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Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
Compatitive Intelligence Analyst
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Compatitive Intelligence Analyst

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  • Dialog DataStar : Portal to large collection of databases, specializing in European companies and the biomedical, pharmaceutical, and health care industries. Offers AlertManager for distribution of information to colleagues and ReportAid, a tool for turning post-processing information into publishable dossiers. http://www.dialog.com/products/datastar/features.html ThomasNet : Registry covering industrial products, services, suppliers, brand names, manufacturers, and distributors; searchable by state/province, or browseable by industry, service, or product. http://www.thomasnet.com/ TracerLock : Automatically notifies concerning new websites containing user-defined words/phrases; uses large database and allows an additional user-specified URLs. http://www.tracerlock.com/
  • Business Information Searcher Print or PDF quarterly reviewing and comparing new CI products and services. http://www.dataresources.co.uk/bissample.htm Professional Organizations : Provide information, support, business opportunities, conferences and seminars, and networking opportunities. Society of Competitive Intelligence Professionals : Benefits include membership directory; educational programs; an annual conference; a CI magazine, e-newsletter, and product review; and local chapters (over 50 nationwide). http://www.scip.org/index.php Association of Independent Information Professionals : Provides a discussion list, discounts on products and services, a newsletter, an annual conference, mentoring programs, and a referral program supporting CI professionals' marketing efforts. http://www.aiip.org/index.html
  • Transcript

