Management, Marketing, and Business Administration
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Management, Marketing, and Business Administration Management, Marketing, and Business Administration Presentation Transcript

  • DELTA STATE UNIVERSITY Division of Management, Marketing, and Business Administration Unit Strategic Plan and Annual Report 2007-08 ___X____Academic Unit ______ Administrative/Support Unit I. Unit Title: Division of Management/Marketing/Business Administration School/College or University Division: College of Business Unit Administrator: Dr. Cooper Johnson, Chair Mission Statement: The objective of the Division of Management, Marketing and Business Administration is to provide students degree programs which afford a broad range of career opportunities for individuals who desire to specialize in Management, Marketing, Hospitality Services Management, or General Business. In addition to a well-balanced background in general education, the curriculum includes core courses in accounting, economics, data processing, finance, and communication in order to establish a strong common body of knowledge in business administration. Management: The management major is designed for the student with a broad interest in management activities and problems. International Business and Development: The international business and development track is designed for students interested in international business. Marketing: The marketing major is designed to develop individual skills for use in the dynamic area of business which matches the product offerings of a firm to the needs of its customers. Hospitality Services Management: The hospitality services management major is to prepare students for an entry-level position in the service industry. Gaming Management: The gaming management track in the hospitality services management major address needs of the gaming industry and provides individuals with skills required to succeed and advance within the gaming industry. Management, Marketing and Business Administration Plan and Report 2007-08 1
  • General Business: The general business major is designed to give students a basic understanding of all business areas. Students can also choose the Entrepreneurship track of study which allows them to focus on the skills and knowledge needed to operate a small business. II. Educational Program Learning Outcome Assessment Plan (Academics) Division of Management/Marketing/Business Administration A. Learning Outcome B. Data Collection and C. Results of D. Use of Evaluation What should a graduate in the major know, value, or be able to do at Analysis Evaluation Results graduation and beyond? 1. What assessment tools and/or What were the findings of the 1.List any specific recommendations. methods will you use to determine analysis? 2. Describe changes in curriculum, achievement of the learning outcome? courses, or procedures that are 2. Describe how the data from these proposed or were made/ are being tools and/or methods will be/have made as a result of the program been collected. learning outcome assessment 3.Explain the procedure to analyze process. the data. Division majors will 1) At least 50% of the Division majors 43% of Division majors passed the In 2007-08 faculty increased the demonstrate effective oral and will earn credit on the writing Writing Proficiency Examination in number of written assignments in an proficiency Examine data from 2007-08. effort to improve the basic written communication skills. Writing Proficiency Exam communication skills of students. 47% of Division majors passed the GE 3 Writing Proficiency Examination in 2006-07. 59% of Division majors passed the Writing Proficiency Examination in 2005-06. 2) At least 90% of the Division of An overall average of 93% of An overall average of 93% of graduates responding to the respondents reported that the College respondents reported that the College Alumni/Graduate Survey will report of Business program enhanced their of Business program enhanced their that the College of Business program presentation/writing skills. presentation/writing skills. The enhanced their presentation/writing Specifically, 91% of graduates results will be used to ensure that skills. reported their business degree from courses offered in the division will DSU enhanced their interpersonal continue to address Management, Marketing and Business Administration Plan and Report 2007-08 2
  • skills, 91% reported enhancement of presentation/writing skills of the written skills, 94% reported students. Discussions will be held enhancement of oral presentation during 2008-09 faculty meetings and skills, and 96% reported their degree curriculum meetings to identify what provided the ability to deliver action is needed to maintain/improve business presentations. An average of the current results. 93% of respondents reported that the College of Business program Division majors will 1) At least 80% of the Division 85% of Division professors required Data show the percentage of demonstrate the ability to use professors will require use of the use of business technology in their professors who required the use of technology in their classes as classes 2007-08. technology increased from 83% in and manage business evidenced by course syllabi. 2006-07 to 85% in 2007-08. technology. 83% of Division professors required Professors will continue to be the use of business technology in their encouraged to require the use of GE 4 classes in 2006-07. business technology in their classes. 85% of Division professors required the use of business technology in their classes 2005-06. 2) At least 90% of the Division An overall average of 89% of An overall average of 89% of graduates responding to the respondents reported that the College respondents reported that the College Alumni/Graduate Survey will report of Business program enhanced their of Business program enhanced their that the College of Business program ability to use and manage business ability to use and manage business enhanced their ability to use and technology. Specifically, 89% of technology. The results will be used manage business technology. respondents reported that the College to ensure that courses offered in the of Business program enhanced their division will stress the importance of ability to use and manage business business technology. Discussions technology while 88% reported the will be held during 2008-09 faculty ability to use the internet to research a meetings and curriculum meeting to business related problem. identify what action is needed to maintain/improve the current results. Division majors will 1). MFT testing will be annually. In 2007-08, management majors Based on 2006-07 results, division demonstrate a broad Students will score 50 % or greater as performed the best in the areas of faculty meetings were held to identify measured by the ETS assessment Quantitative Business Analysis options for improvement. understanding of the functional indicators. The ETS Field (44.4%), Management Core Concepts Discussions were and will continue to areas of business. Achievement Test in Business is the (43.4%), and Marketing Core be held in efforts to improve areas of U.S. standard benchmarking measure Concepts (36.9%). Marketing majors weaknesses. GE 6 of business core administered to performed the best in the areas of business seniors. Management Core Concepts (50.0%), Management, Marketing and Business Administration Plan and Report 2007-08 3
  • Marketing Core Concepts (48.8%), and Quantitative Business Analysis (42.8%). General business majors performed the best in the areas of Quantitative Business Analysis (44.4%), Management Core Concepts (43.4%), and Marketing Core Concepts (36.9%). In 2006-07, management majors performed the best in the areas of Quantitative Business Analysis (42.9%), Management Core Concepts (40.8%), and Marketing Core Concepts (40.8%). Marketing majors performed the best in the areas of Quantitative Business Analysis (61.2%), Marketing Core Concepts (51.4%), and Legal and Social Issues (48.4%). General business majors performed the best in the areas of Quantitative Business Analysis (42.9%), Management Core Concepts (40.8%), and Marketing Core Concepts (40.8%). 2) At least 90% of the Division An overall average of 92% of An overall average of 92% of graduates responding to the respondents reported that the College respondents reported that the College Alumni/Graduate Survey will report of Business program enhanced their of Business program enhanced their that the College of Business program ability to understand the functional ability to understand the functional enhanced their ability to understand areas of business. Specifically, 92 % areas of business. The results the functional areas of business. reported an understanding of the exceeded the set goal of 90%. The broad fundamental areas in business, results will be used to ensure that 92% reported being able to apply courses offered in the division will business theory to real world continue to address students’ ability problems, 91% reported being able to to understand the functional areas of identify/define business problems, business. Discussions will be held 94% have the ability to think during 2008-09 faculty meetings and strategically, 91% have the ability to curriculum meetings to identify steps make ethical business decisions, and that are needed to maintain/improve Management, Marketing and Business Administration Plan and Report 2007-08 4
