Webster University
                                      Merritt Island, Florida
                                     Syll...
•   Strategic management in special areas, such as not-for-profit and government
        organizations, and entrepreneuria...
•   Mid Term Exam (Begins at 5:30 PM and ends at 7:30 PM). Mid term exam covers
           Chapters 1-6, handouts, class p...
7-13 and the special presentation.
        •   Submit term papers. Papers will be available for pickup at the front office...
NUMERICAL GRADE COMPUTATION

        ASSIGNMENT                                    % of Grade
Class Participation         ...
work is not submitted, the student’s final grade will be reduced one (1) letter grade.
       Students are responsible for...
educational institution. Misconduct for which students are subject to discipline may be divided
into the following categor...
B-         78-81% (2.67)
                                      C           70-77% (2.0)
                                  ...
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EDUCATIONAL OBJECTIVES/LEARNING OUTCOMES

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EDUCATIONAL OBJECTIVES/LEARNING OUTCOMES

  1. 1. Webster University Merritt Island, Florida Syllabus for Fall 1, 2003 MNGT 5650/63 Management and Strategy Course Number and Section Title Instructor: Dr. Calvin D. Fowler Contact Information: (h) 321-784-6222, (w) 321-449-4503, (f) 321-799-1971 Email: cfowler2@cfl.rr.com Office Hours: 5:00 – 5:30 PM before class. Course Description Strategic management refers to managerial decisions and actions that influence the long-run direction and performance of an organization. This course introduces the basic analytical concepts and processes underlying environmental scanning, strategy formulation, strategy implementation, and evaluation and control of strategies. This course also addresses specific topics, including the central role of the organization’s purpose in formulating effective strategy, the identification, development and leveraging of core competencies, the increasing use of strategic alliances, globalization and strategy, and the organization’s ability to develop and sustain competitive advantages. Expected Competency of Incoming Students • A general understanding of business processes, and decision-making. • The ability to research a topic and summarize the findings in a concise format. • Ability to make a presentation to a group with the intent on convincing them that your research is complete. EDUCATIONAL OBJECTIVES/LEARNING OUTCOMES After completing this course, students should be able to demonstrate detailed knowledge of the following major strategic management concepts (declarative knowledge): • The basic strategic management process and the role of top management. • Establishing strategic direction (role of mission and vision statements) • Environmental scanning, and industry and competitive analysis (SWOT and other analysis tools/techniques). • Evaluating organizational resources and competitive capabilities (SWOT and other analysis tools/techniques) • Identifying strategic issues. • Strategy formulation (corporate, business, operational and functional-level strategies) • Strategy implementation and control (creating a strategy-supportive organization structure, allocating resources, building organizational capabilities, managing the organization’s internal systems and processes (monitoring and control), motivating strategy-supportive behaviors, building ethics into the corporate culture, and exercising strategic leadership).
