Implementing Economic Gardening – The Information Component Christine Hamilton-Pennell April 2007
EG Implementation Steps <ul><li>Identify skill sets needed </li></ul><ul><li>Identify community assets and partners </li><...
Skill Sets Needed <ul><li>Initial consulting </li></ul><ul><li>Research and technical skills </li></ul><ul><li>Analysis an...
Initial Consulting <ul><li>Start-ups </li></ul><ul><li>Established businesses </li></ul><ul><li>Growth businesses </li></ul>
Initial Consulting – Start-ups <ul><li>Business feasibility </li></ul><ul><li>Core strategy </li></ul><ul><li>Financial st...
Initial Consulting – Established Businesses <ul><li>Core strategy </li></ul><ul><li>Marketing strategy </li></ul><ul><li>C...
Initial Consulting – Growth Companies <ul><li>Managing business processes and systems </li></ul><ul><li>Managing financial...
Research and Technical Skills <ul><li>Low-level research skills </li></ul><ul><li>In-depth research skills </li></ul><ul><...
Research and Technical Skills – Low-Level Research Skills <ul><li>Marketing lists (b2b and b2c) </li></ul><ul><li>Competit...
Research and Technical Skills –  In-Depth Research Skills <ul><li>Market analysis </li></ul><ul><li>Industry trends/foreca...
Research and Technical Skills – Other Expertise <ul><li>Intellectual property due diligence (patent, trademark, copyright)...
Analysis and Report Generation <ul><li>Synthesize compiled data and information </li></ul><ul><li>Analyze data/information...
Identify Community Assets and Partners <ul><li>SBDCs, SBA, SCORE </li></ul><ul><ul><li>Start-up consulting </li></ul></ul>...
Identify Community Assets and Partners <ul><li>Economic development organizations </li></ul><ul><ul><li>Demographics </li>...
Identify Community Assets and Partners <ul><li>State government </li></ul><ul><ul><li>Employment and workforce data </li><...
Identify Community Assets and Partners <ul><li>Public and university libraries </li></ul><ul><ul><li>Business resources </...
Identify Community Assets and Partners <ul><li>Universities and colleges </li></ul><ul><ul><li>Business/entrepreneurship s...
Identify Community Assets and Partners <ul><li>Workforce development centers </li></ul><ul><ul><li>Employment data banks <...
Identify Community Assets and Partners <ul><li>Community banks and financial institutions </li></ul><ul><ul><li>SBA and co...
Identify Community Assets and Partners <ul><li>Community foundations and non-profit organizations </li></ul><ul><ul><li>Bu...
Create Economic Gardening Business Plan <ul><li>Identify partners and resources available </li></ul><ul><li>Explore possib...
Create Economic Gardening Business Plan <ul><li>Identify partners and resources </li></ul><ul><li>Funding </li></ul><ul><l...
Create Economic Gardening Business Plan <ul><li>Determine target clientele </li></ul><ul><li>Growth/potential growth busin...
Create Economic Gardening Business Plan <ul><li>Explore possible EG models </li></ul><ul><li>One-stop shop </li></ul><ul><...
Create Economic Gardening Business Plan <ul><li>Formulate budget </li></ul><ul><li>Staff </li></ul><ul><li>Tools/resources...
Develop Business Assistance Process <ul><li>Offer initial consultation </li></ul><ul><li>Identify research/technical assis...
Business Assistance Process: Initial Consultation <ul><li>Provide outside assistance for start-ups (SBDC, SCORE, microfina...
Business Assistance Process: Identify Research Needed <ul><li>Small businesses </li></ul><ul><ul><li>Marketing lists </li>...
Business Assistance Process: Identify Research Needed <ul><li>Growing businesses </li></ul><ul><ul><li>Business news sourc...
Business Assistance Process: Identify Tools and Sources Needed  <ul><li>Low-cost  or transactional  research tools  </li><...