  • 89% reported having good decision the current results. making skills. Management A. Learning Outcome B. Data Collection and C. Results of D. Use of Evaluation What should a graduate in the major know, value, or be able to do Analysis Evaluation Results at graduation and beyond? 1. What assessment tools and/or What were the findings of the 1.List any specific recommendations. methods will you use to determine analysis? 2. Describe changes in curriculum, achievement of the learning courses, or procedures that are outcome? 2. Describe how the data proposed or were made/ are being from these tools and/or methods will made as a result of the program be/have been collected. learning outcome assessment process. 3.Explain the procedure to analyze the data. Identifies and uses management core MFT testing will be annually. In 2007-08, management majors Changes were made based on 2006-07 concepts Students will score 50 % or greater as performed the best in the areas of data in the management and general measured by the ETS assessment Quantitative Business Analysis business curriculums to allow students GE 6 indicators. The ETS Field (44.4%), Management Core Concepts additional exposure to management Achievement Test in Business is the (43.4%), and Marketing Core core concepts. U.S. standard benchmarking measure Concepts (36.9%). Results showed of business core administered to weaknesses in the areas of Finance Professors were encouraged to business seniors. (25.6%), Legal and Social continue offering help sessions in the Environment (30.0%), and MFT assessment areas. Students were International Issues (34.1%). offered incentives related to classes to review core concepts in each of the In 2006-07, management majors MFT assessment areas to improve all performed the best in the areas of scores and increase knowledge in the Quantitative Business Analysis assessment areas. (42.9%), Management Core Concepts (40.8%), and Marketing Core Based on 2006-07 results, division Concepts (40.8%). Results showed faculty meetings were held to identify weaknesses in the areas of Finance options for improvement. Discussions (25.4%), Economics (32.3%), and were and will continue to be held in Accounting (32.3%). efforts to improve areas of weaknesses. In 2005-06, management majors performed the best in the areas of Quantitative Business Analysis Management, Marketing and Business Administration Plan and Report 2007-08 5
  • (52.7%), Management Core Concepts (48.5%), and Marketing Core Concepts (45.1%). Results showed weaknesses in the areas of Finance (29.7%), Economics (33.3%), and Accounting (36.1%). An overall average of 93% of Business Graduate Survey will be An overall average of 93% of respondents reported that the College conducted every 2 years beginning management graduates reported that of Business program enhanced their spring 2006 using a mail survey. the College of Business program ability to understand the functional Mailing list of graduates from the past enhanced their ability to identify and areas of business. The results exceeded 5 years will be obtained from Alumni use management core concepts. the set goal of 90%. The results will and department records. Results of a Specifically, 100% reported the ability be used to ensure that courses offered series of questions designed to think strategically, 87% reported in the division will continue to enhance specifically to rate knowledge of and understanding of decision making students’ ability to identify and use management core concepts will be skills, 87% reported the ability to management core concepts. tabulated and cross-tabulated. identify and use management core Discussions will be held during Comparisons will be made with concepts and 97% reported an 2008-09 faculty meetings and results of Employer Survey. Once a understanding of the broad functional curriculum meetings to identify steps baseline is established, data will be areas of business. that are needed to maintain/improve compared to previous years’ results. the current results. At least 90% of management majors will report that the College of Business program enhanced their ability to identify and use management core concepts. Demonstrates problem solving, MFT testing will be annually. In 2007-08, management majors Changes were made based on 2006-07 communication, and planning skills Students will score 50 % or greater as performed the best in the areas of data in the management and general necessary for solving management measured by the ETS assessment Quantitative Business Analysis business curriculums to allow students issues. indicators. The ETS Field (44.4%), Management Core Concepts additional exposure to management Achievement Test in Business is the (43.4%), and Marketing Core core concepts. GE 1 U.S. standard benchmarking measure Concepts (36.9%). Results showed GE 3 of business core administered to weaknesses in the areas of Finance Professors were encouraged to business seniors. (25.6%), Legal and Social continue offering help sessions in the Environment (30.0%), and MFT assessment areas. Students were International Issues (34.1%). offered incentives related to classes to review core concepts in each of the In 2006-07, management majors MFT assessment areas to improve all performed the best in the areas of scores and increase knowledge in the Quantitative Business Analysis assessment areas. Management, Marketing and Business Administration Plan and Report 2007-08 6
  • (42.9%), Management Core Concepts (40.8%), and Marketing Core Based on 2006-07 results, division Concepts (40.8%). Results showed faculty meetings were held to identify weaknesses in the areas of Finance options for improvement. Discussions (25.4%), Economics (32.3%), and were and will continue to be held in Accounting (32.3%). efforts to improve areas of weaknesses. In 2005-06, management majors performed the best in the areas of Quantitative Business Analysis (52.7%), Management Core Concepts (48.5%), and Marketing Core Concepts (45.1%). Results showed weaknesses in the areas of Finance (29.7%), Economics (33.3%), and Accounting (36.1%). An overall average of 93% of Business Graduate Survey will be An overall average of 93% of respondents reported that the College conducted every 2 years beginning management graduates reported the of Business program enhanced their spring 2006 using a mail survey. College of Business program problem solving, communication, and Mailing list of graduates from the past enhanced their problem solving, planning skills necessary for solving 5 years will be obtained from Alumni communication, and planning skills management issues. and department records. Results of a necessary for solving management The results exceeded the set goal of series of questions designed issues. Specifically for problem 90%. The results will be used to specifically to rate teamwork skills solving, 87% reported having skills to ensure that courses offered in the will be tabulated and cross-tabulated. identify/define business problems, division will continue to enhance Comparisons will be made with 89% reported the ability to make students’ ability in problem solving, results of Employer Survey. Once a ethical decisions, and 100% reported communication, and planning skills baseline is established data will be the ability to interact in group settings. necessary for solving management compared to previous years’ results. As to communication skills, 91% issues. Discussions will be held during At least 90% of management majors reported adequate interpersonal skills, 2008-09 faculty meetings and will report that the College of 92% reported adequate written skills, curriculum meetings to identify steps Business program enhanced their 87 % reported adequate oral that are needed to maintain/improve problem solving, communication, and presentation skills, while 100% stated the current results. planning skills necessary for solving they have the ability to interact in a management issues. group setting. For planning, 100% Management, Marketing and Business Administration Plan and Report 2007-08 7
  • reported the ability to think strategically, 87% reported adequate decision making skills, 97%indicated an understanding of the functional areas f the functional areas of business, and 100% reported the skills needed to interact in a group setting. In 2007-08 faculty increased the At least 50% of management majors 47% of management majors passed number of written assignments in an will earn credit on The Writing the Writing Proficiency Examination effort to improve the basic Proficiency Examination. in 2007-08 communication skills of students. 50% of management majors passed the Writing Proficiency Examination in 2006-07 59% of management majors passed the Writing Proficiency Examination in 2005-06 Demonstrates the ability to work as a MFT testing will be annually. In 2007-08, management majors Changes were made based on 2006-07 team member when completing Students will score 50 % or greater as performed the best in the areas of data in the management and general management tasks. measured by the ETS assessment Quantitative Business Analysis business curriculums to allow students indicators. The ETS Field (44.4%), Management Core Concepts additional exposure to management GE 9 Achievement Test in Business is the (43.4%), and Marketing Core core concepts. U.S. standard benchmarking measure Concepts (36.9%). Results showed of business core administered to weaknesses in the areas of Finance Professors were encouraged to business seniors. (25.6%), Legal and Social continue offering help sessions in the Environment (30.0%), and MFT assessment areas. Students were International Issues (34.1%). offered incentives related to classes to review core concepts in each of the In 2006-07, management majors MFT assessment areas to improve all performed the best in the areas of scores and increase knowledge in the Quantitative Business Analysis assessment areas. (42.9%), Management Core Concepts (40.8%), and Marketing Core Based on 2006-07 results, division Concepts (40.8%). Results showed faculty meetings were held to identify weaknesses in the areas of Finance options for improvement. Discussions (25.4%), Economics (32.3%), and were and will continue to be held in Accounting (32.3%). efforts to improve areas of weaknesses. In 2005-06, management majors Management, Marketing and Business Administration Plan and Report 2007-08 8