  2. 2. • Strategic management in special areas, such as not-for-profit and government organizations, and entrepreneurial small/medium sized business enterprises. • Understand how to make ethical business decisions. • Prepare and present ideas to a group using PowerPoint. COURSE SCHEDULE Class 1 THEME: Strategic Management Concepts & Top Management responsibilities. Preparation for Class 1. Study Chapters 1, 2 and A Guide to Case Analysis starting on page C2. Read the Four Sample Mission Statements on page 37. Do they conform to the requirements of a Mission Statement? Explain how they comply or do not comply. Type your answers for discussion in class and turn in paper at end of class. Email a copy of your answers to cfowler2@cfl.rr.com. Discussion Topics: • Discuss conduct of class, term papers. • Phases and Benefits of Strategic Management • Basic model of Strategic Management, Strategic Decision Making • Responsibilities of the Board, Responsibilities of Strategic Decision Makers • Mission statements, visions, objectives, and crafting a strategy. Class 2 THEME: Internal and External Scanning Preparation for Class 2 – Study Chapters 3 & 4. Make an analysis of your company’s (place you work) Strength and Weaknesses using table 4.3 on page 141. Email your answer and bring a hard copy to class. Discussion Topics: • Environmental Scanning, Industry Analysis, Competitive Analysis (Opportunities and Threats), Five Competitive Forces, Seven Questions. • Internal Scanning, Strengths and Weaknesses, Five Questions Class 3 THEME: Strategy and Competitive Advantage. Global Markets Preparation for Class 3 – Study Chapters 5 and 6. Explain what type of competitive advantage your company has. +Email your answer and bring a hard copy to class. Discussion Topics: • Five Generic Competitive Strategies, Low cost leadership, Strategic Alliances. • Outsourcing, Defensive Strategies, First Mover Advantages. • Global markets, Cultural differences, Host Government • Review for Mid-Term Exam. (Explain ten topics that have been studied in class.) Class 4 THEME: Mid-Term Exam Preparation for Class 4 – Review the chapters, cases, and PowerPoint slides used in class. The mid-term exam will be essay questions. Discussion Topics:
  3. 3. • Mid Term Exam (Begins at 5:30 PM and ends at 7:30 PM). Mid term exam covers Chapters 1-6, handouts, class presentations and discussions. • The instructor will present a current strategic management article. Class 5 THEME: Internet Economy, Strategies for different conditions. Preparation for Class 5 – Study the chapters 7 and 8. Analyze how using the Internet can enhance your company’s position. Email your answer and bring a hard copy to class. Discussion Topics: • E-Commerce Business Models, Internet strategies for Traditional Businesses. • Strategies for specific industry conditions, Turn-around strategies. Class 6 THEME: Diversified Companies, Preparation for Class 6 – Study the chapters 9 and 10. Summarize GE’s approach to managing a broad diversified business portfolio. (Starting on page329) Email your answer and bring a hard copy to class. Discussion Topics: • Diversification, Advantages, Disadvantages, Strategies. • Evaluating diversified companies. Class 7 THEME: Building Resource Strengths, Capabilities, Implementation. Preparation for Class 7 – Study chapters 11 and 12.. Describe how your company can build it strengths and capabilities. Email your answer and bring a hard copy to class Discussion Topics: • Developing talent and management, Reengineering, Implementing strategies. • Summarize how the Reengineering process works (see article starting on page 366). • Budgets, Policies, Procedures, Continuous Improvement, The instructor adds the items to be discussed. • Start Term Paper Presentations – Random selection. Class 8 THEME: Strategic Implementation, Leadership. Preparation for Class 8 – Study the chapter 13. Summarize the Lockheed Martin case on page 437. Email your answer and bring a hard copy to class Discussion Topics: • Corporate Culture, Strategic Leadership. • Six Sigma presentation by Dr. Fowler - Discuss how six sigma fits into a strategic planning of a company. • Complete individual and team presentations. • Review for final exam. Class 9 THEME: Final Exam and other major topics that will be discussed. Discussion Topics: • Final Exam (Begins at 5:30 PM, closes at 9:30 PM) Final Exam covers Chapters
  4. 4. 7-13 and the special presentation. • Submit term papers. Papers will be available for pickup at the front office in two weeks. REQUIRED TEXTBOOK(S) Thompson, A.A & Strickland, A.J. (2001). Strategic Management: Concepts and Cases th (12 Ed.). McGraw-Hill Irwin. ISBN 0-07-251-875-8. SUPPLEMENTAL READING Business Week, Wall Street Journal, current journal articles on strategic management. PROJECT ASSIGNMENTS CASE STUDIES: During this course students should critically analyze and discuss cases with the objectives of: • Developing the skills needed for effective case analysis. Don’t just summarize what is written. Make an in-depth analysis of what is written and what is implied. • Developing insight into how to integrate facts with strategic management concepts, and to synthesize multiple theories to develop effective, integrated strategy recommendations. • Developing their powers of managerial judgment, and improve their ability to make sound decisions and achieve effective outcomes. • Becoming more conscious of the importance of exemplary ethical principles, sound personal and organizational values, and socially responsible management practices. TEAM PROJECTS: Students will work the cases together in teams as assigned. Each team will make a presentation. TERM PAPER: Prepare a term paper in accordance with the Term Paper tab in the Research Paper Guidelines on the Webster University Space Coast homepage. Topics will be emailed for approval by the end of the second class. The paper will be presented to the class in a ten-minute presentation using PowerPoint. VISUAL AIDS: Visual aids will be used when they contribute to the explanation and learning process. Term papers will be presented using PowerPoint and an overhead projector. EXAMINATIONS: A mid-term and final exam will be given. Examinations will be closed book with questions covering reading, handouts, classroom lectures, presentations, and discussions. The examination will contain essay questions designed to test the student’s knowledge required in the course learning objectives. POWERPOINT: Presentations should be prepared and presented using the PowerPoint Guidelines tab in the Research Paper Guidelines on the Webster University Space Coast home page.
