contains company information for over 15,000 major public and private companies
find lexis-nexis (from the library’s home page): click on research resources/pc databases a-z. use the company search on the home page. limit the date to “previous year” to see the full range of company info.
tip: click on the Hoovers In-Depth record to view product and competitor info for your company...
tip: click on “Business” then “Industry & Market” to search for business news by industry.
standard directory of advertisers (the “ advertising red books ”) a 3 volume set ( find it in reference area on 1st floor of library: REF HF5805.S714 2006 ) lists names of products, distribution media and budgets for most companies advertising nationally. distribution media are given code numbers. an explanation of codes is at the bottom of each page. for limited time only: try the online version of lexisnexis red books dbase through 2/28/07 .
standard rate and data services to support your advertising campaign:
SRDS consumer magazine advertising REF HF5905/S725 [ limited access to the online version. 1 user on campus. see librarian. ]
abi/inform global database find (from the library’s home page): a key business research database. click on research resources/pc databases a-z. automatic smart searching: enter a word and database will suggest related subjects and recommended journals.
also see abi/inform trade and industry database for articles and discussion on your product or service as written in trade magazines.