Business Assistance Process: Identify Tools and Sources Needed <ul><li>Low-cost or transactional research tools </li></ul>...
Business Assistance Process: Identify Tools and Sources Needed <ul><li>Higher-cost research tools   </li></ul><ul><li>Lexi...
Business Assistance Process: Identify Tools and Sources Needed <ul><li>Higher-cost research tools </li></ul><ul><li>ESRI B...
Business Assistance Process: Identify Tools and Sources Needed <ul><li>Higher-cost research tools </li></ul><ul><li>Dun & ...
Business Assistance Process: Identify Tools and Sources Needed <ul><li>Purchased data </li></ul><ul><li>Lifestyle data/psy...
Business Assistance Process: Identify Tools and Sources Needed <ul><li>Purchased data </li></ul><ul><li>Wealthy households...
Business Assistance Process: Referrals <ul><li>Develop database of expertise in community/region </li></ul><ul><li>Create ...
Business Assistance Process: Package Information for Client <ul><li>Collect research data, articles, and information </li>...
Develop a Marketing Plan <ul><li>Identify target clients – who will access your services? </li></ul><ul><li>Identify your ...
Develop a Marketing Plan: Advertising Channels <ul><li>Local media (newspaper, local cable channel, city or county media) ...
Develop a Marketing Plan: Regulating the Flow <ul><li>Regular demonstrations of services </li></ul><ul><li>Scheduled appoi...
Create Tracking and Evaluation Systems <ul><li>Determine type of feedback needed for your funders and community groups </l...
Create Tracking and Evaluation Systems: Data Required by Funders <ul><li>Collect statistics and anecdotes – “stats and sto...
Create Tracking and Evaluation Systems: Customer Tracking Software <ul><li>Software options </li></ul><ul><ul><li>Excel sp...
Create Tracking and Evaluation Systems: E-mail Survey <ul><li>Identify data needed </li></ul><ul><ul><li>Sales tax revenue...
Create Tracking and Evaluation Systems: E-mail Survey <ul><li>Send survey three to six months after service date </li></ul...
Provide staff training <ul><li>Train business advisors  </li></ul><ul><ul><li>Elements of core strategy discussions </li><...
Provide staff training <ul><li>Train research providers (librarians, business researchers, GIS analysts) </li></ul><ul><ul...
Provide staff training <ul><li>Train interns and college students </li></ul><ul><ul><li>How to create marketing lists </li...
Develop Other Services <ul><li>Web marketing services </li></ul><ul><ul><li>Analysis of market opportunity </li></ul></ul>...
Develop Other Services <ul><li>Cross-marketing groups </li></ul><ul><ul><li>Small business services </li></ul></ul><ul><ul...
Develop Other Services <ul><li>Industry-specific networks </li></ul><ul><ul><li>Environmental services </li></ul></ul><ul>...
Develop Other Services <ul><li>Focus groups </li></ul><ul><li>Survey development </li></ul><ul><li>Peer networks (second-s...
Contact Information <ul><li>Christine Hamilton-Pennell </li></ul><ul><li>Economic Intelligence Specialist </li></ul><ul><l...