  5. 5. NUMERICAL GRADE COMPUTATION ASSIGNMENT % of Grade Class Participation 10% Weekly written assignments 15% Term Paper 15% Mid-Term Exam 30% Final Exam 30% Total 100 Points LETTER GRADE SCALE Letter Numerical Score Grade A 96-100% (4.0) A- 91-95% (3.67) B+ 87-90% (3.33) B 82-86% (3.0) B- 78-81% (2.67) C 70-77% (2.0) F 69 & below (0) I Incomplete (0) W Withdrew Grades leading to academic warning, probation, or dismissal apply to one 3-credit-hour course or three 1-credit-hour professional seminars. A grade of C or F in a 6-credit-hour internship, project, or thesis is equal to two grades of C or F for academic warning, probation, and dismissal purposes. A grade of I in a course needed for graduation must be officially changed to an appropriate grade prior to the due date for grades for the term the student has petitioned to graduate. Students are responsible for insuring that all grades of I have been changed prior to graduation. Students with two or more grades of I will generally not be allowed to enroll in additional coursework until the grades of I are resolved. After one calendar year has passed, the grade of I becomes final. MAKE-UP WORK REQUIREMENTS For each class hour missed, a one (1) page, double-spaced, typed paper, with one (1) reference will be submitted before the end of the term. The student should get a topic approved by the instructor for each hour missed. A four (4) hour class will require four (4) pages supported with (4) references from popular or academic press. This paper will be graded and incorporated in the class participation grade. If the make-up
  6. 6. work is not submitted, the student’s final grade will be reduced one (1) letter grade. Students are responsible for any class material presented during their absence, and any assignments due should be submitted prior to the absence, if possible. DISCLAIMER This syllabus is intended to provide a basic structure to this course. Adherence to this syllabus is subject to change at the discretion of the instructor. Reviewed and Approved by: Dr. Calvin D. Fowler, Academic Dean SPCT Date: June 16, 2003 OTHER USEFUL INFORMATION PURCHASING TEXTBOOKS--Most textbooks can be purchased through MBS Direct. Check the syllabus for textbook information. Give MBS Direct the campus location (for the purpose of ordering books the campus is Space Coast Campus, course name, number and section number (i.e. Space Coast Campus, COMP5000/64) and most important, the title, author, edition, and ISBN of the book you are ordering. MBS Direct will buy back your book at the end of the term should you elect not to retain it as a reference book. Order by phone or online. Orders should be placed no earlier than 4 weeks prior to the start of the term. MBS Direct: 1-800-325-3252 MBS Direct Website is www.mbsdirect.net/webster Monday-Thursday 7am-10pm(Central Time) Friday 7am-6pm (Central Time) Saturday 8am-5pm (Central Time) Sunday noon-4pm (Central Time) ATTENDANCE--The faculty manual states university policy as: "Students are expected to attend all class sessions of every course. In the case of unavoidable absence, the student must contact the instructor to arrange for makeup work. If acceptable makeup work is not completed, or if unexcused absences occur, the student is subject to appropriate academic penalty. A student should not miss more than one class or four contact hours, and the instructor should make additional assignments when a student is absent. If the student has two absences, the instructor has the option to lower the student's grade by one letter grade and to inform the student of the action. If a student has three absences, the instructor has the option to assign a grade of F and to inform the student of the action. It is the student's responsibility to withdraw from the course." STUDY ASSIGNMENTS--Students can expect 2 to 4 hours of class preparation time for each hour of classroom attendance. CONDUCT--Students enrolling in a graduate program at Webster University assume the obligation of conducting themselves in a manner compatible with the University’s function as an
