to determine  </li></ul><ul><ul...
Industry Analysis <ul><li>Industry overviews:  Library print and E-resources  </li></ul><ul><ul><li>Standard & Poor’s NetA...
Industry Analysis
Industry Analysis
Industry Analysis
Industry Analysis
Industry Analysis
Market Potential <ul><li>Is your industry in a period of decline, stability or growth? What is the likely market demand wi...
Competitive Analysis <ul><li>Use  ProQuest ,  RDS  and  InfoTrac  databases to search for specific competitors by company ...
Competitive Analysis
Competitive Analysis <ul><li>Use  Reference USA: Business and CorpTech “Explore”  to search for specific competitors by co...
Competitive Analysis
Customer Analysis <ul><li>Use print Library resources to examine the characteristics of your potential customers. </li></u...
Customer Analysis <ul><li>Use  Mintel Market Research  and Consumer Intelligence  database in addition to current articles...
Customer Analysis <ul><li>Use  Mintel Market Research  and Consumer Intelligence  database </li></ul><ul><ul><li>You must ...
Customer Analysis
Customer Analysis <ul><ul><li>Census Bureau data can include information on individuals from the Census of Population, or ...
Customer Analysis <ul><ul><li>County Business Patterns . </li></ul></ul>
Customer Analysis <ul><ul><li>County Business Patterns   uses  NAICS/SIC codes . Know how to find and use them. </li></ul>...
Business Idea:  Financial Projections <ul><li>Pricing: how much will you charge? </li></ul><ul><ul><li>You must make assum...
Business Idea:  Financial Projections <ul><li>Cost Forecast: how much? </li></ul><ul><ul><li>You must make assumptions to ...
Business Idea:  Financial Projections <ul><li>Operating Expenses </li></ul><ul><ul><li>How much will marketing (advertisin...
Financial Analysis <ul><li>Public company data is readily available. Use  Hoover’s Company Records  first to determine if ...
Financial Analysis
Financial Analysis
Financial Analysis
Financial Analysis <ul><li>Private company data is very difficult to acquire. Use  Hoover’s Company Records  as well as di...
Financial Analysis <ul><li>Use print Library resources to evaluate standardized balance sheet and income statement data as...
Future Planning <ul><li>Writing a Business Plan begins with a feasibility study. Using secondary sources combined with pri...
More information <ul><li>Questions?? If you need to make an appointment: </li></ul><ul><li>Kate Randall Haley can be reach...
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MIS 101 - The Business Organization

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Transcript of "MIS 101 - The Business Organization"

  1. 1. Library Business Resources MIS 101 Kate Randall Haley Librarian, Business & Economics University of Massachusetts Dartmouth Library © Copyright 2008 Kate Randall Haley
  2. 2. Key Points of Contact <ul><li>Business & Economics Librarian </li></ul><ul><ul><li>Kate Randall Haley </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>2 nd floor library, ext. 8670 </li></ul></ul><ul><li>UMass Dartmouth Library Reference Desk </li></ul><ul><ul><li>2 nd floor library, ext. 8678 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Live Chat service </li></ul></ul>
  3. 3. Business Research <ul><li>Business Plans </li></ul><ul><li>Marketing Plans </li></ul><ul><li>Industry Analysis </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Customer Analysis </li></ul><ul><li>Financial Data </li></ul>
  4. 4. Business Plans <ul><li>Starting or Growing a Business: Sources for Entrepreneurial Information in the UMD Library </li></ul><ul><ul><li>www.lib.umassd.edu/find/entre.html </li></ul></ul><ul><li>U.S. Govt. Small Business Planner </li></ul><ul><ul><li>www.sba.gov/smallbusinessplanner/index.html </li></ul></ul>