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  1. 1. Implementing Economic Gardening – The Information Component Christine Hamilton-Pennell April 2007
  2. 2. EG Implementation Steps <ul><li>Identify skill sets needed </li></ul><ul><li>Identify community assets and partners </li></ul><ul><li>Create EG business plan </li></ul><ul><li>Develop business assistance process </li></ul><ul><li>Develop a marketing plan </li></ul><ul><li>Create tracking and evaluation systems </li></ul><ul><li>Provide staff training </li></ul><ul><li>Develop other services </li></ul>
  3. 3. Skill Sets Needed <ul><li>Initial consulting </li></ul><ul><li>Research and technical skills </li></ul><ul><li>Analysis and reports </li></ul>
  4. 4. Initial Consulting <ul><li>Start-ups </li></ul><ul><li>Established businesses </li></ul><ul><li>Growth businesses </li></ul>
  5. 5. Initial Consulting – Start-ups <ul><li>Business feasibility </li></ul><ul><li>Core strategy </li></ul><ul><li>Financial strategy </li></ul><ul><li>Business plan </li></ul><ul><li>Marketing plan </li></ul><ul><li>Recommendations/next steps </li></ul>
  6. 6. Initial Consulting – Established Businesses <ul><li>Core strategy </li></ul><ul><li>Marketing strategy </li></ul><ul><li>Customer management </li></ul><ul><li>Building a team </li></ul><ul><li>Hiring employees </li></ul><ul><li>Business processes and systems </li></ul><ul><li>Growth strategies </li></ul><ul><li>Business succession planning </li></ul><ul><li>E-commerce/Web marketing </li></ul><ul><li>Recommendations/next steps </li></ul>
  7. 7. Initial Consulting – Growth Companies <ul><li>Managing business processes and systems </li></ul><ul><li>Managing financial growth </li></ul><ul><li>Managing intellectual property </li></ul><ul><li>Locating industry-specific technical assistance </li></ul><ul><li>Building a management team </li></ul><ul><li>Hiring qualified employees/outsourcing </li></ul><ul><li>Peer mentoring/networking </li></ul><ul><li>Internet strategies </li></ul><ul><li>Exit strategy </li></ul><ul><li>Recommendations/next steps </li></ul>
  8. 8. Research and Technical Skills <ul><li>Low-level research skills </li></ul><ul><li>In-depth research skills </li></ul><ul><li>Other expertise </li></ul>
  9. 9. Research and Technical Skills – Low-Level Research Skills <ul><li>Marketing lists (b2b and b2c) </li></ul><ul><li>Competitor lists </li></ul><ul><li>Basic company or industry information </li></ul>
  10. 10. Research and Technical Skills – In-Depth Research Skills <ul><li>Market analysis </li></ul><ul><li>Industry trends/forecasts </li></ul><ul><li>Competitor intelligence </li></ul><ul><li>In-depth company, industry, or financial analysis </li></ul><ul><li>GIS reports </li></ul><ul><li>Best practices/industry standards </li></ul><ul><li>Web marketing </li></ul>
  11. 11. Research and Technical Skills – Other Expertise <ul><li>Intellectual property due diligence (patent, trademark, copyright) </li></ul><ul><li>Contract development </li></ul><ul><li>Insurance and benefits </li></ul><ul><li>Financial systems </li></ul><ul><li>Equity financing </li></ul><ul><li>Succession planning </li></ul><ul><li>Business valuation </li></ul><ul><li>Government procurement </li></ul><ul><li>Offshoring/import/export strategies </li></ul><ul><li>Liability/legal issues </li></ul>
  12. 12. Analysis and Report Generation <ul><li>Synthesize compiled data and information </li></ul><ul><li>Analyze data/information for patterns </li></ul><ul><li>Identify key points </li></ul><ul><li>Identify challenges and opportunities </li></ul><ul><li>Make recommendations </li></ul><ul><li>Identify additional resources </li></ul><ul><li>Create usable summary or “power page” </li></ul>
