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Using Data for Communication
 

Using Data for Communication

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Presentation for a roundtable discussion at the GeOnG2012 conference. Topic: How can Data be used to improve communication and how can communications products make data more accessible? Focus on the ...

Presentation for a roundtable discussion at the GeOnG2012 conference. Topic: How can Data be used to improve communication and how can communications products make data more accessible? Focus on the humanitarian industry.

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    Using Data for Communication Using Data for Communication Presentation Transcript

    • Using Data for CommunicationPresentation for GeOnG 2012By Timo Lüge Photo: Golanlevin 08.11.2012 Social Media for Good – www.sm4good.com 1
    • The Value of Visualization By: Column Five; http://vimeo.com/2968485308.11.2012 Social Media for Good – www.sm4good.com 2
    • The Role of Data in Communication Spreadsheets Tables Reporting Coordinates08.11.2012 Social Media for Good – www.sm4good.com 3
    • The Role of Data in Communication Marketing Tugging at the heartstrings Advocacy Campaigns08.11.2012 Social Media for Good – www.sm4good.com 4
    • The Role of Data in Communication Spreadsheets Marketing Tables Tugging at the heartstrings Reporting Advocacy Data-Driven Communication Campaigns Coordinates08.11.2012 Social Media for Good – www.sm4good.com 5
    • Where are we in a process? 08.11.2012 Social Media for Good – www.sm4good.com 6
    • 08.11.2012 Social Media for Good – www.sm4good.com 7
    • 08.11.2012 Social Media for Good – www.sm4good.com 8
    • 08.11.2012 Social Media for Good – www.sm4good.com 9
    • 08.11.2012 Social Media for Good – www.sm4good.com 10
    • What do (big) numbers mean? 08.11.2012 Social Media for Good – www.sm4good.com 11
    • 08.11.2012 Social Media for Good – www.sm4good.com 12
    • 08.11.2012 Social Media for Good – www.sm4good.com 13
    • 10x08.11.2012 Social Media for Good – www.sm4good.com 14
    • 1108.11.2012 Social Media for Good – www.sm4good.com 15
    • Strong emotional appeal,often with little data 08.11.2012 Social Media for Good – www.sm4good.com 16
    • By: Thomson Reuters Foundation; Trust.org08.11.2012 Social Media for Good – www.sm4good.com 17
    • By: Thomson Reuters Foundation; Trust.org08.11.2012 Social Media for Good – www.sm4good.com 18
    • 08.11.2012 Social Media for Good – www.sm4good.com 19
    • The Role of Data in Communication Spreadsheets Marketing Tables Tugging at the heartstrings Reporting Advocacy Data-Driven Communication Campaigns Coordinates08.11.2012 Social Media for Good – www.sm4good.com 20
    • Thoughts There is a difference between public information and accessible information Humanitarian Organizations frequently have good data/information but are not able to share it effectively.08.11.2012 Social Media for Good – www.sm4good.com 21
    • Data driven, visual communicationsproducts can bridge that gap. Photo: Lotte Grönkjaer08.11.2012 Social Media for Good – www.sm4good.com 22
    • Resources Drawing by Numbers: http://drawingbynumbers.org/ Data Journalism Handbook: http://datajournalismhandbook.org/ Visual Information for Advocacy: http://tacticaltech.org/sites/tacticaltech.org/files/infodesign.pdf Guardian Data Store: http://www.guardian.co.uk/data Infographics - The Power of Visual Storytelling: http://www.columnfivemedia.com/book/08.11.2012 Social Media for Good – www.sm4good.com 23
    • Thank you!Timo LügeSocial Media for Goodwww.sm4good.comtimo.luege@gmail.comTwitter: @timolue08.11.2012 Social Media for Good – www.sm4good.com 24