ISP

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ISP

  1. 1. BUS 101 Innovator/Innovation Project (ISP) The Innovator/Innovation Project (ISP) is in two parts. In each of the two parts, you will be preparing written analyses and giving formal presentations. The guidelines and requirements for each part are included below. PART ONE: INFORMATIONAL PAPER & PRESENTATION For PART ONE of the ISP assignment, each student will assume the role of contributing author to an expanded version of Brand New. The editors wish to expand the book to include other examples of innovators and innovations in business both past and present and are asking for submissions. PART ONE consists of a written analysis and an informational speech. The format and requirements for PART ONE are as follows: • Written Analysis: Research an innovator (person or firm) that could be included one of the two sections of the book (past or present). Your ‘chapter’ of the book must meet the following requirements: • Chapter is informational and must describe an innovator (person or firm) or innovation (idea or product). • Chapter must be 6-8 pages in length and include the following: • Analysis of the historical context of the innovator/innovation (4-5 paragraphs). Refer specifically to Chapter 8 of the book for examples of supply and demand factors either present during the time of the innovation or which perhaps served as catalysts for innovation. At a minimum, discuss the following four (4) factors: • Productivity and economic changes: For example, was the GNP increasing or decreasing? What was happening in the economy? Other changes? What impact did these factors have on business? • Population and demographics: For example, what was happening to the population at this time? Was it increasing, decreasing, or stable? Was the composition of the population changing (larger or smaller families, changes in family composition, changing employment patterns, movement into or out of urban areas, changing age demographics, and changing patterns of cultural diversity)? Other changes? How did these factors affect business? • Transportation and communication: For example, what was the state of transportation and distribution? Were there any significant changes in distribution (e.g. advent of the railroad or air travel)? How did the innovators get their product to market? Were there significant changes in communication technology? Other changes? What impact did these factors have on business? • Social and psychic needs: For example, how did changes in the economy, the population, and transportation impact people’s needs, desires and activities? How did this impact business? • Evolution of the industry: briefly describe the state of industry prior to the innovator/innovation. Was it a ‘mature’ industry or an industry just getting started?
  2. 2. • Brief biographical sketch (1-2 paragraphs) of the innovator with the focus on how events in his/her life may have had an impact on his/her contributions. • Description of the innovation/innovator and the impact of the innovator/innovation on business and/or society. This is the major focus of the assignment. Refer to Brand New for examples of ways the author addresses innovation. At a minimum, address the following: • Marketing: How did the innovator build and expand the brand and market? • Management: What innovations if any were evident in the way the innovator organized the workforce or built the organization? How was the innovation/firm financed? • Communication: How did the innovator use two-way communication with customers? • IMPACT: How did the innovation impact business and/or society as a whole? The best way to visualize the impact of innovation is to imagine what life would be like without a certain product or service. How would not having a particular innovation change the way we do business or the way we live? • Conclusion: Summarize your major points and restate the nature of the innovation and the impact on business/society. • Research and Sources: Written analysis must include at least three (3) sources. One of the sources must be a book selected from the BUS 101 reading list or approved by seminar associates. A few of the books are available in the Renne Library and/or Bozeman Public Library. Others must be purchased either at local bookstores (Hastings, Country Bookshelf, or MSU Bookstore) or from an online bookseller such as Amazon.com or BarnesandNoble.com. The other two (2) sources may be articles from business periodicals such as Business Week, Business 2.0, Forbes, Fortune, and the Wall Street Journal and/or appropriate Internet sources. Appropriate internal documentation must be included in the text of the paper. A full bibliography must be included at the end of the chapter. • Format:: Refer to the ISP Format for Written Analysis Guidelines for specific format requirements. • Due Date: The written analysis is due at the time you give your first ISP speech. • Informational Presentation: Throughout the semester, each student will have an opportunity to present his/her chapter in an 8-10 minute informational speech to the seminar section. The other members of the seminar section will take on the role of managing editors of the Harvard Business School Press. Speeches should include the following: • Introduction: the introduction must include an attention getter, clear statement of purpose and audience benefits, a brief description of the innovator/innovation and a statement of where your chapter will fit in the book (past or present).
