FIGURE 2-2 Boston Consulting Group portfolio analysis for Kodak, as it might appear in 2006 Kodak self- service kiosk Kodak film sales: US, Canada, & W. Europe Kodak digital photo printer Kodak digital camera
Concept Check 1. What are competencies and why are they important?
A: Competencies are an organization’s special capabilities, including skills, technologies, and resources that distinguish it from other organizations, which if exploited, can lead to the organization’s success .
Concept Check 2. What is business portfolio analysis?
A: Business portfolio analysis studies a firm’s business units as though they were a collection of separate investments.
Concept Check 3. What are the four market-product strategies?
Situation analysis involves taking stock of where a firm or product has been recently, where it is now, and where it is headed in terms of the organization’s plans and the external factors and trends affecting it.