Merritt Island, Florida
Syllabus for Fall 1, 2003
MNGT 5650/63 Management and Strategy
Course Number and Section Title
Instructor: Dr. Calvin D. Fowler
Contact Information: (h) 321-784-6222, (w) 321-449-4503, (f) 321-799-1971
Email: firstname.lastname@example.org Office Hours: 5:00 – 5:30 PM before class.
Strategic management refers to managerial decisions and actions that influence the long-run
direction and performance of an organization. This course introduces the basic analytical
concepts and processes underlying environmental scanning, strategy formulation, strategy
implementation, and evaluation and control of strategies. This course also addresses specific
topics, including the central role of the organization’s purpose in formulating effective strategy,
the identification, development and leveraging of core competencies, the increasing use of
strategic alliances, globalization and strategy, and the organization’s ability to develop and
sustain competitive advantages.
Expected Competency of Incoming Students
• A general understanding of business processes, and decision-making.
• The ability to research a topic and summarize the findings in a concise format.
• Ability to make a presentation to a group with the intent on convincing them that your
research is complete.
EDUCATIONAL OBJECTIVES/LEARNING OUTCOMES
After completing this course, students should be able to demonstrate detailed knowledge of the
following major strategic management concepts (declarative knowledge):
• The basic strategic management process and the role of top management.
• Establishing strategic direction (role of mission and vision statements)
• Environmental scanning, and industry and competitive analysis (SWOT and other
• Evaluating organizational resources and competitive capabilities (SWOT and other
• Identifying strategic issues.
• Strategy formulation (corporate, business, operational and functional-level strategies)
• Strategy implementation and control (creating a strategy-supportive organization
structure, allocating resources, building organizational capabilities, managing the
organization’s internal systems and processes (monitoring and control), motivating
strategy-supportive behaviors, building ethics into the corporate culture, and exercising
• Strategic management in special areas, such as not-for-profit and government
organizations, and entrepreneurial small/medium sized business enterprises.
• Understand how to make ethical business decisions.
• Prepare and present ideas to a group using PowerPoint.
Class 1 THEME: Strategic Management Concepts & Top Management responsibilities.
Preparation for Class 1. Study Chapters 1, 2 and A Guide to Case Analysis starting on
page C2. Read the Four Sample Mission Statements on page 37. Do they conform to the
requirements of a Mission Statement? Explain how they comply or do not comply. Type
your answers for discussion in class and turn in paper at end of class. Email a copy of your
answers to email@example.com.
• Discuss conduct of class, term papers.
• Phases and Benefits of Strategic Management
• Basic model of Strategic Management, Strategic Decision Making
• Responsibilities of the Board, Responsibilities of Strategic Decision Makers
• Mission statements, visions, objectives, and crafting a strategy.
Class 2 THEME: Internal and External Scanning
Preparation for Class 2 – Study Chapters 3 & 4. Make an analysis of your company’s
(place you work) Strength and Weaknesses using table 4.3 on page 141. Email your answer
and bring a hard copy to class.
• Environmental Scanning, Industry Analysis, Competitive Analysis (Opportunities
and Threats), Five Competitive Forces, Seven Questions.
• Internal Scanning, Strengths and Weaknesses, Five Questions
Class 3 THEME: Strategy and Competitive Advantage. Global Markets
Preparation for Class 3 – Study Chapters 5 and 6. Explain what type of competitive
advantage your company has. +Email your answer and bring a hard copy to class.
• Five Generic Competitive Strategies, Low cost leadership, Strategic Alliances.
• Outsourcing, Defensive Strategies, First Mover Advantages.
• Global markets, Cultural differences, Host Government
• Review for Mid-Term Exam. (Explain ten topics that have been studied in class.)
Class 4 THEME: Mid-Term Exam
Preparation for Class 4 – Review the chapters, cases, and PowerPoint slides used in class.
The mid-term exam will be essay questions.
• Mid Term Exam (Begins at 5:30 PM and ends at 7:30 PM). Mid term exam covers
Chapters 1-6, handouts, class presentations and discussions.
• The instructor will present a current strategic management article.
Class 5 THEME: Internet Economy, Strategies for different conditions.
Preparation for Class 5 – Study the chapters 7 and 8. Analyze how using the Internet can
enhance your company’s position. Email your answer and bring a hard copy to class.
• E-Commerce Business Models, Internet strategies for Traditional Businesses.
• Strategies for specific industry conditions, Turn-around strategies.
Class 6 THEME: Diversified Companies,
Preparation for Class 6 – Study the chapters 9 and 10. Summarize GE’s approach to
managing a broad diversified business portfolio. (Starting on page329) Email your answer
and bring a hard copy to class.
• Diversification, Advantages, Disadvantages, Strategies.
• Evaluating diversified companies.
Class 7 THEME: Building Resource Strengths, Capabilities, Implementation.
