Market Analysis Follow-Up Call

            Dial: (218) 486-1616
           Access code: 173991#

      To mute (and then ...
Purpose
• Follow-up on any questions from:
  – Presentation
  – Free Goodies
• Describe follow-up support
  – 1-on-1 help
...
Today’s Agenda
•   11:00   Housekeeping
•   11:05   Purpose, agenda & check-in
•   11:20   Context / Review three phases
•...
Check-in
• Name
• Company
• Your interests/goals for today’s call
Market Analysis Toolkit
Free tools and support to begin to engage with the market:
http://www.tennantconsulting.com/sdforu...
To recap the roadmap:
    A three stage, iterative process

          1                       Two days

2                 ...
1   Idea Screening
Write down your business concept:
- Who are your customers
- What are their goals, challenges?
- How ma...
2     “Quick and Dirty” Market Analysis
    What you can do
    from your desk, a
    trip to the library,
    and a coffe...
2    “Quick and Dirty” Market Analysis
Free article: Ten steps to increase your market success:
-   Clarify your research ...
3   Detailed Market Validation
Conduct 20-30 interviews with representative customers



          So, that’s the idea.
  ...
3
        Sample Interview Questions
• What are your top 3 goals? Challenges?
• Typical day in your life?
• How do you sol...
Today’s Agenda
•   11:00   Housekeeping
•   11:05   Purpose, agenda & check-in
•   11:20   Context / Review three phases
•...
Questions?
Today’s Agenda
•   11:00   Housekeeping
•   11:05   Purpose, agenda & check-in
•   11:20   Context / Review three phases
•...
Ongoing Support Options
• 1-on-1 Consulting/Coaching
   – Custom projects – where I do the heavy lifting
   – Coaching – 1...
“Building a Credible Market
 Analysis for Investors” Teleclass
Curriculum
 • Session #1 - Clarifying your business concept...
Today’s Agenda
•   11:00   Housekeeping
•   11:05   Purpose, agenda & check-in
•   11:20   Context / Review three phases
•...
Questions?
Thank You!
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Market Analysis Follow-Up Call

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Market Analysis Follow-Up Call

  1. 1. Market Analysis Follow-Up Call Dial: (218) 486-1616 Access code: 173991# To mute (and then unmute) : *6 Go To Webinar Meeting ID: 586-450-289 This call is being recorded
  2. 2. Purpose • Follow-up on any questions from: – Presentation – Free Goodies • Describe follow-up support – 1-on-1 help – “Building a Credible Market Analysis for Investors” Tele-seminar Series
  3. 3. Today’s Agenda • 11:00 Housekeeping • 11:05 Purpose, agenda & check-in • 11:20 Context / Review three phases • 11:30 Q&A on presentation, freebies • 11:45 Review on-going support options • 12:00 Q&A
  4. 4. Check-in • Name • Company • Your interests/goals for today’s call
  5. 5. Market Analysis Toolkit Free tools and support to begin to engage with the market: http://www.tennantconsulting.com/sdforum.html Business Concept Questionnaire 22-page article: How to Analyze a Market Free Tele-class – Additional info, Q&A, Interactive Teleclass Subscription to email newsletter
  6. 6. To recap the roadmap: A three stage, iterative process 1 Two days 2 Two weeks 3 Two months
  7. 7. 1 Idea Screening Write down your business concept: - Who are your customers - What are their goals, challenges? - How many customers are there? - Who are the competitors? - What are the main market trends? - How much funding do you need? - What are the technology trends? - What are the greatest risks? Review with advisors or experts you trust: - What are the greatest risks? - Where would you begin? - Who should I talk to?
  8. 8. 2 “Quick and Dirty” Market Analysis What you can do from your desk, a trip to the library, and a coffee shop http://www.flickr.com/photos/stuartbryant/2375453358/ http://www.flickr.com/photos/momboleum/2381309199
  9. 9. 2 “Quick and Dirty” Market Analysis Free article: Ten steps to increase your market success: - Clarify your research objectives - Define your ideal customer and possible market segments. - Identify how customers solve the problem today. - Size the market – demand and supply. - Identify market, technical, industry, societal and regulatory trends that affect spending on your category of solution. - Identify what you imagine to be your customer’s selection criteria and buying process. - Talk to 3-5 “friendlies” to validate your customer’s goals, problems and evaluation criteria, how they would buy, and alternative solutions. - Identify your customers top three goals, challenges, and pain points and their relationship to your solution. - Write down the top three reasons you believe customers should buy your solution instead of how they do it today or competing solutions. - Define your sales model.
  10. 10. 3 Detailed Market Validation Conduct 20-30 interviews with representative customers So, that’s the idea. On a 1-5 scale, how I love it! likely would you be Nobody else has to buy one? this. I’m a 5!
  11. 11. 3 Sample Interview Questions • What are your top 3 goals? Challenges? • Typical day in your life? • How do you solve this problem today? • Who would you trust for advice? • How would you want to buy it? • What would you expect to pay? • What services would come with it? • If you had three choices in front of you, what criteria would you use to evaluate them? • What did you expect to talk about that we haven’t?
  12. 12. Today’s Agenda • 11:00 Housekeeping • 11:05 Purpose, agenda & check-in • 11:20 Context / Review three phases • 11:30 Q&A on presentation, freebies • 11:45 Review on-going support options • 12:00 Q&A
  13. 13. Questions?
  14. 14. Today’s Agenda • 11:00 Housekeeping • 11:05 Purpose, agenda & check-in • 11:20 Context / Review three phases • 11:30 Q&A on presentation, freebies • 11:45 Review on-going support options • 12:00 Q&A
  15. 15. Ongoing Support Options • 1-on-1 Consulting/Coaching – Custom projects – where I do the heavy lifting – Coaching – 1-2 days/month, you do the heaving lifting • Teleclass Series -- “Building a Credible Market Analysis for Investors” – Six 75-minute sessions (7.5 hours total) – Small group format – Business Concept & “Quick & Dirty” phases – Two payments of $150 ($300 total) – Money-back guarantee – if you attend & do homework
  16. 16. “Building a Credible Market Analysis for Investors” Teleclass Curriculum • Session #1 - Clarifying your business concept • #2 - Identifying key risk and research objectives • #3 - Sizing your market; prioritizing market segments • #4 - Market trends & competitive differentiation • #5 - Preparing to meet with “friendlies” • #6 - Business plan review Primary goal: Learning the process to present your case Receive feedback on your idea & market analysis Leverage other entrepreneur’s ideas & contacts If interested, send email to steve@tennantconsulting.com
  17. 17. Today’s Agenda • 11:00 Housekeeping • 11:05 Purpose, agenda & check-in • 11:20 Context / Review three phases • 11:30 Q&A on presentation, freebies • 11:45 Review on-going support options • 12:00 Q&A
  18. 18. Questions?
  19. 19. Thank You!
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