  13. 13. Identify Community Assets and Partners <ul><li>SBDCs, SBA, SCORE </li></ul><ul><ul><li>Start-up consulting </li></ul></ul><ul><ul><li>Classes </li></ul></ul><ul><li>Chambers of commerce </li></ul><ul><ul><li>Start-up consulting </li></ul></ul><ul><ul><li>Classes </li></ul></ul><ul><ul><li>Leads groups </li></ul></ul><ul><ul><li>Peer networks </li></ul></ul>
  14. 14. Identify Community Assets and Partners <ul><li>Economic development organizations </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Finance resources </li></ul></ul><ul><ul><li>Incubators </li></ul></ul><ul><ul><li>Consulting/technical assistance </li></ul></ul><ul><li>Local/county governments </li></ul><ul><ul><li>GIS services </li></ul></ul><ul><ul><li>Demographics/community data </li></ul></ul><ul><ul><li>Business assistance programs </li></ul></ul>
  15. 15. Identify Community Assets and Partners <ul><li>State government </li></ul><ul><ul><li>Employment and workforce data </li></ul></ul><ul><ul><li>Tax and revenue information </li></ul></ul><ul><ul><li>Business financial assistance </li></ul></ul><ul><ul><li>Import/export and trade assistance </li></ul></ul><ul><ul><li>Registered businesses and non-profits </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><ul><li>Technology/technical assistance </li></ul></ul><ul><ul><li>Database of licensed professionals </li></ul></ul>
  16. 16. Identify Community Assets and Partners <ul><li>Public and university libraries </li></ul><ul><ul><li>Business resources </li></ul></ul><ul><ul><li>Online databases </li></ul></ul><ul><ul><li>Business reference services </li></ul></ul><ul><ul><li>Meeting space </li></ul></ul><ul><ul><li>Fee-based research services </li></ul></ul>
  17. 17. Identify Community Assets and Partners <ul><li>Universities and colleges </li></ul><ul><ul><li>Business/entrepreneurship students </li></ul></ul><ul><ul><li>Business professors </li></ul></ul><ul><ul><li>GIS services </li></ul></ul><ul><ul><li>Web and graphic design students </li></ul></ul><ul><ul><li>Distance learning capabilities </li></ul></ul><ul><ul><li>Classes for small business owners </li></ul></ul><ul><ul><li>Research and analysis skills </li></ul></ul>
  18. 18. Identify Community Assets and Partners <ul><li>Workforce development centers </li></ul><ul><ul><li>Employment data banks </li></ul></ul><ul><ul><li>Training programs </li></ul></ul><ul><ul><li>Consulting on employment and workforce issues </li></ul></ul><ul><li>Business and professional associations </li></ul><ul><ul><li>Training and professional development </li></ul></ul><ul><ul><li>Networking opportunities </li></ul></ul><ul><ul><li>Technical assistance </li></ul></ul><ul><ul><li>Industry resources and data </li></ul></ul>
  19. 19. Identify Community Assets and Partners <ul><li>Community banks and financial institutions </li></ul><ul><ul><li>SBA and conventional loans </li></ul></ul><ul><ul><li>Business start-up training </li></ul></ul><ul><ul><li>Technical assistance </li></ul></ul><ul><ul><li>Meeting space </li></ul></ul><ul><li>Microfinance organizations </li></ul><ul><ul><li>Small loans </li></ul></ul><ul><ul><li>Business start-up training </li></ul></ul><ul><ul><li>Technical assistance </li></ul></ul>
  20. 20. Identify Community Assets and Partners <ul><li>Community foundations and non-profit organizations </li></ul><ul><ul><li>Business support groups </li></ul></ul><ul><ul><li>Financial resources </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul><ul><li>Public utility companies </li></ul><ul><ul><li>Local demographics and economic data </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Financial support </li></ul></ul>
  21. 21. Create Economic Gardening Business Plan <ul><li>Identify partners and resources available </li></ul><ul><li>Explore possible EG models </li></ul><ul><li>Determine target clientele </li></ul><ul><li>Formulate budget </li></ul><ul><li>Design pilot project </li></ul>