  • performed the best in the areas of Quantitative Business Analysis (52.7%), Management Core Concepts (48.5%), and Marketing Core Concepts (45.1%). Results showed weaknesses in the areas of Finance (29.7%), Economics (33.3%), and Accounting (36.1%). 100% of management graduates Business Graduate Survey will be 100% of management graduates reported the College of Business conducted every 2 years beginning reported the College of Business program enhanced their ability to work spring 2006 using a mail survey. program enhanced their ability to as a team member when completing Mailing list of graduates from the past work as a team member when management tasks. The results 5 years will be obtained from Alumni completing management tasks. exceeded the set goal of 90%. The and department records. Results of a results will be used to ensure that series of questions designed courses offered in the division will specifically to rate teamwork skills continue to enhance students’ ability to will be tabulated and cross-tabulated. work as a team member when Comparisons will be made with completing management tasks. results of Employer Survey. Once a Discussions will be held during baseline is established data will be 2008-09 faculty meetings and compared to previous years’ results. curriculum meetings to identify steps At least 90% of management majors that are needed to maintain/improve will report that the College of the current results. Business program enhanced their ability to work as a team member when completing management tasks. Marketing A. Learning Outcome B. Data Collection and C. Results of D. Use of Evaluation What should a graduate in the major know, value, or be able to do Analysis Evaluation Results at graduation and beyond? 1. What assessment tools and/or What were the findings of the 1.List any specific recommendations. methods will you use to determine analysis? 2. Describe changes in curriculum, achievement of the learning courses, or procedures that are outcome? 2. Describe how the data proposed or were made/ are being from these tools and/or methods will made as a result of the program be/have been collected. learning outcome assessment process. 3.Explain the procedure to analyze Management, Marketing and Business Administration Plan and Report 2007-08 9
  • the data. Identifies and uses marketing core MFT testing will be annually. In 2007-08, marketing majors Changes were made based on 2006-07 concepts Students will score 50 % or greater as performed the best in the areas of data to ensure appropriate coverage of measured by the ETS assessment Management (50.0%), Marketing marketing core concepts. GE 6 indicators. The ETS Field Core Concepts (48.8%), and Achievement Test in Business is the Quantitative Business Analysis Professors were encouraged to U.S. standard benchmarking measure (42.8%). Results showed weaknesses continue offering help sessions in the of business core administered to in the areas of Finance (30.7%), MFT assessment areas. Students were business seniors. Economics (31.7%), and Accounting offered incentives related to classes to (33.3%). review core concepts in each of the MFT assessment areas to improve all In 2006-07, marketing majors scores and increase knowledge in the performed the best in the areas of assessment areas. Quantitative Business Analysis (61.2%), Marketing Core Concepts Based on 2006-07 results, division (51.4%), and Legal and Social Issues faculty meetings were held to identify (48.4%). Results showed weaknesses options for improvement. Discussions in the areas of Accounting (23.0%), were and will continue to be held in Economics (29.0%), and International efforts to improve areas of Issues (34.4%). weaknesses In 2005-06, marketing majors performed the best in the areas of Management Core Concepts (58.7%), Legal and Social Issues (54.2%), and Marketing Core Concepts (51.2%). Results showed weaknesses in the areas of Finance (24.3%), Economics (33.3%), and Accounting (37.2%). Business Graduate Survey will be 86% of marketing graduates reported 86% of respondents reported that the conducted every 2 years beginning the College of Business program College of Business program spring 2006 using a mail survey. enhanced their ability to identify and enhanced their ability to identify and Mailing list of graduates from the past use marketing core concepts. use marketing core concepts. The 5 years will be obtained from Alumni results will be used to ensure that and department records. Results of a courses offered in the division will series of questions designed stress the importance of students’ specifically to rate knowledge of ability to identify and use marketing marketing core concepts will be core concepts. Discussions will be Management, Marketing and Business Administration Plan and Report 2007-08 10
  • tabulated and cross-tabulated. held during 2008-09 faculty meetings Comparisons will be made with and curriculum meetings to identify results of Employer Survey. Once a steps that are needed to baseline is established data will be maintain/improve the current results. compared to previous years’ results. At least 90% of marketing majors will report that the College of Business program enhanced their ability to identify and use marketing core concepts. Demonstrates the ability to work as a MFT testing will be annually. In 2007-08, marketing majors Changes were made based on 2006-07 team member when completing Students will score 50 % or greater as performed the best in the areas of data to ensure appropriate coverage of marketing tasks. measured by the ETS assessment Management (50.0%), Marketing marketing core concepts. indicators. The ETS Field Core Concepts (48.8%), and GE 9 Achievement Test in Business is the Quantitative Business Analysis Professors were encouraged to U.S. standard benchmarking measure (42.8%). Results showed weaknesses continue offering help sessions in the of business core administered to in the areas of Finance (30.7%), MFT assessment areas. Students were business seniors. Economics (31.7%), and Accounting offered incentives related to classes to (33.3%). review core concepts in each of the MFT assessment areas to improve all In 2006-07, marketing majors scores and increase knowledge in the performed the best in the areas of assessment areas. Quantitative Business Analysis (61.2%), Marketing Core Concepts Based on 2006-07 results, division (51.4%), and Legal and Social Issues faculty meetings were held to identify (48.4%). Results showed weaknesses options for improvement. Discussions in the areas of Accounting (23.0%), were and will continue to be held in Economics (29.0%), and International efforts to improve areas of Issues (34.4%). weaknesses In 2005-06, marketing majors performed the best in the areas of Management Core Concepts (58.7%), Legal and Social Issues (54.2%), and Marketing Core Concepts (51.2%). Results showed weaknesses in the areas of Finance (24.3%), Economics (33.3%), and Accounting (37.2%). Business Graduate Survey will be An overall average of 89% of 89% of respondents reported that the Management, Marketing and Business Administration Plan and Report 2007-08 11
  • conducted every 2 years beginning marketing graduates reported the College of Business program spring 2006 using a mail survey. College of Business program enhanced their ability work as a team Mailing list of graduates from the past enhanced their ability to work as a member when completing marketing 5 years will be obtained from Alumni team member when completing tasks. The results will be used to and department records. Results of a marketing tasks. Specifically, 89% ensure that courses offered in the series of questions designed reported having the teamwork skills division will stress the importance of specifically to rate teamwork skills needed to effectively perform students’ ability to work as a team will be tabulated and cross-tabulated. marketing responsibilities and 87% member when completing marketing Comparisons will be made with reported the skills needed to interact tasks. Discussions will be held during results of Employer Survey. Once a in a group setting. 2008-09 faculty meetings and baseline is established, data will be curriculum meeting to identify what compared to previous years’ results. action is needed to maintain/improve At least 90% of marketing majors will the current results. report that the College of Business program enhanced their ability to work as a team member when completing marketing tasks. Demonstrates problem solving, MFT testing will be annually. In 2007-08, marketing majors Changes were made based on 2006-07 communication, and planning skills Students will score 50 % or greater as performed the best in the areas of data to ensure appropriate coverage of necessary for developing marketing measured by the ETS assessment Management (50.0%), Marketing marketing core concepts. strategies and a comprehensive indicators. The ETS Field Core Concepts (48.8%), and marketing plan. Achievement Test in Business is the Quantitative Business Analysis Professors were encouraged to U.S. standard benchmarking measure (42.8%). Results showed weaknesses continue offering help sessions in the GE 1 of business core administered to in the areas of Finance (30.7%), MFT assessment areas. Students were GE 2 business seniors. Economics (31.7%), and Accounting offered incentives related to classes to (33.3%). review core concepts in each of the MFT assessment areas to improve all In 2006-07, marketing majors scores and increase knowledge in the performed the best in the areas of assessment areas. Quantitative Business Analysis (61.2%), Marketing Core Concepts Based on 2006-07 results, division (51.4%), and Legal and Social Issues faculty meetings were held to identify (48.4%). Results showed weaknesses options for improvement. Discussions in the areas of Accounting (23.0%), were and will continue to be held in Economics (29.0%), and International efforts to improve areas of Issues (34.4%). weaknesses In 2005-06, marketing majors performed the best in the areas of Management Core Concepts (58.7%), Management, Marketing and Business Administration Plan and Report 2007-08 12
