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  1. 1. E XECUTIVE P ROGRAM I N D IGITAL M ARKETING Do you want to be the next generation revolution? JUMPSTART YOUR CAREER IN DIGITAL MARKETING. The future is here. The future is now.
  2. 2. WHAT YOU WILL LEARN
  3. 3. COURSE MODULES <ul><li>Online Business Planning </li></ul><ul><li>Market Research and Analysis </li></ul><ul><li>Web User Interface Design </li></ul><ul><li>Web Programming Fundamentals </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Pay Per Click Advertising (PPC) </li></ul><ul><li>Social Media / Web 2.0 </li></ul><ul><li>Link Baiting / Viral / WOM </li></ul><ul><li>Affiliate Marketing and Management </li></ul><ul><li>E-Mail Marketing </li></ul><ul><li>Mobile And SMS Advertising </li></ul><ul><li>Content Management Systems (CMS) </li></ul><ul><li>Customer Relationship Management (CRM) </li></ul><ul><li>Website Measurement & Analytics </li></ul>
  4. 4. ONLINE BUSINESS PLANNING <ul><li>Develop your project management skill sets. </li></ul><ul><li>Learn how to build business project plans through Mind Mapping tools. </li></ul>
  5. 5. MARKET RESEARCH AND ANALYSIS <ul><li>Learn to conduct surveys and find out the customer insights </li></ul><ul><li>Prepare questionnaire for online market research activities </li></ul><ul><li>Study how consumer behavior affect sales and conversions online </li></ul><ul><li>Deploy advance intelligence gathering tools and techniques </li></ul><ul><li>Manage and assess profits and opportunities for online businesses. </li></ul>
  6. 6. WEB USER INTERFACE DESIGN <ul><li>Learn the art of User Experience with the relevant and usable design </li></ul><ul><li>Build stunning websites with Photoshop, Flash and Dreamweaver </li></ul><ul><li>User interface design is all about winning trust and credibility online. </li></ul>
  7. 7. WEB PROGRAMMING <ul><li>Get your hands dirty with tips and tricks on PHP / AJAX programming language </li></ul><ul><li>Be able to modify and work around with optimizing databases for dynamic search engine optimization </li></ul><ul><li>Learn how advanced web applications language like Ruby on Rails (RoR) can help speed up the website development </li></ul>
  8. 8. SEARCH ENGINE OPTIMIZATION (SEO) <ul><li>Not just Google, we cover all </li></ul><ul><li>Learn the new Universal SEO, Say ‘Bye-Bye’ to the old SEO techniques </li></ul><ul><li>Get your website on top of the major search engines and social media sites using advanced techniques </li></ul><ul><li>Optimize 1000’s of pages using excel sheets and mysql databases </li></ul>
  9. 9. PAY PER CLICK ADVERTISING <ul><li>Structure your PPC campaign for greatest impact and ease of management. </li></ul><ul><li>Know the success factors for effective PPC Management </li></ul><ul><li>Develop key business strategies </li></ul><ul><li>From search to display ads, get the critical insights for successful campaigns </li></ul><ul><li>Any one can start a campaign, but can they deliver guarantee on ROI </li></ul>
  10. 10. SOCIAL MEDIA / WEB 2.0 <ul><li>Increase your organic website traffic through blogs, classifieds and collaborative networks </li></ul><ul><li>Be comfortable with all the technical and marketing jargons of Web 2.0 </li></ul><ul><li>Use networking and interactivity tools effectively for collective intelligence </li></ul><ul><li>Build brand awareness </li></ul>
  11. 11. LINK BAITING / VIRAL / WOM <ul><li>Attract web traffic </li></ul><ul><li>Increase subscribers </li></ul><ul><li>Increase sales </li></ul><ul><li>Increase site stickiness </li></ul><ul><li>Increase search engine rankings </li></ul>
  12. 12. AFFILIATE MARKETING <ul><li>Be able to review your existing affiliate marketing programme to get more leads or sales </li></ul><ul><li>Know the success factors for effective affiliate marketing </li></ul><ul><li>Select appropriate affiliate partners and software Maximize the contribution from your super-affiliates </li></ul><ul><li>You will gain an applied knowledge of modern affiliate marketing practice, and the practical skills to build an affiliate campaign that meets your marketing objectives and delivers against sales targets. </li></ul><ul><li>You can choose from a wide selection of products and services. </li></ul><ul><li>Work from home and earn round the clock </li></ul><ul><li>You get to be the BOSS! </li></ul>