  22. 22. Create Economic Gardening Business Plan <ul><li>Identify partners and resources </li></ul><ul><li>Funding </li></ul><ul><li>Staff/expertise </li></ul><ul><li>Space </li></ul><ul><li>Tools </li></ul><ul><li>Other resources </li></ul>
  23. 23. Create Economic Gardening Business Plan <ul><li>Determine target clientele </li></ul><ul><li>Growth/potential growth businesses </li></ul><ul><li>Small and growing businesses </li></ul><ul><li>Start-ups </li></ul><ul><li>Retail businesses </li></ul><ul><li>Service businesses </li></ul>
  24. 24. Create Economic Gardening Business Plan <ul><li>Explore possible EG models </li></ul><ul><li>One-stop shop </li></ul><ul><li>Referral network </li></ul><ul><ul><li>Distributed services </li></ul></ul><ul><ul><li>Centralized coordination </li></ul></ul><ul><li>Pilot project </li></ul>
  25. 25. Create Economic Gardening Business Plan <ul><li>Formulate budget </li></ul><ul><li>Staff </li></ul><ul><li>Tools/resources </li></ul><ul><li>Overhead </li></ul><ul><li>Other expenses </li></ul>
  26. 26. Develop Business Assistance Process <ul><li>Offer initial consultation </li></ul><ul><li>Identify research/technical assistance needed </li></ul><ul><li>Identify tools and sources needed </li></ul><ul><li>Gather research information </li></ul><ul><li>Analyze and summarize information </li></ul><ul><li>Package information and deliver to client </li></ul><ul><li>Provide referrals to other resources/technical assistance </li></ul><ul><li>Follow-up </li></ul>
  27. 27. Business Assistance Process: Initial Consultation <ul><li>Provide outside assistance for start-ups (SBDC, SCORE, microfinance center) </li></ul><ul><li>Hold consulting session with existing businesses </li></ul><ul><ul><li>Use team if possible </li></ul></ul><ul><ul><li>Identify type of business </li></ul></ul><ul><ul><li>Identify core strategy </li></ul></ul><ul><ul><li>Identify assistance needed </li></ul></ul><ul><ul><li>Provide templates, tools, business aids </li></ul></ul><ul><ul><li>Create summary of meeting/next steps </li></ul></ul><ul><ul><li>Sign service agreement/confidentiality statement </li></ul></ul>
  28. 28. Business Assistance Process: Identify Research Needed <ul><li>Small businesses </li></ul><ul><ul><li>Marketing lists </li></ul></ul><ul><ul><li>GIS data - demographics and psychographics </li></ul></ul><ul><ul><li>Company information </li></ul></ul>
  29. 29. Business Assistance Process: Identify Research Needed <ul><li>Growing businesses </li></ul><ul><ul><li>Business news sources </li></ul></ul><ul><ul><li>Financial reports </li></ul></ul><ul><ul><li>Market research </li></ul></ul><ul><ul><li>Company reports </li></ul></ul><ul><ul><li>Industry reports </li></ul></ul>
  30. 30. Business Assistance Process: Identify Tools and Sources Needed <ul><li>Low-cost or transactional research tools </li></ul><ul><li>J. J. Hill Library – business information </li></ul><ul><li>High Beam – business news and trends </li></ul><ul><li>Zapadata, Acculeads, InfoUSA – Web-based marketing databases </li></ul><ul><li>SRDS Direct Marketing List Source – directory of direct mail lists </li></ul><ul><li>Factiva.com – business and industry news </li></ul>
  31. 31. Business Assistance Process: Identify Tools and Sources Needed <ul><li>Low-cost or transactional research tools </li></ul><ul><li>StatUSA – global trade and industry information </li></ul><ul><li>GuideStar – non-profit information </li></ul><ul><li>SkyMinder – business financial and credit information </li></ul><ul><li>10KWizard – financial reports and company information </li></ul><ul><li>See also “Free and Low-Cost Resources for Economic Gardening,” www.littletongov.org/bia </li></ul>
  32. 32. Business Assistance Process: Identify Tools and Sources Needed <ul><li>Higher-cost research tools </li></ul><ul><li>Lexis/Nexis – company and industry information, news, business directories, public information </li></ul><ul><li>Lexis/Nexis Company Dossier – company information </li></ul><ul><li>DialogPRO CI – business news and articles, company information, financial analyst reports, market research, patent and trademark information, market forecasts </li></ul>