  • Legal and Social Issues (54.2%), and Marketing Core Concepts (51.2%). Results showed weaknesses in the areas of Finance (24.3%), Economics (33.3%), and Accounting (37.2%). Business Graduate Survey will be An overall average of 90% of majors An overall average of 90% of conducted every 2 years beginning reported that the College of Business respondents reported that the College spring 2006 using a mail survey. program enhanced their ability of Business program enhanced their Mailing list of graduates from the past problem solving, communication, and problem solving, communication, and 5 years will be obtained from Alumni planning skills necessary for planning skills necessary for and department records. Results of a developing marketing strategies and a developing marketing strategies and a series of questions designed comprehensive marketing plan. comprehensive marketing plan. specifically to rate problem solving, Specifically for problem solving, 92% The results exceeded the met goal of communication and planning skills reported having skills to 90%. The results will be used to will be tabulated and cross-tabulated. identify/define business problems, ensure that courses offered in the Comparisons will be made with 90% reported the ability to make division will continue to enhance results of Employer Survey. At least ethical decisions, 87% reported the students’ ability in problem solving, 90% of marketing majors will report ability to interact in group settings, communication, and planning skills that the College of Business program and 98% reported the ability to apply necessary for developing marketing enhanced their ability problem marketing principles to business strategies and a comprehensive solving, communication, and problem solving. As to marketing plan. Discussions will be planning skills necessary for communication skills, 92% reported held during 2008-09 faculty meetings developing marketing strategies and a adequate interpersonal skills, 84% and curriculum meeting to identify comprehensive marketing plan. reported adequate written skills, 95% what action is needed to reported adequate oral presentation maintain/improve the current results. skills, while 87% stated they have the ability to interact in a group setting. For planning, 92% reported the ability to think strategically, 84% reported adequate decision making skills, and 87% reported the skills needed to interact in a group setting. Students will complete a Marketing This will begin in the fall 2008 Full-time marketing faculty will Senior Portfolio annually beginning semester. conduct examination and assessment in fall 2008. of portfolios as proficient, adequate or unacceptable. At least 50% of marketing majors will 62% of MKT majors passed the In 2007-08 faculty increased the Management, Marketing and Business Administration Plan and Report 2007-08 13
  • earn credit on The Writing Writing Proficiency Examination in number of written assignments in an Proficiency Examination. 2006-07 effort to improve the basic communication skills of students. 50% of MKT majors passed the Writing Proficiency Examination in 2006-07 30% of MKT majors passed the Writing Proficiency Examination in 2005-06. General Business Administration A. Learning Outcome B. Data Collection and C. Results of D. Use of Evaluation What should a graduate in the major know, value, or be able to do Analysis Evaluation Results at graduation and beyond? 1. What assessment tools and/or What were the findings of the 1.List any specific recommendations. methods will you use to determine analysis? 2. Describe changes in curriculum, achievement of the learning courses, or procedures that are outcome? 2. Describe how the data proposed or were made/ are being from these tools and/or methods will made as a result of the program be/have been collected. learning outcome assessment process. 3.Explain the procedure to analyze the data. Demonstrates an understanding of MFT testing will be annually. In 2007-08, general business majors Changes were made based on 2006-07 economic business conditions Students will score 50 % or greater as performed the best in the areas of data in the management and general (inflation, employment, growth) and measured by the ETS assessment Quantitative Business Analysis business curriculums to allow students their impact on the U.S. economy indicators. (44.4%), Management Core Concepts additional exposure to management The ETS Field Achievement Test in (43.4%), and Marketing Core core concepts. GE 1 Business is the U.S. standard Concepts (36.9%). Results showed GE 3 benchmarking measure of business weaknesses in the areas of Finance Professors were encouraged to GE 6 core administered to business (25.6%), Legal and Social continue offering help sessions in the seniors. Environment (30.0%), and MFT assessment areas. Students were International Issues (34.1%). offered incentives related to classes to review core concepts in each of the In 2006-07, general business majors MFT assessment areas to improve all performed the best in the areas of scores and increase knowledge in the Quantitative Business Analysis assessment areas. (42.9%), Management Core Concepts (40.8%), and Marketing Core Based on 2006-07 results, division Concepts (40.8%). Results showed faculty meetings were held to identify Management, Marketing and Business Administration Plan and Report 2007-08 14
  • weaknesses in the areas of Finance options for improvement. (25.4%), Economics (32.3%), and Discussions were and will continue to Accounting (32.3%). be held in efforts to improve areas of weaknesses. In 2005-06, general business majors performed the best in the areas of Quantitative Business Analysis (52.7%), Management Core Concepts (48.5%), and Marketing Core Concepts (45.1%). Results showed weaknesses in the areas of Finance (29.7%), Economics (33.3%), and Accounting (36.1%). 92% of general business majors will An overall average of 92% of Business Graduate Survey will be report that the College of Business respondents reported that the College conducted every 2 years beginning program enhanced their understanding of Business program enhanced their spring 2006 using a mail survey. of economic business conditions understanding of economic business Mailing list of graduates from the past (inflation, employment, growth) and conditions (inflation, employment, 5 years will be obtained from Alumni their impact on the U.S. economy. growth) and their impact on the U.S. and department records. Results of a Specifically, 96% indicated the ability economy.. series of questions designed to identify/define business problems, The results exceeded the set goal of specifically to rate knowledge of 91% reported the ability to think 90%. The results will be used to economic business conditions will be strategically, 96% have an ensure that courses offered in the tabulated and cross-tabulated. understanding of the broad functional division will continue to enhance Comparisons will be made with areas in business, 97% report the students’ understanding of economic results of Employer Survey. Once a ability t apply business theory to real business conditions (inflation, baseline is established data will be world practice, 90% have the skills employment, growth) and their impact compared to previous years’ results. needed to understand the keys to on the U.S. economy. Discussions At least 90% of general business successful economic development, will be held during 2008-09 faculty majors will report that the College of 81% report the ability to distinguish meetings and curriculum meetings to Business program enhanced their between profit, wage rate, inflations, identify what action is needed to understanding of economic business and economic growth, and 91% have maintain/improve the current results. conditions (inflation, employment, an understanding of economic growth) and their impact on the U.S. business conditions. economy. Management, Marketing and Business Administration Plan and Report 2007-08 15
  • Demonstrates problem solving, MFT testing will be annually. In 2007-08, general business majors Changes were made based on 2006-07 communication, and planning skills Students will score 50 % or greater as performed the best in the areas of data in the management and general necessary for conducting business measured by the ETS assessment Quantitative Business Analysis business curriculums to allow students analyses and developing strategic indicators. The ETS Field (44.4%), Management Core Concepts additional exposure to management business decisions. Achievement Test in Business is the (43.4%), and Marketing Core core concepts. U.S. standard benchmarking measure Concepts (36.9%). Results showed GE 1 of business core administered to weaknesses in the areas of Finance Professors were encouraged to GE 2 business seniors. (25.6%), Legal and Social continue offering help sessions in the Environment (30.0%), and MFT assessment areas. Students were International Issues (34.1%). offered incentives related to classes to review core concepts in each of the In 2006-07, general business majors MFT assessment areas to improve all performed the best in the areas of scores and increase knowledge in the Quantitative Business Analysis assessment areas. (42.9%), Management Core Concepts (40.8%), and Marketing Core Based on 2006-07 results, division Concepts (40.8%). Results showed faculty meetings were held to identify weaknesses in the areas of Finance options for improvement. (25.4%), Economics (32.3%), and Discussions were and will continue to Accounting (32.3%). be held in efforts to improve areas of weaknesses. In 2005-06, general business majors performed the best in the areas of Quantitative Business Analysis (52.7%), Management Core Concepts (48.5%), and Marketing Core Concepts (45.1%). Results showed weaknesses in the areas of Finance (29.7%), Economics (33.3%), and Accounting (36.1%). Business Graduate Survey will be An overall average of 96% of majors An overall average of 96% of conducted every 2 years beginning reported that the College of Business respondents reported that the College spring 2006 using a mail survey. program enhanced their ability of Business program enhanced their Mailing list of graduates from the past problem solving, communication, and problem solving, communication, and 5 years will be obtained from Alumni planning skills necessary for ability problem solving, and department records. Results of a conducting business analyses and communication, and planning skills Management, Marketing and Business Administration Plan and Report 2007-08 16