  7. 7. educational institution. Misconduct for which students are subject to discipline may be divided into the following categories: 1. All forms of dishonesty, cheating, plagiarism, or knowingly furnishing false information to the University. 2. Obstruction or disruption of teaching, research, administration, disciplinary procedures, or other University activities or of other authorized activities on University premises. 3. Classroom disruption. Behavior occurring within the academic arena, including but not limited to classroom disruption or obstruction of teaching, is within the jurisdiction of Academic Affairs. In cases of alleged campus and/or classroom disruption or obstruction, a faculty member and/or administrator may take immediate action to restore order and/or to prevent further disruption (e.g., removal of student(s) from class or other setting). Faculty members have original jurisdiction to address the immediacy of a situation, as they deem appropriate. When necessary and appropriate, Public Safety and/or the local (or military) police may be contacted to assist with restoring peace and order. Faculty response is forwarded to the academic dean (or his or her designee) for review, and if necessary, further action. Further action might include permanent removal from the course. Repeated offenses could lead to removal from the program and/or the University. 4. Theft of or damage to property of the University. Students who cheat or plagiarize may receive a failing grade for the course in which the cheating or plagiarism took place. Students who engage in any of the above misconducts may be subject to dismissal from the University on careful consideration by the Executive Vice President of the University or his designee. 5. To the extent that penalties for any of these misconducts (e.g., theft or destruction of property) are prescribed by law, the University will consider appropriate action under such laws. "Webster University strives to be a center of academic excellence. As part of our Statement of Ethics, the University strives to preserve academic honor and integrity by repudiating all forms of academic and intellectual dishonesty, including cheating, plagiarism and all other forms of academic dishonesty. Academic Dishonesty is unacceptable and is subject to a disciplinary response. The University reserves the right to utilize electronic databases, such as Turnitin.com, to assist faculty and students with their academic work." GRADING POLICY Letter Numerical Score Grade A 96-100% (4.0) A- 91-95% (3.67) B+ 87-90% (3.33) B 82-86% (3.0)
  8. 8. B- 78-81% (2.67) C 70-77% (2.0) F 69 & below (0) I Incomplete (0) W Withdrew Grades leading to academic warning, probation, or dismissal apply to one 3-credit-hour course or three 1-credit-hour professional seminars. A grade of C or F in a 6-credit-hour internship, project, or thesis is equal to two grades of C or F for academic warning, probation, and dismissal purposes. A grade of I in a course needed for graduation must be officially changed to an appropriate grade prior to the due date for grades for the term the student has petitioned to graduate. Students are responsible for insuring that all grades of I have been changed prior to graduation. Students with two or more grades of I will generally not be allowed to enroll in additional coursework until the grades of I are resolved. After one calendar year has passed, the grade of I becomes final. YOUR GRADES--You can access your grades online at Webster University Web Information System . (https://webinfo.webster.edu) Select "For Students." You will need to enter your student ID number (as your user name) and your password to access your information. PASSWORDS ARE SENT TO STUDENTS IN A LETTER FOLLOWING THE DROP/ADD PERIOD OF THEIR INITIAL TERM. If you have lost, forgotten or possibly not received your password, go to the Webster University website (www.webster.edu). Click on Registration and Services Online, then click on Reset Password and follow the instructions. If you have any questions, please call (321) 449-4500 for more information; from Vero Beach call (toll free) (561) 234-3558; from the Ft. Pierce/Port St. Lucie area call (561) 879-4007.

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