COURSE:                BUS 208: Business Research Methods(Online)

TERM:                  Business 208 is an online course...
COURSE REQUIREMENTS: Chapter reading assignments, homework, and tests.
Students must complete the assignments as schedule....
information database that includes international career opportunities.


III. Workplace Expectations
       Achievement St...
community;        the promotion of community service through positive leadership;
     the preparation of graduates to suc...
.* Read Chapter 11; “Experiments and Test Markets”
 .* Complete and submit Terms in Review Questions 1, 4, 5
 .* Complete ...
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COURSE: BUS 208: Business Research Methods(Online) TERM:

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Transcript of "COURSE: BUS 208: Business Research Methods(Online) TERM:"

  1. 1. COURSE: BUS 208: Business Research Methods(Online) TERM: Business 208 is an online course designed for self-paced progression and instructor/student interaction via the Internet and the Blackboard interface. COURSE DESCRIPTION: This course introduces the student to basic business-related research methods. Areas of study include the research process, problem solving, instrument development, data collection and data analysis. REQUIRED COURSE TEXT: Cooper, Donald R. & Schindler, Pamela S. th Business Research Methods, 9 edition, New York, New York: McGraw-Hill, 2006 UNIVERSITY/SCHOOL MISSION: See attachment. LEARNED SOCIETY STANDARDS: See attachment. LEARNER GOALS/COURSE OBJECTIVES: 1. Students will increase their knowledge about business research together with the methods. 2. Students will increase their skills in conducting business research. 3. Students will increase their skills in the reporting and presentation of the research findings. LEARNER OUTCOMES: At the end of this course students will be able to: 1. Understand the purpose of conducting research in the business world. 2. Understand how to explore secondary data. 3. Understand the research process. 4. Understand and practice ethics in business research. 5. Design strategies. 6. Measure data as to validity and reliability. 7. Understand the various survey methods. 8. Choose an appropriate survey method. 9. Understand the instruments for participant communications. INSTRUCTIONAL PROCEDURES: Due to the nature of the course, instruction and feedback will be given through email and Blackboard Online. Students should become familiar with logging in to Blackboard, checking announcements for the course, and replying to messages on the message board.
  2. 2. COURSE REQUIREMENTS: Chapter reading assignments, homework, and tests. Students must complete the assignments as schedule. The exams will be given through Blackboard Online. These are timed exams (one hour is given to complete the exam) and utilization of notes and text is permitted. Exams will consist of multiple-choice, matching, true/false, and essay questions. Students will have one opportunity to take each exam. If there are technical problems, the student should contact the instructor immediately. Any questions or comments should be directed to the instructor. EVALUATION RATIONALE: Assessment in the form of Terms in Review, Making Research Decisions, Web Exercises, Bringing Research To Life, From Concept to Practice, Case Studies, and Tests will be used for this class. GRADING SCALE AND PROCEDURE: 96-100% A 73-76% C 90-95% A- 70-72% C- 87-89% B+ 67-69% D+ 83-86% B 63-66% D 80-82% B- 60-62% D- 77-79% C+ 0-59% F 20% of Course Grade 20% of Course Grade 30% of Course Grade 30% of Course Grade Case Studies and Web exercises Terms in Review Making Research Decisions Exams Learned Society Standards Career Development Standards (National Business Education Association, 2001) I. Self-Awareness Achievement Standard: Assess personal skills, abilities, and aptitudes and personal strengths and weaknesses as they relate to career exploration and development. II. Career Research Achievement Standard: Utilize career resources to develop a career