  13. 13. E-MAIL MARKETING <ul><li>Achieve Higher Response Rates </li></ul><ul><li>Retain More Customers </li></ul><ul><li>Reduce Marketing Costs </li></ul><ul><li>Measure Results Instantaneously </li></ul>
  14. 14. MOBILE AND SMS ADVERTISING <ul><li>Build your database the right way </li></ul><ul><li>Put some thought into the message composition </li></ul><ul><li>Make SMS marketing campaigns go viral </li></ul><ul><li>Enhance text messaging with other forms of communication </li></ul>
  15. 15. CONTENT MANAGEMENT SYSTEMS (CMS) <ul><li>Build and manage website anywhere, anytime. </li></ul><ul><li>Create content directly without any HTML knowledge. </li></ul><ul><li>Learn how to set permissions to prevent from unauthorized content changes. </li></ul><ul><li>Maintain consistent design across all pages </li></ul><ul><li>Deploy advanced modules like forums, polls, shopping applications, searching, news management, etc.. </li></ul><ul><li>Update contents faster. </li></ul>
  16. 16. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) <ul><li>Develop better communication channels </li></ul><ul><li>Collect vital data, like customer details and order histories </li></ul><ul><li>Create detailed profiles such as customer preferences </li></ul><ul><li>Deliver instant, company-wide access to customer histories </li></ul><ul><li>Identify new selling opportunities </li></ul><ul><li>Attract new customers and close deals faster, through quicker and more efficient responses to customer leads and customer information </li></ul><ul><li>Simplify marketing and sales processes by understanding customer needs </li></ul>
  17. 17. WEBSITE MEASUREMENT & ANALYTICS <ul><li>Improve your advertising and website to get more sales from the same or less budget. </li></ul><ul><li>Learn about your visitors & customers. </li></ul><ul><li>Focus your advertising and to identify potential market segments and opportunities. </li></ul><ul><li>Measure every aspect of a campaign and find out where the big results can be made. </li></ul>
  18. 18. WHY LEARN ……..?
  19. 19. WHY LEARN FROM IMRI <ul><li>IMRI helps you find an everlasting job at the cost of an everlasting relationship. </li></ul><ul><li>Let IMRI step in to solve the insolvable issues in your business today !! </li></ul><ul><li>Enroll for an intensive IMRI training, and put the punch back into your life today! </li></ul><ul><li>IMRI offers you the best-in-class training in transforming your ideas! </li></ul><ul><li>Join IMRI and discover how businesses turn from the dumps to the top of the charts ! </li></ul>
  20. 20. WHY LEARN AT ALL <ul><li>Online Marketing- A Recession-Free Industry. </li></ul><ul><li>Place your future into our hands. Experience IMRI Placement Facility </li></ul><ul><li>In a dynamic and challenging online business environment, the need for Digital Marketers is on the rise as complete 'Business Solution Providers' . </li></ul><ul><li>IMRI ensures its students are thoroughly trained in practically all the avenues of Internet and Digital Marketing as keen competitors in the race for digital marketing. </li></ul><ul><li>Proud of a 100% student placement record, the credit goes to the team of dedicated professionals from the corporate world, which are a significant part of the IMRI Corporate Resource Centre and the Career Advisory Board striving to propel students towards a rewarding career in the field of online trade. </li></ul>
  21. 21. RECRUITERS LOVE TO RECRUIT @ IMRI
  22. 22. RECRUITERS LOVE… <ul><li>IMRI has grown rapidly to gain a reputation as a global leader in Digital Marketing. </li></ul><ul><li>Proud of its history of achievements, IMRI churns out a 100 students on an average every year, and has proved to be a fertile ground for high-performing achievers. </li></ul><ul><li>IMRI students are top of the charts when it comes to Digital Marketing. </li></ul><ul><li>Well equipped in the field of End-to-End marketing, B2B, B2C, Social Media, Text Advertising, E-commerce. Name it and our students know them all! Even the tricks of the trade. </li></ul>CORPORATE TRAINING
  23. 23. BE A HERO… GET CERTIFIED!
