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Geospatial Analysis to Enhance
  Business Decision Making


                Dr. Sergei Andronikov
                Executiv...
Decision Support Systems

• DSS = Business Intelligence

Components:
1. User interface

2.
2 Database

3 ode s and
3. Mode...
Competitive Advantage with
Decision Support Systems (DSS)

DSS support decision making and have to
create changes in produ...
SPATIAL Decision Support Systems
• SDSS = Spatial Business Intelligence
       p
• Components:
• 1. User interface

• 2. D...
GIS combines science and arts,  ,
    boosts creative thinking by involving both
       hemispheres of the cerebral cortex...
NEW Competitive Advantage
• Spatial Visual Interpretation of Business Decisions
  and “What If?...” scenarios
• Managing a...
GIS in Business & Management
o    Site Analysis & Market Analysis
o    Customer Analysis
o    Analysis of Demand
         ...
GIS in Management Services

             Customer Location Analysis




           Site Prospecting Analysis
GIS in Everyday Business
    From the everyday business database GIS can represent:
    F    th       d b i        d t b  ...
No need to “Reinvent the Wheel” ?!
…Better capitalize on past GIS projects
GIS Analogy
Analysis f Si l t d
A l i of a Simulated                  Business ANALOGY…
Technological Disaster
           ...
Geostatistical Analysis
Key GIS Questions in Business

1. What need does GIS fill?
2. Who are the potential users?
3. What business process can be...
Intersection of GIS and BI

GIS and BI were focused on core users.

BI – graphic dashboards to monitor key business
  proc...
Intersection of GIS and BI

Integration is recognized by BI providers

SAS,
InformationBuilders,
BusinessObjects,
GeoAnaly...
Intersection of GIS and BI


Challenges:

o User needs GIS understanding
o High data cost at a detailed level
o High stora...
Intersection of GIS and BI



Used in Marketing, Supply Chain Management
Service Delivery, Fraud Detection, Warranty
Analy...
Spatial Business Intelligence
 • DSS = Business Intelligence
   Initiative at SOM GMU
   MISSION:
 Education and training ...
Education Opportunities by Career Tier
                                                       Executive                   ...
Potential customers in the DC Area




  Potential customers’ distribution within the leading market segments
GIS in Bus. Education: SWOT Analysis
                   Strengths                                           Weaknesses
o  ...
Academic SBI Education
•   For Academic Credit:
         Spatial Business Intelligence
    Academic Graduate Business GIS ...
Executive SBI-GIS Education
      Executive Seminar Series:
       “On the Leading Edge”
                     g    g
     ...
GIS Application in SOM Executive Programs
•This presentation was created with using design template from PoweredTemplates.com'
•The presentation is powered by Power...
GIS in Financial Services


 o   Sales Patterns & Market Histories
 o   Analysis f Profit M d l Inefficiencies
     A l i ...
GIS in Marketing Analysis


 • Where is my trade area?
 • What is my market penetration?
 • What is my market share?
 • Wh...
GIS in Marketing Analysis


 • Where is my trade area?
 • What is my market penetration?
 • What is my market share?
 • Wh...
GIS in Financial Services


 o   Sales Patterns & Market Histories
 o   Analysis f Profit M d l Inefficiencies
     A l i ...
Intersection of GIS and BI



Desktop Integration. Bridge Applications

Server Integration.

ArcWeb Services

            ...
T
  Analysis of a Simulated Technological
                 Disaster
BROWNS FERRY NUCLEAR POWER PLAN
104 active commercial ...
Risk & Vulnerability Analysis




    Source: ESRI
    http://www.gis.com/showcase/graphics/government/wildfire_large.jpg
Debris & Removal Planning




Source:
USACE
Debris Transportation Planning




Source:
USACE
Resources Management




Locations of
EMPLOYEES,
MEDICS,
TRUCKS,
TRUCKS AND
FOOD SERVICES
(For demonstration
purposes only...
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Transcript of "Geospatial Analysis to Enhance Business Decision Making"