  • series of questions designed developing strategic business necessary for conducting business specifically to rate problem solving, decisions. Specifically for problem analyses and developing strategic communication and planning skills solving, 96% reported having skills to business decisions.. will be tabulated and cross-tabulated. identify/define business problems, The results exceeded the set goal of Comparisons will be made with 96% reported the ability to make 90%. The results will be used to results of Employer Survey. At least ethical decisions, 96% reported the ensure that courses offered in the 90% of general business majors will ability to interact in group settings, division will continue to enhance report that the College of Business and 91% reported the ability to students’ ability with problem program enhanced their problem understand economic business solving, communication, and planning solving, communication, and conditions. As to communication skills necessary for conducting planning skills necessary for skills, 96% reported adequate business analyses and developing conducting business analyses and interpersonal skills, 96% reported strategic business decisions. developing strategic business adequate written skills, 100% reported Discussions will be held during decisions. adequate oral presentation skills, 2008-09 faculty meetings and while 96% stated they have the ability curriculum meeting to identify what to interact in a group setting, action is needed to maintain/improve and100% indicated having the current results. communication skills which aid in job . performance. For planning, 91% reported the ability to think strategically, 96% reported adequate decision making skills, 96% reported the skills needed to interact in a group setting, 96% reported the ability to identify/define business problems, and 96% reported an understanding of the fundamental areas of business. 20% of GBA majors passed the Writing Proficiency Examination in 2006-07. At least 80% of general business 65% of GBA majors passed the In 2007-08 faculty increased the majors will earn credit on The Writing Proficiency Examination in number of written assignments in an Writing Proficiency Examination. 2006-07. effort to improve the basic communication skills. 64% of GBA majors passed the Writing Proficiency Examination in 2005-06. Management, Marketing and Business Administration Plan and Report 2007-08 17
  • Hospitality Services Management A. Learning Outcome B. Data Collection and C. Results of D. Use of Evaluation What should a graduate in the major know, value, or be able to do Analysis Evaluation Results at graduation and beyond? 1. What assessment tools and/or What were the findings of the 1.List any specific recommendations. methods will you use to determine analysis? 2. Describe changes in curriculum, achievement of the learning courses, or procedures that are outcome? 2. Describe how the data proposed or were made/ are being from these tools and/or methods will made as a result of the program be/have been collected. learning outcome assessment process. 3.Explain the procedure to analyze the data. Demonstrates knowledge of MFT testing will be annually. There were no results for HSM Results of the test in 2008-09 will be hospitality industry principles and Students will score 50 % or greater as majors this year. analyzed and necessary adjustments practices. measured by the ETS assessment will be made to the curriculum to indicators. The ETS Field improve the learning process. GE 6 Achievement Test in Business is the GE 9 U.S. standard benchmarking measure of business core administered to business seniors. Business Graduate Survey will be No HSM graduates responded to the The feedback from future surveys will conducted every 2 years after the first survey. be analyzed and necessary HSM graduates using a mail survey. adjustments will be made to the Mailing list of graduates from the past curriculum to improve the learning 5 years will be obtained from Alumni process. and department records. Results of a series of questions designed specifically to rate knowledge of hospitality industry will be tabulated and cross-tabulated. Comparisons will be made with results of Employer Survey. Once a baseline is established data will be compared to previous years’ results. At least 90% of hospitality services management majors will report that the College of Business program enhanced their Management, Marketing and Business Administration Plan and Report 2007-08 18
  • knowledge of hospitality industry principles and practices. Demonstrates the ability to work as a MFT testing will be annually. There were no results for HSM Results of the test in 2008-09 will be team member when completing Students will score 50 % or greater as majors this year. analyzed and necessary adjustments hospitality management tasks. measured by the ETS assessment will be made to the curriculum to indicators. The ETS Field improve the learning process. GE 9 Achievement Test in Business is the U.S. standard benchmarking measure of business core administered to business seniors. Business Graduate Survey will be No HSM graduates responded to the The feedback from future surveys will conducted every 2 years after the first survey. be analyzed and necessary HSM graduates using a mail survey. adjustments will be made to the Mailing list of graduates from the past curriculum to improve the learning 5 years will be obtained from Alumni process. and department records. Results of a series of questions designed specifically to rate teamwork skills will be tabulated and cross-tabulated. Comparisons will be made with results of Employer Survey. Once a baseline is established data will be compared to previous years’ results. At least 90% of hospitality services management majors will report that the College of Business program enhanced their ability to work as a team member when completing hospitality management tasks. Demonstrates problem solving, MFT testing will be annually. There were no results for HSM Results of the test in 2008-09 will be communication, and planning skills Students will score 50 % or greater as majors this year. analyzed and necessary adjustments necessary for solving hospitality measured by the ETS assessment will be made to the curriculum to management issues. indicators. The ETS Field improve the learning process. Achievement Test in Business is the GE 1 U.S. standard benchmarking measure GE 2 of business core administered to business seniors. Management, Marketing and Business Administration Plan and Report 2007-08 19
  • Business Graduate Survey will be No HSM graduates responded to the The feedback from future surveys will conducted every 2 years after the first survey. be analyzed and necessary HSM graduates using a mail survey. adjustments will be made to the Mailing list of graduates from the past curriculum to improve the learning 5 years will be obtained from Alumni process. and department records. Results of a series of questions designed specifically to rate problem solving, communication and planning skills will be tabulated and cross-tabulated. Comparisons will be made with results of Employer Survey. At least 90% of hospitality services management majors will report that the College of Business program enhanced their problem solving, communication, and planning skills necessary for solving hospitality management issues. At least 50% of hospitality services 0% of HSM majors passed the In 2007-08 faculty increased the management majors will earn credit Writing Proficiency Examination in number of written assignments in an on The Writing Proficiency 2006-07. effort to improve the basic Examination. communication skills. 100% of HSM majors passed the Writing Proficiency Examination in 2006-07. No HSM majors took the Writing Proficiency Examination in 2005-06. III. Goals - Division/Department Goals for 2007-08 A. Goal # 1- The division will employ additional faculty members to support and enhance the Gaming Management track of the Hospitality Services Management major. 1. Institutional Goal(s) supported by this goal: Management, Marketing and Business Administration Plan and Report 2007-08 20
  • SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. 2. Evaluation Procedure(s): Analyze the division’s budget. 3. Actual Results of Evaluation: Funding for the faculty position was not provided. 4. Use of Evaluation Results: Efforts will continue to employ faculty members that will allow the division to offer required classes for the Gaming Management track of the HSM major. B. Goal # 2 – The division will encourage students to participate in internship classes. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. SP#5: The citizens of the region will benefit from increases in university outreach, service, and partnership initiatives. QEP#1: Delta State University will enhance student engagement through increased student- student interaction and faculty- student interaction. QEP#4: Student engagement in free-flowing, multi-directional communication with faculty and other students will increase. 2. Evaluation Procedure(s): Employer and instructor evaluations will be examined. 3. Actual Results of Evaluation Management, Marketing and Business Administration Plan and Report 2007-08 21