  3. 3. • Body: the following points must be addressed: description of historical context of the innovator/innovation; brief description/timeline of the evolution of the industry; brief biographical information as it relates to the innovation; and a thorough description of the innovation and the impact the innovator/innovation had on business and/or society • Conclusion: summary of major points and restatement of the impact the innovator/innovation had on business and society. • Visual Aids: the presentation must include appropriate visual aids (overheads, power point presentations, etc.). Suggested visuals include, but are not limited to, the following: • Introduction: Attention getter • Historical Context: summary bullets of the historical factors discussed in your paper (which included at least the following: economic factors, population/demographic factors, transportation/communication factors and social issues) • Evolution of the Industry: timeline highlighting the evolution of the industry • Biographical information: timeline highlighting events which relate to the innovation • Impact: summary bullets of innovator/innovation impact on business and/or society • Internal oral documentation: Give credit to your sources throughout your presentation. For example, you might say “According to Author X in her book XYZ, ….” • Performance Evaluation: PART ONE is graded and comprises of 20% of your final grade (10% paper + 10% speech)
  4. 4. PART TWO: WRITTEN INVESTOR ANALYSIS AND PERSUASIVE PRESENTATION In PART TWO of the innovator/innovation assignment, you will be taking the role of a securities analyst who is taking a good hard look at the firm you investigated in PART ONE. Your primary goal in PART TWO will be to persuade investors (seminar section) to buy, sell or hold stock at the current price in the firm. If the firm you selected for PART ONE is not publicly traded, please consult with your seminar associate(s) for an alternative firm. The format and requirements for PART TWO are as follows: • Written Investor Analysis: The written financial analysis of the firm must be 4-6 pages in length plus a full bibliography (minimum of three (3) sources required) and an appendix of financial data. In the written analysis you will evaluate the firm using at least the following three (3) areas of performance: • Analysis of Competition & Competitive Advantage: Who are the firm’s major competitors? What is the current/projected strength of the industry? What is your firm’s niche or competitive advantage in the market? You will have covered some of this in your informational paper and presentation in PART ONE in your discussion of the impact of your firm on the industry. Don’t just reiterate; expand and focus on the firm’s particular edge or niche. • Corporate Citizenship: Does this firm behave in a socially responsible manner? What are examples of the firm’s corporate citizenship? How does it treat its employees? Its customers? Is it behaving in an environmentally responsible manner? • Financial Analysis: Is the firm profitable? Is it more or less profitable than its competitors? What does a two (2) year minimum stock price trend suggest? Is the stock fairly priced, when compared to competitors? Your paper should include, at least, the following: • Introduction: Briefly describe the firm and state your position – e.g. Based on the following analysis, I recommend that you [buy, sell, or hold] stock in [insert name of firm]. • Body: Provide your analyses of at least the three (3) criteria listed above • Conclusion: Summarize your analysis and persuade investors to buy, sell or hold stock in the firm. • Appendix: Include an appendix of any financial data you use in your analyses, e.g. screen prints of Yahoo! Finance stock trend data, etc. • Research and Sources: Written analysis must include at least three (3) sources. Appropriate internal documentation must be included in the text of the paper. A full bibliography must be included at the end of the chapter. • Format:: Refer to the ISP Format for Written Analysis Guidelines for specific format requirements. • Due Date: The written analysis is due at the time you give your second ISP speech. Appropriate internal documentation citing your sources must be included. Please use the APA format for internal citations.