  24. 24. BECOME AN ORGANIZATION ASSET <ul><li>Invest in a career in Digital Marketing and build a secure future with an IMRI certification. </li></ul><ul><li>An IMRI certification next to your title speaks volumes of your dedication to quality and is a reliable standard of your skills. </li></ul><ul><li>Certification for Companies </li></ul><ul><ul><li>IMRI Search Company </li></ul></ul><ul><ul><li>IMRI Web Analytics Company </li></ul></ul><ul><li>Certifications For Individuals </li></ul><ul><ul><li>IMRI Search Marketer Professional </li></ul></ul><ul><ul><li>IMRI Social Marketer Professional </li></ul></ul><ul><ul><li>IMRI Web Analytics Professional </li></ul></ul><ul><li>GET CERTIFIED FROM IMRI. BECOME A WORLD-CLASS RESOURCE! </li></ul>
  25. 25. AVAIL SCHOLARSHIPS… FREE!
  26. 26. APPLY FOR SCHOLARSHIPS <ul><li>A scholarship is an incentive and a source of encouragement to academically and economically deserving students. </li></ul><ul><li>The Scholarship Services Department at IMRI administers various scholarship programs which are available for both short term and long term courses backed by a strict eligibility criterion and an equally tough selection procedure. </li></ul><ul><li>Candidates can avail these scholarships on the basis of the course opted. Each program has its own eligibility criteria, open/close dates and required documents. </li></ul>
  27. 27. IS DIGITAL MARKETING RIGHT FOR YOU?
  28. 28. GET READY FOR DIGITAL FUTURE <ul><li>Applicants desirous of taking IMRI Experiential Learning programs should undergo the below procedure: </li></ul><ul><ul><li>Step 1: Pre-screening Interview to asses the candidate's soft skills, learning objective, commitment and handling pressures / deadlines </li></ul></ul><ul><ul><li>Step 2: Followed by Personal Interview round which will be to assess the inherent qualities like: A passion and curiosity for digital marketing, the ability to utilize a customer-centric approach while solving problems and making decision, the capacity of being proactive, analytical and quality driven, which are vital ingredients to be a skilled Digital Marketing Professional. </li></ul></ul>
  29. 29. HOW CAN YOU APPLY?
  30. 30. APPLICATION PROCESS <ul><li>Applicants desirous of taking IMRI Experiential Learning programs should undergo the below procedure: </li></ul><ul><ul><li>Step 1: Fill out our online request brochure form </li></ul></ul><ul><ul><li>Step 2: Make the course fee Rs.1,20,000/- (Two Installments) Cheque / Bank Transfer </li></ul></ul><ul><ul><li>Step 3: Schedule a pre-assessment test with our coordinator </li></ul></ul><ul><ul><li>Step 4: Personal and career goals assessment interview with our director </li></ul></ul><ul><ul><li>Step 5: Detailed course plan </li></ul></ul>Note: There will be additional 10% applicable taxes.
  31. 31. WE DON’T TEACH… WE MAKE YOU SUCCEED. Search Engine Optimization (SEO) is only one tool of Digital Marketing. Like to explore and master other powerful business tools, browse through IMRI Experiential learning programs => http://www.imri.in/digitalmarketing Hands-on Training. 100% Placements. Across India: Mumbai | Chennai | Bangalore | Hyderabad | Delhi Email: [email_address] | Web: www.imri.in | Tel: 91-80-42062460

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