Who is "Social Media for Good"?

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Short presentation introducing myself and explaining the services that I provide as a communications and information management consultant for NGOs, UN agencies, the Red Cross Red Crescent and non-profit organizations.

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Who is "Social Media for Good"?

  1. Social Media for Good Communications solutions for non-profit organizations Social Media for 07.11.2014 Good – www.sm4good.com 1
  2. Digital native 1989: Experienced the fall of the Berlin Wall via BBS Photo: Gavin Steward 07.11.2014 Social Media for Good – www.sm4good.com 2
  3. Digital over print/radio/tv User generated stories written by people in Berlin frequently more interesting than reports in traditional media. Photo: Gavin Steward 07.11.2014 Social Media for Good – www.sm4good.com 3
  4. Realization Many-to-many communication will revolutionize how we exchange information. Photo: NS Newsflash 07.11.2014 Social Media for Good – www.sm4good.com 4
  5. Journalism Worked as news editor and freelance journalist for eight years: Print, radio, online 07.11.2014 Social Media for Good – www.sm4good.com 5
  6. Media and public communications  Deputy manager of the media unit of the International Federation of Red Cross and Red Crescent Societies (IFRC) from 2007 - 2010  Web manager (www.ifrc.org)  Social media lead  Spokesperson  Independent communications expert for non-profit organizations 07.11.2014 Social Media for Good – www.sm4good.com 6
  7. Media and public communications Spokesperson in Haiti and the Philippines following natural disasters 07.11.2014 Social Media for Good – www.sm4good.com 7
  8. Website management www.ifrc.org  Day-to-day management  Content production and editing  Complete redesign  CMS selection; implementation  Google Grant management 07.11.2014 Social Media for Good – www.sm4good.com 8
  9. Programme management Family reunifications from Liberia to Ivory Coast in 2011 for ICRC 07.11.2014 Social Media for Good – www.sm4good.com 9
  10. Information management and coordination Established information management standards for ICRC, IRC, Save the Children & UNHCR in Liberia 07.11.2014 Social Media for Good – www.sm4good.com 10
  11. Selected Projects Médecins Sans Frontières:  Case study: GIS Support for the MSF Ebola Response in Guinea in 2014 UNHCR/IFRC Shelter Cluster:  Global Advisor on Communications and Advocacy with field missions to Myanmar, Mali and the Philippines UNICEF:  Social Media in Emergencies: UNICEF Guidelines for Communication and Public Advocacy Red Cross Red Crescent Movement  ICRC: Qualitative and quantitative Twitter analysis  IFRC: Social media staff guidelines World Association of Zoos and Aquariums  Social media campaign strategy and management Guest lecturer:  University of Malmö, Fordham University, NYU, … 07.11.2014 Social Media for Good – www.sm4good.com 11
  12. What I can do for you:  Digital communications strategies, incl. crisis communication  Public information and advocacy in disasters  Social media strategies and policies  Information management  Workshops and trainings  Case studies  Ask me … 07.11.2014 Social Media for Good – www.sm4good.com 12
  13. Thank you! Timo Lüge Social Media for Good www.sm4good.com timo.luege@gmail.com Twitter: @timolue Tel: +49 170 311 22 43 07.11.2014 Social Media for Good – www.sm4good.com 13

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