Preparation for Class 7 – Study chapters 11 and 12.. Describe how your company can
build it strengths and capabilities. Email your answer and bring a hard copy to class
• Developing talent and management, Reengineering, Implementing strategies.
• Summarize how the Reengineering process works (see article starting on page 366).
• Budgets, Policies, Procedures, Continuous Improvement, The instructor adds the
items to be discussed.
• Start Term Paper Presentations – Random selection.
Class 8 THEME: Strategic Implementation, Leadership.
Preparation for Class 8 – Study the chapter 13. Summarize the Lockheed Martin case on
page 437. Email your answer and bring a hard copy to class
• Corporate Culture, Strategic Leadership.
• Six Sigma presentation by Dr. Fowler - Discuss how six sigma fits into a strategic
planning of a company.
• Complete individual and team presentations.
• Review for final exam.
Class 9 THEME: Final Exam and other major topics that will be discussed.
• Final Exam (Begins at 5:30 PM, closes at 9:30 PM) Final Exam covers Chapters
7-13 and the special presentation.
• Submit term papers. Papers will be available for pickup at the front office in two
Thompson, A.A & Strickland, A.J. (2001). Strategic Management: Concepts and Cases
(12 Ed.). McGraw-Hill Irwin. ISBN 0-07-251-875-8.
Business Week, Wall Street Journal, current journal articles on strategic management.
CASE STUDIES: During this course students should critically analyze and discuss cases with
the objectives of:
• Developing the skills needed for effective case analysis. Don’t just summarize what
is written. Make an in-depth analysis of what is written and what is implied.
• Developing insight into how to integrate facts with strategic management concepts,
and to synthesize multiple theories to develop effective, integrated strategy
• Developing their powers of managerial judgment, and improve their ability to make
sound decisions and achieve effective outcomes.
• Becoming more conscious of the importance of exemplary ethical principles, sound
personal and organizational values, and socially responsible management practices.
TEAM PROJECTS: Students will work the cases together in teams as assigned. Each team will
make a presentation.
TERM PAPER: Prepare a term paper in accordance with the Term Paper tab in the Research
Paper Guidelines on the Webster University Space Coast homepage. Topics will be emailed for
approval by the end of the second class. The paper will be presented to the class in a ten-minute
presentation using PowerPoint.
VISUAL AIDS: Visual aids will be used when they contribute to the explanation and learning
process. Term papers will be presented using PowerPoint and an overhead projector.
EXAMINATIONS: A mid-term and final exam will be given. Examinations will be closed book
with questions covering reading, handouts, classroom lectures, presentations, and discussions.
The examination will contain essay questions designed to test the student’s knowledge required
in the course learning objectives.
POWERPOINT: Presentations should be prepared and presented using the PowerPoint
Guidelines tab in the Research Paper Guidelines on the Webster University Space Coast home
NUMERICAL GRADE COMPUTATION
ASSIGNMENT % of Grade
Class Participation 10%
Weekly written assignments 15%
Term Paper 15%
Mid-Term Exam 30%
Final Exam 30%
Total 100 Points
LETTER GRADE SCALE
A 96-100% (4.0)
A- 91-95% (3.67)
B+ 87-90% (3.33)
B 82-86% (3.0)
B- 78-81% (2.67)
C 70-77% (2.0)
F 69 & below (0)
I Incomplete (0)
Grades leading to academic warning, probation, or dismissal apply to one 3-credit-hour
course or three 1-credit-hour professional seminars. A grade of C or F in a 6-credit-hour
internship, project, or thesis is equal to two grades of C or F for academic warning, probation,
and dismissal purposes.
A grade of I in a course needed for graduation must be officially changed to an
appropriate grade prior to the due date for grades for the term the student has petitioned to
graduate. Students are responsible for insuring that all grades of I have been changed prior to
graduation. Students with two or more grades of I will generally not be allowed to enroll in
additional coursework until the grades of I are resolved. After one calendar year has passed, the
grade of I becomes final.
MAKE-UP WORK REQUIREMENTS
For each class hour missed, a one (1) page, double-spaced, typed paper, with one (1)
reference will be submitted before the end of the term. The student should get a topic approved by
the instructor for each hour missed. A four (4) hour class will require four (4) pages supported
with (4) references from popular or academic press.
This paper will be graded and incorporated in the class participation grade. If the make-up
work is not submitted, the student’s final grade will be reduced one (1) letter grade.
Students are responsible for any class material presented during their absence, and any
assignments due should be submitted prior to the absence, if possible.
This syllabus is intended to provide a basic structure to this course. Adherence to this
syllabus is subject to change at the discretion of the instructor.
Reviewed and Approved by: Dr. Calvin D. Fowler, Academic Dean SPCT Date: June 16, 2003
OTHER USEFUL INFORMATION
PURCHASING TEXTBOOKS--Most textbooks can be purchased through MBS Direct. Check
the syllabus for textbook information. Give MBS Direct the campus location (for the purpose of
ordering books the campus is Space Coast Campus, course name, number and section number
(i.e. Space Coast Campus, COMP5000/64) and most important, the title, author, edition, and
ISBN of the book you are ordering. MBS Direct will buy back your book at the end of the term
should you elect not to retain it as a reference book. Order by phone or online. Orders should be
placed no earlier than 4 weeks prior to the start of the term.