    • 1. Competitive Intelligence Analyst <ul><li>Are you interested in … </li></ul><ul><ul><li>a career that is exciting, challenging and intellectually stimulating? </li></ul></ul><ul><ul><li>the opportunity to make an impact on company’s future plans and decisions? </li></ul></ul><ul><li>Then let us tell you about careers in competitive intelligence. </li></ul>
    • 2. Competitive Intelligence Analyst Career Opportunities Presented by: Chanitra Bishop Christopher Hosler Kyung-Hee Mun Andrew Tawfik  
    • 3. What is Competitive Intelligence? <ul><li>As such, the individual will drive information gathering efforts from primary and secondary sources, and assess its accuracy, validity, and materiality . The scope will span across target customers, competitive landscape, and adjacent markets. The individual will also generate and disseminate actionable intelligence to senior leadership and poignantly support a broad range of marketing and sales initiatives in multiple geographies and segments. </li></ul><ul><li>Sources: Oracle Job Description (monster.com) </li></ul>
    • 4. CI – Collection Process <ul><li>Internal Collection Process </li></ul><ul><ul><li>Current Employees </li></ul></ul><ul><ul><li>Former Employees </li></ul></ul><ul><li>External </li></ul><ul><ul><li>Fieldtrips to competitors </li></ul></ul><ul><ul><li>Trade Shows </li></ul></ul><ul><ul><li>Open Source Material </li></ul></ul><ul><ul><li>Competitor Analysis </li></ul></ul><ul><ul><li>Source: Gallup Organization (LexisNexis Database) </li></ul></ul>
    • 5. CI – Working Conditions <ul><li>Inside Office </li></ul><ul><ul><li>Data Analysis </li></ul></ul><ul><ul><li>Reviewing Open Source/RSS Feeds </li></ul></ul><ul><ul><li>Website of Competitors </li></ul></ul><ul><li>Outside Office </li></ul><ul><ul><li>Trade Shows </li></ul></ul><ul><ul><li>Local gatherings of competitors </li></ul></ul><ul><ul><li>“ Unorthodox” Knowledge Repositories </li></ul></ul><ul><ul><li>http://www.businessweek.com/smallbiz/content/jun2000/ma3685105.htm?chan </li></ul></ul>
    • 6. CI and Ethical Issues <ul><li>Competitive Intelligence is not industrial espionage </li></ul><ul><li>All information is gained through public sources </li></ul><ul><li>CI professionals do not engage in pretexting to obtain information about rivals </li></ul><ul><li>The Society of Competitive Intelligence Professionals’ code of ethics states members must: </li></ul><ul><ul><li>Accurately disclose all relevant information, including one's identity and organization, prior to all interviews </li></ul></ul><ul><ul><li>Comply with all applicable laws, domestic and international </li></ul></ul><ul><ul><li>Avoid conflicts of interest in fulfilling one's duties </li></ul></ul>
    • 7. CI Resources - Academic and Professional Resources <ul><li>Databases: Source for news and data regarding competitors, sector, and industry </li></ul><ul><ul><li>Dialog DataStar </li></ul></ul><ul><ul><li>http://www.dialog.com/products/datastar/ </li></ul></ul><ul><li>Corporate Directories: Useful for figuring market shares, location, sales, number of employees, and management profiles of competitors </li></ul><ul><ul><li>ThomasNet </li></ul></ul><ul><ul><li>http://www.thomasnet.com/ </li></ul></ul><ul><li>Web-Monitoring Services: Used to keep up-to-date on legal judgments and new web sites </li></ul><ul><ul><li>TracerLock : </li></ul></ul><ul><ul><li>http://www.tracerlock.com/ </li></ul></ul>
    • 8. Academic & Professional Resources Continued <ul><li>Books and Journals : A variety of published sources provide reference material (analytical tools, outlooks) and product and service reviews </li></ul><ul><ul><li>Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Fleisher, C. S. & Bensoussan, B. (2002). Prentice Hall : Focus on analytical tools, designed as a reference and comparison source. </li></ul></ul><ul><ul><li>http://quicksitebuilder.cnet.com/fleisherfamily/booksbycraigsfleisher/id2.html </li></ul></ul><ul><ul><li>Business Information Searcher </li></ul></ul><ul><li>Professional Organizations : Provide information, support, business opportunities, conferences and seminars, and networking opportunities </li></ul><ul><ul><li>Society of Competitive Intelligence Professionals </li></ul></ul><ul><ul><li>Association of Independent Information Professionals </li></ul></ul>
    • 9. Skills/Background Required of CI Professionals at various stages <ul><li>Competitive Intelligence Analyst </li></ul><ul><ul><li>Industry Knowledge </li></ul></ul><ul><ul><li>Ability to build relationships </li></ul></ul><ul><ul><li>Project Management Skills </li></ul></ul><ul><ul><li>Knowledge of investigative research tools </li></ul></ul><ul><li>Competitive Intelligence Sr. Analyst/Consultant </li></ul><ul><ul><li>Experience critically reviewing & summarizing findings </li></ul></ul><ul><ul><li>Ability to make recommendations to upper level management </li></ul></ul><ul><li>Competitive Intelligence Manager/Sr. Manager </li></ul><ul><ul><li>Experience evaluating business trends and assessing market conditions </li></ul></ul><ul><ul><li>Understanding of the areas/actions that impact profitability </li></ul></ul><ul><ul><li>Experience coaching and managing people and budgets </li></ul></ul><ul><ul><li>Ability to think strategically </li></ul></ul><ul><ul><li>Source: Society of Competitive Intelligence www.scip.org & www.monster.com </li></ul></ul>
    • 10. Career Paths Where Do CI Analyst Work? <ul><li>Types of Employers </li></ul><ul><li>Corporations </li></ul><ul><li>CI Consulting Firms </li></ul><ul><li>Academia </li></ul><ul><li>Self Employed </li></ul><ul><li>(Independent Consultants) </li></ul><ul><li>Top Industries that Hire CI Analyst </li></ul><ul><li>Pharmaceutical </li></ul><ul><li>Telecommunications </li></ul><ul><li>Defense/Aerospace </li></ul><ul><li>Computers/Hi Tech </li></ul><ul><li>Healthcare </li></ul><ul><li>Energy </li></ul><ul><li>Industrial Manufacturing </li></ul><ul><li>Agribusiness </li></ul><ul><li>Service Sector </li></ul><ul><li>Consumer Products </li></ul><ul><li>Financial Services </li></ul>
    • 11. CI Analyst Job Outlook <ul><li>Outstanding-expect very positive job growth </li></ul><ul><ul><li>Increasing demand for market research/competitive intelligence, forecasting products </li></ul></ul><ul><ul><li>Limited product life cycle, become obsolete; to stay ahead, company develop new products; </li></ul></ul><ul><ul><li>companies seek to increase market penetration, expand new market areas </li></ul></ul><ul><li>Outside factors can quickly change company sales, profits, future </li></ul><ul><ul><li>technological change </li></ul></ul><ul><ul><li>global business climate </li></ul></ul><ul><ul><li>economic/political conditions </li></ul></ul><ul><ul><li>social trends </li></ul></ul><ul><li>Greater need to understand competition, their market focus, threat to your business </li></ul><ul><ul><li>9 out of 10 large companies have employees dedicated solely to the competitive-intelligence function </li></ul></ul><ul><ul><li>Pharmaceutical companies spend upwards of $1 million on their competitive intelligence activities every year ( http://www.pharmacompetitiveintelligence.com / ) </li></ul></ul><ul><li>Greater role of foreign-based markets: greater need for cross-cultural understanding </li></ul>
    • 12. CI Analyst Job Outlook <ul><li>Many times, client’s expertise is in their products and existing markets, how to manufacture efficiently </li></ul><ul><li>As a specialist in market research, the CI Analyst has background to quickly become an expert in needed market focus areas; become the company’s “hired-gun”, help them grow in new markets </li></ul><ul><li>CI Analyst help clients </li></ul><ul><ul><li>“ cracks the code”: sort out these factors </li></ul></ul><ul><ul><li>develop vision for future </li></ul></ul><ul><ul><li>develop business expansion plans, timing issues </li></ul></ul><ul><ul><li>focus efforts, not waste resources on markets with poor future; what pricing will work </li></ul></ul><ul><li>Job opportunities best with a masters or Ph.D. with strong quantitative skills </li></ul><ul><li>Great wages! Average base pay $78,000 (before bonus) </li></ul><ul><li>Source: www.scip.org/Library/salsamp03.pdf </li></ul>
    • 13. Competitive Intelligence <ul><li>For more information on competitive intelligence visit: </li></ul><ul><ul><li>Society of Competitive Intelligence Professionals </li></ul></ul><ul><ul><ul><li>http://www.scip.org </li></ul></ul></ul><ul><ul><li>The CI Resource Index </li></ul></ul><ul><ul><li>http://www.ciseek.com </li></ul></ul>

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