  5. 5. Business Plans <ul><li>Business Plans Handbook </li></ul><ul><ul><li>REF HD 62.7 .B862 2002 and online in the Voyager catalog </li></ul></ul><ul><li>Encyclopedia of Small Business </li></ul><ul><ul><li>REF HD 62.7 .H553 1998 </li></ul></ul><ul><li>Small Business Profiles </li></ul><ul><ul><li>REF HD 62.7 .S62 1994 </li></ul></ul>
  6. 6. Marketing Plans <ul><li>Strategies for the Green Economy: Opportunities and challenges in the new world of business / Joel Makower & exclusive market research by Cara Pike </li></ul><ul><ul><li>HF5413 .M45 2009 </li></ul></ul><ul><li>Do it Wrong Quickly: How the web changes the old marketing rules / Mike Moran </li></ul><ul><ul><li>HF5415.1265 .M6646 2008 </li></ul></ul><ul><li>Powerhouse Marketing Plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / Winslow Johnson </li></ul><ul><ul><li>HF6415.13 .J5878 2004 </li></ul></ul>
  7. 7. Marketing Plans <ul><li>Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel </li></ul><ul><ul><li>HF5415.135 .N957 2003 </li></ul></ul><ul><li>Marketing plans that work : targeting growth and profitability / Malcolm H.B. McDonald, Warren J. Keegan </li></ul><ul><ul><li>HF5415.13 .M3154 2002 </li></ul></ul><ul><li>How to develop a strategic marketing plan : a step by step guide / Norton Paley </li></ul><ul><ul><li>HF5415.135 .P33 2000 </li></ul></ul>
  8. 8. Business Information <ul><li>Use secondary sources to assess the validity of your business idea, understand industry trends, identify competitors, assess market potential and analyze consumer characteristics of your potential target market. </li></ul><ul><li>Library resources are a combination of electronic and print materials. The “E” library is available 24 hours a day. </li></ul>
  9. 9. UMD Library Resources <ul><li>Course & Subject Guides: Business & Economics </li></ul><ul><ul><li>Finding Business Information in the Library </li></ul></ul><ul><ul><li>International Business Resources </li></ul></ul><ul><ul><li>Investing Resources on the WWW </li></ul></ul><ul><ul><li>Resources for Entrepreneurs </li></ul></ul><ul><ul><li>WWW Resources for Business & Industry </li></ul></ul><ul><ul><li>Career Information Resources </li></ul></ul>
  10. 10. UMD Library Resources <ul><li>Find Articles & Databases: Business & Economics </li></ul><ul><ul><li>ProQuest Direct </li></ul></ul><ul><ul><ul><li>ABI/Inform Global </li></ul></ul></ul><ul><ul><ul><li>ABI/Inform Trade & Industry </li></ul></ul></ul><ul><ul><ul><li>ABI/Inform Dateline </li></ul></ul></ul><ul><ul><ul><li>Hoover’s Company Records </li></ul></ul></ul><ul><ul><ul><li>Massachusetts Newspapers </li></ul></ul></ul><ul><ul><ul><li>National Newspapers </li></ul></ul></ul>
  11. 11. UMD Library Resources <ul><ul><li>RDS Business Reference Suite </li></ul></ul><ul><ul><ul><li>Business & Industry Database </li></ul></ul></ul><ul><ul><ul><li>Business & Management Practices </li></ul></ul></ul><ul><ul><ul><li>TableBase </li></ul></ul></ul><ul><ul><li>InfoTrac Search Bank </li></ul></ul><ul><ul><ul><li>General Business File </li></ul></ul></ul>
  12. 12. UMD Library Resources <ul><ul><li>Mintel Reports: Market Research and Consumer Intelligence </li></ul></ul><ul><ul><li>CorpTech “Explore” database </li></ul></ul><ul><ul><li>Reference USA: Business </li></ul></ul>
  13. 13. The Business Idea <ul><li>Excerpted from Entrepreneurial Small Business by Jerome Katz and Richard Green, 2009, pages 91-94 </li></ul><ul><ul><li>I. Description of Your Business </li></ul></ul><ul><ul><li>You, Your Firm, and Your Fit </li></ul></ul><ul><ul><li>II. The Product/Service </li></ul></ul><ul><ul><li>Unique Features: Benefits </li></ul></ul><ul><ul><li>Unique Features: Limitations </li></ul></ul><ul><ul><li>Stage of Development </li></ul></ul><ul><ul><li>Legal Restrictions and Rights </li></ul></ul><ul><ul><li>Insurance Requirements </li></ul></ul>