  33. 33. Business Assistance Process: Identify Tools and Sources Needed <ul><li>Higher-cost research tools </li></ul><ul><li>ESRI Business Analyst – GIS program, business and consumer lists </li></ul><ul><li>Hoovers – company and industry information </li></ul><ul><li>Dodge Construction Reports – commercial construction and planning information </li></ul><ul><li>Reed Construction Reports - commercial construction and planning information </li></ul><ul><li>I BISWorld – industry research reports </li></ul>
  34. 34. Business Assistance Process: Identify Tools and Sources Needed <ul><li>Higher-cost research tools </li></ul><ul><li>Dun & Bradstreet Marketplace Gold – company information and marketing lists, competitor information </li></ul><ul><li>Dun & Bradstreet company reports – basic to comprehensive financial and credit reports </li></ul><ul><li>ReferenceUSA – company information and marketing lists, competitor information </li></ul>
  35. 35. Business Assistance Process: Identify Tools and Sources Needed <ul><li>Purchased data </li></ul><ul><li>Lifestyle data/psychographics, (MOSAIC, ESRI Tapestry) </li></ul><ul><li>Expenditure and demographic data (Claritas GIS data) </li></ul><ul><li>New business lists </li></ul><ul><li>New homeowner lists </li></ul>
  36. 36. Business Assistance Process: Identify Tools and Sources Needed <ul><li>Purchased data </li></ul><ul><li>Wealthy households </li></ul><ul><li>Home-based businesses </li></ul><ul><li>State business lists (Secretary of State) </li></ul><ul><li>State wage and employment data (QCEW) </li></ul>
  37. 37. Business Assistance Process: Referrals <ul><li>Develop database of expertise in community/region </li></ul><ul><li>Create partnerships with complementary agencies </li></ul><ul><li>Provide referral lists to clients </li></ul>
  38. 38. Business Assistance Process: Package Information for Client <ul><li>Collect research data, articles, and information </li></ul><ul><li>Analyze and synthesize key finding </li></ul><ul><li>Create “power page” </li></ul><ul><ul><li>Answer business question </li></ul></ul><ul><ul><li>Summarize data and research results </li></ul></ul><ul><ul><li>Identify strategic opportunities </li></ul></ul><ul><ul><li>Identify challenges and cautions </li></ul></ul><ul><ul><li>Provide recommendations and next steps </li></ul></ul>
  39. 39. Develop a Marketing Plan <ul><li>Identify target clients – who will access your services? </li></ul><ul><li>Identify your offering – what will you provide? </li></ul><ul><li>Identify locations – where will they access your services? “no wrong door” </li></ul><ul><li>Identify advertising channels – how will they find out about you? </li></ul>
  40. 40. Develop a Marketing Plan: Advertising Channels <ul><li>Local media (newspaper, local cable channel, city or county media) </li></ul><ul><li>Chambers and business groups </li></ul><ul><li>Merchants associations </li></ul><ul><li>Civic groups </li></ul><ul><li>Non-profit associations </li></ul><ul><li>Direct mail </li></ul><ul><li>Print or e-mail newsletter </li></ul><ul><li>Homeowners associations </li></ul>
  41. 41. Develop a Marketing Plan: Regulating the Flow <ul><li>Regular demonstrations of services </li></ul><ul><li>Scheduled appointments </li></ul><ul><li>Referrals to other agencies </li></ul><ul><li>Site visits </li></ul>
  42. 42. Create Tracking and Evaluation Systems <ul><li>Determine type of feedback needed for your funders and community groups </li></ul><ul><li>Use customer tracking software </li></ul><ul><li>Develop e-mail evaluation survey </li></ul><ul><li>Conduct focus groups with target clients </li></ul>
