1. Course Information:
Instructor: Dr. Oliver YU
Department: Marketing and Decision Sciences
College of Business, San Jose State University.
Summer Semester, 2007
Course Title: Bus 190 Quantitative Business Analysis
Course Code: 30156
Class Hours & Location: TR 8:00-11:45 AM, BBC 322
Office Hours: TR 1:30-3:30 PM
Office Location: BT 765
Office Phone: 650-922-5588 (cell)
Preferred Contact: email
Department Fax: 408-924-3445
2. Course Description:
a. Course Overview and Description:
To introduce a range of concepts and tools for quantitative analysis of business
decisions that are both useful and enjoyable. These include how to quantify values,
create innovative alternatives, develop relationships between alternatives and
values, manage complex uncertainties, and find the best choice.
Bus 90, Business Statistics
c. Required texts:
Render, Stair, and Hanna, Quantitative Analysis for Management, 9th Edition,
Prentice Hall, 2005
d. Other Reading materials:
Handouts from instructor
e. Student learning objectives for the course:
Upon satisfactory completion of the course, the student should be:
a) fully aware of the creative as well as logical basis of these concepts and tools;
b) able to recognize their power and limitations;
c) able to apply them to solve real-life problems.
3. Course requirements:
a. Project: Based on the materials you have learned in this course, conduct a
project for a realistic application of quantitative analysis to your business or
personal decisions. The term paper for this project should include the following:
(1) A one-page description of your problem and its importance (30%).
(2) A one-page discussion of the solution procedure and the rationale (30%)
(3) One to three pages of presentation of your results as well as experience,
critique, and possible extension for the application (40%).
The term paper will be subjectively evaluated by me on the basis of
- Originality and relevance of the problem
- Clarity and accuracy of the problem formulation
- Correctness of the results and insights from the experience.
b. Exams: Two midterm exams and one final exam. All exams are open-book and
open-handouts only; calculators are encouraged, but computers are not allowed.
c. Homework: 12 sets of homework assignments, each with 20 points, together
account for 200 points or 24% of the total score of the course.
4. Course calendar
Date Topics HW Due Date
6/05 Course Overview: (Handouts) 1&2 6/07
Probability Review: General Concepts (2.1-2.5)
Bayesian Analysis (2.1-2.7)
Normal Distribution (2.11-2.12)
6/07 Analytic Hierarchy Process (CD-Rom Mod 1, Handouts) 3 6/12
6/12 Decision Tree and Utility Theory (3.6-3.8) 4 6/19
6/14 Breakeven Analysis (CD-Rom Mod 3, Handouts) 5&6 6/19
Inventory Models (6.1-6.7)
6/19 Expected Value of Information (3.6-3.7, Handouts) 7 6/26
6/21 Game Theory (CD Rom Module 4 & Handouts) 8 6/26
6/26 8:00-8:50 PM Midterm Review
9:00-11:30 PM Midterm (covering materials from 6/05 through 6/19)
6/28 Linear Programming: Graphical Solution (7.1-7.8) 9&10 7/03
Computer Solution (QM for Window 2)
7/03 Network Models (12.1, 12.2, & 12.4) 11 7/10
Dynamic Programming (CD Rom M2, & Handouts)
7/05 Project Evaluation and Review Technique (13.1-13.4) 12 7/10
7/10 Final Review and Closure
7/12 8:30-11:30 PM Final Exam (comprehensive but emphasizing materials from
Homework Assignments 240 points or 24%
Midterm Exam 300 points or 30%
Project and Term Paper 100 points or 10%
Final Exam 360 points or 36%
Total 1000 points or 100%
a. Grading information:
Grading Percentage Breakdown
93.0% and above A 73.0% - 76.9% C
90.0% - 92.9% A- 70.0% - 72.9% C-
87.0% - 89.9% B+ 67.0% - 69.9% D+
83.0% - 86.9% B 63.0% - 66.9% D
80.0% - 82.9% B- 60.0% - 62.9% D-
77.0% - 79.9% C+ below 60.0% F
b. Penalty for late or missed homework:
Unless with prior approval from the instructor, a homework assignment that is late
within one week of due date loses 50% of its score, and will not be accepted after
one week from due date
6. University, College, or Department Policy Information:
a. Academic integrity statement (from Office of Judicial Affairs):
Your own commitment to learning, as evidenced by your enrollment at
San José State University and the University’s Academic Integrity
Policy requires you to be honest in all your academic course work.
Faculty are required to report all infractions to the Office of Judicial Affairs.
The policy on academic integrity can be found at
b. Campus policy in compliance with the Americans with Disabilities Act:
If you need course adaptations or accommodations because of a disability, or if you
need special arrangements in case the building must be evacuated, please make an
appointment with me as soon as possible, or see me during office hours.
Presidential Directive 97-03 requires that students with disabilities register with DRC
to establish a record of their disability.”
c. College of Business Policies and Procedures:
Please check the url at http://www.cob.sjsu.edu/cob/5_STUDENT
To ensure that every student, current and future, who takes courses in the
Boccardo Business Center, has the opportunity to experience an environment
that is safe, attractive, and otherwise conducive to learning, the College of Business
at San José State has established the following policies:
Eating and drinking (except water) are prohibited in the Boccardo Business Center.
Students with food will be asked to leave the building. Students who disrupt the
course by eating and do not leave the building will be referred to the Judicial Affairs
Officer of the University.
Students will turn their cell phones off or put them on vibrate mode while in class.
They will not answer their phones in class. Students whose phones disrupt the
course and do not stop when requested by the instructor will be referred to the
Judicial Affairs Officer of the University.
In the classroom, faculty allows students to use computers only for class-related
activities. These include activities such as taking notes on the lecture underway,
following the lecture on Web-based PowerPoint slides that the instructor has posted,
and finding Web sites to which the instructor directs students at the time of the
lecture. Students who use their computers for other activities or who abuse the
equipment in any way, at a minimum, will be asked to leave the class and will lose
participation points for the day, and, at a maximum, will be referred to the Judicial
Affairs Officer of the University for disrupting the course. (Such referral can lead to
suspension from the University.) Students are urged to report to their instructors
computer use that they regard as inappropriate (i.e., used for activities that are not
Faculty will make every reasonable effort to foster honest academic conduct in their
courses. They will secure examinations and their answers so that students cannot
have prior access to them and proctor examinations to prevent students from
copying or exchanging information. They will be on the alert for plagiarism. Faculty
will provide additional information, ideally on the green sheet, about other
unacceptable procedures in class work and examinations. Students who are caught
cheating will be reported to the Judicial Affairs Officer of the University, as
prescribed by Academic Senate Policy S04-12.
The College of Business is the institution of opportunity, providing innovative
business education and applied research for the Silicon Valley region.
• In addition to my specifically posted office hours, I am available by arrangement.
• You are responsible for understanding the policies and procedures about
add/drops, academic renewal, withdrawal, etc. found at
• Expectations about classroom behavior; see Academic Senate Policy S90-5 on
Student Rights and Responsibilities.
• As appropriate to your particular class, a definition of plagiarism, such as that
found on Judicial Affairs website at
• If you would like to include in your paper any material you have submitted, or
plan to submit, for another class, please note that SJSU’s Academic Integrity policy
S04-12 requires approval by instructors.
• Librarian liaison: Diana Wu, 408-808-2087