  14. 14. The Business Idea <ul><li>Develop your feasibility study using library secondary resources to determine </li></ul><ul><ul><li>the current industry </li></ul></ul><ul><ul><li>market potential </li></ul></ul><ul><ul><li>competition </li></ul></ul><ul><ul><li>customers </li></ul></ul><ul><ul><li>and market penetration. </li></ul></ul>
  15. 15. Industry Analysis <ul><li>Industry overviews: Library print and E-resources </li></ul><ul><ul><li>Standard & Poor’s NetAdvantage </li></ul></ul><ul><ul><li> Industry Surveys </li></ul></ul><ul><ul><li>Mergent Online Industry Reports </li></ul></ul><ul><ul><li>Value Line Investment Survey </li></ul></ul><ul><ul><li>RESERVE HG 4501 .U26 (print, 1 st floor) </li></ul></ul><ul><ul><li>Trade Publications in ABI/Inform Global and RDS Business & Industry and General Business File databases </li></ul></ul>
  16. 16. Industry Analysis
  17. 17. Industry Analysis
  18. 18. Industry Analysis
  19. 19. Industry Analysis
  20. 20. Industry Analysis
  21. 21. Market Potential <ul><li>Is your industry in a period of decline, stability or growth? What is the likely market demand within the next 1 to 3 years? Update the industry data from the previous sources with: </li></ul><ul><li>ProQuest , RDS and InfoTrac databases; search for your industry and link it with either “market share” or “market size” </li></ul>
  22. 22. Competitive Analysis <ul><li>Use ProQuest , RDS and InfoTrac databases to search for specific competitors by company name that you identified in the industry overviews and focus on: </li></ul><ul><ul><li>product development </li></ul></ul><ul><ul><li>market trends </li></ul></ul><ul><ul><li>pricing </li></ul></ul><ul><ul><li>promotion </li></ul></ul><ul><ul><li>distribution </li></ul></ul>
  23. 23. Competitive Analysis
  24. 24. Competitive Analysis <ul><li>Use Reference USA: Business and CorpTech “Explore” to search for specific competitors by company name, industry area, zip code, town, or state. </li></ul><ul><li>Don’t forget to start with the local telephone directory “yellow pages” for your most basic analysis, especially for very localized data. </li></ul>
  25. 25. Competitive Analysis
  26. 26. Customer Analysis <ul><li>Use print Library resources to examine the characteristics of your potential customers. </li></ul><ul><ul><li>Demographics USA (County and Zip Code editions) REF HF 5415.1 .D46 </li></ul></ul><ul><ul><li>LifeStyle Market Analyst REF HF 5415.33 .U6 .L54 </li></ul></ul><ul><ul><li>Massachusetts Municipal Profiles DESK REF HT 123.5 .M4 M397 </li></ul></ul>
  27. 27. Customer Analysis <ul><li>Use Mintel Market Research and Consumer Intelligence database in addition to current articles from ProQuest, RDS and InfoTrac databases, as well as U.S. Census Bureau data to assess consumer behavior, trends and market influences. </li></ul><ul><ul><li>Mintel Reports </li></ul></ul><ul><ul><li>ABI/Inform Global, Trade & Industry, Dateline </li></ul></ul><ul><ul><li>Business & Industry </li></ul></ul><ul><ul><li>Business & Management Practices </li></ul></ul><ul><ul><li>General Business File </li></ul></ul><ul><ul><li>U.S. Census Bureau </li></ul></ul>
  28. 28. Customer Analysis <ul><li>Use Mintel Market Research and Consumer Intelligence database </li></ul><ul><ul><li>You must create a user profile in Mintel, using your Umass Dartmouth email username and password, then login to create and save a personal profile. </li></ul></ul>
  29. 29. Customer Analysis
  30. 30. Customer Analysis <ul><ul><li>Census Bureau data can include information on individuals from the Census of Population, or on industries, such as County Business Patterns . Start at the Census Bureau home page. </li></ul></ul>
  31. 31. Customer Analysis <ul><ul><li>County Business Patterns . </li></ul></ul>
  32. 32. Customer Analysis <ul><ul><li>County Business Patterns uses NAICS/SIC codes . Know how to find and use them. </li></ul></ul>