  1. 1. Geospatial Analysis to Enhance Business Decision Making Dr. Sergei Andronikov Executive Programs
  2. 2. Decision Support Systems • DSS = Business Intelligence Components: 1. User interface 2. 2 Database 3 ode s and 3. Models a d Analytical too s a yt ca tools 4. DSS architecture and Network
  3. 3. Competitive Advantage with Decision Support Systems (DSS) DSS support decision making and have to create changes in products, services or relationship CRITERIA to gain Competitive Advantage: – Must be used. Major Organizational strength – Must be unique and proprietary – Advantage must be sustainable for at least three years payback
  4. 4. SPATIAL Decision Support Systems • SDSS = Spatial Business Intelligence p • Components: • 1. User interface • 2. Database • 3. Models and Analytical tools • 4. DSS architecture and Network
  5. 5. GIS combines science and arts, , boosts creative thinking by involving both hemispheres of the cerebral cortex GIS bridge Scientific Left Artistic Right
  6. 6. NEW Competitive Advantage • Spatial Visual Interpretation of Business Decisions and “What If?...” scenarios • Managing and Minimizing Risk • From Maps to Spatial Analytics and Business Intelligence » From “What we think” to “What we know” – CEO Harrah’s • 3D and 4D “live” business decisions live • Exploiting new tools as: Web Portals, Geodatabase format, format Geostatistical methods for clustering, clustering streamlining video
  7. 7. GIS in Business & Management o Site Analysis & Market Analysis o Customer Analysis o Analysis of Demand y o Supply Chain Management • What is my drive time from the central facility? • How long will it take me to reach delivery locations? g y • Which customers should be in separate service areas? • How can I track goods through my supply chain? • How ca I see what is happening with my supp y c a o can at s appe g t y supply chain? o Risk Management • What is my risk accumulation? What is my risk capacity? • Where is my coverage? What is my loss estimation? • Capital allocation and exposure control with respect to risk o Network Routing Modeling o Decision Support System
  8. 8. GIS in Management Services Customer Location Analysis Site Prospecting Analysis
  9. 9. GIS in Everyday Business From the everyday business database GIS can represent: F th d b i d t b t o Customer profile by location, demography, purchasing power o Sales success by product, site, and sales representative product site o Site locations of stores, factories, and warehouses o Asset location and analysis o Resource locations of staff, products, and equipment o Delivery routes by land, sea, and air, and much more… We need to start using ANALYSIS: Geostatistical, Multivariate Statistical, Regression analysis for current events and forecasting the future business operations
  10. 10. No need to “Reinvent the Wheel” ?!
  11. 11. …Better capitalize on past GIS projects
  12. 12. GIS Analogy Analysis f Si l t d A l i of a Simulated Business ANALOGY… Technological Disaster 159 random samples of 159 simulated random samples of Customer locations (banks retail (banks, Cesium-137 deposits on the soil centers, etc.) were taken from around the plant were digitized. Bus. Analyst. A Semivariogram has been A Semivariogram has been created to explore the data and created to explore the data and customize the analysis with wind customize the analysis with traffic direction, distance-direction lags, patte s a d d ect o , d sta ce patterns and direction, distance- and distribution model. direction lags, and distribution Final Prediction Map was built model. using Ordinary Kriging. Map is a Final Prediction Map was built continuous surface of predicted i f f di d using Ordinary Kriging – of a value continuous value of income Best Route Analysis Best Destination Route A-s
  13. 13. Geostatistical Analysis
  14. 14. Key GIS Questions in Business 1. What need does GIS fill? 2. Who are the potential users? 3. What business process can be improved or automated? 4. How will GIS technology be integrated with existing department /business infrastructure? 5. How can you leverage GIS data, methods, analysis to get better decisions? 5. Will GIS make or save money and time? What is my ROI? 7. Does your GIS model/approach/analysis/decision correct and accurate?
  15. 15. Intersection of GIS and BI GIS and BI were focused on core users. BI – graphic dashboards to monitor key business process (proprietary) GIS – spatial geographic formats Provide Access to Data across the Enterprise
  16. 16. Intersection of GIS and BI Integration is recognized by BI providers SAS, InformationBuilders, BusinessObjects, GeoAnalytics APOS Systems, Galigeo, Integeo y g g
  17. 17. Intersection of GIS and BI Challenges: o User needs GIS understanding o High data cost at a detailed level o High storage capacity for large areas ArcWeb l ti A W b solutions. S Supported by ESRI t db Source: ESRI Source: ESRI
  18. 18. Intersection of GIS and BI Used in Marketing, Supply Chain Management Service Delivery, Fraud Detection, Warranty Analysis But…. Training, education??? g
  19. 19. Spatial Business Intelligence • DSS = Business Intelligence Initiative at SOM GMU MISSION: Education and training in better business g performances through innovative spatially- enabled Decision Support Systems VISION: To develop, introduce and implement the Four develop introduce, Four- Dimensional Business Intelligence Decision Making System using modern GIS technology to provide an y g gy indispensable tool to Businesses and Governments