  43. 43. Create Tracking and Evaluation Systems: Data Required by Funders <ul><li>Collect statistics and anecdotes – “stats and stories” </li></ul><ul><li>Develop communication loops with clients and funders </li></ul>
  44. 44. Create Tracking and Evaluation Systems: Customer Tracking Software <ul><li>Software options </li></ul><ul><ul><li>Excel spreadsheet </li></ul></ul><ul><ul><li>ACT </li></ul></ul><ul><ul><li>SalesForce </li></ul></ul><ul><ul><li>Goldmine </li></ul></ul><ul><li>Record client information </li></ul><ul><ul><li>Demographics/characteristics </li></ul></ul><ul><ul><li>Work completed </li></ul></ul><ul><ul><li>Follow-up activities </li></ul></ul><ul><ul><li>Results </li></ul></ul>
  45. 45. Create Tracking and Evaluation Systems: E-mail Survey <ul><li>Identify data needed </li></ul><ul><ul><li>Sales tax revenues </li></ul></ul><ul><ul><li>Jobs created </li></ul></ul><ul><ul><li>Capital expenditures </li></ul></ul><ul><li>Use online survey tool, e.g. Survey Monkey </li></ul><ul><li>Send e-mail message with link to survey </li></ul>
  46. 46. Create Tracking and Evaluation Systems: E-mail Survey <ul><li>Send survey three to six months after service date </li></ul><ul><li>Gather testimonials and permissions </li></ul><ul><li>Summarize and analyze data periodically </li></ul><ul><li>Create report for decision makers </li></ul><ul><li>Use feedback to improve internal processes </li></ul>
  47. 47. Provide staff training <ul><li>Train business advisors </li></ul><ul><ul><li>Elements of core strategy discussions </li></ul></ul><ul><ul><li>Importance of research </li></ul></ul><ul><ul><li>Research tools available </li></ul></ul>
  48. 48. Provide staff training <ul><li>Train research providers (librarians, business researchers, GIS analysts) </li></ul><ul><ul><li>Elements of core strategy discussions </li></ul></ul><ul><ul><li>Basic business needs </li></ul></ul><ul><ul><li>Sources of business data and information </li></ul></ul>
  49. 49. Provide staff training <ul><li>Train interns and college students </li></ul><ul><ul><li>How to create marketing lists </li></ul></ul><ul><ul><li>How to create competitor lists </li></ul></ul><ul><ul><li>How to create find company information </li></ul></ul><ul><ul><li>When to refer client to next level of research assistance </li></ul></ul>
  50. 50. Develop Other Services <ul><li>Web marketing services </li></ul><ul><ul><li>Analysis of market opportunity </li></ul></ul><ul><ul><li>Search engine optimization </li></ul></ul><ul><ul><li>Pay-per-click advertising </li></ul></ul><ul><ul><li>Affiliate marketing </li></ul></ul><ul><ul><li>E-Bay options </li></ul></ul>
  51. 51. Develop Other Services <ul><li>Cross-marketing groups </li></ul><ul><ul><li>Small business services </li></ul></ul><ul><ul><li>Luxury services </li></ul></ul><ul><ul><li>Services for seniors/disabled </li></ul></ul>
  52. 52. Develop Other Services <ul><li>Industry-specific networks </li></ul><ul><ul><li>Environmental services </li></ul></ul><ul><ul><li>Engineering </li></ul></ul><ul><ul><li>Healthcare </li></ul></ul>
  53. 53. Develop Other Services <ul><li>Focus groups </li></ul><ul><li>Survey development </li></ul><ul><li>Peer networks (second-stage/growth companies) </li></ul><ul><li>Training in marketing, business strategy, temperament </li></ul><ul><li>Links to financial assistance and capital </li></ul><ul><li>Business or technology incubator </li></ul>
  54. 54. Contact Information <ul><li>Christine Hamilton-Pennell </li></ul><ul><li>Economic Intelligence Specialist </li></ul><ul><li>Business/Industry Affairs </li></ul><ul><li>City of Littleton </li></ul><ul><li>2255 W. Berry Ave. </li></ul><ul><li>Littleton, CO 80165 </li></ul><ul><li>303-795-3758 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.littletongov.org/bia </li></ul>
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