  3. 3. information database that includes international career opportunities. III. Workplace Expectations Achievement Standard: Relate the importance of workplace expectations to career development. IV. Career Strategy Achievement Standard: Apply knowledge gained from individual assessment to a comprehensive set of goals and an individual career plan. V. School-to-Career Transition Achievement Standard: Develop strategies to make an effective transition from school to career. VI. Lifelong Learning Achievement Standard: Relate the importance of lifelong learning to career success. Oakland City University Mission Oakland City University in Oakland City, Indiana, is a learning community dedicated to: academic excellence, technical preparation, and life-long learning; the promotion of Christian ethical and moral values; the enhancement of each person’s intellectual, spiritual, and social development; community service through positive leadership; and the preparation for gainful employment through academic excellence. Oakland City University School of Business Mission The School of Business at Oakland City University is a learning community dedicated to: academic excellence, life-long learning, and the enhancement of each person’s intellectual development; the promotion of Christian ethical and moral values, especially in the business
  4. 4. community; the promotion of community service through positive leadership; the preparation of graduates to successfully meet the needs of business and industry; and the development of skills for each individual to enhance his/her own personal and professional growth. COURSE OUTLINE: Module 1: Introduction to Business Research . * Read Chapter 1; “Research in Business” .* Complete and submit Terms in Review Questions 1-3 .* Complete and submit Making Research Decisions Question 5 .* Complete and submit wwwexercise Question 1 .* Read Chapter 2; “Thinking Like a Researcher” .* Complete and submit Terms in Review Question 1 .* Complete and submit Making Research Decisions Question 6 .* Read Campbell-Ewald: R-E-S-P-E-C-T Spells Loyalty Case Study; complete and submit answers to questions .* Read Chapter 3; “The Research Process: An Overview” .* Complete and submit Terms in Review Question 2 .* Complete and submit Bringing Research to Life Question 8 .* Read Chapter 4; “Business Research Requests and Proposals” .* Complete and submit Terms in Review Question 1 .* Complete and submit From Concept to Practice Question 6 .* Read Chapter 5; “Ethics in Business Research” .* Complete and submit Making Research Decisions Question 1 .* Complete and submit wwwexercise Question 2 *Exam, Chapters 1-5 Module 2: The Design of Business Research .* Read Chapter 6; “Research Design: An Overview” .* Complete and submit Making Research Decisions Question 7 .* Read Chapter 7; “Secondary Data Searches” .* Complete and submit Terms in Review Questions 1 and 2 .* Read Donatos: Finding the New Pizza Case Study, complete and submit answers to questions .* Read Chapter 8; “Qualitative Research” .* Complete and submit Terms in Review Question 1 .* Complete and submit Making Research Decisions Question 6 .* Read Chapter 9; “Observation Studies” .* Complete and submit Terms in Review Question 1 .* Complete and submit Making Research Decisions Question 8 .* Read Chapter 10; “Surveys” .* Complete and submit Terms in Review Questions 1 and 2 .* Complete and submit Making Research Decisions Question 8
  5. 5. .* Read Chapter 11; “Experiments and Test Markets” .* Complete and submit Terms in Review Questions 1, 4, 5 .* Complete and submit Making Research Decisions Question 10 .* Exam, Chapters 6 - 11 Module 3: The Sources and Collection of Data .* Read Chapter 12; “Measurement” .* Complete and submit Terms in Review Questions 2 and 3 .* Complete and submit Making Research Decisions Question 6 .* Read Chapter 13; “Measurement Scales” .* Complete and submit Terms in Review Question 1 .* Complete and submit Making Research Decisions Question 6 .* Read Chapter 14; “Questionnaires and Instruments” .* Complete and submit Terms in Review Questions 1, 2, 3 .* Complete and submit Making Research Decisions Question 9 .* Read Chapter 15; “Sampling” .* Complete and submit Terms in Review Questions 1-5 .* Exam, Chapters 12, 13, 14, 15 Module 4: Analysis and Preparation of Data .* Read Chapter 16; “Data Preparation and Description” .* Complete and submit Terms in Review Questions 1 and 2 .* Read Chapter 17; “Exploring, Displaying, and Examining Data” .* Complete and submit Terms in Review Question 1 .* Complete and submit wwwexercise .* Read Chapter 18; “Hypothesis Testing” .* Complete and submit Terms in Review Question 1 .* Complete and submit Making Research Decisions Questions 8, 9 .* Read Chapter 19; “Measures of Association” .* Complete and submit Terms in Review Question 1 .* Read Chapter 20; “Multivariate Analysis: An Overview” .* Complete and submit Terms in Review Questions 1 and 2 .* Complete and submit wwwexercise .* Read Chapter 21; “Presenting Insights and Findings: Written and Oral Reports” .* Complete and submit Terms in Review Question 1 .* Complete and submit Making Research Decisions Questions 3 and 4 .* Exam, Chapters 16 - 21

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