  20. 20. Education Opportunities by Career Tier Executive Executive Lecture Series SOM: GIS Certificate Distance learning version SOM: MBA/EMBA • Industry In Decision-Making, Operation M-t, • Govt (outside of DC) Business Analysis w/GIS concentration Advanced Analysis Manager Domain-specific • Retail, Health, Defense, Graduate Certificate in GIS: Geography Environmental SOM: GIS Certificate MS in Geog.& Cartog: Geography MS in Engineering: SITE In Business DSS/Analysis MA in Public Policy: SPP GIS Analyst Minor in GIS: G Mi i GIS Geography h ESRI Training Geospatial Intelligence Certificate - Defense GIS 101 2-3 days training and Prof. Certificate in GIS: OCPE IT Fundamentals GIS Technician
  21. 21. Potential customers in the DC Area Potential customers’ distribution within the leading market segments
  22. 22. GIS in Bus. Education: SWOT Analysis Strengths Weaknesses o Utilize already created infrastructure, o Start-up programs; availability of GIS technological tools and vast o Need to develop strong appealing content; business datasets; o Need to attract participants, gain the market o Innovative and powerful in providing recognition; knowledge of getting competitive edge; o Programs are required basic knowledge of GIS o Results are applicable to different programs and availability of GIS software. and/or problems; o Provide real-time analysis and solutions; o Easy to apply and integrate to existing organizational infrastructure Opportunities Threats o Continuing recognition of Spatial Data and o Competitors with established brand names in Spatial Decision Support Systems; business; o Growing Federal Geospatial market; o Training consultant teams with insight o Increasing GIS applications in Industry areas; recognition; o Expanding role of GIS in the Web, E- o Better financed competitors; commerce, and mobile environments; o Low entry cost for new programs. o Integration of Business Intelligence and GIS technology on Executive dashboards; o National GIS Initiative proposal.
  23. 23. Academic SBI Education • For Academic Credit: Spatial Business Intelligence Academic Graduate Business GIS Certificate (15 credit hours, 5 GIS & Business Graduate courses) hours • Executive MBA with electives courses in Spatial Business I t lli B i Intelligence • MBA or MSTM Degree with a track in Spatial Business Intelligence
  24. 24. Executive SBI-GIS Education Executive Seminar Series: “On the Leading Edge” g g Five Executive Seminars in 2008: o The Value of Spatial Intelligence to Enhance Decision Making in Business May 2 o Design and implementation of GIS Enterprise. Value of investing in GIS May 9 y o GIS in Enhancing Marketing Decisions and Strategy May 16 o Contemporary Strategy Analysis: SDSS and Strategy Computer Simulations May 23 o Executive Decision Support System: Advanced Spatial and 3D Analysis for Better Decision and Visual Interpretation May 306
  25. 25. GIS Application in SOM Executive Programs
  26. 26. •This presentation was created with using design template from PoweredTemplates.com' •The presentation is powered by PoweredTemplates.com' •Template Design by PoweredTemplates.com' Thank you for your attention! Questions? Dr. Sergei Andronikov Executive Programs School of Management Telephone: (703) 993 - 9801 E-mail: sandroni@gmu.edu
  27. 27. GIS in Financial Services o Sales Patterns & Market Histories o Analysis f Profit M d l Inefficiencies A l i of P fit Model I ffi i i o Audit Conducting o Fiduciary Regulations o Risk Management and Analysis o Regulatory Compliance g y p o Business Continuity Planning o Asset and Facilities Management o Operation Management
  28. 28. GIS in Marketing Analysis • Where is my trade area? • What is my market penetration? • What is my market share? • Where should I locate a new store, warehouse or other f ilit ? h th facility? • What is my customer profile? • What is marketing strategy?
  29. 29. GIS in Marketing Analysis • Where is my trade area? • What is my market penetration? • What is my market share? • Where should I locate a new store, warehouse or other f ilit ? h th facility? • What is my customer profile? • What is marketing strategy?
  30. 30. GIS in Financial Services o Sales Patterns & Market Histories o Analysis f Profit M d l Inefficiencies A l i of P fit Model I ffi i i o Audit Conducting o Fiduciary Regulations o Risk Management and Analysis o Regulatory Compliance g y p o Business Continuity Planning o Asset and Facilities Management o Operation Management
  31. 31. Intersection of GIS and BI Desktop Integration. Bridge Applications Server Integration. ArcWeb Services Source: ESRI
  32. 32. T Analysis of a Simulated Technological Disaster BROWNS FERRY NUCLEAR POWER PLAN 104 active commercial nuclear power reactors i the United States, most ti i l l t in th U it d St t t of them located east of the Mississippi River Millions of people live in close proximity to these facilities, with most of the population on the Eastern Seaboard living within less than 100 miles. p p g Geostatistical Demographic Road Network Analysis Analysis Analysis Simulated radioactive A three-ring buffer A regional network samples are taken will be overlayed on will be built using from the soil around the the radiation time and distance reactor to determine dispersion plume to weights to the probable direction examine the develop and examine and extent of the characteristics of several radiation dispersion the population evacuation scenarios plume potentially affected
  33. 33. Risk & Vulnerability Analysis Source: ESRI http://www.gis.com/showcase/graphics/government/wildfire_large.jpg
  34. 34. Debris & Removal Planning Source: USACE
  35. 35. Debris Transportation Planning Source: USACE
  36. 36. Resources Management Locations of EMPLOYEES, MEDICS, TRUCKS, TRUCKS AND FOOD SERVICES (For demonstration purposes only) l ) Source: GWU
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