MBS Direct: 1-800-325-3252 MBS Direct Website is
Monday-Thursday 7am-10pm(Central Time)
Friday 7am-6pm (Central Time)
Saturday 8am-5pm (Central Time)
Sunday noon-4pm (Central Time)
ATTENDANCE--The faculty manual states university policy as: "Students are expected to
attend all class sessions of every course. In the case of unavoidable absence, the student must
contact the instructor to arrange for makeup work. If acceptable makeup work is not completed,
or if unexcused absences occur, the student is subject to appropriate academic penalty. A
student should not miss more than one class or four contact hours, and the instructor should
make additional assignments when a student is absent. If the student has two absences, the
instructor has the option to lower the student's grade by one letter grade and to inform the
student of the action. If a student has three absences, the instructor has the option to assign a
grade of F and to inform the student of the action. It is the student's responsibility to withdraw
from the course."
STUDY ASSIGNMENTS--Students can expect 2 to 4 hours of class preparation time for each
hour of classroom attendance.
CONDUCT--Students enrolling in a graduate program at Webster University assume the
obligation of conducting themselves in a manner compatible with the University’s function as an
educational institution. Misconduct for which students are subject to discipline may be divided
into the following categories:
1. All forms of dishonesty, cheating, plagiarism, or knowingly furnishing false
information to the University.
2. Obstruction or disruption of teaching, research, administration, disciplinary
procedures, or other University activities or of other authorized activities on
3. Classroom disruption. Behavior occurring within the academic arena, including
but not limited to classroom disruption or obstruction of teaching, is within the
jurisdiction of Academic Affairs. In cases of alleged campus and/or classroom
disruption or obstruction, a faculty member and/or administrator may take
immediate action to restore order and/or to prevent further disruption (e.g.,
removal of student(s) from class or other setting). Faculty members have original
jurisdiction to address the immediacy of a situation, as they deem appropriate.
When necessary and appropriate, Public Safety and/or the local (or military)
police may be contacted to assist with restoring peace and order. Faculty response
is forwarded to the academic dean (or his or her designee) for review, and if
necessary, further action. Further action might include permanent removal from
the course. Repeated offenses could lead to removal from the program and/or the
4. Theft of or damage to property of the University. Students who cheat or plagiarize
may receive a failing grade for the course in which the cheating or plagiarism
took place. Students who engage in any of the above misconducts may be subject
to dismissal from the University on careful consideration by the Executive Vice
President of the University or his designee.
5. To the extent that penalties for any of these misconducts (e.g., theft or destruction
of property) are prescribed by law, the University will consider appropriate action
under such laws.
"Webster University strives to be a center of academic excellence. As part of our Statement of
Ethics, the University strives to preserve academic honor and integrity by repudiating all forms
of academic and intellectual dishonesty, including cheating, plagiarism and all other forms of
academic dishonesty. Academic Dishonesty is unacceptable and is subject to a disciplinary
response. The University reserves the right to utilize electronic databases, such as Turnitin.com,
to assist faculty and students with their academic work."
A 96-100% (4.0)
A- 91-95% (3.67)
B+ 87-90% (3.33)
B 82-86% (3.0)
B- 78-81% (2.67)
C 70-77% (2.0)
F 69 & below (0)
I Incomplete (0)
Grades leading to academic warning, probation, or dismissal apply to one 3-credit-hour course or
three 1-credit-hour professional seminars. A grade of C or F in a 6-credit-hour internship,
project, or thesis is equal to two grades of C or F for academic warning, probation, and dismissal
A grade of I in a course needed for graduation must be officially changed to an appropriate grade
prior to the due date for grades for the term the student has petitioned to graduate. Students are
responsible for insuring that all grades of I have been changed prior to graduation. Students with
two or more grades of I will generally not be allowed to enroll in additional coursework until the
grades of I are resolved. After one calendar year has passed, the grade of I becomes final.
YOUR GRADES--You can access your grades online at Webster University Web Information
System . (https://webinfo.webster.edu) Select "For Students."
You will need to enter your student ID number (as your user name) and your password to access
your information. PASSWORDS ARE SENT TO STUDENTS IN A LETTER
FOLLOWING THE DROP/ADD PERIOD OF THEIR INITIAL TERM. If you have lost,
forgotten or possibly not received your password, go to the Webster University website
(www.webster.edu). Click on Registration and Services Online, then click on Reset Password
and follow the instructions.
If you have any questions, please call (321) 449-4500 for more information; from Vero Beach
call (toll free) (561) 234-3558; from the Ft. Pierce/Port St. Lucie area call (561) 879-4007.