  5. 5. • PERSUASIVE INVESTOR ANALYSIS PRESENTATION: Your presentation will be 5-8 minutes in length and designed to persuade us to buy, sell or hold stock in the firm you have chosen. You need to be prepared to answer questions. You will also be graded on the quality of the questions you ask of other presenters. Recommended visual aids include, but are not limited to the following: • Introductory graphic: name/logo/mission of firm you are discussing + recommendation (buy, sell, hold) • Competitors/Competitive Advantage: bullet list of competitors + statement of your firm’s competitive advantage • Social Responsibility: bullet list of examples of firm’s social responsibility • Graph of stock price trends (required) • Other financial data, if appropriate. SUGGESTED RESOURCES • Much of what you need to complete PART TWO is available on-line and in the library. We recommend the following sources: BUS Indexes available on-line at the following web site: http://www.lib.montana.edu/epubs/indexes/bus.html • Business Resources: additional business resources are available on the MSU Libraries homepage under “Instruction”  “Guides”  “Selected Business Resources” at the following web site: http://www.lib.montana.edu/~bcoon/bp/ • Stock Price & Company Information: Consult Yahoo! Finance (or similar financial site) for historical data on the firm at the following web site: http://biz.yahoo.com/i/ • Other on-line sources include the following: Annual reports and detailed research and opinions about specific companies are available on-line from sources like E-trade, and Hoovers and Edgar online. Frequently the company home pages will provide downloadable copies of the annual reports, SEC filings and press releases. • Industry Information available in the Renne Library: Standard and Poor’s Industry Survey and the Moody’s manuals are available in the reference section of the library. • PERFORMANCE EVALUATION: PART TWO is graded and comprises of 20% of your final grade (10% paper + 10% speech)
  6. 6. BUS 101: PART ONE: INNOVATION/INNOVATOR INFORMATIONAL PAPER EVALUATION FORM NAME: _______________________ DATE: _________________ PAPER ELEMENTS Low --------------------------------------------- High Description of historical context Description of the evolution of the industry Brief biographical sketch Description of impact on business/society [Most important section] Conclusion summarizing major points Overall organization Overall clarity – fulfills purpose of assignment Mechanics FORMAT Appropriate Internal Citations NO YES Adequate Bibliography (3 sources min) NO YES Appropriate Bibliography format NO YES Appropriate Length (6-8 pgs) double-spaced NO YES COMMENTS: PAPER GRADE: ______
  7. 7. BUS 101: PART ONE: INNOVATION/INNOVATOR INFORMATIONAL PRESENTATION EVALUATION FORM NAME: _______________________ DATE: _________________ PRESENTATION ELEMENTS SCALE Clarity of Content Low ------------------------ High • Speaker used an appropriate attention getter • Introduction provided purpose statement and points to be covered • Speaker provided audience benefits • Speaker used adequate oral evidence and sources • Speaker used adequate transitions • Conclusion summarized major points of the presentation • Speaker spoke for the allotted time (8-10 min) TIME = ____ NO YES Clarity of Communication Low ------------------------ High • Speaker spoke extemporaneously (minimal use of notes) • Speaker’s voice was clear, distinct and loud enough to hear • Visual aid(s) were appropriate quality • Visual aid(s) enhanced communication Nonverbal Communication Low ------------------------ High • Speaker had good eye contact • Speaker appeared poised, confident and gestured naturally • Speaker avoided non-words (ums, uhs, and like) Interaction with the audience Low ------------------------ High • Speaker answered questions fully • Speaker was dressed for success COMMENTS: SPEECH GRADE: _____
  8. 8. BUS 101: PART TWO: INVESTOR ANALYSIS PAPER EVALUATION FORM NAME: _______________________ DATE: ___________ PAPER ELEMENTS Low --------------------------------------------- High Intro = brief description of company + clear statement of position Adequate analysis of competitors Adequate analysis of firm’s corporate citizenship Adequate financial analysis Conclusion adequately summarizes major points Overall organization Overall clarity – fulfills purpose of assignment Mechanics FORMAT Appropriate Internal Citation(s) NO YES Adequate Bibliography (3 sources min) NO YES Appropriate Bibliography format NO YES Appropriate Length (4-6 pgs) double-spaced NO YES COMMENTS: PAPER GRADE: _______
  9. 9. BUS 101: PART TWO: INVESTOR ANALYSIS PERSUASIVE PRESENTATION EVALUATION FORM NAME: _______________________ DATE: _________________ PRESENTATION ELEMENTS SCALE Clarity of Content Low ------------------------ High • Speaker used an appropriate attention getter • Introduction provided purpose statement and points to be covered • Speaker provided audience benefits • Speaker used adequate oral evidence and sources • Speaker used adequate transitions • Conclusion summarized major points of the presentation • Speaker spoke for the allotted time (5-8 min) TIME = ______ NO YES Clarity of Communication Low ------------------------ High • Speaker spoke extemporaneously (minimal use of notes) • Speaker’s voice was clear, distinct and loud enough to hear • Visual aid(s) were appropriate quality • Visual aid(s) enhanced communication Nonverbal Communication Low ------------------------ High • Speaker had good eye contact • Speaker appeared poised, confident and gestured naturally • Speaker avoided non-words (ums, uhs, and like) Interaction with the audience Low ------------------------ High • Speaker answered questions fully • Speaker was dressed for success • Quality of questions asked other presenters COMMENTS: SPEECH GRADE: _____

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