  • Division students participated in internship in the following majors: HSM, Management, Marketing, and Gaming Management. 4. Use of Evaluation Results: Internships provide opportunities for students to gain knowledge and work experience. Additionally, these classes provide a service to those organizations who hire students. C. Goal # 3 – Faculty will engage in service, research, and other scholarly activities. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#5: The citizens of the region will benefit from increases in university outreach, service, and partnership initiatives. QEP#3: Delta State University students will grow in the knowledge and practice of a variety of communication skills by having these skills reinforced in all courses. 2. Evaluation Procedure(s): Faculty annual reviews will provide information to determine if the goal is met. 3. Actual Results of Evaluation 100% of division faculty engaged in service, research, and other scholarly activities. 4. Use of Evaluation Results: Faculty will bring current information to the classroom and share the information with stakeholders of the university. D. Goal #4 – The division will evaluate and make changes to curriculums to meet stakeholder expectations. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. Management, Marketing and Business Administration Plan and Report 2007-08 22
  • SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. 2. Evaluation Procedure(s): Evaluate curriculum committee meeting information. 3. Actual Results of Evaluation Changes to the curriculum for all majors were made. 4. Use of Evaluation Results: Changes to curriculums will be made when needed to meet the expectations of stakeholders. These changes will result in improvement to programs and services offered to the community. E. Goal # 5 – The division will offer classes in various formats in an effort to increase enrollment. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. QEP#2: Delta State University will enhance student engagement through increased use of technology and web-based communication in classroom activities and assignments. QEP#3: Delta State University students will grow in the knowledge and practice of a variety of communication skills by having these skills reinforced in all courses. 2. Evaluation Procedure(s): Division information (syllabi, schedule of classes, etc) will be evaluated. 3. Actual Results of Evaluation Classes are offered during the day, evenings, and online. 4. Use of Evaluation Results: Management, Marketing and Business Administration Plan and Report 2007-08 23
  • The effectiveness of course formats and delivery methods will continue to be examined. Appropriate changes will be implemented for improvement. F. Goal # 6 – Recruiting efforts for the division will be addressed. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. QEP#4: Student engagement in free-flowing, multi-directional communication with faculty and other students will increase. 2. Evaluation Procedure(s): Information addressing student enrollment provided by Institutional Research will be evaluated. 3. Actual Results of Evaluation Recruiting efforts increased. 4. Use of Evaluation Results: Enrollment for the division will increase. Additionally, the effectiveness of recruiting methods will be examined. Appropriate changes will be implemented for improvement Goals - Division/Department Goals for 2008-09 A. Goal # 1- The division will employ additional faculty members to support and enhance the Gaming Management track of the Hospitality Services Management major. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. 2. Evaluation Procedure(s): Analyze the division’s budget. Management, Marketing and Business Administration Plan and Report 2007-08 24
  • 3. Expected Results of Evaluation: Funding for the faculty positions will be provided and hiring will take place. 4. Use of Evaluation Results: Efforts will continue to employ faculty members that will allow the division to offer required classes for the Gaming Management track of the HSM major. B. Goal # 2 – The division will encourage students to participate in internship classes. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. SP#5: The citizens of the region will benefit from increases in university outreach, service, and partnership initiatives. QEP#1: Delta State University will enhance student engagement through increased student- student interaction and faculty- student interaction. QEP#4: Student engagement in free-flowing, multi-directional communication with faculty and other students will increase. 2. Evaluation Procedure(s): Enrollment data will be examined to determine participation in internship programs. 3. Expected Results of Evaluation Division students will participate in internship in the following majors: HSM, Management, Marketing, and Gaming Management. 4. Use of Evaluation Results: Internships provide opportunities for students to gain knowledge and work experience. Additionally, these classes provide a service to those organizations who hire students. Management, Marketing and Business Administration Plan and Report 2007-08 25
  • C. Goal # 3 – Faculty will engage in service, research, and other scholarly activities. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#5: The citizens of the region will benefit from increases in university outreach, service, and partnership initiatives. QEP#3: Delta State University students will grow in the knowledge and practice of a variety of communication skills by having these skills reinforced in all courses. 2. Evaluation Procedure(s): Faculty annual reviews will provide information to determine if the goal is met. 3. Expected Results of Evaluation 100% of division faculty will engage in service, research, and other scholarly activities. 4. Use of Evaluation Results: Faculty will bring current information to the classroom and share the information with stakeholders of the university. D. Goal #4 – The division will evaluate and make changes to curriculums to meet stakeholder expectations. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. 2. Evaluation Procedure(s): Evaluate curriculum committee meeting information. Management, Marketing and Business Administration Plan and Report 2007-08 26
  • 3. Expected Results of Evaluation Changes to curriculums will be made where needed. 4. Use of Evaluation Results: Changes to curriculums will be made when needed to meet the expectations of stakeholders. These changes will result in improvement to programs and services offered to the community. E. Goal # 5 – The division will offer classes in various formats in an effort to increase enrollment. 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. QEP#2: Delta State University will enhance student engagement through increased use of technology and web-based communication in classroom activities and assignments. QEP#3: Delta State University students will grow in the knowledge and practice of a variety of communication skills by having these skills reinforced in all courses. 2. Evaluation Procedure(s): Division information (syllabi, schedule of classes, etc) will be evaluated. 3. Expected Results of Evaluation Classes will be offered during the day, evenings, and online. 4. Use of Evaluation Results: The effectiveness of course formats and delivery methods will continue to be examined. Appropriate changes will be implemented for improvement. F. Goal # 6 – Recruiting efforts for the division will be addressed. Management, Marketing and Business Administration Plan and Report 2007-08 27
  • 1. Institutional Goal(s) supported by this goal: SP#1: Enhanced academic programs will ensure that graduates are well prepared for successful careers and ready to contribute to the civic life of their communities. SP#2: Students will enroll in greater numbers and a larger percentage will persist to graduation. QEP#4: Student engagement in free-flowing, multi-directional communication with faculty and other students will increase. 2. Evaluation Procedure(s): Information addressing student enrollment provided by Institutional Research will be evaluated. 3. Expected Results of Evaluation Recruiting efforts will increase. 4. Use of Evaluation Results: Enrollment for the division will increase. Additionally, the effectiveness of recruiting methods will be examined. Appropriate changes will be implemented for improvement IV. Data and information for department: Mission Statement: The objective of the Division of Management, Marketing and Business Administration is to provide students degree programs which afford a broad range of career opportunities for individuals who desire to specialize in Management, Marketing, Office Administration, or Business Education. In addition to a well-balanced background in general education, the curriculum includes core courses in accounting, economics, data processing, finance, and communication in order to establish a strong common body of knowledge in business administration. Management, Marketing and Business Administration Plan and Report 2007-08 28
  • Number of Majors: The following table displays the division’s number of majors: Division of Management, Marketing, and Business Administration Number of Majors 2002-2008 2002* 2003 2004 2005 2006 2007 2008** GBA 373 500 463 417 395 346 130 MGT 309 217 221 252 285 276 104 MKT 171 161 158 130 146 114 50 OAD 70 50 56 37 32 25 6 BED 73 63 48 20 25 15 5 HSM 2 2 3 5 30 49 20 TOTAL 998 993 949 861 913 825 315 * Prior to Divisions' Merger ** Spring semester only Credit Hour Production: The following table displays the division’s credit hour production: Division of Management, Marketing, and Business Administration Credit Hour Production 2002-2008 2002 * 2003 2004 2005 2006 2007 2008** GR 957 1,530 1,854 1,359 1,284 1,023 429 UG 7,258 9,767 9,103 8,513 8,733 8,651 4,083 8,21 11,29 10,95 9,87 10,01 9,67 TOTAL 5 7 7 2 7 4 4,512 Management, Marketing and Business Administration Plan and Report 2007-08 29