  33. 33. Business Idea: Financial Projections <ul><li>Pricing: how much will you charge? </li></ul><ul><ul><li>You must make assumptions to do a break-even analysis </li></ul></ul><ul><ul><li>You may begin with data you’ve gathered on your competitors </li></ul></ul><ul><li>Sales Revenue Forecast: how much will you expect to sell? </li></ul><ul><ul><li>Use competitor and/or industry data to create estimates of your potential gross revenues and potential market share within one year </li></ul></ul>$
  34. 34. Business Idea: Financial Projections <ul><li>Cost Forecast: how much? </li></ul><ul><ul><li>You must make assumptions to develop costs associated with inventory, freight, etc. Use secondary data to make estimates </li></ul></ul><ul><ul><ul><li>RMA Annual Statement Studies RESERVE HF 5681 .B2 R6 annual </li></ul></ul></ul><ul><li>Gross Profit: sales minus cost of goods sold </li></ul><ul><ul><li>Use industry averages to estimate </li></ul></ul><ul><ul><ul><li>Leo Troy Almanac of Business & Industrial Financial Ratios RESERVE HF 5681 .R25 A44 annual </li></ul></ul></ul><ul><ul><ul><li>D&B Industry Norms and Key Business Ratios RESERVE HF 5681 .R25 annual </li></ul></ul></ul>
  35. 35. Business Idea: Financial Projections <ul><li>Operating Expenses </li></ul><ul><ul><li>How much will marketing (advertising), administrative (clerical and management) and general expenses run? Use secondary data to make estimates </li></ul></ul><ul><ul><ul><li>RMA Annual Statement Studies RESERVE HF 5681 .B2 R6 annual </li></ul></ul></ul><ul><li>Profitability: gross profit minus operating expenses </li></ul><ul><ul><li>Use industry averages to estimate </li></ul></ul><ul><ul><ul><li>Leo Troy Almanac of Business & Industrial Financial Ratios RESERVE HF 5681 .R25 A44 annual </li></ul></ul></ul><ul><ul><ul><li>D&B Industry Norms and Key Business Ratios RESERVE HF 5681 .R25 annual </li></ul></ul></ul>
  36. 36. Financial Analysis <ul><li>Public company data is readily available. Use Hoover’s Company Records first to determine if a competing company is public; library resources give added value. </li></ul><ul><li>Hoover’s Company Records </li></ul><ul><li>Mergent Online </li></ul><ul><li>Standard & Poor’s NetAdvantage </li></ul><ul><li>Value Line Investment Survey RESERVE HG 4501 .U26 </li></ul>$
  37. 37. Financial Analysis
  38. 38. Financial Analysis
  39. 39. Financial Analysis
  40. 40. Financial Analysis <ul><li>Private company data is very difficult to acquire. Use Hoover’s Company Records as well as directory databases to assess ranges of sales figures and numbers of employees for your competitors.. </li></ul><ul><li>Hoover’s Company Records </li></ul><ul><li>Reference USA: Business </li></ul>
  41. 41. Financial Analysis <ul><li>Use print Library resources to evaluate standardized balance sheet and income statement data as well as ratios for companies within various industry areas using NAICS codes. </li></ul><ul><ul><li>Leo Troy Almanac of Business & Industrial Financial Ratios RESERVE HF 5681 .R25 A44 annual </li></ul></ul><ul><ul><li>D&B Industry Norms and Key Business Ratios RESERVE HF 5681 .R25 annual </li></ul></ul><ul><ul><li>RMA Annual Statement Studies RESERVE HF 5681 .B2 R6 annual </li></ul></ul>
  42. 42. Future Planning <ul><li>Writing a Business Plan begins with a feasibility study. Using secondary sources combined with primary research, you can assess the viability of your business idea. </li></ul><ul><li>Continue to monitor secondary sources for trends related to your product or service idea to maintain a competitive advantage. </li></ul>
  43. 43. More information <ul><li>Questions?? If you need to make an appointment: </li></ul><ul><li>Kate Randall Haley can be reached at </li></ul><ul><ul><li>telephone 508.999.8670 </li></ul></ul><ul><ul><li>Email Krandall@umassd.edu </li></ul></ul><ul><ul><li>the Reference Desk </li></ul></ul>
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