  • * Prior to Divisions' Merger ** Spring semester only Number of Graduates: The following tables display the division’s number of graduates for 2005-06 and 2007-08. Div. of Mgt, Mkt, & Bad Graduates 2005-06 & 2007-08 2005-06 2007-08 GBA 28 26 MGT 40 42 MKT 12 17 OAD* 3 0 HSM 0 3 BED* 1 0 TOTAL 84 102 * Major no longer offered Grants, Contracts, Partnerships, Other Accomplishments Selected Data  A 4.5 year average shows that the Division has approximately a 20% higher credit hour production than the Division of Accounting, Computer Information Systems, and Finance.  The higher credit hour production results in an additional $184,270 revenue for Delta State University over a 4.5 year period.  Currently, the Division has 14 faculty with approximately 80% being terminally qualified.  The Division offers 2 online programs to meet student demand. Management, Marketing and Business Administration Plan and Report 2007-08 30
  •  A 4.5 year average shows that the Division has approximately 10% more majors than the Division of Accounting, Computer Information Systems, and Finance .  The Division is responsible for 64% of courses for the business core. The Division of Accounting, Computer Information Systems, and Finance is responsible for 36% of courses for the business core.  The Division is responsible for 70% of the IMBA courses.  The Division is responsible for 67% of the Traditional MBA core courses.  The Division is responsible for GBA 204, a special degree requirement for all business majors.  The Division offers multiple courses for the School of Nursing for the Master’s level programs.  The Division has a proven history of eliminating majors with insufficient enrollment.  The Division has a proven history of allowing resources to be used in high demand areas, for example the International Business and Development Program.  The Chair of the Division was directed by President Hilpert to develop and implement a Gaming Management Program. Little to no resources (faculty, travel, training, equipment, etc.) has been provided since the program’s inception in the summer of 2006. However through effective and efficient leadership, the program has approximately 30 majors and continues to grow.  The Division has developed a Corporate Education Program and worked in conjunction with the DSU Foundation in developing a Corporate Scholarship Program.  60 % of faculty and staff is minority  50% of student workers are minority  50% of adjunct faculty is minority  2 handicapped faculty  Encouraged university faculty diversity through scholarly activities, university/community service, and teaching  $13,075 from 11 scholarships can be applied for by students Management, Marketing and Business Administration Plan and Report 2007-08 31
  •  $12,000 donation by David Abney for the International Business Symposium  Paid internships  $35,000 on average per year from Intersession classes (around $17,000 per intersession)  Developing a Masters of Science in HSM/Gaming Management  Developing a 2+2 HSM program with 10 community/junior colleges  Developing a Cooperative Education Program with East Central University – Ada, OK  Assisted with the development of the I-MBA program  Assisted with the development of Module II for the I-MBA program  Recruited students to the I-MBA program  Led in the recruitment of students for COB graduate and undergraduate programs  Coordinated meetings with corporate representatives of the Isle of Capri in St. Louis, MO  Developed Corporate Education Program  Promoted Corporate Education Program to 8 organizations  Developed and promoted Corporate Scholarship Program  Promoting HSM/Gaming programs to 12 gaming organizations  Developed and implemented Gaming management degree and certificate programs specialized to gaming industry  Developed and implemented Hospitality services management degree and certificate programs specialized to hospitality and gaming industry  Developed and implemented Management degree program specialized to service industry  20 online classes on average offered each semester by the division Management, Marketing and Business Administration Plan and Report 2007-08 32
  •  20 online intersession classes on average offered by the division  90% of COB intersession classes are offered by the division  35 students on average enroll in online classes offered by the division  70% of the I-MBA classes are taught by division faculty  30 students enrolled in the online HSM/Gaming program  8 online classes offered during summer sessions  Developing an online Masters of Science in HSM/Gaming Management  Three online programs offered by Division: Gaming Management, Hospitality Services Management, and International Business and Development  The division leads the COB in meeting demand for online classes  100% of faculty engaged in scholarly activities  100% of faculty attended conferences, seminars, workshops, and/or symposiums  100% of faculty engaged in service to the university and the community  79% of faculty participated in training session for online instruction  7 journal publications  4 proceedings publications  9 submissions for publication  71 presentations  29 workshops/seminars/consulting  23 works in progress Management, Marketing and Business Administration Plan and Report 2007-08 33
  •  10 editorial boards/conference chairs/ conference discussants  1 grant  5 research teams formed  1 faculty member attended a grant writing workshop  1 faculty completed doctoral degree  93% of faculty uses the Internet for research  93% of faculty use E-mail for teacher/student communication and student group communication  100% of faculty requires the use of software such as Microsoft Office: Word, PowerPoint, and Excel for class assignments  72% of faculty teaches classes in their entirety online  100% of faculty has an online component for their classes  2 classes require subject specific software  Established, built, and maintained, strong relationships with alumni  Established, built, and maintained, strong relationships with industry professionals  Established, built, and maintained strong relationships with gaming organizations Selected Accomplishments Teaching  Course delivery methods: traditional, on-line, and hybrid classes.  Courses offered during the day, evenings, weekends, and intersession.  Students granted the freedom of choice to select the course format that is conducive to attaining their educational goals.  Economic development activities by the division. Management, Marketing and Business Administration Plan and Report 2007-08 34
  • − Interns in the division were employed by Delta area organizations as part-time employees and completed projects specific to these organizations. − Faculty provided assistance to organizations through the development of management training and development programs.  The International Business and Development program continues to grow with an average class size of thirty per class. The program has been enhanced with David and Sherry Abney’s generous financial contribution.  The division faculty have prepared a survey that will be distributed to industry and alumni in order to receive feedback that will better inform the faculty of the needs of those who are in industry and to allow for the curriculum of the majors to reflect those needs Additional Division Accomplishments • Reduced the number of on-campus adjunct instructors. • Efficient use of financial resources provided to the division. • Actively participated in the Student Engagement Program. • Actively participated in the QEP. • 11Faculty members were involved in academic research, consulting, university service, or community service. • Students took advantage of internship classes. • Students improved technology skills by using contemporary software and equipment to complete class projects. • Increased the number of web-based classes offered by the division allowing improved access to educational opportunities. • The division maintains a comprehensive program of student advisement to increase student retention and graduation rates. • Improved student engagement by utilizing technology, in-class exercises, group work, and application exercises. • Contributed to the university’s reaccredidation by SACS. • Faculty served on division, college, and university committees to ensure accomplishment of the university’s mission. • Faculty assisted with recruitment of students by attending college recruitment fairs, orientation sessions, and meeting with individual students. Information about the Gaming/HSM Programs Management, Marketing and Business Administration Plan and Report 2007-08 35
  •  A Gaming Management option has been added to the Hospitality Services Management major to address the needs of the gaming profession. − Meetings have been held with various gaming organizations and the first class was offered summer 06. Several gaming classes have been offered and have had solid enrollment numbers.  The Hospitality Services Management major has shown growth which is expected to continue. − The addition of the gaming management option to the major provides growth opportunities as the division strives to meet educational needs in the hospitality and gaming industries. International Business Symposium  The second annual International Business Symposium was held bringing attention to the International Business and Development Program.  The symposium helped to increase student interest in global business, recruit students, retain students, build community relations, and build university relations.  The Division established relationships with the esteemed speakers in the field of international business. Scholarship  Faculty presented at state, regional, national or international conferences.  Faculty published in journals, books, and conference proceedings.  Several faculty members participated in DSU’s Faculty Technology Institutes, which addresses the university’s goal of increasing the use of technology in the classroom. Student Recruitment  Students granted the freedom of choice to select the course format that is conducive to attaining their educational goals.  A Gaming Management option has been added to the Hospitality Services Management major to address the needs of the gaming profession. − Meetings have been held with various gaming organizations and the first class was offered summer 06. Management, Marketing and Business Administration Plan and Report 2007-08 36
  • o Student recruitment continues to be a goal of the division. − A marketing committee developed a marketing plan to promote the division and College of Business. − The division’s web site provides information regarding majors, contact information for faculty, and additional information regarding the division. o Faculty assists the admissions and recruiting office with recruitment of students. − The division assisted the admissions and recruiting office to sponsor College of Business recruiting days. − Faculty members participated in parent orientation, student orientation, Delta Focus, college fairs, and visited high schools and community colleges, and business organizations in recruiting efforts. Student Recruitment • A Marketing Committee formed to address student recruitment. • A Web Site – division web site provides information regarding all majors in the division and contact information for the faculty and staff. • Assist Admissions – the division continues to assist the admissions and recruiting office with recruitment of students. • Online Classes – online class offerings have been increased to recruit additional students. • Curriculum Changes – curriculum for all majors were updated to address changes dictated by industry. • The addition of a gaming management and international business and development program has resulted in increased interest of business students. • Method of Delivery for all programs of study is evaluated to address the needs of students. • Delta Focus • Athletics - Recruitment • Parent Orientation • Student Orientation • College of Business Recruitment Days • COB Advisory Committee Management, Marketing and Business Administration Plan and Report 2007-08 37
  • • Local High Schools • Community Colleges • Survey – Industry and Alumni • Internship Programs • Student Employment • Current Students and Alumni Community Service  Economic development activities by the division. − Interns in the division were employed by Delta area organizations as part-time employees and completed projects specific to these organizations. − Faculty provided assistance to organizations through the development of management training and development programs.  Faculty participate in community development programs; workshops, training, and consulting for the community; and offer, when appropriate, seminars for the university and business community.  Faculty members are active in civic, business, and community organizations.  Faculty members participate in a variety of ways to ensure that business is supported by the university, such as training and development of employees and marketing research.  The division will continue to build and strengthen relationships with professionals, political entities, and residents of the Delta community. Instruction and Scholarly Activity • Conference Presentations • Conference Discussants • Conference Session Chairs • Attendance at State, Regional, and National Meetings Management, Marketing and Business Administration Plan and Report 2007-08 38
  • • Editorial Boards – Journals • Journal Publications • Proceedings Publications • Books • Consulting • Workshop Presentations • Training Presentations • Memberships in Professional Organizations • Faculty Web Pages • On-line Courses • Innovative Instruction • Faculty Development • Application Exercises • Case Studies • Guest Speakers • Faculty members were actively involved in professional associations • Grants Economic Development The division participated in numerous economic development activities. Delta area businesses were served by students in internship and marketing research courses. Interns in the division were employed by organizations as part-time employees and completed projects specific to these organizations. Faculty provided assistance to organizations through the development of management training and development programs. The division will continue the following: to support internship classes; have faculty participate in community development programs; participate in business related workshops for the business community; and offer, when appropriate, seminars for the university and Management, Marketing and Business Administration Plan and Report 2007-08 39
  • business community. Faculty members are active in civic, business, and community organizations which promote economic development. Faculty members also participate in a variety of ways to ensure that business is supported by the university, such as training and development of employees and marketing research. Additionally, economic development will be enhanced through the use of on-line instruction. These classes provide additional educational opportunities for individuals in the region. Diversity Compliance Initiatives and Progress Minority faculty members are provided resources to encourage activities that will lead to promotions. Support was in the areas of research and other scholarly activities. The division believes the fields of study offered in existing programs will attract other race students interested in the various areas of management and marketing. Fields of study are continuously monitored and changes are made to reflect demands of the business community. An International Business and Development option has been added to the management major. Additionally, a Gaming Management option has been added to the Hospitality Services Management major. These options have the potential of attracting “other race” students and faculty. Qualifying minority students are encouraged to apply for Community College Department Head scholarships and divisional scholarships. Effort is made to place “other race” students in internships. V. Personnel: Noteworthy activities and accomplishments: PHYLLIS BUNN Awards: S.E. Kossman Outstanding Teacher Award Service to the University: 27 Service to the Community: 7 Publications: 1 Presentations: 6 KIMBERLY DEAN Professional Development: 7 Service to the University: 14 Service to the Community: 5 Service to the Profession: 3 Publications: 3 Presentations: 4 Management, Marketing and Business Administration Plan and Report 2007-08 40
  • Works in Progress: 2 ROBERT FLEMING Professional Development: 4 Service to the University: 6 Service to the Community: 2 Conferences Attended: 2 RENEE FOSTER Service to the University: 21 Service to the Community: 8 Publications: 4 Presentations: 4 Conferences Attended: 3 REBECCA HOCHRADEL Service to the University: 3 Service to the Community: 3 Publication Submissions: 3 Presentations: 2 Works in Progress: 4 COOPER JOHNSON Service to the University: 53 Service to the Community: 25 Service Learning Activities: 4 Supervised Internships: 5 Faculty Development Activities: 26 Teaching Effectiveness Activities: 14 Publications: 3 Presentations: 15 Works In Progress: 3 Service to the Profession: 6 Seminars, Training, and Consulting: 15 GOKHAN KARAHAN Management, Marketing and Business Administration Plan and Report 2007-08 41
  • Publications: 1 Presentations: 7 Works in Progress: 9 Professional Meetings: 6 Memberships in Professional Organizations: JAMYE LONG Professional Development: 28 Service to the University: 58 Service to the Community: 34 Supervised Internships: 2 Teaching Effectiveness Activities: 20 Service Learning Activities: 6 Publications: 3 Presentations: 10 Works in Progress: 7 Professional Meetings Attended: 15 Workshops, Training, and Consulting Activities: 16 LARRY MAGEE Service to the University: 4 Presentations: 2 Professional Meetings Attended: 2 Conference Discussant: 2 Memberships in Professional Organizations: 4 MICHELLE MATTHEWS Service to the University: 3 Service to the Community: 4 Publications: Presentations: 3 Professional Meetings Attended: 3 Memberships in Professional Organizations: 2 Management, Marketing and Business Administration Plan and Report 2007-08 42
  • CAMERON MONTGOMERY Service to the University: 9 Service to the Community: 2 Publications: 5 Presentations: 3 Professional Meetings Attended: 2 Conferences Attended: 2 Workshops Attended: 3 GARRET ROSS Service to the University: 12 Service to the Community: 3 Presentations: 3 Conferences Attended: 3 CLINT WOOD Service to the University: 5 Service to the Community: 6 Presentations: 12 Professional Meetings Attended: 2 Conferences Attended: 5 Memberships in Professional Organizations: 3 New position(s) requested, with justification: An additional faculty member is requested to support and enhance the Gaming Management Tract of the Hospitality Services Management Major. A Gaming Management tract has been added to the Hospitality Services Management major to address the demands of industry for individuals trained in Gaming Management. The Gaming Management track supports Delta State University’s Strategic Goal #1. Therefore, faculty with background in gaming management and hospitality management; is necessary for the division to offer classes in this new area of study. The division request approval to fill the marketing faculty position due to the resignation of Elise Jenkins. The position must be filled to assure continued offering of quality degree programs in the College of Business. Management, Marketing and Business Administration Plan and Report 2007-08 43
  • Recommended change of status Dr. Gokhan Karahan – recommended for promotion to Associate Professor of Management (Approved) Dr. Larry Magee – recommended for promotion to Professor of Management (Approved) VI. Degree Program Addition/Deletions and/or Major Curriculum Changes: Changes made in the past year A Gaming Management tract has been added to the Hospitality Services Management major to address the demands of industry for individuals trained in Gaming Management. The Gaming Management track supports Delta State University’s Strategic Goal #1. Changes have been made in course offerings and requirements for majors in all areas as deemed appropriate by the division's faculty. Recommended changes for the coming year(s) An Integrated MBA program is being developed to replace the EBBA. Implementation of 2+2 programs at the GHEC and Clarksdale Center. Management, Marketing and Business Administration Plan and Report 2007-08 44